Chapter 778: Fang Chen has only one way to go

Is it that Huaxia's products are not good, or do Chinese people think that Huaxia's products are not good?

The saying that the moon is relatively round in foreign countries has been very noisy, and he also admits that at this moment, with the advancement of technology and the control of quality, most of the similar products in China are indeed inferior to foreign products.

But why is it that a product that is so advanced, even beyond this era, and of very good quality, does not even deserve to be sold at the same price as a Motorola pager?

"Mr. Fang, this is really a helpless thing, it's not that we don't want to sell at a high price, it's just that other domestic manufacturers are holding back, everyone is unwilling to buy it at a high price when they see that it is domestic. Zheng Bao said helplessly.

The others nodded with deep sympathy, and they were also aggrieved in their hearts.

Fang Chen couldn't help but be silent.

After a few breaths, he sighed faintly: "This is why I have always insisted on technology first, technology first, and required all departments of the company to form the concept that only technology can create wealth." ”

Low prices are the usual means of competition used by domestic enterprises, and it can even be said that they are the only means of competition for domestic enterprises, and ironically after twenty or thirty years, there are still a considerable number of enterprises.

Thinking about it, it seems that this is also a helpless thing, domestic enterprises want funds without funds, technology without technology, the only means that can be taken out or the dependence on survival, is to make the price lower than peers, low prices for survival, for development.

After all, if the customers are in the hands of competing companies, and the market is all occupied by other companies, then they are not far from death.

As a result, enterprises have fallen into a vicious circle of mutual price reduction, and the products will soon be beaten into cabbage prices, but some companies in order to maintain competitiveness and profits, they have begun to use worse materials, reduce processes, that is, the so-called cutting corners, and the products produced are all inferior products.

And when you buy inferior products, and even some are simply fake and shoddy products from small workshops, Master Kong becomes Kang Shuaifu, and white cats become Japanese cats, so that ghosts can have confidence in the products produced by domestic enterprises.

Naturally, consumers feel that domestically produced products are not good and should not be sold at high prices.

But it seems that when it comes to saying this, no one can blame Huaxia's products being inferior.

If an enterprise wants to survive, it can only sell low, and if it is low, there will be no profit, and if there is no profit, it will produce inferior products.

When buying inferior products, Chinese people will not buy the high price of domestic enterprise products, and then return to the beginning, domestic enterprises can only sell products at low prices.

It's like a bigger loop, an almost unsolvable loop.

Thinking of this, Fang Chen smiled self-deprecatingly, don't look at the way he reprimands Shen Wei and them now, and even looks down on domestic enterprises, in fact, what is the difference between what he does and domestic enterprises that win at low prices.

Doesn't his 04 machine sales strategy also rely on low prices?

"I know that low-price sales and low-level sales are the status quo of domestic enterprises, but can this really not be changed?" Fang Chen's eyes suddenly burst out with a dazzling light!

Low price is actually not guilty, it can only be said that low price is a double-edged sword, low price of products can allow enterprises to occupy the market faster and expand the scale, but at the same time, it will also affect the quality of products, so that enterprises have no funds to invest in research and development and technology upgrading, resulting in being controlled by others.

Compared with the products of Fujitsu and other international communication equipment manufacturers, there is no obvious technical improvement, and there are huge profit margins, so it is just a price war and low-price sales.

But this pager is obviously so advanced for the current Motorola Hanxian pager, it is a cross-era product, if it is still a low-price sales strategy, Fang Chen is really unwilling.

More importantly, if the price is low, in order to survive and profit, he will reduce the advanced nature of the product, which he is absolutely unwilling, he would rather not do the pager project, rather than produce such a mediocre, featureless pager, and then fight with domestic enterprises in the quagmire and the Red Sea, scuffle.

Unwillingly!

He would never want that!

Thinking of this, Fang Chen's eyes gradually cleared, and the corners of his mouth showed a bitter but firm smile.

