Xu Yuanhang wears women's clothes?

In the next few days, when Lin Xiao and Huang Lu met Xu Yuanhang, their eyes would involuntarily change slightly.

"I said, you guys are really enough!" Xu Yuanhang really couldn't hold back, and glared at the two of them viciously.

"What's wrong with us?" Huang Lu and Lin Xiao glanced at each other, and they both saw the innocence in each other's eyes: "We didn't say anything." ”

"Yes," Lin Xiao echoed solemnly, saying, "Isn't it all about women's clothing that you say by yourself......

"Enough, enough. Xu Yuanhang hurriedly ran over, eager to be able to directly cover Lin Xiao's mouth and prevent her from speaking.

"It's what I said, what I said, but can we pretend that this incident has never happened, haven't you heard anything?" Xu Yuanhang was really helpless, he just had his brain pumped that night, so he thought that the other party's meaning was to let his women's clothes go into battle. Once frustrated, now it is still used as a handle, and it is taken out from time to time to joke.

"If you really want women's clothes, it's actually nothing. Huang Lu walked over, quietly blocked Lin Xiao behind him, and said: "Now many video UP owners and bloggers and the like, for the sake of the effect of the show, they usually promise fans, if the number of fans or likes reaches how many, it will be women's clothing." ”

"What, what, what, you make it clear!" Xu Yuanhang regretted it so much, Lin Xiao and Huang Lu got together, it was even more annoying than singing a double reed.

"What are you talking about?" Qin Yueyue looked back and forth on the three of them, his face full of clear doubts: What women's clothes are not women's clothes, is there anything I missed?

"No!" Xu Yuanhang denied it without hesitation, and looked serious with a serious face: "Nothing, you haven't heard anything, go and get busy with your go." I've heard it all, your Wangwang over there is about to explode, so don't leave here to gossip. ”

"Hey, why are you like this!" Qin Yueyue was speechless, looked at Xu Yuanhang and said, "It's obvious that you are here to distract people's attention by chatting around, but you are still blaming me here." ”

"No, no, no," Seeing this, Xu Yuanhang had to explain again: "I really don't blame you. ”

Qin Yueyue rolled his eyes and sat back in his place angrily.

Looking at Xu Yuanhang's hurried appearance, Lin Xiao and Huang Lu glanced at each other and couldn't help laughing.

"Now the live broadcast room is the largest source of traffic for Fantes, and if this momentum continues, it is estimated that it will slowly begin to show its important position in the year-end promotion. Lin Xiao looked at everyone and paused, then continued: "The live broadcast is mainly traffic, and when the traffic does not reach a certain level, it can be controlled by people. ”

If they can be manipulated, the initiative will one day not be in their own hands. When capital or other money-throwing money enters strongly, and the head traffic has stabilized, the people behind will only have no way to catch up.

On top of traffic, so is money.

For many small and medium-sized stores, this new way out and breakthrough that has finally appeared will be easily blocked. At that time, maybe it may not be as good as Xu Yuanhang's current situation.

"What do you think now?" Huang simply skipped the part waiting for others to speak this time, looked at Lin Xiao and asked directly.

Since returning to Fantes this year, every time he has held a meeting in the past six months, Lin Xiao has rarely expressed some strong views as before. The more you care, the more calm and calm is on the one hand, and more on the other hand, it is because of willow.

Yang Liu's views are different from hers, and Lin Xiao will try her best to avoid proposing opinions that will affect the other party's conflict with the other party.

And this time, Lin Xiao was so strong that Huang Lu was a little surprised.

"Xu Yuanhang can also cooperate with our live broadcast studio. ”

As soon as Lin Xiao's words fell, he saw Xu Yuanhang's eyes widen suddenly, and the expression on his face was full of reluctance.

"Anyway, it's all women's clothing, so it can't be combined. Lin Xiao paused and said, "But it's just a regular display, such as once a week, or twice a week." The upper body display is still mainly performed by me and Yang Liu, and Xu Yuanhang is responsible for the commentary. ”

Hanfu and fashion store cooperation?!

