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Since the beginning of this year, the war of industrial capital has broken out, but it is not as fierce and frequent as it was later. See 1 yarn 3 Chinese net

This year, Guangming Industry was successfully listed and opened the road of acquiring local enterprises; New Hope entered the industry through capital operation and became the mainstream of second-tier brands; foreign investment institutions entered the industry and built joint ventures......

The capital war has triggered more corporate transformations. Local industries have risen up one after another, launching guerrilla warfare, defensive warfare, and base warfare...... Build a brand protection wall to protect yourself.

In order to avoid the fierce competition of the old nest, Changbai Ye fled to Rui City and launched guerrilla warfare; Qingyang Ye's defensive battle was defeated, but it was reinforced by Jiagu and relaunched the base war to cut off the source of Changbai Industry.

And that's just the beginning.

Qi Zheng soon got the news that Changbai Industry hooked up with the foreign capital who wanted to invest in Qingyang Industry before, and after Qingyang Industry was cut off by Jiagu, Changbai Industry received capital injection.

Changbai, which has solved the problem of shortage of funds, is not afraid of being robbed of the source at all, and even took the initiative to start a price war.

Qi Zheng watched from the wall.

This is not his battlefield, although Qingyang Industry was acquired by Jiagu, but the acquisition does not mean that he has to take it home and spoil it. Kaya had enough ammunition and threw it out to fend for himself.

Qi Zheng still has the heart to move the small bench and sit back and see how Hao Yunfei fights this battle.

That's right, the protagonist of this war is Hao Yunfei.

It is said that he admires Zhou Gongjin very much, and this time he plans to follow the example of his idol, "talking and laughing, the canopy will be wiped out."

Qi Zheng's heart was complicated, and he suddenly wanted to see how Hao Yunfei lost this battle.

......

The war began.

The price war began in the form of a direct price reduction.

It's the off-season for liquid sales. The purchasing power of consumers has decreased, but the supply of manufacturers has not decreased. Therefore, manufacturers want to increase sales through promotions.

But in Rui City and even in the surrounding areas, even big brands of cattle are not easy to use.

Because the fight between Changbai and Qingyang has become white.

Changbai industry price reduction, Qingyang industry also price reduction; Changbai industry drops again, Qingyang industry follows ...... Cattle once became cheaper than mineral water.

In this era of rising raw materials such as cattle feed, raw materials, sugar, and packaging, the two companies are simply losing to their grandmother's family.

Everyone is hurt by such a war, so they tacitly switch the form of the price war.

Promotions, Special Offers, Lucky Draws...... Among them, the buying and giving is the largest.

Qingyang Industry "Buy 5 Get 1 Free", Changbai Industry "Buy 8 Get 2 Free", Qingyang Industry "Buy 4 Get 1 Free", Changbai Industry gritted its teeth, "Buy 2 Get 1 Free"......

Now Qingyangye can't keep up, showing a declining trend.

Changbai Industry was overjoyed, and the promotion efforts were suddenly improved, and even to the point of "buy 1 get 1 free", Qingyang Industry did not respond.

One day, two days...... Qingyang Industry seems to admit defeat and quietly changes the discount back to "buy 5 get 1 free".

Success or failure is in this move, Changbai Industry gritted its teeth and insisted on "buy 1 get 1 free", and its market share rose step by step, and it was about to overwhelm Qingyang Industry.

In the office, Yang Ye looked at the lazy Hao Yunfei with a smile, and joked, "Changbai Ye's gang is clamoring for the ability to continue the price war again, don't you respond?"

Hao Yunfei pouted, "If he wants to fight, I will fight, I don't want to lose face?"

Yang Ye asked with a smile, "How do you know that they will reduce the price to such a crazy level?"

Hao Yunfei yawned, "I don't know." I just lowered a little bit lower than them every time, sawing a few times, and it was up to me to see who couldn't hold my breath first. Hey, I didn't expect that today's young people are so impatient, and after a little stimulation, they rushed straight forward......"

Yang Ye glanced at the hairline above his head, and thought silently in his heart, no wonder he will be bald, it is so dangerous, and he will not be provoked in the future.

"When will the net be closed? Some time ago, the losses caused by the price war were so painful that I couldn't sleep, so let's end this farce quickly. Yang Ye said.

"Then let's close the net tomorrow, there are not a few rounds, and it's not fun. Hao Yunfei shook his head and said.

Yang Ye smiled.

He picked up the information on the table, and still couldn't help but sigh with emotion, "Changbai is simply crazy." ”

Hao Yunfei declined to comment.

In the dark, nothing could have happened.

The sooner you expose it, the sooner you can reduce some of the damage.

I also want to know that the source of Rui City has been recaptured by Hao Yunfei, there are not enough sources around, and there is no cattle to see, how can Changbai have so many low prices?

The secret lies in the use of imported powder to restore the blending.

Reduction and restoration are the same concept, that is, cattle that have been processed and adjusted from flouring.

For consumers, the probability of being exposed to the term restoration is much greater than that of restoration. After all, "restoration" is easy to cause bad associations among consumers, so it is generally called restoration in the circle.

The reduction of powder and water into liquid cattle is not only low cost, but also far inferior to pasteurized and room temperature with fresh raw materials in terms of nutritional content.

Because adding to the nutrients of cattle is destructive. One more, one more destruction, this is the immutable law of nature. After two ultra-high temperature treatments, the loss of nutrients can be imagined.

Strictly speaking, the so-called restoration of powder is a method that some cattle market companies come up with to deceive consumers when the market is expanding rapidly and the source is insufficient.

But unfortunately, under the pressure of various brands to sharpen their knives, in order to compete for market share, there will be more companies to produce reduction, or increase the proportion of reduction in cattle, and continue to play the low-price card.

The price war has made cattle cheaper and cheaper, and less and less smelly. Cattle have become weaker, and it is no wonder that some people say that people born in the 90s in China have not drunk real cows.

Of course, compared with poison, it is impossible to reduce the number of people who drink it, so it is not illegal. Although the state requires that the word "restoration" must be prominently marked for restoration, there are few companies that really implement it today, and the policy is in vain. In other words, restoration has always been marketed as pure fresh cattle.

Therefore, Changbai industry is already almost all products are restored, although this is a bit crazy, but as the unspoken rules of the industry market, the discerning people in the industry know that at most it is to despise it, and it can not be said to be dead.

Yang Ye's frenzy of Changbai is another truly fatal problem......

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