Chapter 537 Public Service Announcements
The director who can be selected by CCTV really has his excellence.
Shoot fast and well!
In less than three days, the public service announcement, which lasted about 58 seconds, was filmed. After simple post-processing, it was the first to be played in a loop on CCTV.
Produced by CCTV, it must be a high-quality product!
Being able to make a series of four famous novels in the 80s, it is natural to shoot a public service announcement. Not to mention anything else, in the field of public service advertising, CCTV is definitely the "peak" existence in China.
The public service advertisements they shoot not only have a clear theme, but also usually have a plot. And this plot just stimulates the audience's tear ducts and makes people cry.
For example, "Mom, Wash Your Feet"!
CCTV, which has excellent talent, also has the attribute of "tear-jerking" in its public service announcement this time.
It opens with a classroom......
A girl wearing a red scarf was reciting a fragment of Zhu Ziqing's classic "Back" on the podium, and the students listened to it with relish.
He looked out of the car and said, "I'll buy some oranges." You're right here, don't move around......"
In the faint sound of recitation, the picture turned into the night. The bright moonlight shone on the wooden roof of the girl's lonely house, and on the wooden table next to the window, the girl wrote slowly under the light: "After too long, I have forgotten how thick and straight my father's back is......"
Writing and writing, the girl suddenly looked up at the full moon on August 14, as if she saw her father, and her face was full of smiles.
The moonlight rises brightly, and the scene cuts to a nighttime construction site in the middle of a concrete forest. The girl's father, who climbed to the top of the steel frame wearing a hard hat, suddenly stopped screwing and looked up at the moon.
It was a group photo of him holding his daughter who had just completed the moon, and his wife was standing next to him, and the warm scene made him forget his tiredness and show a rare smile.
On the day of the Mid-Autumn Festival, the workers were paid!
The girl's father, who received a box of mooncakes and a wad of banknotes, jumped and jumped like a child, making the workers laugh more than once. He was reluctant to eat mooncakes and decided to send them to his daughter from afar.
The courier brother, the village chief, and the uncle trekked all the way, and the package was finally delivered to the girl that night.
It was the night of the Mid-Autumn Festival reunion, and the girl opened the package under the full moon, and the moment the box was opened, the girl smiled again.
A BJD doll "looking like a father" was "holding" a big moon cake box, looking at her with clear eyes and a child-like smile on her face.
"Companionship is the cheapest gift!"
CCTV is smart!
They called for care for left-behind children, but did not take the opportunity to criticize the parents of left-behind children. On the contrary, through a short story, ordinary people can understand the difficulties of left-behind children and parents.
In the one-minute short film, the protagonist's father and daughter smiled and did not cry once, which seemed to be an optimistic plot, but the audience couldn't help but burst into tears......
The director is really talented!
After Meng Lang finished reading the advertisement, he wiped his tears with paper and called Ma Teng. Let him think of a way to try to dig a corner from CCTV.
Of course, you have to be a little more secretive about poaching.
After all, Meng Zai is still counting on a good relationship and striving to let Eddie land on CCTV.
"Then what is the Balala Little Demon Fairy and Egg Miracle Trace, hasn't it been on CCTV?"
Mother Meng, who was chatting with Tao Mi, was puzzled: "With this relationship, why is it so difficult for the third time, and you have to have a good relationship in advance?"
"That's different!"
The little demon fairy and the egg god are broadcast on the CCTV Children's Channel, and there is a relationship between the big guy and Director Tao, and Eddie can also be on CCTV Children.
But Meng Langzhi is not here!
It can be seen from the reason for Eddie's naming that he wants to strive for a higher level of recognition. As a tribute work to commemorate the 80th anniversary of the establishment of ZY People's Radio, CCTV is the best match.
It can be after the focus interview!
Even if the ratings of this schedule are not as good as the prime time of Jiangchuan Satellite TV, the influence is not a level at all.
CCTV is a set of New Year's masterpieces!
With this name, even if Eddie repeats the mistakes of the past and becomes an unpopular in the eyes of the audience, he can be reborn in other fields.
The idea is good, but the implementation is difficult.
Even if the ownership of this schedule is not determined, Eddie's "root is red" is also competitive, but the leader still did not nod.
The reason for the hesitation is simple.
Compared with the "main drama", the "special drama" is congenitally insufficient. They value the seriousness of the story more than the number of ratings.
To put it simply, Eddie is not serious.
The story of Bump Man beating the little monster, even if it changes a layer of skin, it is still difficult for the middle-aged uncle to love it.
This kind of prejudice has been around for a long time, and Meng Lang can't change the reality, so he can only fight for more bargaining chips through other efforts to reassure the leaders.
That's where the ad comes in!
Although throughout the advertisement, there is only one close-up shot of the Pengda BJD doll, and there are very few scenes. But no one denies that this doll is the soul of advertising.
Not to mention, Meng Zai bled blood!
He donated 20,000 dolls and 100,000 boxes of snowy mooncakes in one go. These things were all sent to the children in the mountains in the name of CCTV.
Use PD's money to make CCTV famous!
Meng Heizhu, who is famous in the business world for "Pixiu", is really touching to make such a big sacrifice. Although his idea was not simple, the result was good!
The attitude of the leadership has loosened.
He asked Meng Zai to send a few episodes to review first, and once no problems were found, the matter would be settled.
Although, they don't offer much.
But who cares how much the price is? As the first special drama to get this schedule, not to mention the low price, even if you pay the money, Meng Tsai is willing!
"Oh yes!"
After learning the news, not only Meng Lang was excited, but the entire Eddie crew was also boiling.
Although the ratings of this schedule are not necessarily very high, this is at least a proof. Prove that the quality of the drama you participated in is not low and the theme is very "correct".
Everyone's work is more energetic!
As the saying goes, good things come in pairs, just when the leader let go, Ma Teng reported another good news to him.
As the PSA looped, searches for doll-related terms increased more than tenfold. Pengda BJD dolls are naturally on fire!
As a public service announcement, the plot does not implant brand information. But per capita Leeuwenhoek netizens, is it difficult to find out the manufacturer?
Don't forget, there are no competitors in the market!
PD has registered the relevant patent property rights of ball joint dolls, and they are the only BJD dolls on the market......
Oh no! And Lebo!
After Du Fang became the CEO of Lebao, he boldly sold a series of "self-developed" projects, including "Lebao's Death Mars City", to PD Group.
Lebao's future route is to only do PD authorized products. Give the door to Meng Lang to warn the remaining scattered shareholders: don't have bad intentions, be careful that Mr. Meng pulls the list and cuts off the supply!
Changing out of a suit and wearing Hanfu, Lebao has become a new star in the light of the American compradors, Meng Zai RBQ, and the rising US stocks.
Don't ask, if you ask, you will be punished by heaven!