Chapter 307: Mr. Ma, you can't smash it. Apprentices
"Damn, hateful, how can there be a dragon, this old fox, is clearly taking advantage of us. We spent a lot of effort to advertise, and he was good, 100,000 yuan signed the spokesperson of the little doctor surnamed Li, and he casually played two small advertisements on Douyin, and he took our fast track. He took advantage of all the advantages. ”
Ma Wangcai was furious.
Like a male lion who has been robbed of food, roaring.
"Mr. Ma, you said that Li Quan casually put two small advertisements in the small video on Douyin, why did you ...... How did it work so well?"
Secretary Wang wanted to say, why did it become the climate?
I thought that the boss had just ridiculed Li Quan for advertising on Douyin four days ago because he couldn't make it, and said that what was the way to sell dog skin plasters was not on the table.
As a result, it has only been four days, and people have not only become the climate, but also have a tendency to take off.
The boss is tantamount to slapping himself in the face.
Now Secretary Wang mentions it again, isn't it a pot that is not opened and which pot is not mentioned?
"Hmph, do you think that his little Internet celebrity can really have such a good effect by casually playing two advertisements? It's just rubbing our popularity and fishing in troubled waters. It was indeed a mistake on my part that I didn't sign that kid in the first place. ”
"Now he has let He Youlong pick up a big bargain. ”
When Ma Wangcai thought of this, he felt a trace of remorse in his heart.
If he hadn't taken advantage of the danger of others, he deliberately put forward a lot of harsh conditions, trying to force Li Quan to sign a deed of sale. Li Quan wouldn't have run to find He Youlong.
It's too late to say anything.
"Tama's, our Hangu Group spent more than 180 million yuan on advertising, which has the current effect. And he has a dragon, but he spent 100,000 yuan, so he sold it with us, and he must not be cheaper like this. ”
Ma Wangcai was furious when he talked about it.
The market for diet pills is so big, and both of them sell traditional Chinese medicine type diet pills, which is completely a face-to-face gong and a business grab from the opposite drum.
Every box of weight loss pills sold by He Youlong's Yanhuang Pharmaceutical Company means that Ma Wangcai will lose one less customer.
The cake was so big that two people rushed to eat it.
It's weird not to fight.
"Secretary Wang, did you find out if He Youlong's company's weight loss pills shipments yesterday?" Ma Wangcai asked coldly.
It's not easy to check your opponent's shipments.
Because this is a business secret, it will definitely not be known to outsiders.
"We can only get rough estimates, but we can't get accurate data. He Youlong's Yanhuang Pharmaceutical Company, I found a way to get it in yesterday's financial statements, you see, this ZJ199 should be the product code of Yanhuang Pharmaceutical's weight loss pills. This should be the sales that have already been generated. As far as I know, the shipping price of a box of Yanhuang Pharmaceutical's weight loss pills is 4,990 yuan. ”
"If I take the total sales apart from the unit price, they should have shipped about 55,000 boxes yesterday. ”
Secretary Wang also has some means.
It was able to get the financial statements of Yanhuang Pharmaceutical Company in a very short period of time.
It is important to know that financial statements are a senior confidential of the company.
Only a few people have access to it.
"Bang!"
After Ma Wangcai heard this data, without saying a word, he raised an antique ink inkstone on the table and smashed it on the ground.
This ink inkstone was an elegant vassal of Ma Wangcai, and he bought it at a high price and placed it on the desk to pretend to be used by cultural people.
Now this fall has directly become seven or eight pieces.
It's a shame.
dropped a valuable antique inkstone, and Ma Wangcai was still angry.
Directly turned around and moved the large coral ornament that was more than a meter high behind him, and he was about to smash it.
Ma Wangcai has always had a violent temper, as long as he is angry, he must smash a few valuable things to relieve his anger.
"Hey, Mr. Ma, Mr. Ma, you dissipate your anger, this coral tree ornament was bought back for more than 700,000 yuan, if it is broken, what a pity. ”
Secretary Wang knew that if he didn't persuade him to stand here, Ma Wangcai would definitely blame him afterwards.
Impulsiveness is the devil.
Impulsiveness is the easiest way to do something drastic.
Wait until you calm down, you will definitely regret it.
"Mom, He Youlong only sold three or four thousand boxes the day before yesterday, and after only one day, they sold out directly. With a daily sales volume of 55,000 boxes, do those distributors have water in their brains? They don't buy the diet pills of our Hangu Group, but they are cheap bones one by one, and they run to get He Youlong's rotten goods. ”
Ma Wangcai was so angry that his neck was thick and he was panting.
"It's no wonder that our sales have not risen much since yesterday. I'm afraid that many dealers have secretly started to take goods from He Youlong. ”
Distributors are actually powerful drug agents in various regions.
Almost every pharmaceutical company tries to expand as many distributors as possible.
This is because the distributor directly controls the pharmacies of the end market and supplies those pharmacies.
When a pharmaceutical company has a new drug on the market, there are usually two ways to sell it.
If it is a prescription drug, a quasi-brand number of Chinese medicine, etc., then a medical representative will be sent to sell it to hospitals at all levels. In addition, it will be sold to large and small pharmacies in terminal cities through distributors.
