Whether it is the will of the country or the actions of leading enterprises, they are pushing China's dairy industry out of the "darkness before dawn".

But the public behaved in the opposite way.

In 2010, the year when dairy safety accidents broke out again, the ice cube of distrust in consumers' hearts became thicker.

Facts have once again proved that even if the visible hand of the management department is waving very vigorously and even whirring, the invisible hand of the market is powerful - the market can explain everything, the credibility of your products has declined, and even if the quality really goes up, it is still not easy to win the full trust of the Chinese people.

And because of the "battle for the world's minimum standards" of the new national standard, even Jiagu Dairy, which has always been alone, has been implicated to a certain extent. Some extreme consumers even shouted that "there is no reliable milk brand in China".

Correspondingly, it is the emerging trend of Chinese people shopping for foreign milk powder.

"A few days ago, there was a wave of milk powder shortage in the Hong Kong Island market, and many local mothers on Hong Kong Island felt uneasy and anxious about the difficulty in buying infant milk powder, and the public called on the authorities to adopt a milk powder 'purchase restriction order' ......"

"Some supermarkets in New Zealand have posted Chinese labeled 'one person is limited to two cans of milk powder at a time'; a number of large supermarket chains and pharmacies in Australia have posted Chinese purchase limit signs, with a limit of 2 cans per person, and local ...... in the Netherlands."

When such news reaches China, it is simply heartbreaking.

There is even more one-sided condemnation on the Internet.

"A large number of Chinese people go overseas to buy milk powder, you buy other people's things, give money to others, and people still limit the purchase, which is simply a shame for my country's dairy people......"

"A young mother in a Chinese city has a 'parent-child' day like this: she feeds her baby milk powder imported from New Zealand in a bottle made in the United States, washes the dishes with washing liquid from the island country, goes out for a walk, puts the child into a German-made stroller, and goes home to pour French bath liquid on them, and then sprinkle them with American talcum powder......"

This kind of negative communication, which is increasingly hitting consumer confidence and trust in the industry, has not only the spontaneous catharsis of consumers, but the figure of foreign milk powder brands looms behind it, and the intention is self-evident.

At this juncture, Jiagu Dairy, the "leader" of the domestic dairy industry, has once again become a banner.

Subsequently, People's Daily Online published an editorial "Who made drinking milk more equal?"

- "For milk lovers, the most enviable of them is probably astronauts and athletes.

The milk they drink is generally referred to as "special milk".

The real special quality milk has a set of international leading operation mode in the production process.

The carefully selected high-quality cows not only live in the "mansion", sleep in the "bed", drink water at constant temperature, blow air conditioning, and eat special feed - the nutrition research room develops a personalized nutrition menu according to the monitoring data of each cow by the computer. The standard of food expenses is 1,500 yuan per cow per month.

What's more worth mentioning is the production process, using the fully intelligent mechanical milking equipment imported from Israel, the total number of microorganisms sampled in the tank is 4 times lower than the national standard, indicating that the main indicators of milk quality, milk fat rate, milk protein rate, total dry matter, etc. are higher than the same industry standard, reaching the international advanced EU standard......

Not all food can be used as special food for spaceflight, and not all food can be as safe as special food for spaceflight. However, it is an indisputable fact that aerospace special food provides an opportunity for producers and regulators to think deeply, that is, healthy and pollution-free food can indeed be produced and supervised.

Such a high standard seems unattainable, is it difficult for ordinary people to touch?

No, there is such a dairy company, and the product standards produced not only far exceed the same industry standards, but also exceed the EU standards. Even, the milk powder produced by it is unanimously considered by industry experts to have reached the "aerospace special" level of milk powder.

This company is familiar to everyone - Jiagu Dairy.

A dairy company that has never had product safety problems, a dairy enterprise that has passed the national good agricultural certification and the EU good agricultural certification for almost all farms, and a dairy enterprise with AAAA level of national standardized good behavior......

Those Chinese people who buy foreign milk powder don't know how envious foreigners are that they have channels to buy "special" quality Jiagu milk powder!

The quality of milk can be high, but there can be no difference in safety. Ensuring that milk is equally safe no matter how high or low it is – Jiagu Dairy has done it!

Healthy and pollution-free foods such as aerospace special milk have high costs, and it is not easy to promote them on a large scale. However, through the strict control and technological innovation of the whole industry chain, large-scale promotion can be realized, so that consumers can drink milk more equally - Jiagu Dairy has also done it!

In the previous crises in the dairy industry, Jiagu Dairy has always been able to stand proudly. There is no other, only self-discipline and responsibility.

It is the darkness before the dawn, but there are enterprises like Jiagu Dairy, which are at the forefront of leading China's assured milk, which will surely drive a new round of rise of China's dairy industry. ”

If it was just an editorial, probably many people would only sigh with emotion, "Jiagu is supported by the state", but a subsequent news report completely detonated public opinion.

"A few days ago, the customs of Vietnam Province seized a ~ smuggling gang, and what is surprising is that they smuggled ~ milk powder products from Jiagu Dairy. The channel behind the flow points to Europe. It is reported that buyers have discovered that Jiagu milk powder has a 'miracle factor' that has huge benefits for the baby's intellectual and physical development. However, due to the fact that there is no export plan for Jiagu Dairy series products for the time being, it can only hire people to take ~ smuggle ......"

, the people who saw the news for the first time were stunned, and they went ~ smuggling milk powder? And it was shipped from home to abroad?

But there are pictures and truths, looking at the large quantities of Jiagu milk powder that were intercepted on the report, the fans of Jiagu Dairy are the first to be high!

Look, the people who are still chasing foreign milk powder are showing off, the official editorial is not wrong at all, and foreigners still envy us for having channels to buy "special" quality Jiagu milk powder!

Look, those who clamore that there is no reliable milk powder brand in China will ask you if you are blind. Jiagu specializes in leaving good products in China, but you still don't like it?

In particular, Jiagu Dairy then stood up and announced: "In recent years, there have been foreign investors who want to invest in Jiagu Dairy, or invite Jiagu Dairy to build pastures and factories overseas, or hope that Jiagu will open up milk powder exports...... But we don't have time to be distracted. Based on the country, producing sufficient high-quality dairy products for the Chinese people will always be the first goal of Jiagu Dairy......"

In this regard, whether it is the people who eat melons or peers, they just want to offer a sentence: "Okay, okay, you are capricious, you continue to ......"

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