Chapter 654 - Advanced Marketing
This way of buying users with real money is still very effective.
There are no routines, simple, rough and direct.
Of course, this is also related to the fact that the payment software of Alitong has been deeply rooted in the hearts of the people.
How so?
If Qianbao is the initiator of the payment industry, no one will believe it if he gives money to people like this.
But today's Yanguo people are no strangers to mobile phone payment, so there is a similar product again, and everyone doesn't think there is anything unusual about this.
After all, when Paypass was at its craziest, it did so, although it was not so strong, but there was indeed a precedent.
When Chaoba Technology's taxi-hailing software and Return's taxi-hailing software competed wildly, there was also an incident where both sides threw money.
However, compared with taking a taxi and throwing money, this time it is more affordable to pay for money.
Why?
First of all, at that time, the penetration rate of smartphones in Yanguo was far less than it is now.
Secondly, taking a taxi is not what everyone needs, and the need is limited. But as long as he is a human being, he always has to eat, drink, and Lazar, and he has to spend money every day.
So this volume is bigger.
Anyway, users didn't expect that there would always be such a good thing.
The Internet in Yanguo has developed to this day, and only new software has come out, and in order to seize users, it will be heavily subsidized.
Make the user experience.
When the number of users is almost enough, it basically stops.
However, this does not prevent users from taking advantage.
Just like the restriction and exemption at a certain point, it doesn't matter whether the book looks good or not, whether it suits your appetite or not, the main thing is that you can prostitute it for nothing.
After the white prostitution is deleted, the next wave of restrictions and exemptions is here.
So this time Gui's money treasure can be said to be standing on the shoulders of giants to spend money, and the effect is still great.
Ordinary users hope that Alipay can also be ruthless, not to mention that they are used to using Paypass.
What's more, it makes it possible to get two parts of wool.
People in the industry will pay attention to all this.
No matter what, this is also a major event related to the mobile payment pattern of Yanguo.
To put it bluntly, when someone else comes to do this, whether it is money or resources, it is so meaningless.
But Gui's doing this is still somewhat reliable.
Even if they can't make a profit in the short term, they can at least break Chaoba Technology's unique position in the payment industry.
Today's Chaoba Technology wants to do any activities and vigorously promote it, as long as they are willing, it is a very simple thing.
The most important thing for Chaoba Technology is traffic.
Holding micro-chat, Taozhuan, Paypass, jitter, Toutiao and other ultra-large traffic products in their hands, it can't be said that it covers all smartphone users in Yanguo, but what is the difference between 100% and 100% that wireless approach?
Alipay's ads are simple, straightforward, and attractive.
Use Paypass to get up to 8,888 yuan to pay red envelopes.
If nothing else, just the words of this 8888 payment red envelope are enough to attract people's attention.
This is like a certain treasure in the previous life of the Han Dynasty, and every year during the Chinese New Year, there is a routine of dividing up one billion red envelopes and collecting five blessings.
Many people know that this billion is just a gimmick, but they still enjoy it.
In the marketing routine of the lottery, as long as the jackpot is big enough, it is still very attractive after all.
What if he is the chosen one?
This kind of thing, who can say for sure?
Don't say anything else, just talk about the routine, even if Chaoba Technology spends less money, it is better than Gui's money treasure.
Qian Bao was a new product, and he couldn't do this kind of activity.
He had to show his sincerity.
This is very different from Paypass.
After this payment activity of Alitong was promoted through the series of products of Chaoba Technology, users in Yanguo were also very excited.
I'm used to using the payment pass, and the money treasure thing is used when I pick up wool.
If you want to talk about habits, it is still a habit of payment.
I have seen too much of the interface, how to look at it and how pleasing to the eye.
And some of the information of many users is bound to the payment pass, which is incomparable to Qianbao.
To put it mildly, the account of Alipay can log in to all products such as a person's micro chat, jitter, headlines, and quick videos.
Even if Chaoba Technology does not give payment activities, everyone will still not abandon the payment pass.
Besides, many users who have spare money have put change in the payment pass, which is interest-bearing.
How could they possibly leave PayPass behind?
However, since Paypass has engaged in such a payment activity, everyone is still happy to accept it.
A marketing campaign to give back to users is a conscientious activity.