This is a sales network in the pharmaceutical market.
Pharmacies and hospitals belong to the unfinished market, distributors belong to middlemen, and pharmaceutical companies are the source of supply.
They work together to sell medicines to patients or consumers who need them, and share the profits.
The role played by dealers is actually a bit similar to that of second-hand dealers.
They are all profit-seeking.
Whose medicine is easy to sell, whose medicine is more profitable, will sell whose goods.
Yanhuang Pharmaceutical's weight loss drugs are more effective and have a better response from customers. There are many repeat customers, and the dealers are experienced, so they can naturally judge that Yanhuang Pharmaceutical's weight loss drugs are better to sell.
At this time, they will think of two aspects.
First, Yanhuang Pharmaceutical's weight loss pills are so easy to sell, and customers have received rave reviews, which is the rhythm of exploding sales. I'm going to have to stock up.
Otherwise, the pharmacy will call to supply the goods, and if the price rises or is too popular, and the goods cannot be obtained temporarily, the business will be robbed by other distributors.
Second, although Hangu Group's diet pill advertisement is loud, its competitiveness is much lower than that of Yanhuang Pharmaceutical's diet pills.
Do you smash your hands to feed the pigs?
It's going to have to lose weight when feeding the pigs. I have to pay for it.
The purchase price of thousands of dollars a box, even if the dealers have a mine at home, they will consider it carefully.
What's more, many dealers do not have sufficient liquidity in their hands.
Because the dealer went to the manufacturer to get the goods, all they gave was cash.
But he distributed the goods to pharmacies, and it was difficult to get cash. Generally, it is very good to be able to settle monthly.
Therefore, the money in the hands of the distributor is basically on the drugs that are distributed.
In order to chase the highest profits, he must use his limited funds to buy the most profitable products.
The combination of several reasons has led to the decline of Hangu Group's sales of weight loss drugs, which had risen sharply.
This is just the beginning, if it continues, Hangu Group's sales of diet pills will continue to decline.
But overall, Hangu Group is still able to make money now.
Just a few days ago, Ma Wangcai's additional investment in advertising was a bit high. It has almost added nearly 100 million in advertising costs. All this money has to be deducted from the profits.
"Secretary Wang, what was our sales yesterday?" asked Ma Wangcai again.
"Boss, we sold a total of 46,874 boxes yesterday. ”
Secretary Wang took out another document.
This is yesterday's sales volume calculated by Hangu Group.
There are clear statistics on how many goods were sold by which dealer, how much was sold in which province, and how much was sold in which city.
"Hold the ...... of the thamma Our Hangu Group spent nearly 200 million yuan in advertising, but it can't be worth the kid surnamed Li playing two small advertisements on Douyin?"
Ma Wangcai turned around and went to move the exquisite coral tree again.
"Hey, Mr. Ma, don't be impulsive. You've told you that if you impulsively try to smash this coral tree ornament one day, you'll have to stop you. ”
Secretary Wang hurriedly opened his arms and blocked in front of Ma Wangcai.
"I, I just can't swallow that. Why did we invest nearly 200 million in advertising, and we were nearly two months ahead of Yanhuang Pharmaceutical, which can be said to be the first opportunity, but looking at this shipment, it is enough to ship nearly 10,000 boxes less than others. I'm......"
Ma Wangcai gasped.
"Boss, you must be calm, what we have to do now is to hurry up and study countermeasures and do our best to reduce losses. Last month, you saw that our sales of diet pills have been rising, and we ordered the pharmaceutical factory to increase horsepower production and stock up a large number of goods. A week ago, you stopped two drugs that were not selling well, vacated the production line, and modified all of them to produce weight loss drugs. ”
"Right now, we have at least a million boxes in stock. Now the daily output has reached about 60,000 boxes. Do you see that the sales volume has fallen now, is it a suspension of production?"
Secretary Wang cautiously suggested.
Ma Wangcai is a complete gambler, especially crazy.
He was very confident in the weight loss drug developed this time, and then after it went on sale, the sales volume rose gratifyingly.
He saw signs of take-off, so he decided to increase investment and production, and stockpiled a large number of goods.
It's just that he didn't expect Yanhuang Pharmaceutical to come out of the air and give him a head start.
"You have a brain disease, don't you? Now that we have just started fighting with Yanhuang Pharmaceutical, the two armies have just set up a position. The other party is just taking the lead for the time being, occupying a hill, and you are clamoring to withdraw the army, so that our army will withdraw the grain, grass and logistics first. Can you it any more?"
"If you want to change to the real on the battlefield, the first person to be killed is someone like you. ”
"As a military advisor, if you don't even have such concentration, you are not qualified to be this military advisor. ”
Ma Wangcai couldn't wait to slap Secretary Wang to death.
Now Hangu Group's sales are not as good as Yanhuang Pharmaceutical for one day, and Secretary Wang actually asked him to stop the production line directly.
Doesn't this mean that as soon as the two armies fought, he shouted to flee?
