In the past, after coming out of Nongfu Spring, Qin Fan didn't know very well whether Lao Zhong of Yangshengtang was selling medicine or water, but at this time, he knew that Lao Zhong was selling medicine, it should be selling health products!

Thinking of the bewitching girl in the advertisement, she shouldn't have graduated from junior high school yet.

Qin Fan, who was pondering, felt a pain in his waist, turned his head to see Dong Min's blaming eyes, and Qin Fan, who knew that he was out of shape, covered up his embarrassment and asked, "How could Brother Su know the people from Yangshengtang?"

Su Jian smiled: "This is also a coincidence, once my friend and I bought the land close to their factory, and they wanted to expand the factory, so we had a relationship." ”

Qin Fan didn't expect that he would be able to contact an advertising business after having a meal, and the advertisements that could arouse memories at this time were in addition to advertisements such as "Southern Black Sesame Paste", Maxwell Coffee's "Dripping Fragrant, Unfinished", and Remy Martin's "Remy Martin Opens, Good Luck Comes Naturally", Duo and Capsule Advertising was also relatively classic in the 90s.

"Can we shoot TV commercials?" asked Dong Min nervously on the way back.

"Why can't you shoot, find a good model, and invite a group of people who specialize in filming...... Well, it's better to ask from the studio. Qin Fan thought about it and said, after all, the effect of film is much better.

"Then I don't care, when the talk is over, you can go and get it done. Dong Min smiled and rested his head on his shoulder, as if there was nothing he couldn't do, from the previous surprise to the current habit.

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Qin Fan's road to graduate school was full of twists and turns, with his three days of fishing and two days of drying nets, he barely passed the initial examination, but when he took the retest, he was confused, which made An Lao so angry that he threw things, and even scolded the mud for not being able to support the rotten wall, just when Qin Fan thought it was hopeless, at this time, another student who had applied for the graduate school of An Lao chose another school for some reason.

In the end, Qin Fan's performance at the undergraduate level was very eye-catching, and he was recruited on the grounds that he had published several high-level academic papers.

Qin Fan thinks about it, so as not to participate in any summer camp similar to that of later generations, but the school's recommendation "Notice of 1989 Outstanding Undergraduate Graduates Exempting from Examination to Study for Master's Degree Graduates" stipulates: "For those who have special academic expertise or outstanding training potential, they will be jointly recommended by more than three professors of the school's major, and the college will strictly review and approve it and report to the school for approval." It is not subject to the restriction of comprehensive ranking, but the relevant explanatory materials of students and professorial recommendation letters must be publicized. ”

In the eyes of outsiders, Qin Fan, who is lucky with shit, should be happy, but Qin Fan really can't be happy. Compared with the confused Qin Fan, Jingyin's TOEFL test is much smoother, and after several years of preparation, plus she is a foreign language major, it is much easier than students in other departments.

After Su Jian contacted Manager Yu of the Marketing Department of Yangshengtang Pharmaceutical, he also flew to Shanghai with Qin Fan, along with Su Qian and Cai Jingjing, who saw Su Jian's little sister sitting at home painting all day long, and dragged her out to relax.

The group came to the company first, the company's employees were busy, Dong Min was already waiting at the door, and saw Su Qian like a sister.

"It's pretty decent. Su Jian said with a smile after visiting.

In the small studio, the professional photographers hired by the company are taking some product photos, and the machines in the photo workshop are also creaking.

"Has anyone found it?" Qin Fan asked Dong Min. Dong Min didn't know why Fanzi wanted her to find a girl named Ni Hongjie, and that girl was still a junior high school student.

"This is a makeup photo taken for her two days ago. He handed over a few photos.

Ni Hongjie in the photo is young and sweet, but it is far from the image of the similar shemale in Qin Fan's memories. Qin Fan sighed and put down the photo.

The next day, Qin Fan followed Su Jian to receive Manager Yu from Yangshengtang, and after chatting with him, he realized that Su Jian had heard a little bad on the phone.

Manager Yu went to Shanghai this time mainly to find a few advertising production companies to produce Yangshengtang turtle pill advertising video, and before coming, he had contacted two other advertising companies in Shanghai.

Qin Fan glanced at Su Jian, Su Jian's face was a little embarrassed, but it is normal for customers to find a few to compare the draft, let's see whose creativity is more in line with the customer's mind, who can take this order.

Manager Yu may not be able to save face, so he roughly said the requirements for the advertising film, and asked Jiamei to come up with a creative draft first, and then talk about the next step of cooperation if it meets the requirements.

Jiamei Company has not yet set up a creative department, Qin Fan took the name of creative director, and chatted with Manager Yu, this Manager Yu seems to be a veteran of the rivers and lakes, looked at the company's situation, and looked at Qin Fan, who looked like a student, and the tone of the conversation was a little careless. And it is required that the idea must be taken out for three days.

The cars of other advertising companies downstairs were already waiting, and after explaining, Manager Yu got in the car and walked away.

"Phew!what the hell!" Su Jian couldn't stand the manager's neglect.

"Aren't you friends with him?" Qin Fan asked with a pretended surprise of surprise.

"His boss knows me well. Su Jian said curtly.

asked Dong Min to accompany Su Jian's brothers and sisters to go around Shanghai, and Qin Fan stayed alone in the office, trying his best to recall the advertising creativity of the turtle turtle pill in the previous life.

After smoking a cigarette, Qin Fan picked up the brush and wrote: "Dad's Story" of Yangshengtang Turtle and Turtle Pills.

The camera pans closer, and the picture shows the baby in the cradle smiling sweetly, the camera moves to the smiling father pushing the stroller, and the camera zooms closer to the father bathing the little boy.

The second shot is close up, the little boy is staggering to his father, his father beckons to encourage him, and the close-up close-up of his father's facial expression. Near the little boy grows up a little and brushes his teeth with his dad. Near dad and little boy make toys together.

The three cameras zoom in close-up, and the little boy draws on his father's face......

After all the storyboard scripts were written, Qin Fan thought about it and wrote next to him: Dubbing (song) I want to tell you about my father's story, but I really don't have any great past, I only know that he has experienced difficult years, and I often listen to him reminisce about the bittersweet ones, the coarse cloth and rotten clothes hug my childhood, and the calluses on my hands caress my smiling face......

It's just that when Qin Fan wrote, "Call my father's name, I plan to call him for the rest of his life", he couldn't help scratching his head, and the "intend" in the original word looked unwilling. After thinking about it, I crossed out "intend" and changed it to "true feelings".

The advertising slogan at the end: The grace of nurturing is not to repay the turtle and turtle pills of the health hall.

After writing the creative concept, Qin Fan closed his eyes and thought about it carefully, there was nothing missing, and he simply drew the picture of the storyboard.

By the time Dong Min, Su Jian's siblings, and Cai Jingjing returned, Qin Fan had already finished the draft.

"Do you want to call him now?" asked Su Jian.

Qin Fan rolled his eyes: "What's the matter, are you going to invite him to dinner?"