"Does this thing work?" asked Su Jian as he looked at the leaflet for the Turtle and Turtle Pill in the Health Hall.

Qin Fan shook his head and asked rhetorically, "Then do you think qigong is useful?"

Su Jian hesitated for a moment and asked, "Is qigong useless?"

Qin Fan was speechless for a while, at this time it was almost the era of Qigong for the whole people, in parks, squares or roadsides, you would see people showing all kinds of strange and distorted postures, lying or sitting on the ground crookedly, not moving at all. Others hold their hands up or hold their stakes in circles.

There was also a large group of people, all sitting cross-legged on the ground, meditating with their eyes closed, but with a mouthful of aluminum pots with handles on their heads, and many more, such as leaning forward with their hands and fingers together, squatting, and pouting their buttocks, such as rows of rows of people who pointed at each other's points, supported each other's backs, and pressed each other's heads, such as six and nine holding each other and rolling ......

All kinds of strange images made it unbearable for Qin Fan, who was reborn.

Many phenomena that belong to the unique characteristics of this era will always feel ridiculous, unacceptable, and even completely incomprehensible and unimaginable in the eyes of future generations, and they will feel that how could people at that time be so stupid.

Just as later generations think that the Indian Asans believe in yoga to cure diseases, cow urine to cure diseases, it is ridiculous.

At this time, Qigong and this liquid and that essence, one is to cure all diseases, the other is to eliminate all diseases, to put it bluntly, there is only one word: deception.

Su Qian also asked stupidly next to her, "Qigong should be real, right?" As for why she asked, it was because she often saw some old people in the retreat center also practicing.

Qin Fan thought for a while and said: "It used to be true, but now there are too many fakes, most of them are deceitful, if you meet someone who claims to have any special functions and works to cure diseases, it is all fake, only the traditional five bird operas, crane Xiang piles, Yijin Jing, Baduanjin and other physical fitness, that is the quintessence of the country." ”

Su Qian let out an "oh" and relieved herself, knowing that the qigong in her grandfather's mouth was different from what she practiced outside.

"Then tell me if this thing is also a lie?" asked Su Jian with a shaky look at the leaflet of the Turtle Pill of the Health Hall.

"I don't know if I can deceive or not, but in my opinion, it is a bit exaggerated to say that the adjuvant treatment of incurable diseases such as hepatitis, tumors, and kidney yin deficiency can effectively improve the ability of the body and cells to resist diseases. Qin Fan said vaguely, but in his heart he also thought it was something that was money.

"Isn't it even better than this? Su Jian used chopsticks to order the turtle and turtle soup on the round table and smiled.

"It's good to know. Qin Fan also smiled at everyone.

During the banquet, Qin Fan asked where they all went to play, and Su Qian pouted and said dissatisfiedly: "I went there to play, and my brother asked Sister Min Min to lead me to the mall." ”

Seeing Qin Fan looking at him suspiciously, Su Jian smiled and said, "I want to see how you guys operate." ”

"What, you also want to open an advertising agency?" Qin Fan guessed.

Su Jian nodded, after knowing that Qin Fan had opened an advertising company in Shanghai, he had been trying to find something to do for himself, the bubble in Hainan burst, some people he knew jumped into the sea, jumped off the building, and the few nights when he learned the news made him afraid of sleepless all night.

Under the comfort of his wife Wang Xian, he finally remembered Qin Fan's bitter heart, and in a conversation with Wang Xian, he said emotionally: If it weren't for Qin Fan, I would be like them.

"Okay, if you want to open it, open it early. Qin Fan agreed, in Luzhou City, people like Su Jian have a relationship, and it is much easier to do things than ordinary people.

"Go back and you give me a reference. Su Jian suddenly found that he had a trace of dependence.

"If Brother Su starts a company, we can cooperate with each other. Dong Min said that since selling equipment and selling sweetness, he has never forgotten to sell.

The next morning, Su Jian informed Manager Yu of Yangshengtang, saying that the creative draft was ready, and invited him to come for an interview.

