"Great, Mr. Chen, your positioning is simply amazing, I'll go and talk to the people in the laboratory now, let them refine the recipe, and strive to make our high-end instant noodles a hit." ”

Ye Peng was extremely excited, and he was about to get up as he spoke.

Chen Yu grabbed Ye Peng at the same time: "Look at what time it is, this matter is not in a hurry, it is not too late to go again tomorrow, eat first." ”

"Yes, yes, eat first. ”

Looking at the time, it was already more than 7 o'clock in the evening.

Although Ye Peng felt that it didn't matter, he stayed in the factory 24 hours a day when he worked.

But today, when Mr. Chen came back, Ye Peng could only endure it.

"Ye Peng, in fact, I am not interested in high-end instant noodles for the time being. ”

After the three of them finished eating, Shi Lanfang made a pot of tea for Chen Yu.

Chen Yu took a sip, then looked at Ye Peng and said.

This sentence frightened Ye Peng.

finally came up with a new way, and the big boss actually said that he was not interested.

How does this work?

"Mr. Chen, I think our high-end instant noodles have a lot of market prospects. Didn't you say that with the improvement of people's living standards, everyone's demand for high-end instant noodles will increase. ”

"That is to say, but for the time being, everyone will mainly consume in a few years, and even in the next ten years, everyone will mainly eat traditional instant noodles. Even if everyone's living standard has improved, high-end instant noodles are actually a niche product. ”

Isn't there a saying?

I'm so poor that I eat instant noodles, and you're still asking me if it's nutritious?

Nutrition a hammer.

Who doesn't know that eating instant noodles is not nutritious.

Even if it is a high-end instant noodle, its nutritional value is not much higher.

"But his market prospects are still very good, and the profits are very large, Mr. Chen ......"

Ye Peng said a little anxiously.

"Ye Peng, I see that you are in a hurry, I said that I am not interested for the time being, it does not mean that we can't do it. It can still be done, although this business is not particularly big, but as you said, his gross profit is very large, and he can make some money by doing it carefully, and I will not object. However, I think it's the traditional instant noodles that really make money. ”

Although the profit of high-end instant noodles is greater than that of traditional instant noodles, no matter how large the profit of high-end instant noodles is, his volume cannot rise.

For things like instant noodles, he doesn't rely on profits to win, he relies on volume.

Even if a bucket of instant noodles can earn 5 cents, once the volume reaches a certain point, his profit is extremely terrifying.

Contrarily.

No matter how big the profit of high-end instant noodles is, he can't actually make much money.

The real instant noodles make money have to rely on traditional instant noodles.

It's just that Ye Peng said: "Mr. Chen, in fact, Mr. Shi and I have always considered this problem, and we have always wanted to enter the traditional instant noodle market, and even we have entered, but at present, not only have we not opened the market much, but we have also lost money." ”

Speaking of this, Ye Peng was also helpless.

Their family started as a convenience food and has always been interested in traditional instant noodles.

But they couldn't beat those giants before, and now they can't win either.

Of course.

It's not just that they can't win, others like Huafeng, White Elephant...... Wait, the same with Master Kong, there is no way to unify.

They have already monopolized the domestic instant noodle market, and even if they want to enter, it is too difficult and difficult.

"Although the market is competitive, I think there are still opportunities. ”

Chen Yu naturally knew the pressure of this area, and then asked, "Ye Peng, what is the main model of the traditional aspect you are responsible for?"

"At present, it is mainly to imitate Master Kong and Uni-President, but everyone recognizes the two brands of Master Kong and Uni-President, even if our prices are cheaper, consumers do not buy them. ”

"This is also normal, if the price reduction is useful, then Huafeng, White Elephant, these instant noodle companies will not be able to do so difficult. ”

Chen Yu was not surprised, and continued: "Actually, we can change our thinking, our brand really can't fight for Uni-President and Master Kong, but we can start from the category of instant noodles." ”

"Mr. Chen, I think so too, that's why I have braised tofu instant noodles and meat foamed eggplant instant noodles. ”

Ye Peng felt that Mr. Chen's thinking was the same as his, and he was a little happy in his heart. However, Chen Yu shook his head: "Your direction is correct, but the idea is too strange." Just like your ingredient, the operation process is complex and the cost is too high, so you can only do high-end this piece, not the public. ”

"But if we fight with them for traditional instant noodles, we can't. ”

"We can start with the ingredients. ”

"It's hard too. ”

Shi Lanfang also shook her head: "At present, the best selling thing on the market is braised beef instant noodles, this flavor has become a classic, and we have imitated it, first, we can't do their classic taste, and second, even if we do, we can't open the market." ”

"So we'll do other flavors, of course, this flavor can't be too fanny like Ye Peng. This ingredient must not increase the production cost, and at the same time, this flavor must be liked by the public. ”

"Mr. Chen, this is too difficult. ”

Ye Peng kept shaking his head.

