Chapter 510: Rush and Coveting (Chapter 5k)
As expected, after Qi Zheng's interview was exposed, it attracted the attention of the whole society.
People's attention to Jiagu's huge revenue quickly shifted to Jiagu's milk and Xianming rice.
Especially subsequently, Jiagu Laboratory, together with the Chinese Academy of Sciences, the Chinese Academy of Medical Sciences and other top national scientific research institutions, published a series of papers or research reports, and hammered the "high-energy growth factor" (that is, the official scientific name of the "Reiki factor") that Qi Zheng said——
"At present, only Jiagu dairy cows and Xianming rice can produce 'high-energy growth factors', which are natural and harmless to humans, and their biological response modification effects are similar. F. (Chlorella growth factor), but with better performance......"
"The experiments in the Jiagu laboratory proved that when the brewer's yeast was put in a cup and then added with mercury, copper, cadmium, PCB and other toxic substances, the brewer's yeast died quickly, and in another cup, the same yeast was added, and the toxic substances in the first cup were also added, but at the same time, the 'high-energy growth factor' was added, and the yeast did not die......"
"The Academy of Medical Sciences has confirmed that 'high-energy growth factor' can extend the life span of experimental small animals by more than one-third in experiments, improve the regeneration ability of normal cells by more than 45%, produce better quality cells, have obvious inhibitory effects on germs and bacteria in the body and malignant tumor cells, promote the healthy development of children, and quickly replenish energy and restore physical fitness ...... patients who are weak and recovering, patients who stay up late, mental workers, athletes, etc."
More follow-up studies have been revealed, for example, children who regularly drink Jiagu milk powder have a significant effect on stamina, physical strength, intelligence, and height, and consumers who consume Xianming rice for a long time have greatly enhanced their immunity, and they are not even less prone to colds......
Some people in the medical community even believe that although scientists from various countries have discovered nearly 100 kinds of growth factors with different properties, they control the development and differentiation of various cells in the body, and most of them are used in medical treatment. However, the discovery of "high-energy growth factors" is definitely a major victory in the field of medicine, and human beings have every reason to entrust the responsibility of maintaining health and longevity to "high-energy growth factors......
How to conduct in-depth research in the medical community, the public has no time to care. What they are concerned about is how to buy Jiagu milk or Xianming rice in the "thousands of troops".
Yes, "grabbing salt" has long been a yellow flower of yesterday, and "grabbing milk" or "grabbing rice" is the new trend!
——Not to mention radiation protection, health and longevity are always the goals that people pursue. You don't see, Jiagu milk and Xianming rice have quietly become special food for the national aerospace and special food for the national sports team......
The supermarket sellers who had already been notified by Jiagu had taken measures to restrict purchases when they saw that the situation was not good, but they still couldn't resist the surging crowds.
This is much stronger than the combat effectiveness of the "salt grabbing army", after all, this not only confirms that it is not a rumor, but also is not limited to radiation protection, who doesn't want to stock up on more goods?
Even if the price of Jiagu Dairy's full range of products has risen slightly by 10%, Xianming rice has risen sharply to 100 yuan catty, becoming a real "sky-high rice"!
Even in the island country, rice is quite expensive, but the "Gokugami Koshihikari Organic Rice" produced in Shiozawa Town, Minamionuma City, the top one, generally costs more than 600 yuan for 5kg, and of course ordinary people will not buy it, but it is not enough to say that they cannot afford it.
In later generations, the so-called "Chinese tourists buy 5 kilograms of rice from island countries for 1,500 yuan", in fact, this 1,500 yuan should be Japanese yen or New Taiwan dollar units, which is equivalent to about 350 yuan, which is not a sky-high price.
But now, in the face of real and sky-high rice, even ordinary people are looking for a rush to buy it - they don't care about the problem of long-term consumption to have obvious effects, they only know that Xianming rice has the highest content of "high-energy growth factors".
Of course, most of the time, they are doomed to disappointment, as the supply of Xianming rice is even tighter. In addition, in the rush to buy, there are also many tourists from island countries who are facing the threat of nuclear radiation.
