Chapter 443: Copycat Machine (Ask for Subscription)
"Lao Liang, you were stupid just now, people clearly want to buy it, and you still say this and that, you won't make money if you have money. You see, if you continue like this, you won't be able to pay the rent. Come, 3800 yuan, tsk, I can make a fortune today. ”
The guy stuffed 3,800 yuan back into Lao Liang's hand, and said with some envy: "I see, if you don't usually do these business of assembling mobile phones, what do you think?"
"No, the business of assembling mobile phones is illegal. ”
"What kind of law is violated, one does not steal and two do not rob, what kind of violation is this. Besides, look at it, how many of us haven't done anything on this street?"
"Forget it, do you think there are really so many wrongs, just don't come back and return the goods. ”
Although this assembled phone looks the same as a series of brand phones, this is just what it seems. After the actual experience, you will find that the difference is actually quite large. For example, some functions,Although the assembled mobile phone can also have such a function,But the experience effect is very average,Take this screen display as an example,It's really a little blurry,In addition, the sound is not very good。 At the same time, the signal cannot be compared with the brand machine, and the texture is far worse.
Of course, if it is exactly the same as a brand mobile phone, it is impossible to buy it for a few hundred dollars.
Even if it is a parallel mobile phone, there is no such price.
After all, the parallel mobile phone is not a fake mobile phone, let alone a counterfeit product, it is exactly the same as the real machine, it is also produced by a regular manufacturer, but no tax is paid.
"That's right. ”
The guy on the side sighed.
He also knows about these problems in assembling mobile phones, and usually they play by themselves, at most, they do it with friendship to some of their friends. But if you really want to sell it, you won't make much money at all. This is not to say that there is no money to be made from assembling a mobile phone, in fact, there is money to be made, but the key is to sell it.
It's not like everyone who buys five directly.
Usually they put such mobile phones in their stalls, and they don't even ask.
At first glance, that guy looks like a rich second generation, this kind of business is hard to come by.
......
"Come on, come on, come and see. ”
On the way back to the company, Chen Yu gave the purchased mobile phone to Wu Kai and Zhou Yifei.
"What's so good-looking, although the appearance is the same as the brand machine, but the inside is very different. ”
Wu Kai played for a while, then put his phone aside.
"Hehe, if it's the same as a brand machine, how can it be sold to you so cheaply. ”
Chen Yu didn't care, and said with a smile: "If we also make such a mobile phone, what do you think?"
"Won't it?"
Wu Kai was extremely surprised: "Chen Yu, what do you want, to make such a mobile phone, you really have to be served in a pot." ”
"What do you think, aren't we going to do it differently? For example, let's change the appearance...... Don't look the same as those brand phones, isn't it fine?"
"This ......"
Wu Kai has some ideas that can't keep up with Chen Yu. After a while, he said, "That's too poor quality." ”
"It's a little worse, but it can still be used. ”
"Yes, it can be used, but when users see that the quality is so poor, they will definitely not buy it. ”
"Then sell it cheaply. ”
"I don't want it cheap, I don't want such a mobile phone, let alone 800 yuan, even 700 yuan, and I don't want 600 yuan. ”
"Then I'll sell it for 500 yuan. ”
"500?"
Wu Kai subconsciously shook his head, but suddenly thought about it, and hesitated incomparably.
500 pieces.
It seems that there is no 500 yuan mobile phone on the market.
Really launched a 500 yuan mobile phone, maybe there are really users who like it.
"Yifei, what do you think?"
Chen Yu asked about Zhou Yifei.
"Chen Yu, you mean, let's take the first step to grab the market?"
Zhou Yifei hadn't spoken before, she had actually been thinking about what Chen Yu meant by coming to Huaqiangbei today.
Until now, Zhou Yifei is a little clearer.
"That's right, it's to seize the market. ”
Chen Yu nodded and said.
In 2003, the domestic mobile phone market was still in the era of great development, although various mobile phone brands emerged, but in fact, the price of mobile phones was generally more expensive. The general price is also more than 1000 yuan, which is relatively low-end. For better ones, it should be at least 1,500 yuan, or even more than 2,000 yuan.
Speaking of which, the average salary of Chinese people is only a little more than 1,000.
