Qi Zheng couldn't have imagined that Liu Qiangdong wanted to imitate Amazon's development model so early. See 1 yarn 3 Chinese net

In his memory, before 06 years, it was the primitive accumulation stage of JD.com's foundation, just as a vertical digital platform, and it was not until the first round of financing that it opened up a new world with the power of capital and became a comprehensive e-commerce company with all categories.

Subsequently, Jingdong imitated Amazon, relying on self-operated genuine products, and the innovation in the layout of the national warehousing network, established a genuine + fast delivery customer experience, which is in stark contrast to the experience of uneven goods + slow delivery on the Ali platform, so as to eat half of China's e-commerce and establish an e-commerce empire.

Now it seems that Liu Qiangdong should have germinated this idea very early, but he was limited by a shortage of funds and could not implement it.

"Different from Alibaba's way of 'building roads and collecting tolls', relying on self-management and perfect warehouse and distribution logistics layout, JD can become a distinctive e-commerce platform independent of Taobao, rather than a single small and beautiful application ......"

Liu Qiangdong spoke eloquently in a confident tone, but in essence he was uneasy.

This is the first time he has fully admitted to outsiders about JD.com's future plans,You know,Before he just showed a little similar idea,The company's management was very opposed,Everyone knows,According to the development of Amazon's model,How much investment is needed。

In fact, today's Amazon model is also mixed in the United States, and despite the rapid growth of sales, there have been many voices that will talk about its future.

If it weren't for the fact that Jiagu Group's development model is somewhat similar to Amazon's, such as heavy asset investment in the early stage, Liu Qiangdong would not have said it so bluntly to Qi Zheng.

After Qi Zheng quietly listened to Liu Qiangdong's words, he didn't comment, but asked, "Your team agrees with your idea?"

“...... Of course, there will be some different opinions, but this is not a problem, and I am sure that my team will execute according to my ideas, after all, this is my company. Liu Qiangdong reacted and said sonorously.

This is an enterprise with an extremely obvious "founder label", and it can even be said that the success or failure of Jingdong is highly tied to Liu Liu Qiangdong, the founder with supreme authority - Qi Zheng couldn't help but flash this thought in his heart.

Thinking back to the development trajectory of JD.com in later generations, as an enterprise that did not have a "partnership mechanism" at the beginning of its establishment and was a typical "dictatorial" founder, this gene determined the fate of JD.com almost from the beginning.

In the pursuit of efficiency and execution in the retail industry, it is necessary to have a fighting and forward-looking boss to guide. This model allowed JD.com to rise rapidly at the beginning of its establishment. However, after the company enters the mature period, decentralization has become an inevitable choice. At this point, management issues begin to come to light.

It is reported that JD.com's high-level internal meeting is actually Liu Qiangdong's "Yiyantang". Everyone will express their opinions, but he will pick out those that meet his ideas, guide everyone to discuss in that direction, and finally form a conclusion that he has already thought about similar ideas before the meeting - it is equivalent to Liu Qiangdong's decision on every important event.

In many cases, this kind of "arbitrariness" has led to disaster.

Another consequence of JD.com's smooth sailing in the early stage is the repeated failure of innovative businesses. As a retail-based company, JD.com has long made lackluster progress in business innovation.

First of all, it has been suppressed by Ali Tianji's horse-racing strategy, and then missed two big opportunities for e-commerce in a row - the first is the rise of catering takeaway represented by Meituan, and the second is the new retail represented by Hema Fresh.

In addition, Liu Qiangdong's desire to control is too strong, which can be seen from the fact that Jingdong has never had a "second-in-command" who can play an important role, and his personal relatively high-profile approach, once something happens, will put the company in danger.

It can be said that Jingdong, the founder of Chengye, is also trapped in the founder in the end.

Such a good example in front of him has strengthened Qi Zheng's management philosophy of "decentralization" of Jiagu Group - no one can always be right, especially the founder of the company, once he falls into the wrong judgment of the future business growth point, or the obsession with the comfort zone, it is too easy to cause major strategic delays.

So, should you still invest in JD.com?

Absolutely.

is not only to snipe Fang Rongxuan of Zhongsheng Capital, even the value of JD itself is worth an investment.

Of course, Liu Qiangdong's super desire for control makes it difficult to incorporate JD into the Jiagu system, but fortunately, Qi Zheng has long expected that personal investment rather than corporate investment is largely due to this reason, and investing in JD is more of an idle chess player.

Qi Zheng came back to his senses from thinking and said to Liu Qiangdong, "I can invest the money in you, 5 million, but I want 20 shares." ”

Liu Qiangdong was stunned, and his head shook like a rattle, "This is impossible, this valuation is too low, I can only give you 3 shares at most for 5 million." ”

Qi Zheng said flatly: "The 5 million I said is US dollars." ”

Liu Qiangdong's pupils shrank.

Five million US dollars, which is converted into about 40 million yuan, that is to say, Qi Zheng's valuation of JD.com is more than 200 million.

This has exceeded Liu Qiangdong's own valuation.

But he was even more entangled, and after thinking for nearly two minutes, he took a deep breath and said word by word, "Mr. Qi, in the first round of financing, I think 20 million yuan is enough." ”

20 million yuan, according to Qi Zheng's valuation to JD.com, that is, 10 shares.

In this regard, Qi Zheng was not surprised at all, in fact, Liu Qiangdong's willingness to sell 10 shares was beyond his expectations.

In the field of investment, there is a conventional division of periods - seed stage, start-up stage, growth stage, expansion stage, and maturity stage.

As we all know, investing in seed-stage companies is easy to get extremely rich returns, but at the same time, it is also extremely risky.