The stock of Xianming rice in the market was quickly swept away, and the island people who came to China for tourism did not hesitate to pay a large amount of tariffs, but also had to "carry the Xianming rice" back to China. This phenomenon has also attracted the attention of the media in the island country, which reported that "after rice oil, China's Xianming rice and Jiagu milk have once again broken the image of China's low-grade goods, and China's 'second wave of air strikes' on Japan's agricultural exports to Japan is about to begin."
If it is usual, the Chinese people may slap their hands and laugh, Ya, you also have today, and it is finally your turn to snap up our goods!
But now, they will only scold, oh, we are not enough, hurry up and roll the calves......
Of course, there is no shortage of Chinese people who are unable to grab Xianming rice, and there are many people who are angry and corrupt, complaining bitterly that the "sky-high price of rice" is to raise the market price of agricultural products and exclude ordinary consumers; or it is said that it has become a special supply for the powerful and collects a "IQ tax" from consumers.
But this kind of voice was quickly drowned out in the active maintenance of Jiagu fans.
In fact, after the broadcast of "Rice on the Tip of the Tongue", after the planting of Xianming rice was made public in the public eye, no one complained again, "Is this gold-inlaid rice?"
After all, everyone trusts "you get what you pay for" - from the moment Xianming rice came to this world, it drank clear river water and ate natural farm fertilizer......
If there is not much difference between the nutrients of ordinary high-end rice and ordinary rice from the food composition list, the difference between the two is mainly in taste, and from a nutritional point of view, there is no need to buy rice at a high price. Xianming rice apparently breaks this statement.
Since its sale, Xianming rice has been very popular, not to mention the moment when its "therapeutic effect" has been hammered.
Of course, another important reason why Jiagu's "sky-high rice" has not been questioned by public opinion is that Jiagu Dairy is too conscientious!
——According to the data released by Jiagu, among the Jiagu dairy products put on the market, the highest content of "high-energy growth factors" is infant milk powder, and the second highest is the school milk that promotes the "Student Drinking Milk Program"!
Although the price of Jiagu's infant milk powder is on the high side, it is not higher than that of imported milk powder, not to mention school milk, which is directly an unprofitable business.
How the dairy industry lamented the indestructibility of Jiagu Dairy, not to mention, for the sake of children and the future, even the most demanding people are happy and convinced of Jiagu!
For such a conscientious national enterprise, Xianming rice, which can be said to be a niche agricultural product, is it too much to allow it to be sold at a high price?
......
"It's just excessive! It's too violent!" Teruo Aada, president of Marubeni Trading Co., Ltd., a major grain merchant in the island country, was caught off guard by Kaya's move to fully announce the "high-energy growth factor", and was even more distressed by Kaya's "wasteful" application of "high-energy growth factor".
It can be said that Marubeni should be the first force to discover "high-energy growth factors" other than Jiagu, and even found the "source" they thought - the place where Jiagu started, Xianming rice in Nankai City.
At this moment, at the Marubeni's rice breeding experimental base, rice breeder Fujiwara Iwasaki shook his head at Asada Teruo and said, "The breeding of Xianming rice is still a failure. It seems that it is almost impossible to grow Xianming rice in the island country. ”
Teruo Asada's face was ugly.
In the past few years, after the Hokkaido Agricultural Association took the lead in "stealing" some Senmei rice seeds and returning to China for experiments, which attracted the attention of Marubeni Trading Company, it did everything possible to obtain more Senmei rice and rice seeds from China.
The islanders who like to eat rice, no matter who has tasted Xianming rice, have a very high evaluation of it - its Q bomb, soft glutinous, fragrant, three melodies harmoniously combined, so that the tip of the tongue plays a soft and mysterious indescribable note; sweet and sticky are intertwined, diffuse in the mouth, so soft that they refuse to swallow, and the fragrance of rice ears comes from all directions......