It's not like he hasn't thought about it.

But even if the public likes to eat, it has to increase the cost of production, where to find it?

If he can find it, then he is the next braised beef noodle.

Ke instant noodles have been sold in China for decades, and the most popular one is still braised beef noodles.

As for other mushrooms, although there are some, they are sold very ordinary.

"It's hard to say, it's not hard to say. ”

Chen Yu smiled slightly, and then said: "We can let go of our minds, why everyone likes to eat braised beef noodles, in addition to his classic taste, it is also related to everyone's love to eat beef." In this case, we can also look for it in the dishes we usually like to eat. Like just now, what did we order?"

He pointed to a few fast food boxes that had been put aside and had not been cleaned up for the time being.

"Mr. Chen, are you talking about braised pork knuckles?"

"Well, not that. ”

"But that little cabbage is not easy to add to instant noodles. ”

"I'll go, Ye Peng, why don't you say another pickled cabbage fish?"

Chen Yu was angry with Ye Peng.

Obviously, the biggest dish packed today is sauerkraut fish, but this girl said the other two dishes.

"Mr. Chen, do you mean that we made an instant noodle with pickled cabbage fish?"

"Almost. ”

Chen Yu nodded.

"This, this ......"

Ye Peng's mind turned a few times.

In the past few years, he has been researching instant noodles, and he can be regarded as half a food expert.

What Mr. Chen just said is not similar to what he made braised tofu instant noodles.

Even he felt that the process was more complicated.

"What, that?"

"Mr. Chen, the cost is also very high, after all, to treat sauerkraut fish as an ingredient, the process is also very complicated. ”

"Really?"

Chen Yu blinked: "But what if you remove this fish?"

"Remove the fish?"

Ye Peng had some Meng: "Mr. Chen, you won't say that you only add sauerkraut." ”

"Why not?"

Chen Yu nodded and confirmed: "It's just adding sauerkraut, and I've already thought of the name, it's called Laotan sauerkraut." ”

Yes.

This is the classic Laotan sauerkraut noodles launched after 2008 in the previous life.

Although this is only one category of instant noodles, when Laotan sauerkraut noodles reached their peak at that time, one category once made half of all instant noodles, and it was a miracle to completely beat braised beef noodles.

Both of them were stunned.

The name sounds okay, but ......

"Laotan sauerkraut?"

"Is this okay?"

The two of them have some dripping in their hearts.

But although Digu, they can't help but study this issue at this time.

If you only add sauerkraut, it really won't increase the production cost too much.

After all, sauerkraut is not complicated to make, and the ingredients are not expensive.

At the same time, sauerkraut is also very popular, and people all over the country like to eat it.

In this way, this also satisfies the fact that it does not increase production costs and is liked by the public.

Not to mention other aspects, just from the selection aspect, choosing sauerkraut is definitely a feasible direction.

At the same time, the two of them admired Chen Yu in their hearts.

This is the difference between Mr. Chen and them.

With just a few words, he not only solved the high-end instant noodles that Ye Peng made blindly.

What's even more incredible is that a completely new product has been designed in a few words.

"Are you still wondering if sauerkraut will work?"

Seeing that the two didn't speak, Chen Yu said: "It's useless to just say that you don't practice, adding sauerkraut doesn't work, don't you know if you try it?" Of course, we also have to pay attention to this sauerkraut, and the whole taste can't be according to the taste of our Hakka people." ”

The Hakka people are only a part of the country, and Hakka cuisine is not necessarily what the people of the whole country like to eat.

Therefore, even if the Hakka sauerkraut is delicious, it may not be able to be promoted to the whole country.

"Mr. Chen, do you mean to try in the direction of Sichuan cuisine?"

Ye Peng said.

"That's right. ”

Ye Peng's vision is very accurate at this point.

Hakka cuisine is difficult to promote, but Sichuan cuisine is different.

Among the eight major cuisines in China, Sichuan cuisine is the most popular and has the most commercial value, and the most widely spread is Sichuan cuisine.

At the same time, there are also a series of Sichuan restaurants across the country.

Almost all Chinese have eaten Sichuan food.

On the other hand, like hot pot and skewers, their taste is also biased towards the taste of Sichuan cuisine.

Sauerkraut, which focuses on the taste of Sichuan cuisine, is added to instant noodles, which is the direction of their research.

