"Jiagu's stall is too big. In the Guoliang Group, President Yu put down the evaluation data of the easy-spelling e-commerce platform in his hand and said with emotion.

"I hope that Jiagu can take a bigger step and spread more energy, so that the gap between the national grain can be narrowed. Chairman Ning sighed.

President Yu shook his head and said, "I'm afraid it's difficult." There are two types of people who can rely on the Internet to succeed in the traditional field, and one is people with Internet genes. This kind of people understand the Internet and technology, and they can implant Internet thinking into entrepreneurship and use the Internet to change the problems of traditional agriculture, so as to achieve success. The other type is people who use the Internet as a tool and let professional people do professional things. Qi Dong of Jiagu is obviously the second type of person. He will use the Internet to improve efficiency and reduce costs, but agriculture is still the main business. ”

Ning Dongpin smacked Qi Zheng's eyes, nodded and said, "I don't know if it is our misfortune or luck to live in the same era and industry with people like Qi Zheng?"

As the Internet penetrates into more people's lives from all aspects, some traditional large enterprises fully realize the importance of developing e-commerce for their future development, and have tested the waters to join the e-commerce industry.

As early as five years ago, Guoliang Group, which was established more than half a century ago, invested in the construction of the food B2C online shopping platform "womai.com", and became one of the few Fortune 500 companies with its own vertical e-commerce sales platform.

But catching up with the fashion one step earlier does not mean that you can get a piece of the pie one step earlier.

Although Guoliang has extensive experience in food sales, e-commerce operations are not the same thing. As of the first half of this year, its operating cash flow was negative at 300 million yuan, and its total liabilities exceeded 3 billion yuan.

Of course, Guoliang does not intend to continue this endless investment, but the C round of financing of "I buy network" has not been smooth, which is in contrast to Yipin, which is highly sought after by industry capital, and even chased to invest money.

What's even more congested is that even if it is national food, it also wants to invest money in Yipin.

What's even more disheartening is that people don't necessarily want it yet.

"If there is an opportunity, it is still necessary to participate in the investment of Yipin. The platform has really been completed, and the promotion of change in the agricultural field is obvious. Ning Dong rubbed his head.

President Yu nodded calmly and did not speak.

Although there are countless factors that affect the success of Internet entrepreneurship, any slight mistake may lead to the failure of Internet entrepreneurship. But easy to spell has the support of Jiagu!

Jiagu's industrial investment has lost money in the short term, but there has been no loss so far. It can be said that before Jiagu Investment did not fall a big heel, its move represented success.

Just as the current status of national food is not at all different from Ning Dong's assumption, the world is so impermanent.

After he took the helm of the National Grain Group, he put forward the idea of the development of the whole vertical industry chain from the field to the table, and built a strong position in various grain and oil categories step by step.

And the internationalization strategy - "Imagine that on a certain river in Argentina or Brazil in South America, we have our ports, the vast Pampas Plains, the rich grain producing areas, our docks, and through our logistics channels, we can smoothly transport grain back to China, how wonderful it is." This is Ning Dong's imagination for the future development of national grain.

But no one thought that what really led these two development ideas was an insurmountable peak.

When it comes to the layout of the whole industry chain model, Jiagu has truly mastered the end-to-end system from the source to the table in several major fields such as rice, edible oil, milk, pork, etc., and established an unparalleled competitive advantage in the industry, allowing people to see what the truly successful layout of the whole industry chain looks like.

Speaking of internationalization, COFCO successfully completed the merger and acquisition of Noble Company, a global supply chain management company for agricultural products, energy products and metal and mineral products on Hong Kong Island, at the beginning of this year, and successfully took root in South America.

Interestingly, this also draws on a lot of experience from Jiagu's overseas mergers and acquisitions.

After the merger and acquisition, the annual grain volume of the national grain exceeded 100 million tons, officially opening the global layout of the industrial chain and building the road of international grain business. However, at this time, Jiagu already has a global production and procurement platform and trade network including planting, procurement, warehousing, logistics and ports in North and South America, Australia, Europe and other places, and has also achieved reverse export of products, such as Qingyuan beer, Jiagu milk and super weed-resistant herbicides......

A central enterprise, a private enterprise has been at the top of the industry for a long time, and Ning Dong feels that the past few years when he has been in charge of national grain have been the most worrying period of his career.

Seeing that he was about to withdraw from the national grain, he handed over the burden to President Yu. For a while, he didn't know how to feel about Jiagu.

Come to think of it, it's more admiration.

is also emotional, as well as President Yu, who began to take over the burden of national grain.

In the early stage when Ning Dong was at the helm, there were indeed failures in the layout of the whole industrial chain of national grain, but after the rapid rise of Jiagu, Ning Dong has been vigilant and returned to the role of grain merchants and the main business of grain and oil.

But the rise of Jiagu is unstoppable.

On the one hand, Jiagu invests and mergers and acquisitions around grain and oil industry chains to increase its voice in international grain and oil trade. On the other hand, Jiagu has also created an "ABCD" in the field of high-end protein supply.

ADM, Cargill, etc. are the absolute leaders and controllers of global trade in grain and bulk goods, but in the field of high-end animal proteins such as high-end pork, beef, milk, fish and shrimp, Kagu is a relatively strong leader.

This caters to the greatly increased demand for high-end animal protein in China, and also allows Jiagu to obtain abundant expansion capital. There is not so much land in the country to graze cattle, so Jiagu even went to the desert where land is abundant and cheap, and developed it into an oasis as an advantageous area for the production of high-end animal protein.

You must know that the current Jiagu is not worse than the national grain in terms of support at the national level, but in the early and middle stages, Jiagu does not have any advantages in terms of capital or policy.

The only advantage may be the outstanding vision of the Jiagu leadership headed by Qi Zheng.

Only a guy like Qi Zheng has the spare energy to consider doing something else, such as the upward movement of agricultural products.

The form of building flagship stores on third-party e-commerce platforms can no longer meet the goal of Jiagu occupying the commanding heights of the future development of the industry.

The point is, so far, people are doing well.

Thinking of what he would face in the future, it was such an opponent, President Yu Tongshou couldn't help but smile bitterly: "What is the momentum of what is this, how to break it?"

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