In recent years, although Jiagu Group has continued to make breakthroughs and development, it has not gotten rid of the "mysterious" label given by the outside world, and it is precisely because of this that Jiagu suddenly announced its 2010 annual report, which surprised the entire industry.

What's even more striking is, of course, the revenue data of Jiagu Group. With a revenue of more than 300 billion yuan, it is better than its performance, but there are only a dozen super-large state-owned enterprises, and it deserves to be the strongest private enterprise in the interior.

No one would have imagined that the first of the booming private enterprises is not a real estate enterprise that is booming, not an electronic high-tech enterprise that represents the future, but an "agricultural enterprise"!

During the two sessions, this year is the first year of the "Twelfth Five-Year Plan", and the "three rural" issues related to the development of the entire national economy and the survival of the people's lives have attracted the attention of all sectors of society. For a while, Jiagu became more eye-catching.

Industry personnel and investors were even more blinded by Jiagu's financial report - not to mention the scale of revenue, net profit is the focus.

The net profit margin of 9% is not outstanding at first glance, after all, Huawei Group, which ranks second among private enterprises, has a level difference in revenue but net profit.

But from the perspective of the industry, well, it can only be described as "standing out from the crowd".

You must know that the financial magazine Forbes once tracked Cargill, the leader of international grain merchants, and found that its net profit margin has never exceeded 4% in the past 30 years...... The profit margin of the grain industry is inherently low, unlike the technology or intellectual property industries, and the annual income of grain merchants is significantly affected by commodity prices, and if the income of large grain merchants fluctuates by 20 percentage points, it may actually change the price of grain by 100 percentage points.

The most direct impact is that the capital market has ushered in a small wave of investment in agriculture. In the A-share market, the pursuit of agricultural listed companies continues to rise, and more agricultural companies are also beginning to be ready to land in the capital market.

The financial media directly said that "compared with industry and services, as well as various emerging industries, agriculture should be the most vulnerable to capital abandonment." The reason is very obvious: In a short period of time, the supply and demand of agricultural products are relatively stable, and it is impossible to have explosive growth like other industries. In the face of capital chasing profit maximization, it is most easily overlooked. But the success of Jiagu has obviously brought about a ...... of 'Jiagu effect'"

In the midst of this disturbance, Qi Zheng received an interview request from an old acquaintance.

Tang Jin, a CCTV beauty reporter, was the first reporter to be interviewed by Qi Zheng after his identity was exposed three years ago.

At this time, she was participating in the observation topic of "Reporter Running Two Sessions", which coincided with the financial report released by Jiagu Group to attract the attention of the industry and outside the industry to agricultural investment opportunities, and she took the opportunity to submit an interview request to Qi Zheng.

Qi Zheng has always kept a low profile, but at a time when the company finally decided to be more open and transparent, and needed to be correctly recognized by the world, he chose to accept Tang Jin's interview.

......

In the Jiagu Capital Branch, Tang Jin looked at Qi Zheng, who was walking towards him step by step, without the slightest pride, and his heart was full of thoughts.

The average life expectancy of private enterprises in China is only 3.7 years, and the average life expectancy of small and medium-sized enterprises is only 2.5 years. When she interviewed Qi Zheng three years ago, she knew that Jiagu would definitely not have a short life, but she never imagined that Jiagu's development momentum would be so fierce!

As a senior journalist, Tang Jin has interviewed many entrepreneurs, and even if she has no personal experience, she knows how difficult it is to make a company live longer and live better.

However, Qi Zheng did it.

In the past three years, she has watched Jiagu with her own eyes and climbed one step a year!

For three years, she has watched Kaya with her own eyes and has undoubtedly won an incredible victory!

In the past three years, she has watched Jiagu with her own eyes, and when everyone is not optimistic, she has become the strongest private enterprise in the encirclement!

Even Tang Jin, who has interviewed many big names, can't help but be fascinated by Qi Zheng's smooth and dripping success.

The complicated thoughts were only a matter of a few seconds, Tang Jin came back to his senses in a blink of an eye, took the initiative to meet him, and said with a smile: "Dong Qi, it's really not easy to interview you once. ”

"I'm just lucky, so it's better to keep a low profile. Qi Zheng smiled, shook Tang Jin's hand gently, and then sat down opposite her.

