Chapter 218: Forcing the Palace
"But now the market in Lingnan has basically become normalized, and the monthly sales volume can only be maintained at about 1120,000 units. Duan Yongping said with some regret.
Fang Chen smiled and comforted Duan Yongping, "Isn't this something expected a long time ago." ”
Compared with the previous New Year's Day promotion, the current sales speed can be said to be one in the sky and the other on the ground.
But you must know that the big sale on New Year's Day was obtained by Xiaobawang after a month of TV commercials and various promotional campaigns.
And the sales of 120,000 units per month are still because it is now in the stage of game console sales dividends, and most children between the ages of six and 18 do not have the sales of game consoles.
After all, there are only 150,000 or 60,000 children born in Lingnan a month, and if you put aside the girls, there are only more than 80,000 boys.
Therefore, Fang Chen asked the speed of Xiaobawang's attack, hurry up, hurry up.
Duan Yongping nodded, "But the good news is that the sales of our cassettes are good, basically we can sell nearly 200,000 cassettes a month, although the overall profit is not as high as the game console, but the profit margin is much larger, basically there can be more than 60% gross profit, and I expect that the sales proportion of cassette will be larger and larger." ”
"This is entirely based on your foresight and excellent vision, and I should apologize to you for preventing you from setting up a cassette production line at that time. Duan Yongping said.
Fang Chen waved his hand, "Don't talk about this, as the general manager, you put forward your own opinions, even if they are contrary to mine, this is normal and should be." ”
He didn't feel that there was anything to boast about insisting on building a cassette production line.
As long as the future generations have played game consoles, whether it is a red and white machine or a PSP, they all know that compared to the money of game consoles, buying game cards or CDs is the big head.
Especially now, a Nintendo's red and white machine is only 1,000 yuan, but genuine games are around 200 yuan, and the price of a better game is close to 300.
The price of a game console can buy only three or four games.
But who said that they threw away the game console after playing one or two games,
Even if you can exchange cassettes with your classmates, there are so many games, and the money you buy games will soon exceed the money you pay for game consoles.
And there is an important advantage in China, that is, there is no cost of buying games from game companies, which is why the price of domestic cassettes is only half of the genuine version, but it can still have such a high profit.
"Next, it's what you ask Xiaobawang to sell on its own and try to own the property as much as possible. ”
Duan Yongping said this, flipped through the documents, Fang Chen's face changed slightly, and he suddenly had a bad feeling.
"You previously required that there should be no less than ten sales points in Yangcheng and Pengcheng, and each prefecture-level city needs at least five sales points, each county-level city needs two sales points, and each county must have one sales point. And it is also required that the sales points are in more prosperous areas, such as department stores, pedestrian streets, computer cities, electronic streets, etc., with an area of not less than 30 square meters, and each sales point has about five employees. ”
In this way, Lingnan needs at least 194 sales points and more than 1,000 employees, and the cost of self-owned property alone is about 30 million to 40 million. ”
"All I beg your pardon, the plan is now less than halfway complete. After speaking, Duan Yong looked at Fang Chen expressionlessly.
And Fang Chen's face was almost completely black, he said that this was good, nothing happened, Lao Duan apologized to him, he really thought that his personality charm and vision were too good, Duan Yongping was completely convinced of himself.
The co-author is completely waiting for him here, this is forcing the palace, this is his army.
It seemed that Zha Fangchen's heart had not yet penetrated, Duan Yongping continued: "If you continue to insist and do this all over the country, I initially expect that the number of Xiaobawang's store staff will reach about 10,000, and more than 500 million yuan will be needed. ”
In fact, when Fang Chen first told him about this, he didn't pay much attention to it, but after Fang Chen left, the plan was officially launched, and he found out that this was a big pit that Fang Chen dug for him.
With the current ability of Xiaobawang, it is really necessary to do this
Do you want to maintain a sales team of 10,000 people and own a store worth more than 500 million?
All China, and even the world's manufacturing enterprises did not say to do this, if the sales channels, and even the shops have to go to the shop in person, to buy, then the company should not sell things, the channel has not been paved, and they will fall.
He was able to complete half of the plan, or because Fang Chen gave him 20 million, otherwise he wouldn't be able to complete even one-tenth of the plan.
Fang Chen rubbed his nose, now that Duan Yongping said this, he also found the problem.
With Xiaobawang's current situation, maintaining such a big stall is really the limit, whether it is management ability or talent reserve, it is already the limit.
In the final analysis, it is still the reason why Xiaobawang rose too fast, the foundation is too thin, and there is not even a reserve cadre, so get some people, and quickly send them to the front line to replenish their strength.
But if Fang Chen gave up this plan, he couldn't do it himself, in his opinion, this plan was actually a low-level version, and it was a compromise he had to make in the face of reality.
His real purpose is to be like the later generations of vivo, oppo, everywhere, from the city to the countryside, you can see your own stores everywhere, he wants to establish a huge sales channel, completely belongs to his own sales channel, no one is constrained by the sales channel.
For him, this sales channel is like Jingdong Express for Jingdong, which is a magic weapon for survival and a weapon for victory.
In later generations, for physical stores, the rent of the store is definitely the majority, and half of the profit every month will be given to the landlord.
That's why it's said that brick-and-mortar stores are working for landlords.
If you own the property, then this money will be saved.
And if you sell it yourself, there is no doubt that the price you can sell is higher, and you don't have to be poached by various agents and channel dealers to poach a large piece of meat.
And he also thought before that holding his own store in this way may be the only way for him to share the dividends of rapid real estate growth.
Don't look at a store now, the cost from purchase to decoration is almost 200,000, but if in the future, when the house price is the highest, it will definitely be every inch of money, and he will be the richest man in the country just by selling the store.
But now the actual situation is also in front of him, just one Lingnan, the funds and personnel needed are already driving Duan Yongping crazy.
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