Gangnam Province, An City. Look at 'Mao's line, Chinese, and net

The construction of the headquarters park of Jiagu Group has been completed, and the collective relocation was carried out at the end of last year.

The headquarters building is surrounded by flowers and trees, and if you look at it from the air, it looks like a forest town.

In the Central Forest Park, three hundred-year-old ginkgo trees, after a winter's test, seem to have woken up from their slumber, tender green leaves emerging from the branches, and a breath of spring is blowing in the face.

Most of the surrounding trees are planted with osmanthus, camphor and other trees that are quite old, and the trees are shady and the birds are flocking.

The office building is backed by a forest park, which can be described as a natural oxygen bar, and when you take a deep breath, you can feel as if your entire lungs have been cleansed!

But in the conference room on the 11th floor of the headquarters building, which overlooks the entire campus, no one pays attention to the campus landscape.

Chairman Qi Zheng, General Manager Wang Yuye, Chen Jianzhang of Jiagu Laboratory, Zhang Zehong of Public Relations and Marketing Department, Ding Xian of Strategy Department, Yang Ye of Jiagu Dairy, and Li Dongliang of Jiagu Agriculture and Animal Husbandry......

A group of senior executives gathered together for an inspection report submitted by Jiagu Dairy Milk Testing Center.

Yang Ye first explained the cause of the incident...... The presence of melamine was found in the sampling of multiple batches of multiple brands of dairy products in the laboratory!"

"Melamine, an industrial product used in plastics, is mildly toxic. According to foreign experiments, long-term intake of melamine in animals can cause damage to the reproductive and urinary systems, bladder and kidney stones, and can further induce bladder cancer. ”

The 1994 International Manual on Chemical Safety, compiled by the International Programme for Chemical Safety (IPCS) and the European Commission, also states that long-term or repeated high ingestions of melamine may affect the kidneys and bladder, leading to the formation of stones. ”

As soon as Chen Jianzhang's words fell, someone in the conference room gasped.

Zhang Zehong blurted out, "Why would someone add melamine to milk?"

Yang Ye replied, "Because it can be added to milk to obtain higher detection values in protein tests......

Yang further explained the general protein detection technology in the food industry and its connection to the addition of melamine.

Everyone was speechless.

Li Dongliang said with a gloomy expression, "As far as I know, melamine is generally added to animal feed by unscrupulous merchants, so it is also called protein. Now that someone has added it to milk, aren't they crazy?"

Crazy or not, Ding Xian didn't care, he paid attention to another key point in Yang Ye's words, "Are there multiple brands that have problems?"

Yang Ye nodded, "Including many well-known domestic brands such as fierce cattle and mountain deer. ”

Ding Xian frowned and asked, "So this is not a single product problem, but an industry-wide problem?"

Yang Ye took a deep breath and said slowly, "That's right, and the most likely problem is the milk source." In fact, it can be seen from the sampling inspection that the milk supply is relatively concentrated, and there are fewer problematic products, while the milk supply is scattered, there are more problematic products. ”

Ding Xian asked, "So, do these companies themselves know that there is a problem?"

Yang Ye paused, "It's hard to say, maybe you know but acquiesce, maybe you don't know, it's the same victim." ”

"But in any case, if there is such a serious security problem, the company is derelict in its responsibility. ”

"The most frightening thing is that it can be seen that adding melamine to raw milk is slowly becoming an unspoken rule of the industry. Judging from the earliest batch with problems, it was added on a large scale at the end of last year. But maybe it started earlier, but due to regional production, it was not sampled by us. ”

"I'm getting the lab to ramp up the collection of samples. Now the question is, what attitude should we take towards this?"

The atmosphere in the conference room was solemn, and there was some silence for a while.

Wang Yuye opened his mouth to break the silence: "At present, which company is the most serious problem?"

Yang Yedao: "Yamaga Group, especially milk powder. ”

Wang Yuye's eyes instantly sharpened, "There's nothing to say about this." Children are the most innocent, we must not sit idly by and watch the situation deteriorate, but also act as soon as possible!"

There is no doubt that everyone in this room nodded in agreement.

However, how to act, Zhang Zehong said that he has ideas.

