"I really didn't expect ......"

Meng Lang stared at the report with a dull expression: "Can anyone tell me why this happened?"

Pengda BJD dolls have sales of more than 100 million yuan in one week after they were listed. According to the average price of 5,000 yuan, the cumulative sales exceeded 20,000 copies.

This would have been good news!

As a "non-volume" commodity, coupled with high pricing, so many copies were sold in just one week after its launch, and BJD dolls were indeed an instant hit.

But......

In the product comment area of the PD mall, more than half of the parents who posted the order said: The baby is a great success, the workmanship is very exquisite, and the son likes it very much~

The focus is on the last sentence!

Why does my son like it very much? Uncle Meng's original intention of making this doll was simply to stimulate the girls' desire to dress up, and to take out the girl's wallet.

As a result, it's a boy again?

The Meng people are stupid.

He felt that there was a force in the shadows that was persecuting him, and no matter what he did, the victim would always be the boy.

The same is true of the previous Demon Fairy Stick!

It's obviously a gift for a cute girl, but the buyer shows off a group of pink boys, and the transformation spell is more slippery than the actors. Occasionally, a girl pops up to post a single and gives a bad review.

He's really hard......

I thought that "dolls" were such things, even if the boys were interested, they couldn't afford to play with them. Unexpectedly, he seriously underestimated the surging girlish hearts of this group of boys.

"Brother Xun once said that in everyone's heart, there is a little princess!"

Ma Teng shook his head and said, "What's wrong with boys? Who stipulates that boys can't have girlish hearts? Mr. Meng, your thinking is too feudal." ”

"I?feudal?"

Meng Lang smiled dumbly and said, "You're talking about yourself, right? If I'm feudal, then how did I get a whole set of dolls in my family?"

Shocked!

It is really worthy of Mr. Meng, who said "manly", turned his head and changed the doll with a smile on his aunt's face.

A whole set, it's tiring to change clothes, right?

Ma Teng, who kept complaining in his heart, pretended to be a serious person and said: "Actually, it is normal to have this result. ”

"The average girl's passion for toys is much lower than that of the average boy. The best way to tap into their consumption potential is to change fields. ”

"For example?"

"Stationery, clothing, food, jewelry, handicrafts, these areas are more conducive to our plans than toys. ”

That's true!

But Ma Teng is an indigenous after all, and his vision is still too limited.

Who says toys can't impress girls?

Before coming to this conclusion, it is advisable to understand the history of the development of plush dolls, Barbie dolls, and Disney princess series.

Especially Barbie!

The market for dolls is huge, from plush plastic silicone and other materials, to the distinction of humanoid and beast-shaped aliens, BJD is just one of the small categories.

The full name of BJD is balljointdoll, which translates into Chinese as ball joint doll. The main feature is the spherical shape of the joint junction and the extremely movable humanoid doll.

This doll is extremely personalized!

To put it simply, from hair to clothing, shoes and socks, to eyes and limbs, they are all parts that can be removed and replaced. At the same time, the doll face also supports makeup and custom skin tones......

Moreover, the doll is huge!

BJD dolls are divided into four categories according to different heights: adults, teenagers, teenagers and children. The children's grade is less than 30 cm, and the adult grade is more than 70 cm, and the size is by no means small.

Big enough and free enough, plus the BJD doll design is based on the real human body structure, the appearance is lifelike, taking into account the playability at the same time, it also has a certain "companionship" value.

Of course, Barbie is better!

Compared with BJD's personalized custom labels, Barbie dolls with high quality and low prices have significantly higher commercial value.

But it doesn't fit right now.

The birth of BJD dolls is not a whim of Meng Lang, but a specially designed "Mid-Autumn Festival" gift at the invitation of CCTV.

This year's Mid-Autumn Festival is coming!

According to official data, there are more than 60 million left-behind children in China, most of whom lack the companionship and care of their families, and their personalities are extreme.

CCTV, as the official mouthpiece, plans to shoot a public service advertisement for left-behind children in the Mid-Autumn Festival this year, with the theme: Don't let companionship become a regret for growing up!

They approached Pengda, hoping that Meng Tsai could shoulder his social responsibility and provide some help within his ability.

It's not about the autumn wind!

The director means that a large number of well-known people in society will be gathered to participate in the performance and shout slogans, calling on everyone to care for left-behind children.

But Meng Zai is very embarrassed!

He's filming Eddie, and he's busy like a spinning top every day. You can't leave behind hundreds of people in the crew and fly to the capital alone to shoot public service announcements, right?

However, this is not easy to refuse.

Not to mention the nature of the public service advertisement, in order to hug CCTV's thighs, he must take this errand.

So, he came up with an idea!

It's a shame to say that Meng Zai really can't leave. There is only another unique way to call on everyone to care for left-behind children.

This way is the BJD doll!

In order to provide for their families, the children's parents have to leave home to work. Based on this background of the times, it is of little significance to just shout slogans.

The best way to care for left-behind children is not to give them oil and rice, nor to donate clothes and money, but to find them a spiritual sustenance and use companionship to eliminate loneliness.

So, Uncle Meng sent the doll!

BJD dolls are not only toys, but also a kind of spiritual sustenance. Maybe it can't speak, but it must be a good listener.

"Great idea!"

The director in the WeChat video gave a thumbs up and said: "I changed my mind, I don't invite any celebrities to shout slogans, and go directly to the mountains to deliver dolls." This ad placement, I agreed!"

"I'm not done yet!"

Meng Lang added: "The doll represents companionship, but aren't you shooting Mid-Autumn Festival advertisements, panda people also bring mooncakes!"

"This ...... How embarrassing is that!"

The director rubbed his hands and said with embarrassment: "20,000 dolls, and so many boxes of moon cakes...... Mr. Meng, you are such a good person!"

"I will report truthfully to the leader!"

I'm waiting for your words!

Leader, leader, have you seen Xiao Meng's sincere heart?

For your public service announcements, you saved 20,000 dolls by smashing pots and selling iron, and went bankrupt to make panda moon cakes......

In order to commemorate the 80th anniversary of the establishment of ZY People's Radio, a special "80 Ultraman" was also filmed......

How high is this guy's consciousness!

Such a sensible Xiao Meng, are you willing to disappoint him? Anyway, the new year's schedule is vacant and has not yet been decided, why don't you consider Edison?

At this moment, Meng Lang is like a humble licking dog in love. Exhaust all means, just so that the goddess can say a soft and sweet "good night" to him before hanging up the phone.

Of course, good morning is fine!

He is honest, he is greedy for the body of a goddess, he is indeed cheap!