After Yan Chao "returned" to Jiagu, his attitude in front of Qi Zheng has always been very solemn.

Just like right now, even if he feels that he is lucky and has a feeling of lying down to win, he still takes the initiative to ask Qi Zheng's opinion: "Do you think that Yipin's first agricultural landing project has products, technology and funds, and is there anything missing?"

If you were a young man, you might think that a leader like Yan Chao was too humble.

Qi Zheng nodded secretly in his heart: It's good to be able to bend and stretch.

This is a very critical evaluation period, how many entrepreneurs, that is, after breaking through the first hurdle of entrepreneurship and having certain outstanding results, they are complacent, even proud, and feel that they can do anything.

It should be more obvious in Yan Chao - Yi Pin's start was too smooth, and if you change someone with a slightly weaker will, it is inevitable that your mind will float and you will be happy.

But truly sensible people know that on the road of entrepreneurship, there are endless hurdles to break through. Especially in today's Internet entrepreneurship, if you want to grow in the gap between giants such as BAT, it is inevitable to join forces and horizontally.

Interests are one thing, and it is also very important to be able to let go of one's figure.

If you can put down your body, it is about Yan Chao's biggest weight. In other words, if he "floats", Qi Zheng may not say anything, but he will definitely lower his expectations for him.

However, he is so good, Qi Zheng is willing to give more advice.

Qi Zheng thought about it carefully, and finally did not give a direct suggestion, but said: "Let me tell you about an industry that has a lot to do with black wolfberry." ”

"Jialan Fruit Industry, a subsidiary of Jiagu Agriculture, should be an earlier blueberry grower in China. Today, the blueberry planting area of Jialanguo accounts for 24% of the national blueberry planting area, and the output accounts for about 40% of the national blueberry production. ”

"Blueberries are also known as 'noble fruits', and the pricing method for customers to buy them is in grams, and the price of imported blueberries is more than 100 yuan for 100 grams. After the blueberries of Jialan Fruit Industry were listed, although the price of imported blueberries was lowered, the income was still considerable. It is precisely because of the profitability of blueberries that capital from all walks of life began to flock in, and the planting area has been expanding year after year and the output has grown rapidly. Especially in the past two years, according to the growth law of blueberry seedlings planting for 3 years to pick fruits and 5 years to enter the full fruit period, the number of blueberries on the market has more than tripled. ”

"The acreage grows, the production rises, and then the price naturally goes down......"

Yan Chao remembered the price of blueberries on the Yipin platform this year, even if the subsidy of the platform was removed, the retail price of blueberries would drop by more than fifty percent, and nodded thoughtfully.

Qi Zheng smiled suddenly, and said: "Actually, Jialan Fruit Industry is okay, and I am even happy to see it." This is the case in the field of high-end fruits, which have finally cultivated a market, which is either eaten by peers, or attracted capital to flock and squeeze profit margins. If we want to break this situation, we must survive the self-regulation of the market, and the capital that cannot survive will take the initiative to withdraw from the market, the competition will be reduced, and the rest of the days will be comfortable. ”

First, its fresh fruit sales are mainly high-quality, and the sales channels are also very stable, and secondly, when more than 65% of the blueberries in the market are only for fresh fruit sales, Jialan Fruit has cooperated with food companies and pharmaceutical companies to create a processing chain of blueberry juice, jam, fruit wine and other primary products and a high value-added industrial chain of anthocyanins (medicinal raw materials) extracted from blueberries; The development model of modern blueberry industry integrating sales ......"

"Ganyu County, the main blueberry production base of Jialan Fruit Industry, although the planting area accounts for only 15% of the country, the output value of the blueberry industry has always ranked first in the country, and it is the 'blueberry capital' without objection. ”

Qi Zheng said it so simply, Yan Chao naturally didn't understand, he rubbed his chin and thought: "The price of black wolfberry is higher now, and the price of dried fruits is often about 1,000-2,000 yuan per kilogram, but there is no unified quality standard in the industry, and the market price is controlled by the traders." The soaring price of wild black goji berries is largely due to the speculation of merchants......"

In other words, if it is industrialized, price drops are absolutely inevitable.

Qi Zheng used the development process of the blueberry industry to tell Yan Chao a truth, don't use the current market to measure the benefits after industrialization, otherwise the psychological gap will be so big that people want to jump off the building.

Yipin wants to build its own source of agricultural product supply, hoping to reduce procurement costs and ensure product quality, but if the price is so low that it cannot recover the cost, it is completely the opposite.

Yan Chao said neatly: "I understand." Master the key technologies of high-value utilization, extend the industrial chain, and improve the added value of products...... A multi-pronged approach is the basic strategy for the implementation of the Yipin agricultural product project. ”

Qi Zheng nodded and said, "I suggest that you can send someone to study in Jialan Fruit Industry, or even cooperate with Jialan Fruit Industry." Black wolfberry is also a species with very high anthocyanins, at least it is a good raw material for extracting medicinal anthocyanins......"

Yan Chao agreed: "We should learn from Jialan Fruit Industry." ”

"In fact, any industry is the same, under the big waves, there is no shortcut, you have to go through it yourself to know where the pits are in each place. Qi Zheng summed it up lightly.

Yan Chao felt that what he was alert to was not only the black wolfberry project, but also the easy spelling.

Of course, the long-term layout can get a greater return than shrinking, but the cost is also high.

Yan Chao pondered for a moment and said slowly: "If this is the case, the scale of the second round of financing may be even larger......

In the middle of this year, the turmoil in the capital market left a dividing line on the red-hot entrepreneurial wall. Some people say that the "cold winter" of capital has arrived, and the Internet e-commerce platforms that rely on the money-burning model to expand are the first to feel the change in the "temperature" of investment.

"If there is a need, Jiagu will lead the B round. Qi Zheng also said very cheerfully.

Yipin has to burn money to expand for a considerable period of time, and the introduction of industry capital is an inevitable choice.

But if the chips are not enough, it is not impossible for Jiagu to bear one or two rounds of investment on his own.

"Isn't the Internet entrepreneurship full of storytelling and shouting slogans? Yipin doesn't need to be like this, you don't even need to go around to pull funds, as long as you are down-to-earth and find a way to do a good job in transforming the agricultural landing project, capital will naturally come to you fanatically. Qi Zheng showed his white teeth, a little sharp.

Qi Zheng affirmed from the perspective of BOSS level that the more "cold winter", the more obvious the financing advantages of Yipin. Maybe even the share of the B round of financing, Jiagu can't grab it.

Yan Chao's perception is different, there are only tears in his eyes-this is the love of the old club!

......