Chapter 90: Discussion
Most of the time, the pattern can attract people's attention in the first place. If you are interested in patterns and colors, you will click on the details page to carefully study the specific material version and size.
Therefore, at the very beginning, it has become a crucial thing to attract the attention of the viewer.
For this reason, there are all kinds of exaggerated or funny main pictures or videos on shopping websites. After the overhaul of Fantes, relying on a completely different style from other stores, it is not exaggerated, not funny, but a video that emphasizes the advantages of discovering one's strengths with real feelings, which has also attracted a lot of traffic, and even when it was on the hot search for the first two times, there were many comments mentioning the main picture video, and even placing an order because of the fun of the main picture video.
The cardigan itself has a rather narrow sales season, but it can't stand its good looks. In the spring, you will prefer thin models with cool colors, just as in autumn, you will prefer warm thick ones. The cardigan is an exception, and it can poke people just right in spring and autumn. Similar floral fabrics and versions are often better displayed in woolen sweaters.
"It's true that this pattern and color, no matter what the season, will attract me to click on it. Qin Yueyue nodded and affirmed this style.
Attracted by the pattern and color, the follow-up price, material version and physical object are the specific factors that make people want to place an order.
"It's not that no one does a series of things, on the contrary, there are still quite a few people who do it. Huang Lu thought for a while and said.
Starting from the very beginning of fabric development, designers design a good style, and often change the color of the pattern appropriately to make a very similar series. Something alone may not be appealing, but a bunch of similar ones put together can easily lead to a natural start to the selection stage.
And then the clothes in the store. If you pay close attention, you will find that in addition to some more niche fashion brands, fast fashion usually puts a series of things together. At first glance, there is hardly much difference. The styles are similar, and the fabrics are similar, but when you look carefully, you will find that there are actually many places where the details are very different.
It's just that this is the sales and new method that brick-and-mortar stores will use.
"Online stores rarely do this," Lin Fang shook his head and explained, "Online stores do seem to have more capacity and space than offline stores, and can put more styles on them." However, the traffic and recommendations are always very limited, and better recommendations will be given priority to the main promoter. These remaining styles, relatively speaking, have no other way but to fall into the dust. ”
Lin Fang paused, looked at everyone and said, "If the styles at the top are too similar, it will be easy for people to think that the style of our store is like this, and there is nothing worth her continuing to look at." In a sense, there is a high chance that it will cause a waste of incoming traffic. Therefore, when choosing a style, we will try to choose a style that is similar in style, but must look very different. ”
Online shopping is largely based on your own imagination. If the first few products in the store are relatively simple, they will be characterized as the store is specialized in making a certain thing, and other products will not be considered.
"I want to say......" Chen Su opened his mouth, his brows furrowed tightly, and said, "It's not exactly the same, it's just a little different......"
It has to be similar, and there must be changes, and at the same time, it must be ensured that it can be placed in a link without being obtrusive......
"I think I can probably understand what Sister Chen is trying to say. In the silence and silence, Lin Xiao suddenly said out loud.
Suddenly, the eyes of everyone present were focused on her, especially Chen Su, when she looked at Lin Xiao, her eyes were anxious, but she couldn't help but look forward to it. The hardest thing is that you have a good idea in your heart, but you don't know how to describe it correctly. Now that someone is helping to summarize and understand, it is naturally impossible to ask for it.
The general direction has not changed, and the setting is a lilac zebra sweater. Lin Xiao looked at everyone, his expression was calm and natural, and said, "But there are many kinds of woolen sweaters. The simple pullover style was Zhao Qingran's idea at the beginning, and it is also the design drawing in our hands now. So, can you add something else to this link, the same pattern is also a cardigan, but it's a different version?"
After Lin Xiao said this, a look of understanding suddenly appeared on everyone's faces. Chen Su's eyes lit up, and her face was full of approval, it was obvious that Lin Xiao had said that her heart was in trouble.
"Other versions...... Add a cardigan?" Lin Fang thought for a moment and tentatively proposed.
"A cardigan is good, so you can add a skirt to it. Qin Yueyue immediately reacted and said: "The material of the skirt can be changed appropriately, and the kind of knitted vest and T-shirt are also popular this summer, and the skirt can also be leaned on in this direction." In this way, it can be sold not only throughout the spring, but also into the summer. ”
On top of that, this color scheme and pattern are obviously very summery.
"Suits can also be considered. Xie Yiyi, who had not spoken much, also said something rarely.
Suits have always been evergreen on the runway.
