Kyrgyzstan Ginseng Alliance.

It is characterized by inconspicuous doors, inconspicuous small buildings and inconspicuous meeting rooms.

For the Ginseng Alliance, whether the strength is strong and whether the influence is strong does not need to be expressed by office buildings.

There are countless associations large and small in China, some of which are spontaneously organized, some of which are compulsory, some of which can influence policy, and some of which are ...... Even the policy can't be enforced.

The Ginseng Alliance should be considered lucky. Relying on the strong technology and capital of Jiagu Group and the strong support of the government, it has achieved great success in the domestic ginseng industry through the implementation of the "Ginseng Industry Revitalization Project".

In the past three years, the Ginseng Alliance has spared no effort in establishing the positioning, image and communication strategy of the "Changbai Mountain Ginseng" brand.

For example, the enterprises and products applying to join the "Changbai Mountain Ginseng" brand must be located in the area specified in the "Changbai Mountain Ginseng" certification trademark use management rules, and the quality must be controlled throughout the process......

In short, from the participation of farmers to the participation of people in industrial enterprises, they must be subordinated to the coordination of the alliance.

However, this influence does not last forever. Whether they participate in agriculture or enterprises, the only purpose for them to obey the control of the alliance is to bring more benefits to them.

In other words, only by selling ginseng products at a good price can we open up a smooth path for the future of the Ginseng Alliance.

Of course, whether ginseng products can be sold at a high price must be recognized by consumers or channel dealers.

At this moment, the meeting room of the Ginseng Alliance is full of people who are looking forward to being recognized.

Wang Liangguo, the current chairman of the alliance, Guo Chunfa, the chairman of Zixing Pharmaceutical, Zhong Huazhi, the head of Jiagu International, and Yu Qing, the director of the Provincial Agricultural Commission, are all full of seriousness.

Wang Liangguo is a leader who has devoted himself to the study of ginseng culture in Changbai Mountain and was elected as the chairman of the alliance; Zixing Pharmaceutical is not only a strategic partner of Jiagu, but also a representative of domestic ginseng deep processing enterprises; and the Provincial Agricultural Committee is the main management unit of the ginseng industry in Ji Province.

Of course, the real boss is still Qi Zheng.

"How's that?, is there any data feedback?" Guo Chunfa asked with a smile as he changed his comfortable sitting position.

"Not yet, just wait. Zhong Huazhi said: "I have asked the channel provider to count the sales data, and I hope to get an exciting feedback." ”

This fall, the Ginseng Alliance has made frequent moves.

In order to further expand the sales market of ginseng products, the Ginseng Alliance has signed the "Ginseng Counter Strategic Cooperation Framework Agreement" with more than 10 large supermarkets, coupled with the strategic cooperation agreements reached with many well-known pharmaceutical chain enterprises, the "Changbai Mountain Ginseng" brand series products have covered tens of thousands of domestic sales terminals.

At the same time, the flagship store was opened in the e-commerce channel, and the "Fresh Ginseng Festival" was launched online and offline, sounding the clarion call for the gorgeous transformation of national ginseng.

Why didn't there be a big move until this year?

Because the timing is right.

In the revitalization project of ginseng industry, although garden ginseng has the basis for large-scale production, its use value and circulation value are low, and it is not widely recognized by consumers.

Jiagu's ginseng that was purchased and transplanted on a large scale ten years ago was only certified as "wild ginseng" this year, and the ginseng that Jiagu reformed five years ago is suitable for listing as a "new resource food" this year - according to the provisions of the Food Safety Law and the New Resource Food Management Measures, ginseng grown artificially for 5 years or less is approved as a new resource food.

The former is suitable for any group of people, while the latter is suitable for specific groups of people. When ginseng is approved as a new resource food, it can enter the supermarket openly.