"We'd better not stand in front of the stage and expose it ourselves. It is clear that this incident will be a major blow to the entire industry. Our Jiagu Dairy is eye-catching enough to be alone, and if we personally expose and offend the entire industry, it is really not conducive to future development. ”

"What's more, this is already a large-scale food safety accident, even if it is Jiagu Dairy, it is difficult to say whether it can be alone. ”

The crowd was silent.

Since 2001, there have been a series of scandals in the dairy industry, such as "anti-milk", "reduced milk", and "poisoned milk powder".

The fragile nerves of domestic consumers on dairy consumption have been stirred again, and for a while, consumers' trust in some "thunder" dairy brands has fallen to the bottom. Fortunately, at that time, the relevant departments of the state responded quickly and quickly attacked to carry out a comprehensive rectification of the problem milk and dairy enterprises, so that the situation did not further expand.

But this time it was different, the impact was too wide. It is conceivable that after the incident is detonated, consumers' trust in the quality and safety of domestic dairy products will definitely drop to the freezing point.

Although Jiagu Dairy can guarantee that there is no problem with its products, once domestic milk powder is equated with fear and resistance in the minds of consumers. Even domestic brands that were not involved in the incident can easily get struggling.

Consumer trust is easy to destroy, but rebuilding is slow and difficult.

Ding Xian thought about it, sorted out his thoughts and said, "In the short term, the dairy industry will inevitably fall into a large area of losses this year, and the industry will be full of grief." ”

"In the long run, when consumers do not trust the domestic dairy industry, large companies can still rebuild consumer trust by strengthening investment, promotion and publicity, and imported milk may seize the market in a big way. In contrast, small and medium-sized enterprises have poor brand power, and it is difficult to win the favor of consumers, and their market share is gradually eroded by large enterprises and imported brands. So from the perspective of the industry as a whole, this is actually a reshuffle......"

Everyone present expressed their opinions, not only discussing how to expose the truth, but also discussing how Jiagu Dairy should "turn the crisis into an opportunity" in this incident.

Qi Zheng remained silent, listening to everyone's discussions, and was a little distracted for a while.

Last year, a leader said after visiting a dairy farm that he had a dream that everyone in China, especially children, should drink a pound of milk every day — and nothing seemed to stop milk consumption from soaring in China.

But what happened this year is bound to shock the world.

This side is still promoting "a pound of milk a day, strong Chinese", and there is melamine.

He recalled the "poisoned milk incident" in his memory, the victims were not limited to children, but the most harmful to children, causing a total of 300,000 domestic children to suffer varying degrees of health damage - children who consumed milk powder with melamine for a long time caused malnutrition due to insufficient protein intake, and also caused urinary diseases such as stones.

For the families of victims, the pain caused by the damaged body is irreparable damage, even a wound that will not heal in a generation.

Qi Zheng smiled slightly bitterly, what should come is always coming.

When you think about it, it would have been a good thing to have detonated the incident a year earlier, at least not so many innocent children would have been harmed, and that there would have been much less official resistance at the official level by avoiding the critical period when next year's Olympics would project a positive image of a modern country.

After everyone discussed the general response framework, Qi Zheng came back to his senses.

He looked at the quiet conference room, thought for a long time, and said softly, "I know that there are many agricultural producers who produce crops in two ways, one for others and the other for their own consumption, and there are also many factories where even the workers bluntly say that they will not eat the food they produce. ”

"The question is, can it be regarded as clean if it is not produced by itself? Unfortunately, today's society can only comfort itself in this way, or have no choice but to ignore it. ”

"The reason why there is such a state is because people's thinking is to make money first, and everything else can be ignored in order to make money. What a terrible society it is if people lose their sense of security with each other. ”

"But that's not the case with our Jiagu, we all eat the products we produce. We can also tell the people that there are still people in this society who are mindful of their responsibilities and missions!"

"Those brands that talk about patriotism on the surface, but the behavior behind them has no spirit of contract and no regard for consumer rights and interests, and they are just hooligans who pull up the banner and act as a tiger's skin!"

Since the industry itself has been riddled with diseases, let's have a transformation! The entire industry, including our Jiagu Dairy, will eventually experience a nirvana before there will be a new life!"

......