In the face of the flood of interview requests, Qi Zheng naturally could not accept them all. See 1 yarn 3 Chinese net

Of course, the situation has developed to this point, and it would be irrational not to be interviewed at all - and there is nothing unpleasant to see, and it would be unreasonable to hide it any longer.

Qi Zheng has already thought clearly, interviews are unavoidable, in this case, you might as well take a positive attitude, choose one or two appropriate media, and get a satisfactory interview result is the most important thing. In this way, it will not waste a rare exposure opportunity, and it will not be easy to be killed.

In the current atmosphere of public opinion, Qi Zheng is to the Jiagu system, just like Jobs is to Apple, and Ma Yun is to Ali, which completely represents the image of the Jiagu system.

After several screenings, Qi Zheng accepted a joint interview with CCTV reporters and China Youth Daily reporters.

At the request of Qi Zheng, the interview location was not in the Jiagu headquarters park, which is a perfect combination of modern design and natural landscape, but in the desolate Dalat Banner in the northwest, in the Jiagu grassland pasture.

The camera is mounted on a tripod with ankle-high green grass in the background and a desert of yellow sand looming in the distance.

Tang Jin, a tall and beautiful CCTV reporter in a tight skirt, looked at Qi Zheng who was leisurely in front of her, and said with a soft voice, "Chairman Qi, it's really not easy to find you, I really didn't expect to interview a rich man on the edge of the Northwest Desert." ”

Qi Zheng smiled lightly, "The right time, maybe not so the right place, but it doesn't affect the effect of the interview, doesn't it?"

Tang Jin smiled skillfully, "No, everything is just right!"

In fact, CCTV and "China Youth Daily" were very surprised when they first heard that Qi Zheng was in Dalat Banner and planned to be interviewed here, but then realized that such an interview might be better, and immediately agreed to Jiagu Group's arrangement.

In the joint interview between CCTV and China Youth Daily, the two sides have obviously communicated, although the reporter of Youth Daily was also present, but mainly CCTV reporter Tang Jin was used as the host to interview Qi Zheng.

After the photographer was ready, the staff of the Jiagu Public Relations Department also reviewed the interview outline, and Tang Jin smiled at Qi Zheng, "Dong Qi, then let's start the official interview?"

Qi Zheng straightened his posture, nodded and said, "Okay." ”

Jin Yanrou faced the camera, the softness on her face was gradually replaced by dignified, and she only heard her emphasize with a familiar "As we all know, the people take food as the sky, and food is the first thing." Agriculture is a fertile industrial soil full of infinite possibilities, and it is a career worth devoting yourself to for a lifetime. However, for a long time, backward ideological concepts, backward industrial systems, backward business models and backward brand building have made China's agricultural production pattern unable to keep up with the requirements of rapid social development. Today, a group of pioneers have taken the initiative to devote themselves to agriculture and actively change this phenomenon, and one of them is the chairman of Jiagu Group, who is sitting next to me. ”

The camera turns to Qi Zheng.

Tang Jin smiled and handed out the microphone and said, "Chairman Qi, I heard that you are a graduate of the Department of Biology of Nanjing University, how did you enter the traditional industry of agriculture?"

"When I was studying, I had a problem that bothered me. China is a big agricultural country, but why is it not an agricultural power? As the motherland of the tea industry, tens of thousands of Chinese tea enterprises are not worth the price of a British Lipton that does not grow tea; as the country of origin of ginseng and the world's largest planting country, the price of ginseng in China is less than one-tenth of that of South Korean ginseng; China's special Chinese kiwifruit has been introduced and improved by New Zealand and sold back to China at a price 10 times higher under the foreign name of kiwifruit...... It all pierced my heart deeply. From that moment on, I started to focus on agriculture. Qi Zheng's smile was warm, showing his neat teeth, giving people a sense of believability.

This kind of story is a very classic chicken soup for the soul entrepreneurial story, cliché is cliché, but the public has always been happy to do so.

Tang Jin smiled and said, "The establishment of Jiagu Group is your attempt to become an agricultural power?"

"That's right, the progress and development of any industry is inseparable from the promotion and guidance of leading enterprises. Promoting industrial progress, leading consumption upgrading, and achieving outstanding enterprises should become the belief and pursuit of every agricultural entrepreneur. ”

Tang Jin said with a smile in his eyes, "That's a good point." In fact, agriculture has always been an inconspicuous industry, but we can often see articles in major media such as "the opportunity for agriculture is coming" and "agriculture is ushering in a golden age". But after seeing too much, I can't help but wonder if the opportunity for agriculture has come? What do you think about this, Qi Dong?"

Qi Zheng said a little seriously, "Every industry or a certain project, there is always a best time to enter, and this is true for the automobile manufacturing industry, the IT industry, and the cultural industry." But for agriculture, the slogan 'here's the opportunity' has been chanting for more than a decade and will continue to do so. ”

"For people in the agricultural world, there's really no question of discussing opportunity. After all, whether there is a chance or not, what needs to be done has to be done. However, when people from different backgrounds talk about agriculture, their eyes will be fixed on policies, and it seems that only when policies are introduced can they have the opportunity to do agriculture. ”

"I also complained about the inaction of the policy on agriculture at one time, but suddenly a thought flashed into my mind, is it really right? Didn't my parents and grandparents continue to do agriculture without policy support? Why do I complain without policy support? Is the reason why I do agriculture just to get policy support?"