"In the field of grain and oil, which has almost no threshold, it has achieved outstanding success and attracted many followers, but no one dares to say that Jiagu is just relying on luck. Tang Jin smiled and immediately entered the interview state, asking: "What do you think of this agricultural investment boom caused by Jiagu, Dong Qi?"

Qi Zheng shook his head slightly: "Actually, I don't agree with the statement that Jiagu caused an agricultural investment boom. I don't deny that Jiagu has achieved relatively bright results, but this is not the key reason, in the final analysis, it is the capitalists who see the opportunity to make money. ”

"As for whether it's good or bad, I think it's a good thing. Because, judging from the current trend, agriculture and animal husbandry will become a capital- and technology-intensive industry, and large enterprises will have more say. ”

Tang Jin came prepared: "Probably the hero sees the same thing." As far as I know, in recent years, from planting to breeding, from pig raising to chicken raising, from planting trees to flower varieties, there have been layman investment, and these institutions of investment are actually very large, and they are very famous in the investment community, including foreign KKR, CDH, Deutsche Bank, domestic Shenzhen Venture Capital, Legend Investment, etc., they are probably based on the same logic?

Qi Zheng nodded, and said for example: "In recent years, the way of playing the whole industry chain has become more and more a consensus in the field of agriculture and animal husbandry, but ordinary enterprises do not have the strength to follow suit, and in this circle, small enterprises will become more and more unaffordable." ”

"For example, scientific research has always been the 'short leg' of agriculture and animal husbandry. Take the grain and oil processing industry as an example, last year, the investment in science and technology of the entire industry accounted for only about 0.2% of sales revenue, which was much lower than the average level of 2%~3% in developed countries. Last year, we invested 1.5 billion yuan in the research and development of grain and oil processing technology, and the whole system invested about 16 billion yuan in scientific research. ”

Tang Jin exclaimed: "This scale of scientific research investment is unique in the field of agriculture. It also shows that Kaya is widening the gap with its competitors, isn't it?"

Qi Zheng was noncommittal: "In the first 10 years, we were able to go in the right direction by going from small to large; in the next 10 years, if we want to become strong from large, we must rely on increasing investment in scientific research." ”

Tang Jin's eyes shone brightly: "I remember Qi Dong, you said that Jiagu's previous success was due to notice that China's food supply system overly pursued quantity and neglected quality, which led to serious food safety problems. Jiagu rose to prominence by meeting the huge demand for safe food in the market...... Today, it still looks deafening!"

"However, there are also many people who question that in order to ensure the quality and health of food, today's enterprises are trying to control the upstream industrial chain links in their own hands as much as possible, which is easy to create large enterprises, but will it make profits flow into the pockets of a few large companies, and the giants in the agricultural field have grabbed the interests of farmers?"

This can be said to be a question of Qi Zheng's statement that "only big enterprises have the right to speak".

Qi Zheng thought for a while, and said warmly: "This kind of questioning is not unreasonable, and it has really happened in reality. ”

"In the United States, for example, this is very common. For a corn farmer looking to buy seeds, Cargill may be the only agricultural inputs and storage company within a 100-mile radius, selling only a few Monsanto products. Without Monsanto's seeds, farmers would not find a market where they could sell their corn. Need a loan? You have to go to a bank owned by Cargill and tell them that you want to use the money from the loan to buy Monsanto seeds and Cargill's fertilizer. Once the corn is ripe, if the farmer does not accept Cargill's purchase price, he will have to feed the corn to the pigs! Even if the pigs are fed and want to sell the meat at a higher price, sorry, only Cargill's subsidiaries or affiliates may buy the pork ......."

"It is almost inevitable that the peasants, who are caught between the two pliers of prenatal costs and postnatal prices, will be grabbed more in the distribution structure of food value. ”

"But if you have researched, you will find that it is the same whole industry chain play, and we Jiagu did not choose such a path in China. ”

"On the contrary, we use agricultural cooperatives as a link to turn farmers into shareholders and cooperatives, and promote the formation of hundreds of agricultural cooperatives, which directly drive farmers to increase their income by more than 10 billion yuan. ”

"Up to now, our group has 76,000 employees, but it has created more than 2 million indirect jobs, giving full play to the radiation and driving role of leading enterprises. ”

"I have always believed that the plight of unprofitable agriculture, the displacement of farmers, and the withering of rural areas can be changed through the organization of agricultural cooperatives. This can also be said to be the ...... of the whole agricultural industry chain with Chinese characteristics."