You know, this was a very taboo thing before, and now it is actually done together?

"I think it's doable. After thinking about it for a while, Xu Yuanhang quickly decided, there was no banter on his face, and he said seriously: "If you just use the topic of Hanfu as a live broadcast room, the content is too thin, and there is no way to maintain the popularity and update frequency." And the main thing is that there is only such a small thing in this industry, and I can't say it every day. ”

"No problem, anyway, our store was also linked to the distant mountains before, and now it is not particularly abrupt to add a special session alone. Huang Lu also has no opinion on this.

Only Yang Liu frowned, but he didn't say much.

First, it is indeed very difficult for Xu Yuanhang to be in this environment now, and it is difficult to do things that draw a clear line and do not help each other. Second, the commentary was replaced by Xu Yuanhang himself, and they only needed to be responsible for the display, and the workload was reduced a lot to a certain extent.

"Even if this matter is settled?" Xu Yuanhang saw that everyone had no other opinions, and said: "Okay, I'll prepare the content in the next two days to see what can be broadcast." ”

"How do you say this like you're going to broadcast something restrictive. Qin Yueyue couldn't hold back, complained in a low voice, and saw Xu Yuanhang's helpless eyes sweeping over, and immediately shut up and said that nothing had happened.

Go on. Huang Lu raised his head and raised his chin towards Lin Xiao. He knew that what Lin Xiao wanted to say was definitely more than that.

"Then there's the change to the live content of our store. After Lin Xiao finished speaking, everyone's eyes were focused on her.

"Still need to be changed?" Yang Liu frowned involuntarily and said, "The content is quite compact now, and the traffic has risen quite well. ”

"It's not enough. ”

Yang Liu was dumbfounded, Fantes's traffic base is very good, and after several appropriate adjustments this year, the content broadcast is almost the same as the rhythm of the head live broadcast room. Showing fitting and commentary, every step is perfect. It's only a matter of time before you stick to this pace and catch up with more stores. And relying on the traffic in the live broadcast room, Fantes has left many stores of the same grade far behind.

First and foremost, VE/NUS.

VE/NUS has a physical store in the local area, and the online store has been open for many years, and it has been a catch-up target for Fantes before. When Yang Liu first entered Fantes, he heard Lin Fang muttering about the other party's store every now and then. But now, it's rarely heard.

And such an exaggerated growth rate is far from enough.

Yang Liu didn't know for a while whether Lin Xiao was too ambitious or didn't know enough about e-commerce.

"Our current live broadcast content is mainly in the display and simple explanation. Before Yang Liu spoke, Lin Xiao took the lead in saying: "Yes, the current content is indeed completely sufficient for ordinary shopping. ”

"But other stores can completely copy and copy, and they can broadcast whatever we broadcast. The specific style and version, and even the fabric material, even if they are different, the direction and content of the explanation can be the same. Maybe there is someone in the other store who speaks in a more contagious way than we do, and we will fall faster. ”

Everyone was silent, and the sudden sense of crisis instantly made everyone speechless.

This is often the case in the age of the Internet, where there are no secrets at all and it is too easy to imitate. But it is precisely because of this that more people are stimulated to seek more innovation.

Just like in the past, craftsmen try to hide their craft or exclusive secrets. But nowadays, more and more people take the initiative to reveal their secrets, and they are afraid that you won't be able to learn the kind.

Either way, without exception, it's all about making a living. It's just that the direction of the economic source of livelihood has quietly undergone earth-shaking changes.

Short video websites are rising at an exaggerated speed that no one can imagine, and countless new Internet celebrities are pouring into everyone's field of vision every day, while at the same time, more people are forgotten in the corners that no one cares about.

Fantes may be able to continue the current path and continue to walk slowly, as long as he is attentive, at least in the general direction, he can keep moving forward.

