"Instant noodles?"

Hearing Chen Yu talk about instant noodles, Shi Lanfang was obviously stunned.

"What, there's something wrong with instant noodles?"

Chen Yu asked a little strangely.

"No, no problem. ”

Shi Lanfang shook her head, but still said, "But we have actually entered the instant noodle business. ”

"Oh?"

Chen Yu was a little surprised: "Not bad." ”

The ability to launch a new business is also worth advocating: "How, how is it working?"

"Well, there's some loss at the moment. ”

"It's okay, there's nothing to lose, a lot of new products are losing money when they just come out. ”

"The main reason is that the competitors are too strong, and we don't have a particularly suitable point to enter. ”

"That's right. ”

Although instant noodles are simple, the competition is simply outrageous.

Just for making instant noodles, there are unification in China, Master Kong, White Elephant, Hualong, Huafeng...... Some of these.

There are also hundreds of brands scattered in various places.

Putting these aside, the two major domestic giants, Uni-President and Master Kong, no one can compete with them.

Even, these two major brands can be said to have monopolized the entire instant noodle market.

"Who's in charge of this business?"

"Ye Peng. ”

"It's him. ”

Speaking of which, Chen Yu and Ye Peng haven't seen each other for a long time.

Speaking of Ye Peng, Chen Yu wanted to see Ye Peng.

It seems that Ye Peng still has a soft spot for instant noodles. ”

But it's no wonder.

At the beginning, Ye Peng's family made Nanshan bowl noodles, and this guy had a flexible brain, and he also made an innovation of ten packs of ingredients.

However, Nanshan bowl noodles are a local enterprise after all, and their strength is average, and their competitors are too strong, so they can't make a name for themselves.

In the end, it was acquired by the multi-source group of Huanyu Technology Enterprise, merged into the multi-source group and transformed into a business such as rice noodles, pho, and hot skin.

"Not really. Ye Peng's family started by making instant noodles, although in recent years our rice noodles and rice noodles have sold well, Ye Peng has always been very interested in instant noodles, and he has also set up a laboratory to study some new recipes from time to time. ”

"Oh, where was he, why didn't I see him just now. ”

"I guess it's still in his lab. It is said that he has recently been working on a new type of product, and he also said that if he makes it, it will definitely sell well in the future. ”

"Hahaha...... Let's go and have a look. ”

A new type of instant noodles?

Chen Yu really has some expectations.

......

Half an hour later, Chen Yu and Shi Lanfang came to the laboratory that Ye Peng had run.

"Yes, yes, this smell is okay. ”

"This flavor can aggravate the taste a little, don't we want spicy tofu, let's have a little spicy. ”

"And the flavor of this meaty eggplant is a little better. ”

If it weren't for the confirmation that this was a laboratory, Chen Yu would have thought that he had come to some restaurant.

"I said Ye Peng, what are you doing, are you stir-frying?"

Seeing Ye Peng tasting in front of him, while commanding from time to time, Chen Yu walked into the laboratory.

"Ah, Mr. Chen, Mr. Chen, have you replied?"

Seeing Chen Yu appear, Ye Peng was surprised and delighted.

"Manager Shi, didn't you tell Ye Peng?"

"Well, I wanted to tell him, but he's been in the lab all day today. ”

"It's no wonder. ”

Chen Yu didn't mind, and then looked at the few bowls on the table in front of him, with some red, green, and green things on them. There were some strange things that said, "Ye Peng, what are you doing?"

"Haha, Mr. Chen, this is a new type of instant noodles that I am going to launch. ”

"A new type of instant noodles?"

Chen Yu was stunned: "That's it?"

"Yes, Mr. Chen, why don't you eat it?"

"No, you can introduce me first. ”

Looking at the red, green, and green inside, some of them were still black and mushy, although Chen Yu didn't think there was anything about it, but he really didn't understand what new type of instant noodles Ye Peng was making.

"Okay, Mr. Chen, come and see, this is my new type of spicy tofu instant noodles. ”

"You see, I compressed the tofu we had made and made it into a seasoning. In this way, we can eat real tofu when we eat instant noodles. ”

Scooped it up with chopsticks: "Look, this is tofu, the color is a little darker, but the taste is very good." ”

"What about this?"

"This is the meat foam eggplant instant noodles, we also make the meat foam eggplant, then compress it into a seasoning, and finally soak it in boiling water, and then we can eat instant noodles, and we can eat meat foam eggplant, which is much more delicious than what braised beef noodles and chicken stewed mushrooms. ”

Although the whole product has not yet been finalized, Ye Peng is full of extreme confidence in the products he is engaged in.