Tang Jin was really moved, and she had no doubt that Qi Zheng was false.

Just as in an interview three years ago, Qi Zheng said that Jiagu should use conscience, conscience and wisdom to explore a path of agricultural development that can not only ensure efficiency, but also respect the nature of living things, and Jiagu has indeed done it.

——This is not so much the whole industrial chain of agriculture with Chinese characteristics, but the whole industrial chain with Jiagu characteristics.

After all, others may be able to achieve forage planting, dairy cow breeding, breeding, milk production and sales industry chain in the dairy industry, but can not promote the dairy cow breed to feed back the industry; others in the beer industry may be able to achieve malting barley hops planting-brewing-sales industry chain all, but can not achieve self-sufficiency in beer raw materials and benefit the entire domestic industry......

Looking at the changes of Jiagu in recent years, unlike the concept of "winner takes all" of Western capital, Jiagu is really practicing the concept of "republic and win-win" in the East.

Otherwise, with the excellent quality of Jiagu's products, Tang Jin believes that Jiagu's net profit will definitely be even more amazing!

He also interviewed Qi Zheng's views on the "new land reform" and the intensive processing of agricultural products, and Tang Jin finally asked unexpectedly: "Qi Dong, what do you think about the recent rumors that Jiagu products can prevent radiation?"

Qi Zheng smiled: "First of all, the statement that Jiagu products can prevent radiation must be rumors; in addition, the statement that individual products can prevent radiation is also not correct, the correct statement should be that the active factors of the product can offset the damage of radiation!"

"Oh?" Tang Jin's eyes lit up, and she seemed to smell the smell of big news.

......

The active factor contained in Jiagu milk - Qi Zheng prefers to call it "aura factor".

Active factors, also known as growth factors, are specific polypeptides. The "Reiki Factor" that appears in Jiagu products has a miraculous effect in promoting the recovery of human health, and is an active substance for health preservation, anti-aging, and cell repair.

Generally speaking, the content of active factors in living organisms is very small, generally below the microgram level, for example, scientists in order to carry out clinical research on growth factors, from millions of cattle pituitary gland to extract a few milligrams of growth factors, costing tens of millions of dollars.

What's more troublesome is that bioactive factors have high environmental requirements and can easily lose their activity. However, the "Reiki factor" is not, after the infiltration of Reiki, it maintains a super "activity", high temperature resistance, and storage resistance.

The damage of nuclear radiation is essentially the inactivation of cells by ionizing radiation emitted in the form of waves or particles, and the "Reiki factor" is the only active factor in the world that can repair this radiation damage.

In Jiagu's product system, the most abundant content of this "aura factor" is actually not Jiagu milk, but the world's only "spiritual plant" fairy tea rice - "aura factor" is named after it.

After all, this is the only product of the Spirit Array that can be detected in this world. German research institutions can find it, and Jiagu laboratory has already discovered it.

However, until now, the research results of Jiagu Laboratory have only been limited to part of the efficacy, and the law that appears is that there is no law. After all, even if he was someone, he couldn't tell which creatures would produce "aura factors" under the nourishment of the spirit array.

Even Jiagu milk is extremely low. But theoretically, as long as you continue to drink Jiagu milk, "radiation protection" is indeed not a dream. Of course, there is a saying that "talking about toxicity regardless of dosage is a hooligan"; vice versa, saying that "drinking one or two cartons of Jiagu milk can protect against radiation" is also a hooligan -- the procurement reason of the government of the island country is, in the final analysis, a hooligan.

Like Jiagu's financial report, Jiagu's senior management also decided to make the results of this research public. After all, this has already attracted the attention of other research institutes, and it is impossible to hide it.

What's more, after so many years, the Jiagu Laboratory, which has the "right time and place", has not been able to study its source, and Qi Zheng is not afraid of being discovered.

Speaking of which, this is probably the real "Jiagu Characteristic Road"!

At the end of the interview, Qi Zheng told the story, but the beautiful reporter Tang Jin was already in turmoil.

After hearing this, her only thought was - Mom, I'll go back and stock up on a batch of Xianming rice and Jiagu milk first!

......