Without the slightest hesitation, Chen Yu decided to let the video go to sea.

Speaking of which, it's actually not going to sea.

Because there is no video business in China for the time being.

It's not that Huanyu Technology doesn't want to enter, but the current domestic network hardware conditions are not supported.

Although video sites like Tudou were also born, video sites at this time obviously didn't get too many people's attention.

If it takes several minutes to watch a video online, who is interested?

It's good to refresh for a few minutes, but if it refreshes for more than ten minutes and half an hour, it's simply hopeless.

Don't think it's impossible, that's the case in quite a few areas.

However, it is not an easy task for videos to go overseas.

Li Xuelin has some experience in content construction, but it does not mean that he can succeed if the content is built well.

After thinking about it, Chen Yu still called Li Xuelin over.

In addition, Chen Yu also called Wang Xiaochuan, who was in charge of the search engine, over.

"Xuelin, what's the situation, Mr. Chen called me over?"

"Xiaochuan, what did Mr. Chen say to you?"

He said let's talk about the video business first. ”

"It should be the technical side that needs your help. ”

When going to Chen Yu's office, Li Xuelin ran into Wang Xiaochuan.

Although both of them were a little surprised, the height at which Mr. Chen was standing was not something they could consider.

Then the two came to Chen Yu's office together.

"It's all here, sit down. ”

Seeing the two of them coming in, Chen Yu nodded: "Xuelin, how are the preparations?"

"I'm currently preparing, but it will take some time, after all, I just made the plan at that time, and I didn't expect President Chen to agree to our video business. ”

After receiving Chen Yu's decision to go to sea with the video, Li Xuelin couldn't sleep for a few days when he was excited.

He knew that the opportunity had come.

The future depends on his ability.

"Hehe, didn't you say that the video is very good for making money, I'm very interested in making money now. ”

Bamboo made a pot of tea for the two, and then Chen Yu began to talk about the specific video business.

Of course, in fact, videos are very money-burning, and his monetization ability is also very average.

But that's okay.

Chen Yu's monetization model is not to make money by making money on the website.

He made money by tying up a series of capitalists.

"Let's talk about content operation specifically. ”

"Yes, Mr. Chen. ”

Li Xuelin sorted out his thoughts, and then said: "At present, Youtobe's model is UGC mode, that is, the content production model, which is a bit like the Internet, where Paike uploads his own videos to Youtobe, and Youtobe recommends this content to Internet users." However, Youtobe is currently uploading more funny videos, and I think we can support more other categories in the content operation area. For example, sports videos, life videos, game videos...... Wait a minute. ”

"Ideas are fine, but what if youtobe follows up quickly?"

"We can secretly dig some of Youtobe's influencers to our platform first. ”

"We can poach people, but we also have to develop our content producers. ”

"Mr. Chen, we have also taken into account this part, we will add the reward function, as well as the support of traffic fees in the early stage. ”

"But in terms of mode, we're not that different from Youtobe, but it seems like we're thinking a little bit longer. ”

Chen Yu still shook his head and said: "If we follow this model, it will take a lot of time for us to defeat Youtobe." ”

Youtobe can't sit idly by.

This is also true at home.

Even if the Huanyu portal has surpassed Xinlang in terms of traffic, its comprehensive strength has not completely surpassed Xinlang for the time being.

The main reason is that portal content construction takes too much time.

Although video website content construction is not the same as a web portal, it is theoretically shorter. Because the videos of video websites are uploaded spontaneously by users, they do not need an extremely professional team, they just need to build a good platform.

"Mr. Chen, what do you mean?"

"I wondered if I could change the model. ”

"Mr. Chen, this is basically impossible, if there is no content, then the video website has no meaning to exist. ”

"I'm not denying the UGC content production model, I mean we can't change the space for our content. For example, when we were doing a portal, we were also doing a blog. Blogging is actually a kind of content, and through blogging, we almost caught up with Sina. ”

If it weren't for the fact that the blog is inherently weaker than the actual news, it would not be known that the Huanyu Portal would have turned over the waves through the blog.

This point of view made Li Xuelin fall into thought.

At the same time, Wang Xiaochuan on the side also sighed.

Mr. Chen's thoughts are superhuman every time, even if he is deeply inspired just by listening to him say a few words.

But as with portals.

Who would have thought that Universal Portal could rise rapidly with a blog.

Although neither of them has figured out what can be done in a different space for the time being. But blogs have come out like this, and other models may not be born.

"Mr. Chen, you're right, I have to go back and rethink. ”

After thinking about it for a while, Li Xuelin didn't have any ideas.

However, being instructed by Chen Yu made him extremely excited.

If we can come up with a more innovative model, even if it is based on the UGC content production model.

He had to go back and think hard with the team to come up with the perfect plan again.

"Don't think about it, I have a little idea here. ”

This model is not something that can be thought of for a while.

Sometimes, this innovative model just can't be thought of in a lifetime.

"For example, we can focus on recommending short videos that are about 15 seconds long. ”

"15 seconds short video, isn't that too short?"

Almost immediately, Li Xuelin came up with this idea.

At present, Youtobe's content videos also have videos of more than ten seconds.

But ten-second videos are not mainstream, the mainstream ones are about a minute, or even about 10 minutes.

There are already quite a few influencers who specialize in 5-10 minute videos and have gained millions of followers.

In a dozen seconds, what interesting video content can he produce?

"Short, I don't think it's short at all. ”

Chen Yu shook his head and said: "Videos that are too long will limit users' enthusiasm for participation, in fact, all our Internet users can publish their own videos and become content producers." However, Youtobe does some videos that look funny, look more professional, and have a longer time in Youtobe at every turn, which actually limits the user's participation. As long as we strongly recommend short videos of about 15 seconds, our video content will see explosive growth. ”

That's exactly what happens in practice.

A few minutes may seem like a short time, but it can be difficult for video shooters.

Not everyone can shoot a few minutes of video.

There are a lot of people who just want to shoot a video of ten seconds, or even a few seconds.

Although in this there may be a series of boring videos.

But it doesn't matter.

When these videos are more and more, a series of high-quality products will naturally appear in it.

This is the inevitable consequence of the development of things.

That's right.

This model comes from Douyin.

Douyin did not support any excellent Internet celebrities, nor did it spend money to dig up any cattle.

But through his short video of about 15 seconds, he suddenly stood out from the video app.

It has not only achieved great success in China, but also won the first place in the global market.

On the other hand, Kuaishou, an app similar to him, was also surpassed by Douyin even if Kuaishou was established 5 years earlier than Douyin.

This is the success of model innovation.