"Look, there's also three cups of chicken instant noodles here. ”

"There's also instant noodles with plum cabbage and pork here. ”

"There's also braised pork instant noodles here. ”

Pointing to the front, Ye Peng excitedly announced that he had made more than a dozen new types of instant noodles.

"I'll eat it. ”

After flipping through the introduction, Chen Yu almost understood.

Then I took chopsticks and ate a few bubble interviews.

"How?"

Ye Peng asked expectantly.

"Not bad. ”

Chen Yu nodded.

Don't say it, it tastes good.

At least, it's better than braised beef noodles and the like.

"Manager Shi, I'll just say it, the new products I made will definitely sell well. ”

Hearing Chen Yu's good evaluation, Ye Peng jumped up excitedly.

"Mr. Chen, we will start production next month. ”

As if he had seen a bright avenue, Ye Peng couldn't wait to immediately push out his new instant noodles.

"Hey, don't be in such a hurry. ”

Chen Yu patted Ye Peng and said, "Ye Peng, don't be so excited. Your new instant noodles taste good, but if you think it tastes good, it will definitely sell well?"

"This ......"

Ye Peng hesitated a little about this.

If it was before, Ye Peng must have nodded.

It tastes good, and of course it will definitely sell well.

But since joining the multi-source group under Huanyu Technology, he knows deeply that good taste does not necessarily sell well.

Take their rice noodles, pho, for example.

Could it be that the taste of rice noodles and pho is weaker than that of traditional instant noodles?

Not.

People who like to eat rice noodles and pho will definitely think that the flavor is stronger than instant noodles.

But the market is not judged by your taste.

There are a few people who like rice noodles, but there are even more people who like to eat instant noodles.

This is also why even if rice noodles taste good, they are still a niche product.

No matter how good the niche product is, no matter how invincible it is, he can't sell instant noodles.

"So, let's take a look at the new type of instant noodles you just made. Taste aside, his manufacturing cost must be higher than instant noodles, and it may not be one or two points higher. ”

Instant noodles have developed to the present, because the technical level is not complicated, and there are so many companies competing, his cost can be said to be extremely compressed.

Even if it's a dime more, you may not be able to occupy the market.

Ye Peng's new instant noodles look good, and they also look okay. Let's not talk about whether he can receive the market's liking, even if he receives the market's liking, can he compete with the traditional instant noodles? If you put this one in the market, do you sell it for 3 yuan or 5 yuan?

Sell it for 3 yuan and lose money, and sell it for 5 yuan and others won't buy it at all.

"That's right, too. ”

Hearing Chen Yu say this, Ye Peng was a little depressed.

Then I looked at the researchers in the front few labs, but asked, "Can we cut the cost of seasoning by half?"

"This ......"

Several researchers looked left and right, and said in embarrassment: "Mr. Ye, we are about to fall to the extreme. ”

Apparently.

It doesn't.

Or rather, not at the moment.

"Okay, Ye Peng, let's go, it just so happens that I'm hungry too, so let's have a meal together." ”

Seeing Ye Peng's depressed appearance, Chen Yu didn't say more, but pulled Ye Peng back to Shi Lanfang's office.

"Mr. Chen, didn't you say to eat, why did you come here again?"

"It's for dinner, and you can ask someone to bring a few bags over in a while, and you'll eat here. ”

"How can it, Mr. Chen, you finally went home for a trip, how can you just make a bag. ”

"What's this, I think the dishes packed back are also very delicious, we didn't have this treatment when we were in Xinfeng Industrial Park. ”

Chen Yu is not a delicate person, so it is decided.

"Ye Peng, what's the situation, are you still struggling with the problem of instant noodles just now?"

Seeing that Ye Peng was frowning all the way, Chen Yu asked.

"No ......"

Ye Peng was a little embarrassed: "Mr. Chen, I didn't take the cost into account before. ”

"It's nothing, you have this idea, I think it's much better than many business leaders. ”

Although the production cost is there, it is still worthy of recognition to think of such an invention.

"By the way, tell the people in your lab to continue their research and see if they can research more new instant noodles. ”

"Huh?"

Ye Peng thought he had heard it wrong: "Mr. Chen, do you want to continue researching?"

"What, do you want to shut down your lab?"