The advantage of fresh ginseng is that it is fresh, there is no large loss of water and extractables, and it has a high content of active ingredients. However, the disadvantage of fresh ginseng is also freshness, in addition to being easy to perish, various hydrolytic enzymes and amylases in the ginseng body will gradually hydrolyze the saponins and starch in it.

Generally speaking, fresh ginseng is directly entered into the distribution and processing channel, and it is rarely sold directly on a large scale.

It's not that there is no market, but fresh ginseng has particularly high requirements for the supply chain, and it can't be stored for more than 2 weeks at room temperature.

Jiagu International has never stopped improving the logistics cold chain, and it is through the logistics cold chain of Jiagu International that the fresh ginseng market can be successfully opened.

Similarly, Jiagu International is also the most convenient to get first-hand sales data.

The confident Qi Zheng was not in a hurry, but the others waited even more anxiously based on their conjectures.

"Now is the peak season for fresh ginseng consumption, and after several years of market cultivation, our sales volume should not be much worse. Yu Qing, director of the Provincial Agricultural Committee, said with a smile.

But in his laughter, he couldn't hide the weakness of his heart.

At the request of Qi Zheng, the Kyrgyzstan Provincial Government has spared no effort in the past few years to help the Ginseng Alliance to hold "Changbai Mountain Ginseng" brand promotion meetings, brand product exhibitions and other activities throughout the country; and to constantly "find faults" in the market to crack down on counterfeit products on a provincial basis; in order to coordinate relations, senior officials of the provincial party committee have not hesitated to personally go out to stand on the platform of the Ginseng Alliance.

Now, it's time to see the real thing.

If the feedback results are not satisfactory, the national ginseng fails to show its outstanding competitiveness as expected, whether it is Jiagu or Zixing Pharmaceutical, there is a turnaround, but as the leader of the competent unit, his future is not easy to say.

The room was quiet again.

In any case, everyone hopes that fresh wild ginseng can become a "hot product".

It is not that the sales of fresh ginseng will determine the future of national ginseng, but from the sales of fresh ginseng, we can speculate whether consumers' awareness and acceptance of the "Changbai Mountain Ginseng" brand are high or low.

What's more, if the fresh wild ginseng sells well enough, many people in the same series can sell better.

It was also because of the great involvement, Director Yu, who had been waiting for a long time, couldn't help urging: "Can you get the sales figures of one or two regions first, so that we can have an intuitive understanding of the situation." For example, the data of the more you save in one place?"

Although ginseng is used as food in both the north and the south in China, the wild ginseng consumer market is mainly concentrated in coastal areas such as Zhejiang and Hangzhou, Shanghai, Vietnam Province, and Hong Kong Island. For example, in Viet Province, ginseng soup has always been a nourishing product favored by people in Viet Province. Moreover, many white-collar workers and office workers pay more attention to radiation protection and beauty, so the sales of ginseng food are also good.

To a large extent, the sales data of Yue Province represents the trend of ginseng consumption in the country.

"The more major the market, the more troublesome the statistics. Zhong Huazhi said in a sullen voice.

The Jiagu system is to achieve digital office, but the channel sellers of ginseng do not have such a level. Jiagu International can only wait for the feedback from the terminal.

Qi Zheng spoke at this time: "Don't worry, the sales are still quite hot." ”

Director Yu was not at ease, but seeing Qi Zheng's calm face, he had to smile and say, "Dong Qi is still confident, I'm still too anxious." ”

Qi Zheng smiled, then raised the tablet and said: "Actually, it's not that I'm confident, but that fresh ginseng is selling crazy in online stores." ”

"Really?" Wang Liangguo excitedly pushed away the chair, his voice piercing.

Others also turned on their mobile phones or computers, and the conference room was in chaos.

When I entered the online flagship store, I saw that the order button had turned gray, and the first batch of fresh wild ginseng on the market had been sold out.

"How many ginseng sticks are in the first batch?"

"I think it's 100,000. ”

"How long has it been?"

"Is it half a day?"

“...... It's crazy!"

Everyone's eyes widened.

