The fresh wild ginseng under the public brand of "Changbai Mountain Ginseng" + corporate brand, like the autumn wind sweeping away the leaves, invaded half of China.

Everywhere he went, he beat the "internal competitors" of the same ginseng genus, Korean ginseng and American ginseng.

The price of wild ginseng in Changbai Mountain is generally slightly higher than that of similar products, Qi Zheng can understand that it can be sold, but it can be sold so hotly that Qi Zheng can't think of it.

It should be said that people in related industries did not expect it.

After the homologous of medicine and food is fully liberalized, ordinary people do not know how strong the consumption power of wild ginseng is for Chinese.

On the one hand, the worship of ginseng by the Chinese people is to a large extent caused by historical and cultural factors, and on the other hand, it is naturally due to the continuous deepening of consumer education and propaganda in recent years.

This kind of propaganda lasted for three years from the beginning of the Ginseng Alliance, and nearly a decade of consumer education since the establishment of the Ginseng Business Group of the Jiagu System.

At the beginning, the scale was not large, and it was mostly concentrated in some major consumer markets in the southeast. However, after the Kyrgyzstan provincial government added in, the speed of brand communication has been significantly accelerated, and the figure of "Changbai Mountain ginseng" can be seen in the aircraft headrest, bus signs, highway signs, subway cars and high-speed rail cars.

Consumers who are intensively exposed to similar propaganda are potential consumers of ginseng, both in terms of economic income and knowledge. Therefore, under Qi Zheng's special advice, he did not blow wild ginseng into a "miracle medicine" and make medicine into metaphysics or something; but explained the specific effects in a down-to-earth manner, divided the types well, and set the price reasonably.

The consumer cognition formed in this way is positive.

Putting aside these off-the-counter factors, the level of Changbai Mountain wild ginseng itself is also higher than that of similar products in the market.

It is also a ginseng plant, and the Changbai Mountain ginseng product produced with strict standards has surpassed similar domestic products in terms of effect and safety.

The supervision of industry and commerce and drug supervision, and the "crackdown" of the ginseng alliance allocated special funds, so that the market can not counterfeit the "Changbai Mountain ginseng" brand.

The difference in efficacy is even greater.

If it is replaced by a product that ordinary people participate in, whether it has played a role and which ingredient has played a role is something that consumers cannot correctly draw conclusions through subjective judgment.

However, fresh ginseng is an easy product to conclusion.

The difference between cutting a few small slices to soak in water is better than coffee, and eating a whole root of ginseng but eating only one radish, is obvious.

There are many such cases, and doctors will also recommend eating Changbaishan brand ginseng.

After all, even if the price is a little higher, the time and dosage saved are enough to make up for it.

In this way, the health care value of ginseng is increasingly recognized by the society at home and abroad, and the popular wild ginseng, like a gust of wind, fills half of China, and unswervingly continues to expand.

The only thing that restricts it is only production.

......

But for ginseng farmers, they didn't think so much.

The sudden market explosion has brought them an unparalleled sense of happiness.

In the field of ginseng cultivation, there is a saying - ginseng is "kneeling" out of ginseng farmers.

Kneel on the grass, kneel on the loose soil, kneel on the bud, kneel on the fruit, kneel on the seedlings, kneel on the ginseng...... No matter how big the ginseng is, as small as three flowers, as large as more than ten years of ginseng, it is inseparable from kneeling, and you have to kneel for a year to grow for a year, and you have to kneel.

Is it so "groveling" to make ginseng appear nobler and more spiritual?

Don't talk nonsense.

Ginseng farmers "kneel" ginseng out year after year, and what they desire is nothing more than to make their pockets bulge.

In the countryside, all problems are a lack of money. Ginseng is a conflict of interests attached to every root.

Ginseng is in short supply, the price of ginseng naturally rises, and the majority of ginseng farmers are the most direct beneficiaries.

For example, in Wanliang Town, the "heartland" of ginseng in the world, Mr. Zhao, who was one of the first to join the ginseng planting alliance, has recently walked with the wind.

He harvested several acres of ten-year-old wild ginseng this year, with an output value of more than 300,000 yuan per mu, and the old man made a net profit of more than 800,000 yuan after removing all costs.

The output value per mu of 300,000 yuan seems amazing, but if it is converted to ten years, there is no need to make a fuss. Of course, this ginseng grows well and the price can go up, so that there is such an output value.

Old Man Zhao sipped the wine beautifully, shook his head and sighed: "The ginseng has finally been sold at a good price, and now is the closest time to realize my ginseng dream." ”

Old man Zhao is a "god-level" ginseng farmer - the head of ginseng. After fiddling with ginseng cultivation for more than 30 years, I can't talk about growing ginseng for three days and three nights.

For more than 30 years, he has witnessed the rise of the national ginseng...... It was also this year that I tasted a bumper harvest of ginseng - not only in terms of yield, but also in terms of income.

His son Xiao Zhao smacked his lips and said, "If only Jiagu didn't increase shipments and let the price rise even more." ”

Old Man Zhao shook his head: "Boy, you don't understand. Now this is a reasonable return to the price, and it is not beautiful to soar all the way. ”

"Won't we be able to make more money when prices are skyrocketing?"

Old Man Zhao's eyes were a little cloudy, but he spit out the words very clearly, and said: "If it soars, it is easy to plummet." A steady ascent lasts. ”

Xiao Zhao was thoughtful.

In order to control the small ginseng market, prevent the price from being maliciously manipulated, and ensure that the supply of raw materials for domestic ginseng enterprises will not be broken, the ginseng alliance has established a reserve system.

The main force of collection and storage is naturally Jiagu, who has deep pockets.

Due to the "full planting technology", Jiagu Agriculture has been participating in large-scale "storage" through acquisition since many years ago.

Like this year, the price of ginseng has skyrocketed, and Jiagu calmly increased the shipment volume according to the needs of the market, so that the participating price has risen, but it will not rise to a sky-high price.

As Mr. Zhao said, prices are easy to fall sharply, and skyrocketing and plummeting are not good things for the entire industry.

Old Man Zhao doesn't read much, but he understands a truth, since he has enjoyed the benefits of joining the Ginseng Alliance, he also has to bear the corresponding restrictions.

"Boy, from the selection of soil, planting, cultivation technology guidance and acquisition management, the planting alliance has arranged a series of technical support, the long growth period of ginseng, the alliance can also evaluate the ginseng yield and provide loans, and also help to pass the national certification ......"

"National GAP, EU organic farming, US NOP certification. Xiao Zhao answered.

"Yes. I don't know any of that, but I know that after passing these certifications, ginseng sells better. If it's on our own. So the alliance controls the price, but also to ensure everyone's income, if you are not greedy enough, then there is no conscience. Old Man Zhao squinted and said.

“...... I remembered. Xiao Zhao shrank his head and responded.

"It's good that you know. Old Man Zhao glanced at his son. He knew that the ginseng households in the village had made money, as little as two or three hundred thousand, and as much as four or five hundred thousand yuan, and then everyone was a little floating.

It's not good for a while, it's good for ever. If you want to be good for a long time, people's hearts cannot be scattered, and the alliance cannot be chaotic - this is the wisdom of an old peasant.

And in fact, it can't be messed up.

There are similar complaints, but they are only small complaints after happiness.

The complete victory of the primary market has made the participating farmers busy with cars and houses, and their value is also high.

And this is probably the foundation of the road to the revitalization of national ginseng!

......