"This year's suits are selling well, and the spring that can sell out in the autumn will definitely not be too bad. Lin Xiao thought for a while and said: "As for suits, when I was live streaming before, I tried a very good version, it looks very spiritual, and it is very suitable for both casual and commuting occasions." Sister Chen also has an impression, let's find out later. ”
"The suit is good!" Qin Yueyue immediately agreed, saying: "If the fabric is suitable, then simply the skirt will be made of the same material as the suit." ”
Lin Fang took over the topic: "Then the cardigan should be put on with caution, otherwise it will be a suit and skirt, and a sweater and cardigan, it will look too messy and the season is unknown......"
"Okay, then let's wait and see the material and decide on the fabric. ”
............
Although Zhao Qingran has been mentally prepared, there is only one designer in the store, and most of them must be selected from their own design drawings in the early stage, whether it is the main promotion or the marginal model. But I never thought that my design drawings would one day get such high recognition.
Not only was it directly listed as the main recommendation of the quarter from the beginning, but everyone must have reached the point of designing other derivative styles. You know, if in the past few years, let alone often, there is once in a while, and it is an occasion to be affirmed. She won't hold it alone, and in the end she is not confident enough to do stupid things.
"Then I'm going to get the color selection and fabric options and specific design drawings out tonight. After roughly calculating the time in his mind, Zhao Qingran said without hesitation.
"So fast?" Qin Yueyue's eyes suddenly lit up, and he looked eager to try, and said, "That's a good dare!" When the design comes out, Brother Lu will go to the proofing as soon as possible, maybe it will be put on the shelves before the year. ”
"The timing of the release was also good at this time a year ago, and other stores did not have time to imitate it, so we could seize the opportunity to push this one up. At the beginning of the year, once the operation is passed, others will definitely not be able to catch up. ”
"If the effect is good, my live broadcast room will also start to push it, and the effect should be good. Lin Xiao thought for a while and said: "The operation of all parties on the website will be relaxed at that time, plus many stores are faster than ours, and the sales of the main promotion after the year are already quite good, we can only say that we will not be left too far." In addition to the recommendation of the live broadcast room, the increase in traffic of other video websites is very obvious, and the videos we uploaded before are still seen and liked one after another. Therefore, during the Chinese New Year, I will also try my best to maintain the update progress of other video websites. ”
"That's good, but isn't there a website that was named and rectified some time ago?
"Yes, a lot of people around me use it, my mom doesn't like to watch TV very much, and I downloaded one for her to pass the time. Actually, after being rectified, the above content is quite normal. ”
............
It wasn't until everyone was talking about it that everyone suddenly realized that something was faintly wrong.
Even Xie Yiyi, who had always been very introverted and silent, spoke, but Huang Lu, who was supposed to speak most about his thoughts and had the greatest decision-making power, barely said anything. In the beginning, he would interject from time to time to say a few words. In the end, he didn't talk much, just quietly listened to the discussion, as if he didn't need to make decisions about these things at all. Nor is he the one who makes the final decision.
"Huh?" Huang Lu just wanted to get up and leave with his things, announcing the adjournment of the meeting, and when he looked up, he saw everyone staring at him with burning eyes. I couldn't help but be stunned and asked, "What's wrong?"
The tone was so relaxed and flat that it seemed that what had just happened really didn't have much to do with him.
Qin Yueyue and the others, who were still noisy and arrogant, didn't know what to say in the face of such Huang Lu. Everyone, you look at me, I look at you, and in the end, they all fell on Lin Xiao's body.
Lin Xiao specializes in Brother Lu, who governs all abnormal moments.
"What about you? Lin Xiao roughly recounted the results of the discussion just now, looked at Huang Lu, and said, "How is it?"
"It's good. Huang Lu still had that calm attitude towards this, and said: "I have all listened to them, and they are all very good ideas. After that, try it like this. ”
"That's it?" Qin Yueyue still felt a little incredulous in the face of Huang Lu, who was so easy to speak, and couldn't help but ask again.
"Otherwise?" Huang Lu raised his eyelids, glanced at her, and asked rhetorically, "What else do you think?"
"No, no, no, no. Qin Yueyue was completely stunned by his attitude of not playing cards according to the routine, and waved his hand again and again to stop asking, but his face was still full of doubts.
It seems that Huang Lu at this moment is really what Huang Shiren is alive.
"We're done," Lin Xiao's eyes swept around everyone, and when he finally fell on Huang Lu, he couldn't help but smile on his face, and said, "Now wait for Brother Lu to summarize, and finally make a decision." yes, Brother Lu. ”
Lin Xiao often called Huang Lu's name directly, and rarely followed Qin Yueyue to call Brother Lu together. Now suddenly screamed like this, and the teasing in his eyes was unobstructed.
