Some people say that the impact of ASF on each family is difficult to show in data.

That's right, the impact is all-encompassing. As long as people who eat pork, they will feel the impact of non-plague, and even those who do not eat pork will not escape the impact of non-plague effects.

Aunt Huang, a native of Yue Province, also began to feel the impact.

It should be said that people who have not felt the impact on their lives for several months after the non-plague attack either have too long a reflex arc or do not eat or eat less pork.

Aunt Huang doesn't count either, on the contrary, her family is a big consumer of pork.

The biggest reason is that Aunt Huang is an authentic "soil chaser", from meat to vegetables and poultry eggs, there is no "soil".

On the weekend, she was trying to make a "braised pork" for her little grandson who came home. But after walking around the farmer's market, I picked up the meat from the meat stall from time to time and looked at one piece after another, but I never started to buy it.

Some grocery shopping aunts are discussing: "Has the price of pork gone up today?"

"It hasn't risen today, but now the price of meat is exaggerated enough, and it can easily cost hundreds of yuan with a knife, and I have never bought such expensive pork. ”

"It's good to buy less pork and eat chicken instead. ”

"The price of chicken has also risen......"

"When is the end of this day......

Aunt Huang pursed her lips, carried the empty vegetable basket, and turned away under the "knowing" gaze of the aunts, with a sigh behind her: "It's a crime, and eating meat has become a problem......

"At a price of more than 20 yuan a catty, buying pork that doesn't smell like meat and doesn't smell fragrant when you go home is indeed a sin. Aunt Huang thought disdainfully.

She walked out of the farmer's market and stopped in front of a pork store on the left side of the door with "No. 1 Native Pig" hanging on it.

In the early morning, the front of the pork store was full of people. The clerk guarded the empty stall and said to the customer: "No, no, today's pork is sold out." ”

In a cry of regret, the people at the back of the line sighed, "It's too late again." It's rare to want to buy some so-called high-end pork, why is it so difficult?"

When the crowd dispersed, Aunt Huang walked to the stall, and the clerk greeted with a smile: "Aunt Huang, you are here." ”

Aunt Huang nodded familiarly: "The pork I ordered was left for me, right?"

"Of course, I'll keep it for you!" The clerk brought out two pieces of tenderloin from the store: "The best flower pork tenderloin, the best when braised is delicious, a total of five catties." ”

Aunt Huang looked at it with a good look, the appearance was slightly different from ordinary pork, its muscle color was uniform red, obviously shiny, and the fat was milky white. When you touch it with your hands, you can feel a slight wetness, but it doesn't stick to your hands. According to what the stall master taught, to see whether the pork is good or not, it depends on the muscle fiber of the pork. Well, the texture is clear, pliable and elastic, and when gently pressed with your fingers, it will sink and quickly return to its original shape - well, in line with all the characteristics of a good pork.

The clerk watched Aunt Huang's movements, kept smiling and said, "Well, Aunt Huang has learned a lot of work." ”

"Hey, let's put it on a shelf. Aunt Huang smiled and said, "I, mainly rely on my mouth to judge." Whether it is authentic pork or not, you will know as soon as you eat it. In the past two years, I have been very relieved about your pork. ”

Before the opening of this "No. 1 local pig" pork store, she bought local pork at the farmers' market, and it was difficult to distinguish between real "soil" and fake "soil"; after spending a high price, she may not be able to taste special, and gradually no longer chooses the so-called local pork.

After the store opened, she finally found the taste of local pork in her memory.

In the photo hanging in the store, you can see the ecological pigs grazing on the hillside covered with green grass. She didn't know if it was true or not, but the taste of the pork was real - it tasted sweet, chewed more gelatinous, and didn't smell fishy when cooked. Especially her specialty dish, braised pork, which is so fragrant that her grandson will drool when he smells it.

Since then, she has become a loyal fan of the "No. 1 Soil Pig" pork store.

In the process of paying the bill, Aunt Huang asked curiously: "Business has been very good recently, if it wasn't for the reservation, I would have been empty." ”

The clerk said happily: "Isn't it? The price of pork has risen sharply, and the price of our local pork has been about 1 times higher than that of ordinary pork in the past, but now the price of ordinary pork has also risen, and many people think, the same price is expensive, why not choose local pork with better taste? ”

"Hey, speaking of which, it doesn't seem that the price of your local pork has increased much, right?"

"How can there be buyers who want to increase the price?" the clerk joked and said, "But you are right, the non-plague has little impact on our local pork, so the price has not increased much before." However, according to the current heat, there may be a certain price increase in the future. ”

When supply exceeds demand, it is natural that the price will rise, which is applicable to all goods.

Aunt Huang didn't know whether she was sad or happy for a while.

Don't increase the price, this local pork is too hot, and she can't buy it at any time......; Which consumer is willing to spend more?

......

"Either raise the price or increase the production, boss, you have to give an explanation!" Also in response to this problem, Chen Sheng, the person in charge of "No. 1 Soil Pig", almost didn't slap Li Dongliang's table and roared.