But neither Huang Lu nor the rest of Fantes would be satisfied with this.

Someone can run faster, someone will be left behind at a faster pace.

"Compared to before, the amount of information that everyone is exposed to every day is almost explosive. But there is only so much time for a person, and it takes a lot of energy to just screen and screen. Lin Xiao paused for a moment, and after giving the time for everyone to reflect, he continued: "In the same way, all kinds of e-commerce shopping platforms make us dizzy, and elements such as price, style, brand, style, and style are all elements that will make consumers hesitate and sway back and forth. So, I think we might be able to try to do a consolidation like the makeup category. ”

In this way, consumers can learn more and more about things in a limited time. And after the choice is limited, the situation of finally tangled and entangled not to buy will be reduced a lot.

During this period of time, Lin Xiao always couldn't help but think of Luo Qiang and Zhang Yanan. It took the two of them two years to get to know the city and get a rough idea of what they wanted to do, what they should do, and what they could do. These are the same principles as buying things.

"What do you mean......" Zhao Qingran held a ballpoint pen between his fingers, knocked on the door of his head, thought for a while and said, "Do you want to make a dressing video?"

Fantes's live broadcast room is not the anchor's personal live broadcast room, and it can gather many brands to live promote together, and the limitations of store live broadcast are magnified a lot at this time. But if it's just for the outfits in the store, there will be no content to talk about after a long time.

"We are now on a new speed, we still have the ability, and we are far from being able to do so many outfits. Huang Lu quickly followed Lin Xiao's train of thought, but the words he said were not so good.

Work is not about drawing cakes, with the right ideas can be implemented very quickly. Every step you take, you need the strength and money that corresponds to it.

Realistic and helpless.

"Yes, if it's just clothing, the requirements for the richness of the content are too high. Now on many video websites, there are also some dressing videos. It's almost impossible to guarantee both duration and content at the same time. Every week, the follow-up content will feel boring and empty. It may be more appropriate to change the month. ”

But live streaming is not only broadcast every day, but it also needs to be won by time.

"So, I'm going to adopt a similar model to the operational promotion. Focusing on the main promotion, the others are incidental. ”

......

"Then you do what you think, and if there is anything you need to cooperate with, just tell me. In the end, Huang Lu made a final decision and announced that he would completely let Lin Xiao toss and make decisions by himself.

"Well, first hang out all the clothes on sale in the store in the live broadcast room. Lin Xiao responded without hesitation and began to implement the action.

"I'll take care of this," Xu Yuanhang agreed without hesitation, shrugged his shoulders, and said in a somewhat indifferent tone: "Anyway, I haven't had anything else to do recently." ”

Until the end of the meeting, Yang Liu did not speak again. Lin Xiao's gaze swept over the other party, and a little guilt emerged in his heart.

"I'm sorry. Before the live broadcast started, Lin Xiao took a glass of water and walked in and put it beside Yang Liu.

Yang Liu raised his head and looked a little puzzled: "Why are you embarrassed to tell me?"

"Live streaming is a matter for the two of us, but I only put forward my own opinions, not your thoughts. The workload is not necessarily, but the level of trouble will definitely increase. ”

"It doesn't matter. Yang Liu said lightly: "Anyway, I'm not here." ”

"Huh?" It seemed that he didn't expect Yang Liu to be so direct, and Lin Xiao didn't know how to answer for a while.

"Live broadcast with goods, no matter how you say it, it's just to sell goods. Yang Liu looked at Lin Xiao with a silent expression: "There is no big difference between it and the shopping guide who shouts loudly at the door of the mall." ”

"But even if it's a shopping guide, so what?"

"So, that's not what I wanted. ”

“......”

"Ten or a hundred more clothes were sold, even if they were a few hundred or thousands more, but it didn't mean anything to me. ”

Yang Liu got up and went to the fitting room to change clothes, and said softly: "No matter what, it's just selling in front of the camera." ”