Chapter 1048 The Richest Man Becomes the First Loser?
Jiang Wanmeng couldn't stop trembling slightly, this tremor came from the soul level.
The price of the 3999 Dynamomum Disc Player almost destroyed his already small self-confidence, and he collapsed.
At such a price, not to mention that Wanyan has not yet put a DVD player on sale, even if there is a DVD player to be put on sale, what threat can it pose to Qingtian?
The brand reputation and product functions are far inferior to the number of Qingtian players, and now even the most confident and deserving price cannot compete with the Qingtian DVD player.
Qingtian can be said to be the most famous electronic product manufacturer in China in recent years, and it is also the largest electronic product manufacturer, and it has the halo of the first private enterprise and the first high-tech enterprise in China.
In this case, if Wan Yan wants to compete with Qingtian, can't he only rely on excellent quality and lower product prices?
Especially the latter, although the Chinese people are much richer than before, they are still more sensitive to prices.
But now these advantages no longer exist, let alone killing him, he can't sell Wanyan's DVD player lower than 3999.
Let's just say that he sold it for 3999 yuan, can he really compete with Qingtian, which has stronger product power and greater fame?
He felt that he had to drop it to at least 3,500 yuan in order to survive a little bit under the strong obscenity of Qingtian.
I didn't even dare to say how hard I could fight.
If you want to have a hard time, you must reduce it to less than 3,000 yuan.
This is actually not ashamed, I didn't see that even an international electronics giant like Motorola, the inventor of mobile phones and pagers, in the face of the pager of Qingtian, can only lose its previous strength, reduce the price of sales, I heard that it has now dropped to 3,400 yuan.
Although the Thunder Dragon pager is 4,000 yuan on the surface, it is often in short supply, and it basically needs to be booked, and if you want to buy it immediately, you can only get the goods from the scalpers.
Scalpers generally increase the price by five or six hundred yuan, so that in this way, on the pager, Motorola has to be cheaper than Qingtian for 11,200 yuan to sell.
Therefore, Wan Yan is not ashamed to lower the price of 1,000 yuan than Qingtian.
But the problem is that if the Wanyan DVD player is sold at a price of 3,000 yuan, Wanyan Company will not make any money, and it will have to lose at least 13,400 yuan for a machine.
Those 1,000 units are 1.3 or 4 million, and 10,000 units are 13.4 million.
Losing so much money, not to mention that it is impossible for him to agree, even if he agrees, Sun Yansheng will not agree.
At this time, the corners of Fang Chen's mouth were slightly upturned, and he seemed to be a little proud in his heart.
He was proud of the previous order for three million DVD players.
It is precisely because of these three million orders that he was able to reduce the cost of the DVD player to such a low level in such a short period of time.
Without the order for these 3 million DVD players, how could Sun Yansheng's Scottber Company agree to reduce the price of chips from $50 to $34 a piece?
As far as he knows, at such a price, Scooper has nothing to make money, and a chip can earn him three or four dollars, which is about 10% of the profit.
In the chip industry, where 50% profit, or even 200% and 300% profit is common, it is a miracle that I have never seen a 10% profit.
But why did Sun Yansheng grit his teeth and agree in the end, isn't it because the amount of his order is large enough, and the order of three million pieces can not only ensure that the decoding chips that have just been born and are still weak and have not been used in real products can survive, and even develop rapidly and earn back at least half of the R&D expenses.
The same is true for other parts supporting enterprises.
The order of 3 million units can ensure that they can supply Qingtian at a low price, and at the same time, they can also have a certain profit, and they are willing to do it.
If there is only an order of 10,000 or 20,000 units, not to mention the scary high unit price, it is a question whether other supporting enterprises are willing to do it.
There is no way, the fixed cost of a new product, new parts, and supporting enterprises is too high, and it is naturally not cheap when it is apportioned.
If the order is large enough, even if the fixed cost is high, if it is allocated to three million units, there will not be much, and the supporting enterprises also make a lot of money, so they are naturally willing to do it, or even rush to do it.
This is the characteristic of modern industrial production.