That's it, mosquito legs are also meat.
For a while, everyone on the Internet posted screenshots of their use of Paypass to shake red envelopes.
Some lucky women shake a red envelope of 88 yuan, and they will take a screenshot and put it in the circle of friends.
The above copywriting is like this, thank my husband Han Chao for giving me a big red envelope, Mo Da.
As for some men who shook red envelopes and shook 5 hairballs, they also took a screenshot and then posted a circle of friends.
My son Han Chao, your father lacks your five cents?
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This activity of Alipay shaking red envelopes quickly became a popular event.
The red envelopes that someone shakes are all very small numbers, so they can't help but complain.
Compared with the payment red envelope of Qianbao, it is unified with five yuan and ten yuan.
This red envelope with two decimal places is obviously more interesting, at least the red envelope is at least three digits.
Even if there is a decimal point, it is a three-digit number.
Just when everyone thought that the benefits of Paypass were small.
Inside the shake, there were three shakers who shook the big red envelope of 8,888 yuan.
The first one was a beautiful young lady who won the jackpot after shopping at the supermarket.
This shaker couldn't hide his joy in the trembling.
You think that's the end of it?
Reviews are the masters.
"Sure enough, this year, the lieutenant general also has to look at his face. ”
"Am I the only one who found out that there is a box of sleeves in the young lady's trolley?"
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For a while, about 8888, the stalk of the set instantly became a hit on the Internet.
It seems that this is a very ordinary thing, but in fact, this very simple and real short video was planned by the great god.
Sexy beauty, Lieutenant General 8888, was inadvertently photographed in a trolley set.
Everything seems to be casual, but it's not just casual.
Event marketing has always been about truthfulness and continuity.
Just when everyone thought that there was no grand prize in Alipay, the grand prize winner appeared, and it was a beautiful woman, and then deliberately left a slot in the video for everyone.
In this way, this activity can be more sustainable and popular.
The sexy beauty has also become a set of female Internet celebrities for a while, and has become the laughing point and groove of the whole network.
Men have always had little resistance to beautiful women, and the kind of beauties that look more casual are the objects that men like to pay attention to.
She's so casual, what if she accidentally hooks up?
Therefore, a set of female Internet celebrities, with just this one video, is shaking to attract 2 million fans.
What is Advanced Marketing?
This is called advanced marketing.
In order to convince everyone that there is a grand prize in Alipay, after the beauty broke out the grand prize of 8888, the second grand prize winner also trembled.
This is a man who is extremely ugly and looks a little silly.
He bought an egg fried rice at a roadside stall and won the prize.
"When I saw him, I finally knew why I couldn't win the jackpot, because I was so handsome that I didn't deserve this kind of good luck. ”
Sure enough, God closed one window for him and opened another window for him. ”
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Compared with the video of the first beauty, the second person who won the jackpot appeared in a different way.
This allows many people who didn't win the jackpot to find a balance in their hearts, and then comment and vent.
It can't be said that these critics are malicious, the virtual world of the Internet, everyone wants to be noticed, so this is why God comments so much.
People will stay in beautiful things, so beautiful women can attract everyone's attention.
But at the same time, people will also stop at very ugly things, because the ugliness is extreme, it is the focus, and I can't help but want to comment a few words.
So this is also an important reason why on Douyin in the previous life of Han and North Korea, some particularly ugly and chic people will have so many fans.
Of course, in order to be realistic, a few very ordinary passers-by later published their own award-winning Douyin.
However, compared to the first two, the latter two seem to be more normal.
Doing a full set of plays, all of them are abnormal people who win the lottery, which seems particularly deliberate.
The appearance of these videos also makes users convinced of the strength of the grand prize red envelope of Alipay.
This also makes many users feel that if they don't use Paypass to buy something the next day, they will feel like they have missed 100 million.
It only took a short time for Alipay's payment to shake the red envelope, which greatly suppressed the money treasure in terms of publicity.
Sometimes when you do something, it is not that the more money you spend, the better things will be done.
Spending money like this has to be done smartly.
Why scumbags spend less money and can coax women to turn around, it is because the money is spent skillfully.
So many of the scumbags who will do big things with less money are marketing masters.
Why do men who do well in sales often have no shortage of girlfriends, this is the reason.