What he just thought about was too much and too complicated, and it was too unnecessary, he actually had one path, and he didn't have to choose!

If this road is a dead end, he will die on this road even if he dies!

He must take the road of scientific and technological innovation, so that the developed products are newer and more excellent and high-tech, and take scientific and technological innovation as the focus to improve product competitiveness and ensure product profits, so that enterprises can survive and get out of the quagmire of low prices.

Scientific and technological innovation is the only way he can go, and it is also the only solution to that endless loop.

Bringing consumers better products than other companies, they can naturally enjoy high profits, soaring above the nine heavens, and seeing the mountains at a glance.

Suddenly, the thought in Fang Chen's mind moved, what he was thinking about and struggling with today was actually the two routes of trade, industry and technology and technology and technology that Liu Chuanzhi proposed in his previous life.

The representative companies of these two routes are Lenovo and Huawei, which have successively become the world's top 500 companies and are the representatives of Huaxia technology enterprises.

However, the fate of Lenovo and Huawei, everyone is also clear, Lenovo has declined after a period of glory, while Huawei has become a banner of China, and the slogan of China has been truly realized.

It can even be said that the former is servile, but in the final analysis, it is because it has taken the wrong route, has no technology, and has no confidence to speak loudly.

But I have to say that the road of technology, industry and trade is too difficult to walk, and people scold the trade, industry and technology route, but Huaxia, and even 95% of the world's enterprises choose to still associate with the trade, industry and technology route.

"The standards will not move, the technical standards of the new pager must be as I said, and the price is also set at 5,000 yuan, which is not allowed to be cheaper than Motorola's latest and most expensive pager!" Fang Chen said categorically.

Seeing Fang Chen's attitude, even if Shen Wei had the heart to persuade him a few more words, he could only keep silent and nodded lightly.

But somehow, a fire suddenly poured out of his heart, a scorching fire, a raging fire, and a voice kept shouting in his ear: "Since Mr. Fang is not afraid, what are you afraid of! Why should the products you develop and produce be cheaper than those sold by Motorola!"

"Mr. Fang, I promise you, I will definitely do a good job in the pager project, if the pager can't be sold, I, the general manager, won't do it, I'll go to the front line and become a salesman!" Shen Wei said with an excited expression and red eyes.

Zheng Baoyong and the others couldn't help but pause, surprised, Mr. Fang is crazy, why is Mr. Shen also crazy, and why is there even a military order, if this pager can't be sold, Mr. Shen really wants to go to the front line to be a salesman?

To tell the truth, they are really bottomless in their hearts when they sell it at a price with Motorola and compete on the same stage, instead of playing the low-price card that domestic companies are accustomed to.

However, just when Liu Xuehong, the vice president of sales, had thief eyebrows and rat eyes, his eyes were rolling around, and he was thinking about whether he would also follow the next military order, Fang Chen glared at Shen Wei and said sharply: "Nonsense, you went to the front line as a salesman, then the general manager of Qingtian Communications, you tell me, who will I find to replace you?"

Shen Wei's face changed slightly, scratched the back of his head, and laughed dryly.

Zheng Baoyong, Dong Jiamu, and Liu Xuehong glanced at Shen Wei with some envy, although Shen Wei was scolded by Mr. Fang just now, but from another angle to analyze Mr. Fang's words, the position of the general manager of Qingtian Communications, Shen Wei is sitting as calm as Mount Tai, standing still.

Of course, they didn't say that they wanted to usurp the class and seize power, but Mr. Fang's respect and love for Shen Wei made them a little envious, jealous and hateful.

"However, I also understand your pressure, selling the pager to the price of five thousand, and the Motorola Hanxian pager, the king of the pager field, is indeed not an easy thing, not to mention that our Qingtian Communications in the national communications industry, including the communication electronics manufacturing industry does not have any reputation, not even a sense of existence, consumers are unfamiliar with us, want to sell the product, it is really difficult, difficult. Fang Chen's voice lowered a lot, and he said softly.

