As soon as Qi Zheng's interview report came out, it caused a lot of heated discussions. Look at 'Mao's line, Chinese, and net

Qi Zheng didn't talk about any strategic vision or grand blueprint in the interview, he just said something very pure, but many people admired Qi Zheng because of this.

Compared with his peers, Qi Zheng's promotion is not just the title of a billionaire, his ideas and will, and even some old fritters who have been in the industry for many years, are all within reach.

Some media commented: "There are two ways for companies to make money. One is to reduce costs, rely on low prices to attract consumers, win the market, this was originally due to the total cost of leading competitive advantage, in our country walking and walking, unscrupulous enterprises began to use illegal or illegal means of 'doping' to reduce costs, and eventually bad money drove out good money, the whole industry began to degenerate; the other is to make the product value high, make a difference, with the product full of intrinsic value to meet consumer demand, so as to win the market, Jiagu Group is undoubtedly one of the leaders......

More media highly praised Qi Zheng's goal of Jiagu, "I see Jiagu's determination to become a great enterprise, and the enterprise should make money, and must make money, which is the basis for normal business order and benignness, which can be described as survival......;

Of course, any good high-profile has no practical significance, unless it is implemented - but isn't there a concrete manifestation of the Jiagu system? Jiagu Dairy did not follow the trend in the case of the failure of moral self-discipline in the industry and the loss of control of system supervision, which undoubtedly confirmed the concept of Qi Zheng, which is the reason why Jiagu was blown up.

And netizens praised it one after another.

"Compared with other agricultural industrialization, which must be called 'modern', the law must be 'scientific', the quantity must be 'scale', and the agricultural industrialization with the guiding principle of 'big work and fast progress', Jiagu's approach with feelings unexpectedly convinced and trusted, Boss Qi, good!"

Some netizens said, "In a bustling society where all profits come for the sake of feelings, believe in the concept of harmonious coexistence and values, this usually can't make a lot of money, but there are still people who do it, and to the extent of making money, I can only say, Boss Qi, stick to it!"

A sentimental netizen said, "I just feel a little sad, because many natural farming skills that have been passed down from generation to generation are currently on the verge of being lost or have been lost, and people who have a heart have to spend a lot of time to re-practice, re-experiment, and re-restore these knowledge and skills." But no matter what, Jiagu's respect for natural farming methods is respect for his ancestors, Boss Qi, I support you!"

Some netizens shouted, "I believe that there are still a large number of people with pastoral complexes scattered all over the world in society and life, and these people do not want the world to be excessively objectified, commoditized, and artificial, including me." As long as Boss Qi has always insisted on talking about feelings, I have always supported the purchase of products of the Jiagu system, and the post is proof!"

"Boss Qi ......"

"Boss Qi ......"

Qi Zheng's emotional declaration triggered a wave of "emotional encouragement" on the Internet, and the name of "Boss Qi" resounded in major forums, and Qi Zheng couldn't cry or laugh after knowing it.

Not only that, the marketing and public relations department of Jiagu, which noticed this trend, immediately planned a series of marketing activities to add another fire to public opinion.

The main marketing force is Qingyuan beer, Jiagu rice, and Jiagu edible oil.

Qingyuan Beer is one of the most outstanding marketing brands under the Jiagu system, since 04 years, Qingyuan Beer has launched the "Qingyuan Beer, brave the world" activity, the Himalayas, the Long March Road, Hoh Xili...... Each challenger is full of the spiritual quality of not being afraid of hardships and dangers, bravely going to the end of the world, casting the exclusive brand image of Qingyuan Beer, and conveying the spiritual connotation of progress, challenge and innovation.

"Qingyuan Beer, brave the world" has also become one of the more recognizable slogans - no need to guess, this is Qi Zheng's suggestion, take the road of Snow Beer, let it have no way out.

Since this year, the hop plantation developed by Jiagu Agricultural Co., Ltd. has finally reached the harvest season, and the charm of high-quality hops produced by itself is simply amazing.

Full-bodied hops have a subtle aroma that bursts into rich flavours when rubbed by hand, from the signature citrus aroma to the charming floral notes.

Qingyuan Beer uses one of the hops to brew a beer with different charming fragrances, with a light and smooth taste, and an emotional expression when the wine is slightly drunk, which is very suitable for young people's demand for beer.

Coinciding with the listing, the marketing department planned a careful marketing plan for it.

The round bottle shape is cute and interesting, or the cool and fresh paper sleeve, even female consumers who don't like to drink beer can't escape this appearance. Coupled with the quotations on this paper set, I don't know how many young people have aroused emotional resonance!

Boss Qi said that because of his feelings, he has gone through some detours, which is better than standing still. ”

"Boss Qi said that because of feelings, the more you understand, the less you can understand you. ”

"Boss Qi said that because of my feelings, I drank everyone down, just to whisper to you. ”

"Boss Qi said that because of my feelings, I saw your face in the cup, but it was already in a hurry. ”

“......”

Beer is drunk with that kind of casualness and free and easy, this playful and emotional propaganda means, directly hit the cool point of the younger generation, this beer is covered with lightning speed, and has become the favorite cool and cool of young people this summer.

And this kind of operation of directly making fun of their own boss also allows everyone to see the vitality of the Jiagu system.

There was jubilation on the Internet.

"Hahaha, it's too slippery, and it's a ...... for publicity"

"It's so fun, even if it's for Boss Qi, I'm going to buy a box and come back to treasure it......"

"God is special because of ...... feelings"

Qi Zheng "......"

At this time, he regretted that he had mentioned to Zhang Zehong the marketing methods of "Jiang Xiaobai-style" in later generations, and he never imagined that one day he would be used on himself.

This is not over, Jiagu rice also came to join in the fun" Boss Qi said that because of his feelings, Jiagu rice deeply felt the gift of nature, and brought good rice from heaven to embrace the blessings of the earth. ”

Jiagu edible oil is not to be outdone, "Boss Qi said that because of his feelings, Jiagu edible oil has been tempered and crystalline to nourish his body. ”

Qi Zheng "......"

This wave of boss brand marketing, through the Jiagu system and Qi Zheng's topic heat that has been exposed during this time, has earned enough eyeballs, and the character of "Boss Qi talks about feelings" is deeply rooted in the hearts of the people, and product sales have increased rapidly.

What can Qi Zheng do, these pit goods, for the sake of performance, even the boss will not let go, and he has to pinch his nose to praise them for their good results, he is also desperate!

The most important thing is that in the future, Jingdong's "boss lady marketing" must be said to have originated from itself.

......