Similarly, the founders don't want to sell too much equity in the seed stage, otherwise they will lose control of the company after the next round of financing - Qi Zheng offered 20 conditions, leaving room for bargaining.

It can only be said that Jingdong is indeed stretched thin at present.

Qi Zheng squinted and laughed, "How can 20 million be enough?" Mr. Liu, according to your plan, the development of Jingdong should be sooner rather than later. When the opportunity comes, you have to sacrifice your life to run wildly, quickly become bigger, and become the first brand of self-operated e-commerce, so I will give you 50 million yuan, and I only need 15 shares. ”

Liu Qiangdong sat up straight and fell into thought.

In this moment, Qi Zheng's valuation of Jingdong increased by more than 100 million, Liu Qiangdong was not unmoved, but he also felt confused about Qi Zheng's inexplicable trust.

He raised his head and looked at Qi Zheng, "Mr. Qi, are you so confident in Jingdong?"

Qi Zheng said with a relaxed face, "It's not so much that I have confidence in JD.com, but that I have confidence in you as a person, and I agree with your plan for JD.com's future; ”

"E-commerce is the future, you should know that my Jiagu Group's main business is agriculture, and I think that the combination of online and offline agriculture will also be the general trend, so there will be many opportunities for cooperation between Jiagu and JD.com in the future. ”

Liu Qiangdong was stunned, he was silent for a while, got up and said, "Mr. Qi, I'll go back and think about it, and I'll reply to you within 24 hours." ”

Qi Zheng also stood up and stretched out his right hand to Liu Qiangdong.

Holding two hands together, Qi Zheng said, "Anyway, I am personally very optimistic about JD's self-operated model, and I sincerely hope that JD can go out of a self-operated e-commerce road that fits the domestic environment." ”

Liu Qiangdong nodded and clenched Qi Zheng's hand.

Seeing Liu Qiangdong away, Qi Zheng sat back in his seat and thought for a few minutes.

Fang Rongxuan of Zhongsheng Capital should have just contacted Liu Qiangdong and was still in the evaluation stage of JD.com, and Qi Zheng believed that even if he was optimistic about JD.com, he would not give a humble website a valuation of more than 300 million yuan as he did.

After all, Jingdong at this time is still just a vertical digital e-commerce platform, and such an e-commerce platform in China is not too much, and it is not too much to say less.

Even if he admires Liu Qiangdong as a person, he doesn't have the confidence that Qi Zheng can see the future, and dares to invest huge amounts of money because of a concept.

And only in the future will he know what he has lost.

As for whether Liu Qiangdong will choose to cooperate?

Qi Zheng looked at the cold coffee and smiled, did he have a better choice?

Sure enough, at noon the next day, Qi Zheng got Liu Qiangdong's reply, and he agreed to Qi Zheng's investment plan.

The two sides signed an investment agreement, Qi Zheng invested 50 million yuan in JD.com, and the private enterprise was able to withdraw from JD.com, and Liu Qiangdong took out part of the equity and made up 15 shares to Qi Zheng.

With Qi Zheng's capital injection, Liu Qiangdong can finally show his skills.

Jingdong received the first round of financing two years ahead of schedule, and Qi Zheng was also a little curious, and Jingdong, which has accelerated the pace of development, can achieve better results than the original time and space?

But Fang Rongxuan must be very unhappy at this time, Qi Zheng can imagine it. When he thought of his old opponent being unhappy, Qi Zheng felt too happy.

......

In fact, Fang Rongxuan did have reasons to be unhappy.

Because his assistant was trembling and reporting to him about the failure"...... Jiagu Group provides all-round support to Yonghui Supermarket...... No matter how high the price we offered, they refused to cooperate......"

Fang Rongxuan's face was expressionless.

Although a Yonghui supermarket in a remote corner has a certain development potential, it will be lost if it is lost, and it is not worth his chagrin.

He felt extremely unhappy that in the face of his own move, Qi Zheng solved it lightly - not to mention finding out the source of overseas funds of Jiagu Group, Qi Zheng didn't even bother to raise the price to compete, which made him feel that his temptation was like a clown's performance.

Fang Rongxuan's eyes were dark, he thought about it, and said lightly: "Since Yonghui Supermarket doesn't know what to do, then support other supermarkets! All over the country, where is there no good retail investment target? There is Suguo in Su Province, Hualian in Jiangnan Province, and a new one in Yue Province...... You investigate, find a partner who is willing to accept investment, Yonghui Supermarket's fresh food model, it is not impossible to copy or even surpass, this time, I don't want to fail again!"

His assistant was sweating "Yes!"

After the response, the assistant did not leave, he gritted his teeth, and continued to report the latest news, "Jingdong E-commerce, which you asked the investment department to evaluate, has just accepted the investment ...... from Jiagu Qizheng"

Fang Rongxuan's eyes flashed, "Hmm......"

The assistant hurriedly handed over the investigation report.

Fang Rongxuan glanced at ten lines, and then laughed "hehe".

"That's interesting......"

The assistant's back was even colder.

Fang Rongxuan was optimistic about JD.com, and as soon as he instructed the investment department to evaluate its value, Qi Zheng took the lead - how could there be such a coincidence?

Fang Rongxuan didn't know that there was a bug like Qi Zheng, and his first reaction was that there was a ghost in the company.

He smiled angrily and threw the report on the table, at this time JD.com's investment was no longer the focus.

It's just that he doesn't know how much profit Qi Zheng's 15 JD.com shares, even if they are diluted by various venture capitals, will be after JD.com reaches a maximum market value of $70 billion in the future.

He didn't know how many opportunities he had missed to interact with top investment institutions.

He only knew that there were people in the company who ate inside and out.

"Very good, listen, give you ten days to find out the little bugs in the company, I want to see who is so unafraid of death......"