"Boss, I'm worried that we have too many stockpiles, in case we ...... In case it can't be sold......" Secretary Wang explained with his head down.
"Shut your foul mouth, it's useless again, and you're ready to hand me in your resignation. Ma Wangcai interrupted him rudely. "Keep an eye on Yanhuang Pharmaceutical and see how many shipments they can ship in the next two days. Also, hire a group of professional black fans for me, and go to Li Quan's Douyin account to blow it up in the small video. ”
"Remember, with a little brain, the first thing you have to do is to make Li Quan's reputation stink. Then he turned to attack the diet pills he recommended, saying that if you eat it, you will die, and the muscles will dissolve, although you will give me the weight loss pills of Heiyanhuang Pharmaceutical. You can even transfer flowers and trees to get some so-called real people and real things. ”
Ma Wangcai's ugly face was completely revealed at this moment.
He was not originally a man of culture.
Before he made a fortune, he was no different from a ruffian. Even if he made a fortune later, he still couldn't change his despicable habits.
Li Quan's two small advertisements on Douyin have seriously violated his interests.
Naturally, he will not be soft-hearted, and the first thing he thought of was to hire a black fan to discredit Li Quan.
......
Li Quan earned 505,000 advertising fees and was happy in his heart.
While eating, Dr. Luo Wenhao from the emergency department came over with a rice bowl.
"Doctor Li, long time no see!"
Dr. Luo Wenhao greeted with a smile and sat down across from Li Quan.
"I haven't seen you for more than a month. Dr. Luo doesn't look good. Li Quan stared at Luo Wenhao twice, and found that Luo Wenhao's face was haggard and his eye bags were serious.
He has a good relationship with Dr. Luo Wenhao, so he speaks very casually.
Otherwise, when you meet with a colleague, you just say that the other party has a bad complexion, isn't it annoying?
"Alas, don't mention it. I'm in a really awkward position in the emergency department right now. In the past, when you were in the emergency department, I could still follow you to get some light and eat. But your girlfriend got sick and you left the emergency department directly, and I didn't have your skills, and the special orthopedic clinic added to the emergency department became a joke. ”
"Now, I'm good at doing chores in the emergency department. ”
Luo Wenhao complained to Li Quan.
"I'm no longer working in the emergency department, you don't know how to treat bones, you can continue to go back to your original emergency surgery room!" Li Quan was puzzled.
"Didn't the hospital transfer the attending physician surnamed Fu from the Department of Surgery last time to take my place? Doctor Fu has never moved, so how can it be my turn to sit in the emergency surgery department? A while ago, Doctor Fu called me as a handyman, and I may still feel fresh. When I was settling my salary last month, Director Zhang took care of me and gave me a little from Dr. Fu's commission. ”
"This touched Dr. Fu's interests, and he has never asked me to help me since this month. ”
Dr. Luo Wenhao's face was full of bitterness.
This kind of begging for food from other people's bowls is really uncomfortable.
was called as a handyman, and he had to be disliked.
"That Dr. Fu is really not a fuel-efficient lamp, I will be happy to ask you to help, and I will give you a commission. This is to call people like white workers. The advantages are all taken by him alone, how can there be such a good thing in the world. ”
A trace of anger welled up in Li Quan's heart.
Luo Wenhao is his former senior physician, and he still has a little affection.
Now he is being bullied by an attending physician who has been transferred from the Department of Surgery, and he can't stand it.
Everyone is a family person, and they really only get a little basic salary every month, how do they live?
Luo Wenhao glanced around, there was no one, he lowered his voice and pleaded, "Doctor Li, I heard that your Chinese medicine research department is still recruiting, can you beg your teacher, Professor Liu, to transfer me over?" In the future, I am expected to stay in the emergency surgery office. ”
"Director Zhang gave me the opportunity to find another way. ”
Luo Wenhao is just an ordinary emergency department doctor, and Li Quan was not affected by the incident last time.
But he was implicated.
In addition, he does not have a good teacher like Professor Liu to take care of him, and his own skills can only be said to be average. This also caused his situation at Whale Hospital to become very bad all of a sudden.
"Well, I'll fight for you in this matter. After eating, I went to talk to my teacher. In other words, do you know the knowledge of traditional Chinese medicine?" Li Quan replied.
"I understand a little bit, I have been working hard to learn Chinese medicine knowledge for a while, if I am given another month or two, I should be able to pass the Chinese medicine theory exam. ”
Dr. Luo Wenhao seems to have already begun to find a way out.
He certainly wouldn't have learned Chinese medicine for no reason. I must have made a good calculation and wanted to be transferred to the research department of traditional Chinese medicine, so I will make these preparations.
"Okay, I'll talk to the teacher in a moment. In addition, I am not so busy for a while, and I am going back to the emergency department to continue to build the emergency special orthopedic clinic. I'll teach you the art of orthopaedic and osteopathic treatment. ”
Li Quan decided to accept Luo Wenhao as an apprentice.
As long as Luo Wenhao is taught the traditional Chinese medicine skills of bone correction and bone grafting, even if Li Quan leaves the emergency department in the future, Dr. Luo Wenhao will be able to eat and mix well.