In fact, the pager is a direct consumer-facing thing, and it will be better to hand it over to Xiaobawang to produce and sell, after all, after all these years of training, domestic consumers have recognized Xiaobawang.

But later, Fang Chen thought about it carefully and felt that it was better to forget it, and the communication products should be left to Qingtian Communications, after all, Qingtian Communications is more professional.

The most important thing is that he wants to gradually establish a communication product in the minds of consumers.

Even if the sales of paging base stations are going well in the future, the base station and pager can be bundled together to promote, such as "use the paging base station to send information to the paging base station with the Qingtian pager, faster and more accurate" as a gimmick.

Shen Wei and the others blinked, looking at Fang Chen a little blankly, not knowing what Fang Chen suddenly made his voice so soft, and what he meant by the words just now, isn't it not allowed to reduce the price?

Knowing what Shen Wei and the others were thinking, Fang Chen rolled his eyes and said angrily: "Can you have some interest, can you have something else in your mind besides the method of reducing the price." ”

Too lazy to continue to worry about Shen Wei and them, Fang Chen didn't wait for them to react, and continued: " Although the price can not be reduced, but we can do some promotional activities, such as buying pagers, free of network fees, and even free of them for another year of pager service fees, in addition to we can also do some promotional activities, such as lottery, and this time we have the first prize to engage in a little atmosphere, and do not send anything Jinmen Dafa, directly send Santana, and then engage in a text messaging competition, the most users who send the most text messages in a month or a quarter, free of pager service fees for life, and then send some other gifts, which is okay. ”

Speaking of this, Fang Chen pointed at Shen Wei and said, "Don't tell me, you can't even do a lottery." ”

"It's done, it's done, I don't know how many times I've done this kind of thing in Xiaobawang, and even if I add Xiaobawang's people, they won't do the lottery better than me!" Shen Wei patted his chest and said quickly, with some smugness and pride in his eyes.

At the beginning, Xiaobawang started by lottery, and he was the vice president of sales of Xiaobawang at that time, not to mention Xiaobawang, even if the whole of China engaged in this kind of lottery promotion, none of them could do better than him.

"In addition, you don't have to pull up another retail team or something, just use Xiaobawang's retail system to let the people in Xiaobawang's retail department buy pagers. Fang Chen said.

Hearing Fang Chen say this, Shen Wei's face was first happy, and then he showed a hint of embarrassment and said, "Mr. Fang, this is not good." ”

Although Qingtian Communication has accumulated a number of excellent sales teams, these sales teams are dealing with government agencies and public institutions such as rural telephone bureaus and county telecommunications bureaus, and this sales model is completely different from the sales model of selling game consoles and pagers directly facing customer products.

At that time, he also made a big turn and adapted for a long time before he changed from the sales model of game consoles to the sales model of switches.

However, in addition to the fact that the sales team of Qingtian Communications could not quickly adapt to the sales model of pagers, the most important thing was that the sales team he has cultivated now is not enough to cope with the sales of 04 machines in two months.

Two months later, the 04 machine officially began mass production, which required a large number of sales personnel.

Therefore, if Fang Chen didn't mention this, he would have to train another group of salespeople for pagers.

The current retail system of Xiaobawang is already very sound, and the sales of game consoles and pagers are not fundamentally different for them, anyway, they are all facing direct consumers or distributors.

It would be great if the sales staff of Xiaobawang could sell pagers for DynaSky Communications.

But the problem is that Xiaobawang's retail system was originally cultivated by him, and he is now the general manager of Qingtian Communications.

In particular, he knew too well that at that time, he encountered many obstacles and difficulties in building a retail system for Xiaobawang, and the local agents relied on themselves to be the head snake, not only obstructing the Industrial and Commercial Bureau from issuing business licenses to Xiaobawang's local retail stores, but even smashing the retail stores and threatening the clerks.