Chapter 777: Why do you want to be inferior out of thin air?

Seeing that Fang Chen's face was getting darker and darker, the cold glint in his eyes became more and more dazzling.

Shen Wei didn't dare to continue to sell Guanzi, he laughed twice, and then his face changed, and he said: "I want to ask you a question, you told Xiaoma a while ago that the screen size of our newly produced pager should be at least 2.2 inches or more, and the screen-to-body ratio should be high, and the surrounding bezel area should not be too large, and a new generation of high-speed coding technology should be developed to support the SMS function, the color requires metal paint, and the fuselage must be a metal shell, the kind that can reflect in the sun, but the weight should not be too heavy." ”

After a pause, Shen Wei asked solemnly: "The cost of such a pager with various high-tech superimposed is too high, how much do you plan to sell it?"

Mr. Fang is really a typical example of only allowing the state officials to set fires, and not allowing the people to light lamps, he is the one who is best at selling guanzi, and he is also the one who hates the people below the most selling guanzi.

Regarding the pricing problem caused by the pager's advanced technology and high cost, he has been keeping it in mind since the day Pony reported to him, and he wanted to talk to Fang Chen, but he has not been able to meet him.

Not to mention whether so many new technologies can be realized, the cost alone is a big problem, and even makes the project unprofitable at all.

For example, in the bunch of requirements that Fang Chen just mentioned, it only requires a metal shell, and the weight is not too heavy, so it takes a lot of money and energy to solve.

Not to mention the relatively cheap domestic pager, now even if Motorola is a pager king, it uses engineering plastics, and its weight is about 120 grams, and Fang Chen's new pager has a screen area that is more than three times that of Motorola, and the shell is metal.

He roughly calculated that if ordinary steel is used as the shell of the pager, then the weight of this pager will soar directly to 700 grams, nearly one and a half pounds of weight, not much lighter than the big brother, such a weight hanging on the waist, it is absolutely fatal, put it in the hand, that is a brick, it is estimated that after a while, this hand will be sour.

When it comes to danger, it is a good self-defense weapon.

According to his ideas and the conclusion of some market research, the maximum weight of a pager that people can accept, about 300 grams, is already the sky, which is a little heavier than the weight of Motorola's most advanced flip phone.

This also means that this pager must use special steel, ultra-light and ultra-thin, and also have a certain strength, and the gloss must also be good, otherwise the effect of metal paint will be too poor.

He searched all over the country, but he didn't find that there was a steel mill in China that produced this material, or that there was no suitable material, either the cost was too high, or the strength, thickness, or the finish of the processing was not good.

After discussing with Zheng Baoyong and Ma Huateng, he already planned to find Baosteel or other materials research institutes to develop a special steel with moderate price and performance sufficient to meet the needs of pagers, just like the research and development of corrosion-resistant steel.

However, in this way, the cost of research and development plus the high cost of special steel procurement itself, the cost of the pager shell will inevitably increase greatly.

In order to reduce the difficulty and cost of developing special steel, and not to make the pager look so clumsy, he also has to increase the screen-to-body ratio, reduce the volume of the shell, and find a way to make the pager thinner, as Mr. Fang said.

After all, the lighter the weight of the same strength and thickness of steel, the greater the difficulty of research and development, the higher the cost, the more rare elements need to be added, and even rare earths, which are hundreds of thousands of precious metal elements per ton, may need to be added to meet the requirements.

Since the external part has been changed so much, the internal design of the pager, such as the size and shape of the circuit board, various electronic components placed on it, and even the wiring need to be re-designed and arranged, which greatly increases the cost.

The cost has increased, and the price must also increase, he has estimated that the price of such a pager must be more than 5,000 yuan in order to have a profit of almost 1,000 yuan, which is worth tossing so hard.

After all, Qingtian Communications is an enterprise, and he is also responsible for the company's nearly 10,000 employees.

But the problem is that Motorola's latest Hanxian pager is only 5,000 yuan, and to be honest, he has no confidence to compete with Motorola at the same price.

In other words, there is no company in the world that produces pagers that dare to compete with Motorola pagers at the same price, and Motorola is the supreme king in the field of pagers.

This also means that the price of the pager produced by Qingtian must be lowered, as for how much it will be probed, he has no bottom, it is not good, and it must be lowered to the cost price before it can be sold, after all, there is no domestic pager The price dares to go up to the range of 3,000 yuan, let alone 4,000 or 5,000 yuan.

Four thousand yuan can be sold, and he thinks it's already very good.