Since being acquired by Jiagu Agriculture and Animal Husbandry, "No. 1 Soil Pig", as a high-end pork brand of Jiagu Agriculture and Animal Husbandry, has been injected with resources from Jiagu Agriculture and Animal Husbandry.

Up to now, the "No. 1 Soil Pig" monopoly chain store has exceeded 1,000, and the stalls opened in major supermarkets have also exceeded thousands, occupying nearly 90% of the domestic high-end pork market share, and it is truly a monopoly.

Among them, Chen Sheng's marketing skills have been brought into full play.

For example, the holiday booking service of "No. 1 Earth Pig" - every important season such as the Mid-Autumn Festival, Dragon Boat Festival or Spring Festival, customers can book a whole pig with three or five relatives and friends, or they can book alone. The staff will do a good job of slaughtering and dividing and delivering it to your door...... This makes many consumers feel that they have returned to the countryside a few decades ago, killing a pig and dividing it with several relatives, and the lively atmosphere and the feeling of dividing pork seem to be a bumper harvest year.

Of course, no matter how good the marketing is, if there is no good product to support it, it is just a temporary hustle and bustle.

The fortunate thing about "No. 1 Earth Pig" is that it has joined the big platform of Jiagu, so that "Earth Pig" is no longer an over-packaged word.

Jiagu black pig and Jiagu flower pig, the former has delicious meat and rich collagen, which is suitable for making soup, while the latter has uniform meat fat and is suitable for making high-quality braised pork and barbecue...... With these two main breeds, "No. 1 Soil Pig" has gathered a loyal customer group.

Then the question came.

Under the impact of non-plague, compared with the desertion of other pork stalls, the "No. 1 Soil Pig" stall is almost not affected by pork prices. As the price of ordinary pork rises higher and higher, this popularity continues and has the potential to explode.

The small money in the sky was flying, and Chen Sheng couldn't sit still at all.

Li Dongliang made a thought: "Increase production...... You know it's impossible, but now our main energy is to expand the production capacity of ordinary commercial pigs, and all the company's resources are inclined to this goal. ”

This answer is not unexpected.

Interestingly, although its "No. 1 Native Pig" brand is the overlord of high-end pork in China, Jiagu Agriculture and Animal Husbandry also has its own set of concepts for the high-end market: before the cost of local pig breeding is really reduced, Jiagu does not advocate that everyone can eat local pork.

Behind this concept, is the embodiment of the conscience of Jiagu agriculture and animal husbandry - although it cannot be like the public impression of running all over the mountains, but Jiagu's "local pig" breeding is not like other local pig brands, and the breeding environment is no different from ordinary pig farms.

Jiagu Agriculture and Animal Husbandry's "Soil Pig" pig farm does not have a commonly used positioning bar, but instead has a large semi-open space to allow pigs to move freely, and the diet of "Soil Pig" is also carefully formulated to give priority to ensuring the flavor of pork.

——In addition, the research results of Jiagu Agriculture and Animal Husbandry to ensure the flavor of local pigs have also been applied to the improvement of meat quality of ordinary commercial pigs. To put it simply, through the secret natural Chinese herbal mixture, it can accelerate the precipitation and accumulation of proline, sarcosine, nucleotides and other flavor substances in the meat quality, so as to achieve the effect of removing the smell and increasing the flavor and improving the meat quality. Therefore, even if Qi Zheng does not use the golden finger, the current Jiagu agriculture and animal husbandry also has the ability to make the quality of ordinary commercial pigs better.

In short, if everyone eats local pigs, Jiagu agriculture and animal husbandry will not be able to breed them. Whether it is the cost of land or the cost of time, Jiagu agriculture and animal husbandry are not allowed to invest too many resources in soil pigs.

It's not that Chen Sheng doesn't understand, so his opinions are mainly ......

"Then there's only a price increase. ”

Li Dongliang laughed and asked rhetorically: "Not necessarily." It's easy to raise prices, but what if it's not after the plague?"

The pricing of high-end pork is also very particular. To open up the gap with ordinary pork, but can not set a sky-high price, after all, the higher the price, the lower the market acceptance, "high and low" is not the best choice for businessmen. But at the same time, in order to ensure the "style" of the brand, the price reduction also needs to be cautious, or even not considered.

Chen Shenghe sighed: "Now the price of ordinary pork is close to the 'ordinary' local pork, and if it continues to rise, I think it can catch up with the price of local pork, so what else do we have to force?"

"It doesn't go up much. Li Dongliang calmly threw out a sentence.

"Huh?" Chen Sheng also pondered at this time, and said, "The company is going to make a move?"

Li Dongliang showed a harmonious smile: "Well, the company will release export pork production capacity in the market. ”

Chen Sheng was stunned, first nodded, and then sighed: "The export market of Japan and South Korea is ...... It's a pity. ”

Who's to say it's not? The markets of the two major pork importing countries, which were finally opened up, were all interrupted by a non-plague attack.

Li Dongliang is very open-minded: "Isn't the risk of the aquaculture industry here? a single epidemic may wipe out all the previous efforts." We should be thankful that in China's huge market, there is plenty of room to maneuver. As long as we make good use of this crisis, the lost market will be regained sooner or later. ”

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