Spending a month's salary to buy a mobile phone that is not particularly high-end is really a bit reluctant.
In fact, there are still a lot of people in China who don't have mobile phones.
At least for those who don't do business, they don't have any intention of buying a mobile phone.
Even if they want to buy it, when they think of such a price, many people don't consider buying it for the time being.
In other words, in fact, the entire mobile phone market is still very large, and the major mobile phone brands have not excavated it at all.
And how to excavate, the most effective way, that is, to reduce the price.
I can't afford 1000 yuan, what about 800?
800 yuan, 700 yuan, 600 yuan, or even 500 yuan?
Don't say you're not impressed.
If the price does fall to such a point, the market will erupt.
"Chen Yu, we don't have anything to earn for 500 yuan. ”
"There's something to be earned. ”
Chen Yu said: "Look at the workmanship of this assembled mobile phone and the parts inside, how much do you think it will cost?"
"It's a little over 300. ”
"That boss assembles it by hand for a little more than 300, and we can produce it on a large scale?"
"I want to think about ......"
In the end, it is a mobile phone processing, after Chen Yu finished speaking, Wu Kai calculated frantically in his mind.
"276 blocks. ”
"No, 247 pieces. ”
"Chen Yu, if you want me to do it, I can compress the cost to 247 yuan. ”
"When I go, I can be accurate to single digits, awesome. ”
Giving Wu Kai a thumbs up, Chen Yu said.
"This, mainly because I come into contact with this category every day, I know how much each component costs. ”
"Well, if you add taxes, it is estimated that our cost should be around 280 yuan. ”
"We still have more than 200 profits per phone. ”
Chen Yu calculated the account for everyone.
"Although it is not much to earn only 200 yuan per mobile phone, if you measure it, it will be terrifying. ”
"Think about how many people there are in our country, a billion people, not to mention selling more than a billion units, if we can sell 100 million units a year, how much is that?"
"More than 20 billion. ”
It's not that I don't know, but I'm really stunned by such a terrifying profit.
In fact, in fact, in the previous life, a series of well-known brand mobile phones, their profits were not high per unit.
Take Xiaomi as an example, at that time, their profit on a mobile phone was only 100 yuan.
But even if it is 100 yuan and more than 100 million units are sold every year, this is a profit of more than 10 billion.
Moreover, this is just the profit of the phone's hardware.
Through software, through systems, and through a series of other ecological environments, it will contribute a lot of benefits.
"Chen Yu, if that's the case, then how can we compete with the major mobile phone brands?"
"Competition, there's no competition at all, we're differentiating and not on the same path as their price point. Although it seems that there is competition, in fact there is no relationship with Mao. ”
For the major mobile phone brands, Chen Yu didn't feel anything at all.
Compared with the brand, than the technology, than the quality, than the high-end, of course, can not compare with you.
But compared with the low-end, than the price, than the cost performance, you will be killed in minutes.
The high-end can't beat you for the time being, and the low-end am I still worse than you?
"Chen Yu, I feel that quality is always a problem, if we reduce the price like this, the quality may not be comparable with the major mobile phone brands. ”
"Of course, you're a user, do you think a 500 piece of stuff is better than a 1,000 piece of stuff?"
Where can I find good and cheap things?
When users buy something, they already have a shot in their hearts.
"Don't engage in any quality, and don't engage in any technology or high-tech with these brands...... We're just starting to seize the market. When we have enough money, we will play with them in turn. ”
"When the time comes, as long as the funds are sufficient, we will have the confidence to fight with them again. ”
That's right, this is how Chen Yu is ready to enter the mobile phone.
Although this style of play is simple and crude.
But countless copycats relied on this simple and rough way of playing.
All right.
Chen Yu admitted that what he wanted to do was actually similar to the series of copycats in his previous life.
But whether it is a copycat machine or not, to grab the market and users, this is the last word.
In the past life, countless mobile phone manufacturers started with copycat machines.
However, it is not the same as those copycats in the previous life.
In the previous life, a series of copycat machines were produced in a small workshop, but Chen Yu wanted to engage in large-scale company group production.
Right.
The group company is engaged in large-scale copycat machines, so I ask you if you are afraid.
He wants to bring the copycat machine market to a new height.