"This ......"

If you want to turn it off, Ye Peng is definitely unwilling.

"Haha, what are you doing when you turn it off, although we make instant noodles, I think we also need technology to make instant noodles, and we also have to have technology research and development. I feel good about your lab, although the cost of the new instant noodles you make is not able to be pressed down for the time being, but it is not necessarily completely unmarketable. ”

"Mr. Chen, are you saying that we can still try to produce some and come out to see?"

"Absolutely. ”

Chen Yu nodded affirmatively.

"However, our production costs are so high, how can we fight with traditional instant noodles?"

"Why fight them?"

Chen Yu said with a smile: "I forgot how our rice noodles and rice noodles are made? In the field of instant noodles, we can't beat them, so we will make rice noodles and make rice noodles, which they have not done." So we don't have to fight them?"

Not only don't fight with them, but also, because it is a staggered competition and a new product, multi-source rice noodles and multi-source pho have been very moist.

"But our new type of instant noodles is not rice noodles, it is instant noodles, since it is instant noodles, it will always compete with traditional instant noodles manufacturers. ”

"Then we'll raise the price. Now the price of traditional instant noodles is 3 yuan per barrel, and we sell it for 5 yuan. ”

"Mr. Chen, 5 yuan is too expensive. ”

Ye Peng kept shaking his head.

How can you sell it at the price of 5 yuan?

Not to mention 5 yuan, even if it is 3 yuan and 5 yuan, he has to defeat a lot of instant noodle companies.

There's no way, the competition for instant noodles is too great.

"Of course, we have to sell it more expensive, otherwise how can we compete with these traditional instant noodle companies?"

"Mr. Chen, you are confused about me. Just now you said that our production costs are too high, and now you say that we sell it for 5 yuan. ”

Not to mention Ye Peng, Shi Lanfang was also stunned by Chen Yu.

"Actually, it's simple, as long as you think differently. The current price of traditional instant noodles in the market is 3 yuan, but what we make is not traditional instant noodles. ”

"Ours isn't traditional instant noodles?"

Blinking, Ye Peng still didn't understand what Chen Yu meant.

What is We Not Traditional Instant Noodles?

"Mr. Chen, is ours a high-tech instant noodle?"

Ye Peng said weakly.

There's some shame in that.

Although his new type of instant noodles is innovative, there is really not much high-tech.

Not to mention that they can do it, others can do it too.

It's just an idea.

"Haha, high-tech instant noodles, Ye Peng, I'll just say that you have a flexible brain. However, there is no market for high-tech instant noodles for the time being, so let's change the word. We don't make high-tech instant noodles, we make high-end instant noodles. ”

Chen Yu clearly wrote the four words of high-end instant noodles on the A4 paper.

"High-end instant noodles. ”

Looking at the four words written on the A4 paper, Ye Peng and Shi Lanfang suddenly realized in an instant.

Yes.

High-end instant noodles.

Traditional instant noodles are sold for 3 yuan, which is naturally no problem.

If they also sell for 3 yuan, they will definitely lose money.

But they are high-end instant noodles, which can break the original limit of 3 yuan in the traditional market.

As long as it is made into a high-end, let alone 5 yuan, it can be sold for 10 yuan.

"Mr. Chen, you are simply a genius. ”

Ye Peng shouted excitedly from time to time.

Originally, according to Ye Peng's idea, even if this new type of instant noodles was made, it would be dead if it was launched.

But.

Change the way of thinking, change the positioning, and turn the traditional instant noodles into high-end instant noodles, which forms a new market.

This not only staggers the competition with traditional instant noodle giants, but also allows it to play its own brand more effectively.

"Mr. Chen, your positioning of high-end instant noodles is really good, and there are no high-end instant noodles products on the market at present. ”

Shi Lanfang on the side also said excitedly.

"It's true, but there will definitely be in the future, and if we get in now, we're getting a head start, and we're launching a new business. ”

In the future, with the improvement of people's living standards, people's demand for instant noodles may no longer be just to meet food and clothing.

He may have more to pursue.

For example, taste.

For example, nutrition.

For example, if you don't get on fire...... Wait a minute.

As long as one of the above points is satisfied, he can be made high-end.

is like a well-known Tang Daren in his previous life, a small bucket of 5 yuan, I don't know how hot it is.

Although Ye Peng is not engaged in Tang Daren, he can completely imitate Tang Daren's route and create a high-end brand in the instant noodle industry.