"Also, we don't have the rights to the music, so we don't have a reason to charge for it. ”

Kim Ji-jiang added.

"Let's answer Mr. Kim's question first. ”

Since the fee has been proposed, Chen Yu has already thought of a new charging model: "We don't have music copyrights, but we can cooperate with major record companies to buy their electronic music copyrights." We know that because of piracy, electronic music rights are cheap at the moment, and we can buy them back in large quantities. ”

"The copyright problem is solved, then, as Mr. Chen said, because there is piracy, users can download it for free, why pay for it?"

"It's also very simple. ”

Chen Yu explained: "First, our music website can provide better sound quality than other websites. ”

"This doesn't do much, and if it's free, the sound quality is a little less acceptable to users. And the MP3 sound quality of other websites is not necessarily that bad. ”

Chen Yu did not refute and continued: "Second, because we have purchased the music rights of a large number of record companies, we can ask some singers and stars to give us a platform, so that users can support the purchase of genuine versions. ”

"There are some effects of inviting celebrities to stand on the platform, but there may only be a very small number of people who will support the genuine version. ”

Chen Yu still did not refute and continued: "Third, we will focus on cracking down on pirated music website platforms. ”

The music on this book is copyrighted, and so is it on the Internet.

It's just that there is no emphasis on electronic music copyright for the time being, so all music on the Internet is free.

But this is not a normal phenomenon.

In later generations, with the development of the Internet more and more, everyone listens to music basically on the Internet, if you still don't pay attention to music copyright, then the entire domestic music will be finished. In fact, this has been proven in the previous life, and basically there are few more well-known singers in the previous life after 2005.

As for the reason, what else could it be?

It's because there is piracy everywhere, and you can't make money making music and singing, so it's no wonder how many singers can be produced.

Of course, to combat piracy, you have to own the music copyright.

Therefore, after buying the rights to electronic music in the first step, Chen Yu's side can crack down on piracy websites.

"It is impossible for all pirated websites to be taken down, and some servers are located abroad, which is very difficult to collect evidence, and there is no way to start at all. ”

Kim Ji-gang shook his head again.

But this time Chen Yu didn't continue to say more, but looked at Jin Zhijiang with a smile on his face.

“？”

Kim Ji-gang is a little confused?

What does that mean?

I refuted him three times in a row, how could he still laugh?

But it wasn't just Chen Yu who laughed, Duan Yongping also laughed.

Not only smiled, Duan Yongping also gave Chen Yu a thumbs up.

This made Kim Ji-jiang even more confused.

Mr. Duan, what's wrong?

Obviously, what Chen Yu said didn't work, why did he still say this to Chen Yu?

"Chen Yu, you see, you have all told our President Jin. ”

Duan Yongping looked at Jin Zhijiang with a puzzled face and said.

"Mr. Duan, what the hell is going on?"

"Didn't Mr. Chen make it very clear?"

"But ......"

"Are you trying to say that these three methods can't eliminate piracy, and users will still download pirated copies, right?"

"That's right. ”

Kim Ji-gang nodded.

"Our Mr. Jin, you have a big appetite, and you still want to eliminate piracy, not to mention you and me, even if you write a book, you may not be able to eliminate it. ”

Kim Ji-jiang is still a little confused.

But after a while, Jin Zhijiang seemed to understand something: "Mr. Duan, you are saying that even if we can't eliminate piracy, through these three moves, we have cultivated many genuine users." ”

"That's right. ”

Chen Yu nodded.

It is easier said than done to eradicate piracy.

It's absolutely impossible to keep everyone from free.

But if you can train a part of your users to become genuine users, it's already a success.

"And these genuine users are the users who are most likely to buy our mp3 products. ”

Let's talk about why the iPod was successful.

It's not how well the iPod is done, or whether the iPod was developed by Apple.

The iPod is really good, but the iPod is not the best quality.

Although Apple is a well-known technology company, not all of Apple's products are successful.

For a long time after Apple's computer, Apple made countless wrong choices.

iPod was just one of his many products, but he succeeded.

Of course, if you want to say that the most important contributor to his success, it is the music store.

It's about the same as the app store in your iPhone.

You can buy any kind of music you want to listen to in this music store.

But in the United States, it's very easy for an iPod to start a music store like this, as long as he has the idea, he can do it.

Because there is relatively little piracy in the United States, such music can easily succeed.

But in China, it is not so simple to do a good job of this music store.

Because of piracy, Chen Yu had to do everything he could.

"Not only that, but it also makes our MP3 more branded. ”

Backgammon is actually a brand.

But that's just at home.

Compared with international giants, backgammon is not only not comparable to Apple, but also far from Samsung and Sony.

However, if you use the electronic copyright of music to be legalized, it is very likely to make your own MP3 brand.