In addition, one of the points that Fang Chen is proud of, and even the most proud, is that through these three million orders, a large number of domestic supporting enterprises have been cultivated, so as to avoid this part of the money being earned by foreign companies.
Because foreign science and technology are developed, and new products are endless, so there is a set of special supporting mechanisms for the research and development of new products.
Supporting enterprises have preferential treatment for new products, and they can make less money, or even not make money, and lose money to develop new products for enterprises that develop new products to do small batch production of new parts.
As for why foreign supporting enterprises are so stupid, they also do business that loses money.
It is because once this new product is completed, it is equivalent to saying that the supporting enterprises will have an additional source of money.
Therefore, ten times to support new products, as long as one is done, the supporting enterprises are profitable, and even make a lot of money.
Coupled with its strong R&D capabilities, the R&D cost is lower than that of Huaxia, so the quotation is naturally lower than that of Huaxia's supporting enterprises.
Then, even if Chinese enterprises invent any new products, they are more inclined to find foreign enterprises to match, or can only find foreign companies to match, and the asking price of domestic supporting enterprises is too high.
It's not that the domestic supporting enterprises are stupid, but the domestic enterprises are too thin to afford to lose, and they can't afford to lose money for new products.
Most of the foreign companies have deep pockets and strong ability to resist risks.
This leads to a result, over time, in the research and production of parts, foreign companies are naturally stronger than China.
This is also the reason why computers, mobile phones, various household appliances, automobiles, machine tools and equipment, etc., are obviously in full swing in Huaxia, but after careful investigation, a considerable part of the core technology of parts and components is mastered by foreign companies.
However, with the prosperity of Huaxia and the realization of the danger of the core technology stuck in the neck, it has slowly and consciously begun to lose money to engage in core technology research.
BOE is a good example, if it weren't for the hundreds of billions of funds thrown on BOE, so that BOE can lose a total of up to 300 billion in 14 years, how could BOE become the world's largest LCD panel company in terms of shipments.
Now, as soon as Fang Chen's three million orders are smashed, there are naturally a large number of domestic supporting enterprises willing to develop and produce parts for the Qingtian DVD player, otherwise even He Fatzi and others have moved the idea of developing new parts.
In this way, it is equivalent to saying that the research and development and production of parts and components of the DVD player, Huaxia is ahead of the world, not only with good technology, but also with low cost.
So if there are foreign companies that want to make video players, for the sake of cost and technical considerations, they must find supporting enterprises in Huaxia.
The Huaxia supporting enterprises that get more orders will naturally become more technologically advanced and more powerful, forming a positive cycle.
At that time, over time, no, two or three years later, Huaxia's DVD player parts production will be completely unique in the world, forming a technical crushing for foreign enterprises, and the supporting production of DVD players will also become Huaxia's advantageous projects, which can be said generously that they have mastered the core technology.
Coupled with the low cost of production in China, foreign enterprises will inevitably have to put a large number of production lines in China, which not only provides a large number of employment opportunities for China, but also pays a lot of taxes.
Contribute to the prosperity of China and return to the top of the world.
However, when he thought of the core technology, Fang Chen couldn't help but feel a strong sense of crisis in his heart.
After all, the core components of the DVD player, that is, the decoding chip, the movement, and the laser head, are still in the hands of Scober, Sony, and Philips.
Scooper is better, after all, it is still a small company, and it has just made a decoding chip, and it is still a request to him, and his eyes are green when he sees the order of three million pieces.
And the latter two, but the international giants who are serious, when talking about the purchase price of the movement and the laser head in the previous paragraph, they talked about a 15% price reduction, and the other party refused to reduce it, even if it was not a Qingtian business, it would not be reduced, and his tone was still very hard, and he was angry now when he thought about it, he still had liver pain.
Wait, wait another two or three years, and when he makes the movement and laser head himself, see if Sony and Philips can still run rampant with him!
However, he placed an order for these three million units, and it was not without a price.
Now the cost of the DVD player is basically about 3,000 yuan, so the cost of these 3 million orders is 9 billion yuan......