Subsequently, scientists from island countries discovered a miraculous "high-energy growth factor" in it, and they couldn't let go of Xianming rice.
But without exception, the introduction failed!
Xianming rice seems to have been born only in Nankai City, Min Province, and when it leaves this range, it can't grow, or when it grows, it becomes a completely different variety—a very ordinary kind.
"Could it be that we have not been able to get the 'high-energy growth factor'?" Katani has already achieved "mass production" in the dairy industry, although the amount is very small, but Asada Teruo sees hope.
Fujiwara Iwasaki said regretfully: "At present, it is difficult to achieve self-produced Xianming rice at least on rice!"
Of course, he understands the importance that the company attaches to Xianming rice – not only for the medical efficacy of "high-energy growth factors", but also for its "important role" in crop breeding.
"In addition to Xianming rice, the other four rice varieties cultivated by Jiagu are all varieties with excellent performance. There are also soybean varieties promoted in the Russian Far East, and even a new generation of jatropha trees that they have recently invested in...... I believe that 'high-energy growth factors' are definitely an important key to this. Fujiwara Iwashiro said in a firm tone.
"You know, even with GM technology, the process of growing better food crops is extremely difficult and time-consuming. After so many years of development of transgenic technology, the main realization is only the economic benefits of the whole production process such as insect resistance and rot resistance, and there is little effect on the increase in output. ”
- And to take such a difficult small step, has caused an uproar in the society, to truly achieve all aspects of technical indicators, safety indicators at the same time, but also to increase food production, then how many Nobel laureates need to make a breakthrough to complete?
Fujiwara Iwashiro pursed his lips and said: "Biological breeding is different from studying airplanes or aircraft carriers, a new aircraft design, through computer simulation experiments, on the supercomputer can reduce the three-month calculation cycle to a few minutes, and even to a few seconds later." However, an experiment with a new grain variety, whether good or bad, must take one year before real results are available. There is currently no theory or technology to reduce this basic experimental cycle......"
But the reality is that in less than a decade, new crops have emerged in Jiagu.
Although there was no revolutionary breakthrough in yield, the improvement of other traits was obvious—the Chinese used to make cabbage from a large number of tall things, seeking a little leftover juice that was sometimes bullied by others. Today, Jiagu has begun to make the original cabbage industry high in order to obtain respectable profit margins.
When rice can be sold at a high price of 1,500 yen per catty due to "high-energy growth factors", who dares to say that this is a "cabbage" business?
Teruo Asada nodded: "Kaya's recently announced experiment also proves our conjecture, Katani has mastered the means of using 'high-energy growth factors' to improve breeding, which is not only useful in planting, but also in animal husbandry. ”
If Qi Zheng knew about Marubeni's inference, he would definitely burst into laughter. But Fujiwara Iwashou apparently thought so.
He thought for a moment and suggested, "President, I'm afraid it won't be easy for us to make a breakthrough on our own. My suggestion is to go deep into China to get the resources......"
To put it mildly, even if you want to extract "high-energy growth factors" from Jiagu milk or Xianming rice for research, it is easier to obtain resources in China than in island countries.
Asada Teruo thought seriously for a moment and said in a deep voice, "You have a point. It seems that it is time for our trading company to invest more in China. ”
......
On the other side of the ocean, the same idea appeared in the heart of Patricia Wooltz, the helmsman of the American grain merchant ADM.
Patricia Wooltz is a strong woman with a deep oil background, she has worked for companies such as Gulf Oil Company and Chevron Oil Group, and the appointment of this strong woman in the oil industry as the president of ADM shows ADM's determination to expand its territory in the biofuel industry.
In the past two years, she has led ADM to take advantage of the global supply chain disruption caused by climate disasters and take advantage of crop shortages and surpluses in different regions to make a profit.
It wasn't until there was heavy news from the east that she realized that the situation was changing so quickly that it was different from what she expected.
She hurriedly found the person in charge of the Asian region and asked, "Our Oriental counterparts have so many good things in their hands, and you haven't noticed them at all?"
The head of ADM Asia was speechless.
