Qi Zheng does not care about the recruitment of ordinary employees, and this part of the work is handled by Xie Kaiji and the company's human resources department.

His main focus was on Yang Ye, the person in charge of Wang Yuye's recruitment for the ranch.

Yang Ye turned out to be the vice president in charge of production management of Yili NMG Ranch, and Wang Yuye paid Yili a liquidated damages for this to dig him to Jiagu Ranch.

After graduating from the domestic agricultural university majoring in animal husbandry, Yang Ye went to Cornell University in the United States for further study and obtained a master's degree in animal genetics.

He was a native of Yue Province, because his elderly parents could not adapt to the climate in the north, in order to take care of his parents, he gave up his position in Yili and returned to work in the south.

Otherwise, it would not be easy for Jiagu to dig up such talents.

The unknown Jiagu Yuan was not in his consideration, and Wang Yuye personally talked to him, showing Jiagu's strength and ranch planning, and showing great sincerity in terms of business philosophy, salary, etc., which moved Yang Ye.

Wang Yuye promised him that Jiagu Ranch was a wholly-owned subsidiary of Jiagu Corporation, and in addition to being guided by the head office in terms of development strategy and finance, Yang Ye could decide the specific daily affairs in a word.

This is also one of the important reasons why he is willing to jump out of Yili and give it a try at Jiagu Ranch.

After meeting him for the first time, Qi Zheng did not talk about any strategy or management, but first asked him what he thought of Yili.

"Lao Yang, in your opinion, under what circumstances will the current pattern of Yili's family dominance be broken?"

Yang Ye only thought that this was Qi Zheng's interview with him, and he didn't dare to relax.

He thought about it for a moment before he replied cautiously: "I think there are two situations that are most likely to break Yili's monopoly. First, there was tremendous turmoil within Yili, and second, there was strong capital to intervene and disrupt the competitive market. ”

As soon as these words came out, Qi Zheng knew that Yang Ye really had the material.

It is now 02 years, and Yili's dominance in the domestic dairy market is unshakable.

Although the fierce bull, one of the "dairy giants" in later generations, began to chase Yili after 00 years, but the effect was very small, but Yili counter-sniped the fierce bull was effortless.

As the biggest contributor to the development of China's dairy industry, Yili has too many firsts.

It is the first enterprise in the dairy industry to introduce UHT technology into China, and it is also the first domestic enterprise to apply aseptic filling technology to liquid milk production...... The introduction of these two technologies has directly opened up a new era in the development of China's liquid milk market.

It wasn't until 04 that the head of Yili, who single-handedly created Yili, was imprisoned for financial problems, which caused turmoil in Yili's management, which gave Fierce Bull a chance.

Subsequently, through superb marketing methods, Fierce Bull caused a chaotic situation of competition among the heroes, and took the opportunity to accelerate the seizure of Yili's market share, so that there was a "duopoly" pattern of the domestic dairy industry in the future.

"You know the fierce bulls, right? What do you think of them?" Qi Zheng continued to ask without commenting.

Yang Ye smiled faintly, "There are few people in Yili who don't know about the fierce bull." "The founder of Fierce Bull has worked for Yili for more than ten years, and after being dismissed, he pulled the flag to found Fierce Bull, and then launched a ten-year war with Yili, which has always been a topic of conversation on the rivers and lakes.

"Although the strength of the Fierce Bull is not obvious now, I know that many of them are talented, and in my opinion, the Fierce Bull has a great chance to become the leader of the second echelon of the dairy industry in the future. ”

Qi Zheng nodded slightly, the fierce bull is indeed a talented Niu Gensheng, who dares to fight and gamble, Sun Xianghong, a marketing master, and Yang Wenjun, who is not a lot of cruel words...... These masters, Qi Zheng was drooling when he looked at them.

However, there is one thing that Yang Ye could not imagine, the fierce bull is not only among the top of the second camp, it took advantage of Yili's flaws, and caught up with Yili in just a few years, becoming one of the two predators in the dairy market.

But Qi Zheng's main concern is still Yili.

"Then what do you think is Yili's greatest strength?"

Yang Ye is not surprised that Qi Zheng pays attention to Yili, all the forces that are interested in entering the dairy market, Yili is an existence that they can't avoid.

"I think it's about developing quality and management culture. ”

"Let's start with the quality of development. Yili has a huge influence in NMG, and the natural grassland provides it with a natural milk source base, and as far as I know, many dairy companies do not have their own milk source bases, including the fierce cattle just mentioned. In the long run, it is inevitable that high-quality development will prevail over low-quality development. ”

"When it comes to management culture, the key to Yili's internal management is stability. The company's senior management is all old Yili people who have risen from the grassroots and have dairy genes. The most fundamental determinant of all business activities is people. Having a stable senior team is about strategic judgment and coherence. Even if there is a certain setback, it is not difficult to turn over......"

Qi Zheng listened carefully to Yang Ye's explanation, although these are not trade secrets, they can also get a glimpse of Yili's current situation from the side.

Why did Qi Zheng know that in the next few years, Yili would be turbulent, and the fierce bull would ascend to the top of the industry with a rapid offensive, but still focused on Yili?

Because he knows that fierce bulls have an innate inferiority. In the long run, Jiagu Dairy wants to achieve the strategic goal of "one of the best", that is, to enter the top two in the industry, and the biggest competitor is the current overlord Yili.

At the time of its beginning, Fierce Bull was a complete "three-no company" - no factory, no milk source, and no market. Although he relied on resource integration and classic marketing strategies to reach the top step by step, Rao is Qi Zheng also had to admire.

But lack of funding is the biggest shackle of the bull.

Behind the super-high growth is the game of Russian roulette with foreign capital. In order to seek development, Fierce Bull and Wall Street have signed three gambling agreements, which is playing with fire.

The history of the fierce bull is actually a sad story.

An entrepreneur with a group of followers, together with knowing or unwitting dairy farmers, milk dealers and distributors, and Morgan Stanley as the representative of foreign capital to conduct a "Russian roulette", the first few rounds of the bull narrowly won, but in the face of the business crisis caused by the poisoned milk incident, and the financial crisis under the financial crisis foreign capital through the capital market mergers and acquisitions of domestic industries became cheap, the bull was completely in trouble.

To put it bluntly, under the unfair VAM arrangement, there is not much risk for foreign investors at all, they are more like a chauffeur sitting in the cab, easily driving an ox cart, and the vehicle is covered with the management of the fierce bull who is desperately running to complete the VAM goal.

In the future, the fierce bull will open the dairy market and fight fiercely, in a sense, it is also forced.

In contrast, Yili, who relies on his own strength to develop, is much more stable.

Therefore, after several turbulences in the industry, Yili's advantages gradually emerged.

Yili was the first dairy enterprise to transform and reborn after the poisoned milk incident, and took the lead in completing the strategic upgrade of product structure, so that Yili has the most complete anti-risk ability in the industry.

This is where the confidence of the current dairy overlord Yili lies.

For the nascent but ambitious Jiagu Dairy, the fierce bull will be a problem, but Yili is the strongest opponent in the future.