Originally, they didn't pay much attention to online sales channels, thinking that e-commerce channels were still mainly communication, and they didn't have any expectations for sales volume. Now they are intimidated by the enthusiasm of online consumers.

Now, the online flagship store has opened the pre-sale of wild ginseng, although I don't know the amount of orders, but everyone's hearts are hot.

In the comment area, it is even more hot.

"100,000 ginseng plants, I can't even grab the roots?"

"Purchased, waiting to be shipped. Look for the Changbai Mountain brand, Meizizi ......"

"Yes, the credibility of the Changbai Mountain brand is still good, at least there is a wild identification certificate of the national inspection, the first class is more expensive than the second class, the big one is more expensive than the small one, according to the budget to buy, there is nothing to be entangled, we ordinary people are mortal, and they must not be able to judge the quality of wild ginseng. Identifying the national inspection is the most worry-free......"

"The quality of wild ginseng in Changbai Mountain has been empirically proven, and the wild ginseng of the previous year can make normal people bleed more than nosebleeds with one whisker. Everyone must look at the correct way to eat ......"

"The trench upstairs is inhumane, and the identification is complete!"

“......”

Just when everyone was surprised and delighted, the person in charge of the online flagship store called.

Zhong Huazhi turned on the hands-free: "...... What? Are you saying that the mall intends to increase the volume of sales? The number of pre-orders may exceed 300,000? Yes, we will organize the delivery immediately. ”

He hung up the phone, forced himself to cheer, and was just about to report the good news when another call came in.

It's still a phone call from Singapore.

“...... Are you saying that you want to increase the purchase of fresh ginseng? You have sold out? Well, this thing is not easy to do, I have to look at the inventory ......" The hot sales on the Internet gave Zhong Huazhi strong confidence, and in the face of export orders, he stabilized.

As if an appointment had been made, agents from all over the country called in one after another.

Because Zhong Huazhi's phone couldn't get through, some even called Wang Liangguo, the chairman of the alliance.

Wang Liangguo's voice became high-pitched when he answered the phone: "How is the situation in your province? It's about to be empty? Okay, I'll let them help ship ......."

Ginseng is not easy to preserve, and there is a risk of being eaten by insects, and once such a situation occurs, the loss of the enterprise will be great. In particular, fresh ginseng has a limited shelf life, which is also a great test for the judgment of the operator.

Based on this, although the major commercial banks believe that the ginseng market will expand, not many dare to purchase in large quantities.

Now, it is clear that ginseng sales are even hotter than expected, and the fresh ginseng market has ushered in a blowout. Whether it is e-commerce or offline channels, they are urgently demanding replenishment.

Director Yu only felt that his forehead exploded, his eyebrows stretched, and he repeated stupidly: "Is it empty?

At this point, there is no need to count any more data.

Seeing this, Guo Chunfa raised his eyes lightly, smiled and said: "The output value is in sight to exceed 100 billion!"

Three years ago, Qi Zheng swore to senior officials in Kyrgyzstan Province - "to achieve the goal of 100 billion yuan in output value within five years", many people only think that Qi Zheng is worthy of being a world-class boss, and he has a good hand.

In just three years, the potential of the "100-billion-level industry" has been fully revealed.

Qi Zheng sat steadily on the top, and the corners of his mouth couldn't help but rise upward.

In the past, the homology of ginseng medicine and food was not liberalized, the domestic market space was small, and the national ginseng depended on exports, which gave South Korea, which has considerable pricing power in the international ginseng industry, an advantage.

But when the market of 1.3 billion people is opened, how amazing is the spending power?

It is not that there is no consumption demand or insufficient demand, but that the demand has changed, and they not only care about "whether there is any", but also care about "whether it is good or not".

We can buy one-third of the world's luxury goods by ourselves, and even if one-tenth of the Chinese people have a per capita ginseng consumption close to the level of South Koreans every year, China's annual output will not be left.

The purchasing power of a great power is terrifying.

......