Unlike the island trading companies, which have a rigorous intelligence collection system, ADM also focuses on information collection, but in the absence of a clear goal, it is naturally not enough to have an in-depth understanding of the Jiagu Group. Moreover, the information department under the Jiagu Group is responsible for both intelligence collection and commercial confidentiality, so naturally it is not just that you can understand it.
Of course, the main reason is that ADM mainly targets soybeans, corn, wheat and cocoa, and there is no rice. Therefore, there is not much interweaving with Jiagu's business, and Jiagu's soybean business has not had an impact on the cooperation between ADM and Guoliang Group for the time being, so naturally it has not put too much attention on Jiagu.
However, after Jiagu Group announced its financial report, and the subsequent major discovery of "high-energy growth factors", Patricia Woolz began to pay attention to this "emerging giant" that has risen in recent years.
The more Patricia Woolz looked at the information, the more angry she became: "This was a complete mistake!"
Only then did she know that Jiagu Group had had a great impact on the Yihai Kerry business in China, which ADM and Wilmar International had jointly invested, but unfortunately, this momentum had become unstoppable.
The head of ADM Asia reluctantly smiled: "Actually, after our soybean crushing layout in China was frustrated by Jiagu, we have already focused on Jiagu. But then the international situation changed dramatically......"
First the "global food crisis" and then the "financial crisis" provided an opportunity for international grain merchants to make a fortune, so much so that Jiagu was left behind. But in just a few years, Jiagu has really grown.
Patricia Woolz joined ADM later, and she didn't bother to find out whose fault it was, so she only asked, "Then can we still squeeze Jiagu to death now?"
The person in charge of Asia said embarrassedly: "...... It's basically impossible, even if we squeeze all the projects in the Americas, Jiagu has absolute room to grow in the global market......"
"Can we reach over and stop it?"
“...... No, our hand cannot reach out to China to suppress Jiagu, but we may be beheaded by Jiagu......"
"In other words, at the current pace of economic development, as China slowly becomes the world's largest economy, we can only watch Jiagu, which is rooted in China, become stronger day by day?"
“......”
The atmosphere was a little oppressive for a while.
Not to deceive oneself and others is the basic pragmatic attitude of capitalists. Just as the United States can put up all kinds of obstacles as long as China itself does not make mistakes, but in the end it cannot stop China's rise, Jiagu's rise does seem unstoppable.
That's the big problem!
Not to mention the grain business, Patricia Woolz had a vague bad premonition after seeing the news that Jiagu had cultivated a new jatropha variety and began to enter biofuel in a big way.
Engaging in the production and operation of global activated fuel is undoubtedly a key area for ADM's development. Judging from the preliminary information alone, combined with the development path of Jiagu, Patricia Woolz is a little cold.
The discovery of "high-energy growth factors" has undoubtedly maximized this uneasiness—the evaluation of ADM also converges with the inference of Marubeni Trading Co., Ltd., an island nation, and "high-energy growth factors" are also a "powerful tool" for promoting agricultural and animal husbandry breeding.
"Go to China!" said Patricia Woolz with a clear mind, "I want you to do your best to promote cooperation with Jiagu, even if you can't win Jiagu in the future, you must move forward with it!"
ADM has experienced nearly 100 years of ups and downs, but what few people know is that government PR and joint venture development are the two key elements of ADM to be at the forefront of the industry.
——"Public relations, government, joint ventures and mergers and acquisitions" are the main ways for ADM to enter the markets of various countries. Once the barriers to entry were removed, ADM quietly entered all parts of the country's agricultural product industry chain, quietly building its own money empire.
It can be said that ADM's current investment in China has a considerable foundation, but if it wants to form a pattern of "you have me and I have you" with Jiagu, the current strength is obviously not enough.
The person in charge of Asia smiled bitterly: "...... Not listed, not bad money, Jiagu's willingness to cooperate is estimated to be not strong. ”
Patricia Wooltz's gaze instantly sharpened: "At worst, we also have to get some key resources in our hands!"
......