"Okay, I'll leave the rest to you, I'll go home first. ”

There was no question of continuing to study the product, Chen Yu was ready to go home: "By the way, if there is any need for business on this side of the house, just connect with the person in charge of the deep city." ”

"Mr. Chen, we are just afraid of bothering them. After all, our business is so small, and it's a little embarrassing. ”

"What's the trouble, the starting point of everything for us is in Xinfeng. ”

"Mr. Chen, with your words, I am much more relieved. ”

Shi Lanfang felt sweeter than eating honey.

"Manager Shi, let's go, send me home. ”

"Mr. Chen, go home, I have already booked a hotel for you. ”

"Not staying in a hotel, I'm going to go home and have a look. ”

"But you haven't lived in your house for a while, so there's probably going to be a lot of dust. ”

"It's okay, I'll just take care of it. ”

Chen Yu is not so pampered.

Although I haven't lived at home for a while, I still miss home very much.

"Here, you go back first, I'll take a walk in Xinfeng in the next two days, don't arrange for me, I'll contact you if there's anything." ”

Shi Lanfang and Ye Peng sent Chen Yu to the door.

Shi Lanfang and Ye Peng insisted on helping Chen Yu clean the room, but Chen Yu asked them to go back first.

Chen Yu has been used to this little thing since he was a child.

"Then Mr. Chen, let's go back first. ”

There was no way to take Chen Yu, Shi Lanfang and Ye Peng had no choice but to go home.

"Finally home. ”

Looking at the door of the house in front of him, Chen Yu felt a sense of intimacy.

This is the place where he was born and raised.

Just as he was about to open the door and go home, Chen Yu patted his head and broke: "I didn't bring the key." ”

I haven't been home for several years, and Chen Yu really forgot where the key is?

It should be at the parents' place.

However, his parents are also in Shencheng now, and it is impossible to send the key to Chen Yu.

"I'll go, I can't go back to my home. ”

Chen Yu burst into tears.

I wanted to go home for one night, but I didn't expect to bring the key.

"Forget it, go over the wall. ”

Although there is no key, this little thing is still difficult for Chen Yu.

was about to climb over the wall, but suddenly, a voice behind him sounded: "Xiaoyu, are you back?"

"Uncle, it's you. ”

It was Uncle Zhang who lived next door who stopped Chen Yu.

"Uncle Zhang, I just came back today, and I forgot to bring the key, so I was ready to climb over the wall and go in. ”

"Why didn't you say it earlier if you didn't bring the key, your father put a key here when he went to the deep city, and I will get it for you." ”

Uncle Zhang was very enthusiastic, and after a while, he took the key to Chen Yu's house.

"Your dad was worried about what might be going to happen, so he left me a key. ”

"Thank you, Uncle Zhang, otherwise, I would have really climbed over the wall today. ”

"What's the thanks, it's just keeping the key. By the way, Xiaoyu, let me ask you, are your parents doing big business in Shencheng?"

"There is no big business, just opening a hot pot restaurant. ”

"Xiaoyu, don't coax me, others say that your parents are doing a big business. ”

"Uncle Zhang, how can I coax you. Hey, Uncle Zhang, is Xiaoman about to graduate from junior college?"

"It's been a few months since I graduated. ”

"Where do you work?"

"In Guangzhou, I didn't find any good jobs, and now I go to work as a clerk, only 1,000 yuan a month. ”

"That...... Uncle Zhang, I don't know if Xiaoman has any ideas to help my parents. ”

"Is it your hot pot restaurant?"

"Yes, the salary of my dad's hot pot restaurant is okay, higher than that of ordinary employees in ordinary enterprises, but it is just tiring. ”

"Xiaoyu, you have to arrange a good position for our family Xiaopu, can you let him be a manager or something?"

"This ......"

Chen Yu had a headache, but he still explained: "Uncle Zhang, we are our own family and we don't hide it from you. This hot pot restaurant opened by my dad has a lot of recruits, and many of them are college students from prestigious universities. But when all employees come to the company, the first thing is to start from the grassroots level. If Xiaoman performs well, he will definitely be the first to be promoted. ”

"Okay, I'll call Xiaoman in a while to see what she means. ”

Uncle Zhang was a little depressed.

I wanted to find a good position for my daughter Xiaoman, but I didn't expect Chen Yu's little guy to be so unappreciative, and he also kept the key to their family for so many years.

"Then Chen Yu, uncle won't bother you. ”

"Okay, that's great, thank you, Uncle Zhang. ”

Seeing whether Uncle Zhang is not here or not, Chen Yu also understands what Uncle Zhang means in his heart.

But he didn't explain much.

Among the neighbors, Chen Yu will naturally help if he can, whether they are willing to come over or not is their own business.