Seeing that Su Jian's face was flushed and he wanted to scold his mother, Qin Fan waved his hand and persuaded with a smile: "Their products will be launched in October, it should be his urgency." ”

Waiting until the next day, Manager Yu was late, and he didn't say much to Qin Fan, just looking at the creative draft in his hand.

The perfunctory face gradually became serious, and it was obvious that the idea in his hand was much better than the other two.

Manager Yu coughed lightly and said, "I'll bring this idea back to our boss to see, if there is no problem, we will talk about it." ”

Qin Fan shook his head and said, "I'm sorry, I can only watch it here, I can't take it away, you can call and report to your President Zhong." ”

He had to prevent the businessman at this time from turning his face and denying it after using this idea, there were too many such things in his previous life.

Manager Yu endured it, picked up the phone and told Mr. Zhong about Qin Fan's creativity, and after talking on the phone for a long time, he showed a smile for the first time and said: "You can make a price, the price is right, and we will take the manuscript away." ”

"One hundred thousand!" Qin Fan also said with a smile, Manager Yu's eyes widened in surprise: "You, you, you are too much to ask for......"

Dong Min behind him covered his mouth and smiled, knowing that Qin Fan was messing around again, during this time, he cooperated with other companies, and also roughly understood the price of some advertising film production and creativity, most of which were thousands of yuan, and the highest was only 15% of the production budget.

At this time, the cost of advertising production was not as exaggerated as in later generations: the smallest production cost 300,000 to 400,000 yuan, the medium-sized production was about 700,000 or 800,000 yuan, and the more than one million was already a large production. The production cost of sunDaY averages 1 million per advertisement, "Independence Day" is about 4 million, and "Darwin" is about 9 million, which can be said to be a rare big production in a century.

The creative fee is no more than 20,000 yuan, and 100,000 yuan is a bit of a sky-high asking price.

Qin Fan is purely "playing tickets" for making TV commercials, and he doesn't care whether he succeeds or not, but he listened to Su Jian's words at that time, and on a whim, he wanted to see the demon-like girl.

Manager Yu walked outside the office door and picked up the phone to report. After a while, Manager Yu called Su Jian out.

Ten minutes later, Su Jian came in from outside the door and said with a smile: "Old Zhong asked if he could let some on the price." ”

Qin Fan also said with a smile: "If it's too expensive, don't worry about it, let him find a cheap one, and there are thousands of yuan." ”

Manager Yu looked at Su Jian in embarrassment, pushed back and discussed with the company's boss, and at four or five o'clock in the afternoon, he hurried over again, not bargaining, but just made a small request: during the shooting, Qin Fan had to be present for guidance. After speaking, he directly handed over a transfer check for 100,000 yuan.

Qin Fan picked up the check and flicked it, asking Dong Min to go to the bank to verify.

After the transaction was completed, Qin Fan changed his smile and chatted with Manager Yu about the original and influential advertising and marketing activities, and talked about the fact that modern advertising is increasingly diluting product features and product functions, and is endowed with rich feelings such as psychological value and emotional factors.

If an enterprise grasps a social topic related to the product, and closely links the product with a common human emotion through distinctive advertisements and advertising activities, then people will receive not only the product but the emotional satisfaction and human care provided with the product.

When talking about the creativity of Yangshengtang advertising, we consider the emotional appeal of the advertisement, attach importance to traditional Chinese culture and ethics, and this is how the connotation of the "father-son love" TV advertisement of Yangshengtang Turtle and Turtle Pill comes from.

Manager Yu, who let go of contempt and unhappiness, also nodded again and again, at this time he had realized that people could not be good-looking, and from the conversation with Qin Fan, it seemed that he knew the boss's thoughts better than him.

It's just that when he heard Qin Fan's suggestion to shoot a series of advertisements for "Father-Son Love", he was so shocked that he almost jumped.

However, when he heard from Qin Fan's mouth, the philosophical advertising slogan abstracted from life: "Almost all fathers know their sons' birthdays, and how many sons know their father's birthdays!"

He scratched his head, hesitating whether to report this matter to Mr. Zhong.