That is to say, in order to minimize the cost of the DVD player, and support the supporting enterprises of domestic parts and components to get on the right track, enter the positive cycle, and lead the world, it takes 9 billion to do it.
If you add in the money he spends on the DVD player, it's almost 10 billion.
That's the price.
This is also why, at this stage, no one in domestic companies dares to play like this, it is too expensive, expensive liver tremor!
The role that Fang Chen plays now is actually the role he played when he invested in BOE in his previous life.
If you count it again, the switch needs to lose 150 billion, Fang Chen is now in debt of 25 billion, not to mention all the money earned over the years, not to mention, but also to lose more than 300 million.
After all, when he took stock last year, he only had more than 17 billion yuan in his hands, but fortunately, in the past few months, the comparison of Qingtian's branches, especially the listing and sales of repeaters and pagers, has really given Qingtian's development a shot in the arm.
It has only been more than four months since the Chinese New Year, and each branch has contributed nearly 4 billion net profits, and the revenue is more than 12 billion.
Otherwise, Fang Chen would be miserable.
However, the loss of more than 300 million yuan is not a small amount, if the more than 300 million yuan is really to be lost, Fang Chen will immediately change from the richest man in China to another loser.
But in general, the situation is okay, Fang Chen can still bear it, after all, the two and five billion yuan is not going to be given out immediately, most of them are just deposits, and the remaining balance will not be given until the DVD player is officially listed, and although the situation on the switch side is almost there, it is also a payment that will be paid three months later, and the supplier will help him carry part of it.
Thinking of the switch, Fang Chen was a little depressed, originally the switch, he expected to pay 120 billion in advance in two years.
Fortunately, more and more post and telecommunications bureaus have ordered switches, and the production capacity of Qingtian Communications has expanded by 25%, forcing him to advance funds to 15 billion, and the actual advance funds have reached more than 4 billion.
If this momentum continues, he expects that the funds advanced will reach 18 billion within two years, and even 20 billion will not be a problem.
And the DVD player also paid more than 3 billion before
When he thought of the money in his purse, it was flowing in an uproar, almost every day it was 350 million to throw it in, Fang Chen's heart was also bleeding with the bang, it hurt, it hurt too much!
Wait, it's been more than half a year, and after waiting for more than a year, the Post and Telecommunications Bureau will start paying for the exchange, and the funds advanced by 18 billion yuan, or even 20 billion yuan, can bring him at least 25 billion to 28 billion yuan of funds back, and when the time comes, he can do a big thing!
An inexplicable glint flashed in Fang Chen's eyes.
Moreover, now that the DVD player is about to go on sale, there will be payments coming back one after another, and the speed is relatively fast, after all, Qingtian is a directly operated store, and the money received can be returned to the company's account the next day.
Now it depends on whether the sales of DVD players can be powerful, whether they can ignite the whole of China, and form a wave of DVD players.
He set a target for the DVD player this year to sell one million units, which is basically the level of the early 96 years of the previous life.
In the previous life, in 1996, with the well-known DVD player by the public, as well as the maturity of the industrial chain, the increase of production enterprises, the decline in prices and other reasons, a huge wave of popularization of DVD players was finally formed.
Sales of DVD players skyrocketed, peaking in almost a month from the sales of the whole of 1995 to more than 6 million units.
Then strive to sell out the remaining 2 million units in the first half of next year, and travel lightly, otherwise DynaSky will be in trouble.
After all, after a year of rapid development, the number of DVD player companies will inevitably increase, and the price of parts will inevitably be lower, even lower than the current 40%, 50%, he is not surprised, at that time, the DVD player can only lose money and reduce the price of sales, losing a lot of money.
This is the power of technological progress.
Otherwise, I think that in the previous life, around 1998, how did the price of the DVD player come from within 1,000 yuan.
If we take into account the increase in prices and wages, it is not an exaggeration to say that the cost of a DVD player is now ten times that of 1998 when it comes to real purchasing power.
This means that if he can't clear all 3 million units in the first half of next year, even if it is just a million units, he will lose 4 billion.
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