"Mr. Chen, I understand what you mean, but I think the genuine payment can be slowed down. Because we have never accepted payment, and now we have been paying for some of our unacceptable. ”

"It can't be delayed. ”

Chen Yu shook his head: "The slower our payment is, the more we can't push it out." ”

It's like a past life.

After decades of electronic music piracy in the previous life, the top finally paid attention to it and began to pay for music.

But although it was done, it really didn't achieve anything.

As for the reason?

Everyone else has used it for free for decades, and it's basically impossible for you to make him pay all at once.

In their hearts, hasn't it always been cost-free to download songs, why is it now charged?

This notion is incorrect.

It's 2002, the Internet hasn't become widespread, and everyone's understanding of the Internet is just beginning.

In fact, music is copyrighted.

There is a fee for downloading music.

Even if you don't pay, at least you have to have an idea that when you download free, you are downloading pirated copies.

It's like the same.

As long as he has this concept in his mind, even if he doesn't pay now, he may pay in the future.

But if you don't have this concept in your heart, you won't be able to pay for it for the rest of your life.

This is the easiest time to cultivate everyone's Internet knowledge.

"Makes sense. ”

Duan Yongping greatly recognized this: "Once the cognition is accepted by the public, even if you use strong means to reverse it, it will not have much effect, and it is very necessary to start cultivating genuine consciousness now." However, I am afraid that it will take a lot of effort to crack down on piracy. ”

"It's okay, I'll set up a special legal team to fight piracy. ”

This part must be paid attention to from the first beginning.

It is obviously unrealistic to let everyone see the genuine version.

Not everyone will buy the genuine copy.

Some people don't have this awareness, some don't know how to buy, and some other reasons.

It's not enough to cultivate a sense of authenticity.

If you want everyone to see the genuine version, you have to start from the source.

If there is no source of piracy, users will not be able to see pirated copies if they want to.

In his previous life, Chen Yu saw a public service advertisement, which contained a sentence that there is no harm if there is no sale.

This is a public service announcement for the protection of animals.

Although this ad also makes sense.

But it's harder to get everyone to have that than to kill the animal killers.

Therefore, if you want users to pay, you have to use all kinds of methods, and the three-pronged approach will be effective.

"That's all, Mr. Duan, what else do you command?"

"You have more shares than me, how dare I give any orders, you should have ordered me. ”

"Teacher Duan is ridiculing me. ”

Chen Yu knew that Duan Yongping was joking: "Then the soldiers are divided into two ways, Mr. Duan, you are responsible for the research and development of the hardware, and I will buy the song copyrights of the major record companies first, and the website will be done first." ”

"Yes, Chairman. ”

Duan Yongping replied.

"I ......"

Chen Yu couldn't laugh or cry, but he didn't say anything, and returned to the deep city.

......

"Mr. Chen, I recently found a good music website, Soo.com. ”

"Scraping nets, what are you doing?"

"Uh, Mr. Chen, this is a music website. ”

"Music sites?"

Chen Yu was extremely surprised: "Is this website very well-known?"

"It currently ranks first in the music website category and ranks 187th in global website traffic. ”

"Such a powerful ......"

Chen Yu was also shocked by this statement.

When did a music website turn out to be so good?

In his memory, Chen Yu didn't seem to remember that there was such a website.

"Wait, I'll go up to this site first. ”

Through Baidu, Chen Yu searched for this scraping network.

"It's strange that the traffic on this website can't be so high. ”

Clicking in and taking a look, Chen Yu didn't understand a little.

It's just a very ordinary music site, and it's about the same as other music sites on the market.

At least Chen Yu didn't find anything different about this music website.

However, after taking a closer look, Chen Yu finally discovered the highlight of this website.

In the middle of the scraping network, there's a search bar.

This search bar is for searching for music.

At first, Chen Yu thought that this search music was a search on this site.

He's not, he's not only searching for the source of the site, but he's also able to search for music from the entire Internet site.

For example, search for a Pearl of the Orient.

There are hundreds of links in the search bar, which means that there are hundreds of websites with the sound source of Pearl of the Orient.

Yes, this is very similar to the [Baidu mp3] pushed out by Baidu in the previous life.

"No wonder. ”

Seeing this, Chen Yu finally understood why the traffic of this scraping network was so large.

In addition to listening to songs, everyone on this music website is more about searching and downloading other songs.

After all, it is troublesome to search for many songs in the column, and some of the searched web pages may not be available for download, and some of the searched web pages even have viruses. But it's much easier with Soscrape.com, it's like Baidu has Baidu mp3, everyone wants to listen to music and download music to Baidu mp3.

"Don't say anything, buy this website now. ”

Chen Yu ordered.