Thinking of this, Shen Wei felt even more troubled, you must know that the domestic pagers that are only sold for 23400 yuan now have a profit of more than 1,000 yuan.

As a result, they have worked so hard and applied so many new technologies, but they don't make as much money as those shoddy, imitation and plagiarized domestic pagers, what are they trying to do?

Fang Chen grinned at the corners of his mouth, he found that it was a mistake to come over today, and it would be a mistake to make a bad trouble, and even he would have felt that Shen Wei invited him over just to vent bitterness.

"How much do you think the price of a pager is appropriate?" Fang Chen asked with a smile.

Shen Wei gritted his teeth fiercely, stiffened his neck and said, "I think it's at least 4,500 yuan, we can't lose money and make money." ”

This is the problem, the price is too low, and it is death if you can't even earn back the cost, and if the price is too high, no one will buy it.

And the only way to solve the crux of the problem is to let Mr. Fang lower the requirements for the pager, the screen is not required to be so big, and it is not required to be a metal shell.

"At the very least, you want to make the pager project more or less money, a little bit of loss-making capital, and when the time comes, it's not impossible for us to upgrade a little bit. ”

The words had already been spoken, and he didn't mind stabbing Fang Chen again.

The switch is already a big hole of more than 10 billion, he really doesn't want to lose money on the pager, and the reason why he agreed to set up a pager project team at that time is to develop a pager base station, and lay the foundation for the development and production of 2G base stations in the future, is to take advantage of the pager's popularity in China, the unit price is high, the profit is high, and make money to subsidize the switch.

As a result, he also made a loss, so why did he bother with all this effort.

"Is it okay to sell it for five thousand yuan?" Fang Chen looked at Shen Wei, raised his eyebrows, and said with a smile.

Shen Wei instantly turned into a bitter gourd face, and said stupidly: "This price is definitely okay, but do you think we can sell it for 5,000 yuan?"

"Then I'd like to ask you, why can't such a pager with a large screen, high-speed encoding technology, SMS function, metal shell, and multi-color paint be sold at a high price!" Fang Chen suddenly asked with a cold light in his eyes.

I don't know if he was frightened by Fang Chen's sudden attitude, or if he was speechless, Shen Wei was speechless for a while, squeaking and unable to speak.

"Just because this pager is made in China, not produced by Motorola, or other foreign companies such as Ericsson, it doesn't deserve to be sold at such a high price, right?" Fang Chen's voice became higher and higher, and it became sharper and sharper, like a sharp arrow breaking through the sky!

Everyone's faces changed, and they all trembled, Mr. Fang's words were too harsh.

"Then let me ask you, if this pager is produced by Motorola, how much do you think is appropriate?" Fang Chen slapped the table hard and asked.

The loud noise, deafening, kept echoing in the conference room, and it was like a heavy hammer slamming into everyone's hearts.

Everyone almost snorted at the same time, if such a pager was launched by Motorola, seven thousand, no, eight thousand yuan is not expensive, after all, it has so many more functions than the five thousand yuan Han Xian pager, and they also know that people who can afford to buy a Han Xian pager for five thousand yuan don't mind adding another three thousand yuan to buy such a pager.

There is no way, who makes the people who can buy Hanxian pagers are those who can't afford to buy 20,000 or 30,000 big brothers, and then they can't look down on more than 3,000 yuan digital pagers, between 3,000 and 20,000, they have too much price space.

Some people even hope to come up with such a high-end pager for seven or eight thousand yuan, so that they can start with those who can only afford to buy a Hanxian pager for five thousand yuan.

This is the same as driving a BMW, hoping that the price of oil is fifty or sixty yuan a liter, then there are not so many cars on the road, and blocking the road is a reason.

It's just that those who drive Rollslas want the price of oil to be five or six hundred yuan a liter, so there are no BMWs anymore.

"I was wrong, I review it for you. Shen Wei honestly lowered his head.

Seeing this, Fang Chen took a long breath, suppressed the anger in his heart, and said slowly: "Okay, what kind of review, how many times have you reviewed today?"

His anger was not directed at Shen Wei, as the person in charge of Qingtian Communications, it was normal for Shen Wei to have such worries, and it could even be regarded as a reflection of responsibility.

As the so-called shopping mall is like a battlefield, Sun Tzu said two thousand years ago, everything is not to win, first to defeat, is still a wise saying, applicable to all aspects.

What he hates more is that the self-dwarfing of the Chinese people, why should the same product, once it is produced in China, be inferior to others out of thin air?

Obviously, the toilet seat that Huaxia can produce, but it has to go to Dongwei and import it back at a high price, isn't this a pain in idleness?