"The minority obeys the majority, everyone agrees, how can I make me look like some kind of violent faint king. No matter how good the decision and plan is, as long as I am unhappy, I can directly reject it. Huang Lu couldn't help but laugh when he said this, thought about it, and said, "I really think your ideas are very good, what else do I say." ”
"Really?" Lin Xiao asked the doubts that everyone had buried in their hearts.
"Otherwise?" Huang Lu was still puzzled, and said, "It's rare to hear that you finally started your brains, and you were so relieved like an old father, and it turned out to be like this." Stuff that doesn't make a difference. ”
At the end, he sighed exaggeratedly.
"Huh?" the crowd immediately hummed in confusion and raised their hands to point in the direction of the ceiling.
There is also a banner from the previous one: no sighing of any kind is allowed in the office area.
In terms of finding Huang Lu's stubble, the people of Fantes are always united and stubborn.
"Roll on, move bricks for me. Huang Lu's true colors of Huang Shiren at this time were finally revealed, his chin was raised slightly, and he said: "Hurry up and take action, see if you can catch up with some goods before the New Year, and find something for me to do during the New Year, and send the goods." Strive to take this opportunity to step on VENUS directly. No matter what keyword search, it will always be next to us, and it will be annoying to death. ”
Everyone immediately shared the same hatred again, and began to gossip about VENUS, the "fierce enemy" that has always been. In other words, it is a fierce rival that the people of Vanters unilaterally consider.
VENUS is a local offline brand, and in every respect, it is much better than a small workshop like Fantes. It has always been the goal of Fantes to catch up and work hard before, but I didn't expect that with the east wind of the live broadcast, it can now be on an equal footing, and even began to have the idea of surpassing them.
"Eh, but ......" In a soft noise, Xie Yiyi's soft voice sounded.
Everyone fell silent for a moment, waiting for her follow-up. Fantes's personality can almost be regarded as cheerful, although he is not very accustomed to the quieter Xie Yiyi, but he also tries to accept the other party's personality and way of speaking and doing things.
"Say," Huang Lu looked at her and smiled: "Just say anything." I'd rather you say more, it's been a pretty good experience waiting to see the answers. ”
Xie Yiyi was still a little embarrassed, but she still blushed and said her doubts: "We...... Isn't there a holiday during the Spring Festival?"
Everyone was stunned for a moment, and then they couldn't help laughing. I never thought that the person who usually seems the most serious and quietest would ask about the Spring Festival holiday on this occasion.
"Put it, after a while, send the specific holiday time to the group, and arrange the itinerary as soon as possible. In order to protect the little flame that finally took the initiative to speak, Huang Lu did not speak in the usual joking way, but replied and explained quite seriously: "I won't go back for the New Year, and I can handle the delivery and operation by myself." ”
"Oh. Xie Yiyi nodded, as if she also realized that her question was a little too abrupt, so she thought of a random topic embarrassedly and asked, "Then Sister Xiaolin will stay here too." ”
"Well, I stayed here. Lin Xiao didn't think much about it for a while, and only after finishing saying did he vaguely realize that something seemed to be wrong.
"Celebrate the New Year, you don't go home. Chen Su, as the eldest "patriarch" in a group of people, also showed concern on his face.
"Brother Lu, you probably have to start stocking up on instant noodles from now on. Otherwise, I want to do it again last year, and I bought two whole boxes of flavors that I don't like. After Qin Yueyue reminded him seriously, Lin Fang also began to help: "Yes, yes, it's better to pick a normal taste." The pile of instant noodles I ate when I came back from vacation last time still don't want to think about it. ”
"The requirements for eating and drinking for nothing are quite high. Huang Lu sighed and said, "Okay, you can go back and find me Amway Amway, and buy some of any flavor to keep." ”
"No problem, wrap it up on me. Qin Yueyue patted his chest and swore to come down. After speaking, he turned his head to look at Lin Xiao and asked suspiciously: "But Sister Xiaolin, aren't you going back?" During the Chinese New Year, there are very few takeaways here, do you want to consider stocking up on instant noodles or something. ”
"I don't need to, I'll be close when I go back. Lin Xiao smiled.
"You're fine, you can choose not to go back, and you don't have to be urged to go on a blind date. Qin Yue let out a long sigh, pursed his lips, and said, "If I go back this time, I will definitely be urged to go on a blind date, and I will be tired of eating." If only you could be as free as you are, and be single. ”
Lin Xiao comforted: "Communicate well, just don't do things you don't like." ”
"Brother Lu and Sister Xiaolin......" Xie Yiyi's face was full of doubts, and he asked hesitantly, "Isn't it a pair?"