"Then I finally figured out that agriculture doesn't matter whether there is an opportunity or not, it just doesn't matter, and agriculture only belongs to people with feelings. ”

Tang Jin blinked, "Agricultural feelings?"

Qi Zheng nodded, "Agriculture is different from computers and automobiles, in addition to its attributes as a commodity, it is also responsible for the fundamental maintenance of life. People can do without computers, and they can even skip clothes, but they can't skip eating! It is precisely because agriculture is accompanied by the responsibility and bearing of life that when choosing to engage in agriculture, we must acquiesce in this kind of responsibility, and there is no escaping it. ”

However, when people discuss the development opportunities of agriculture, they only discuss its economic and commodity attributes, and strip away the special mission that agriculture carries. ”

Tang Jin said with a smile, "In other words, returning to the true nature of agriculture, since people have to eat every day, the opportunity for agriculture has always existed, the key is whether you can maintain agricultural feelings and take responsibility, right?"

Qi Zheng smiled, "Yes, because some people are engaged in the agricultural industry, and some people are just speculating to make money; some people produce food, and some people only treat food as a commodity." The so-called opportunity is coming, in fact, to put it more colloquially, that is, the opportunity to make money is coming. ”

"And once agriculture is based on making money, it is the root cause of chaos. For agriculture, it is not construction, but sabotage and even disaster; first, it has hollowed out policies, plundered the welfare that belongs to the peasants, and led to pure opportunism; second, it has destroyed the ecological balance of agriculture itself, and let agriculture itself fall into a vicious circle of rapid utilitarianism; third, it has led to food and food safety, and everyone is at risk. ”

Tang Jin said softly: "Qi Dong's point of view is very special, it seems to be a little contrary to the agricultural industrialization that is generally respected now, right?"

Qi Zheng shook his head and said, "I am not criticizing the industrialization of agriculture, but I oppose all the industrialization of land grabbing on the premise of maximizing economic benefits." I have no intention of denying the productivity of modern agriculture, but I am opposed to all foreign flattery in agricultural production methods. ”

"I highly respect the Chinese culture that emphasizes the unity of nature and man, and the Tao of nature. Traditional Chinese agriculture is the most thorough and comprehensive embodiment of this concept, which is based on the natural season, regards the land as life, respects the nature of living things, and pays attention to the harmonious coexistence of crops. Because of this, China's land has been cultivated for thousands of years, and it is not a matter of years or decades, but only a few years under the predatory use of land cultivation that is now planted but not raised!"

"My father is also a farmer, and he can clearly predict the harvest of different crops in the coming year according to the weather conditions of the year, and he can also choose to plant different crops in different plots according to the climate characteristics to prevent pests and diseases. He can sleep in bed and accurately judge whether it will be windy and rainy the next day according to the sound of the wind in the middle of the night, and prepare in advance whether to harvest rice or plant beans...... If it is divided by modern disciplines, the father is at least equivalent to the sum of the current soil experts, breeding experts, pest control experts, fertilizer experts, meteorological experts, breeding experts, and so on. But a farmer like my father, who spent his entire life inheriting the most advanced agricultural production technology of mankind, has no say in and is not respected in today's China. ”

"But our Jiagu system respects such farmers very much, respects the traditional planting concept of harmony between nature and man, Taoism and nature, and has always explored a road of agricultural development that can not only ensure efficiency, but also respect the nature of organisms. ”

Qi Zheng paused, pointed to the grassland outside, and said, "When Jiagu Ranch chose to settle here, many people ridiculed, in a place like Dalat Banner, where the vegetation is very fragile, how much effort does it take to change the salinization of the land caused by severe desertification and overuse of chemical fertilizers?"

"But we work with local farmers to train them to become modern farmers, and they also pass on thousands of years of cultivation experience to Jiagu...... You see, the grass grows, and the more difficult the environment, the better the grass grows. When we raise the cows and realize the combination of agriculture and animal husbandry, a large amount of cow dung will be returned to the field, which can improve this sandy land and reverse desertification. ”

Tang Jin also looked at the lush grass outside and the desert in the distant sky, and said with some emotion: "The Jiagu system has been able to produce extraordinary products, probably because it has always adhered to such feelings and concepts, right?"

Qi Zheng smiled: "I'm very happy to say that." In fact, our Jiagu system may be because of our feelings for agriculture, or for our hometown, or because of our family's health, or because of our special love for a certain crop...... In short, everyone started agriculture by some kind of coincidence. This kind of agriculture is often not based on profit, so it can always adhere to the bottom line of 'doing something and not doing something'. ”

Tang Jinmei's eyes trembled, and she asked, "So, Qi Dong, in your heart, what is Jiagu's core goal?"

"The core goal...... Qi Zheng looked at him deeply, and said calmly, "The core goal of Jiagu is probably to survive, take root in agriculture with conscience, and cultivate the future!"

"It's real, it's very emotional......"

"What modern agriculture lacks may be this kind of sensibility......

The interview lasted for more than a quarter of an hour, and when the photographer in the back finished recording, Tang Jin put down the microphone and said with emotion, "Dong Qi, thank you, I feel that I have recognized a new Jiagu, and I sincerely hope that Jiagu Group can change the future of China's agriculture." ”

"Thank you, thank you!"

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