Many serious consequences may be the result of a simple decision. Look.Mao.Line.Chinese.Text.Net

For Tian Wenhua, the chairman of Yamaga Group, all the efforts she makes are to make the group grow and gain more profits.

After 50 years of struggle, from a small workshop organized by 18 farmers to a giant in China's dairy industry, Yamaga Group can be said to have witnessed the trajectory of China's dairy industry.

Today, the sales volume of Yamaga milk powder has ranked first in the country for 10 consecutive years, and the output of liquid milk ranks fourth, and the annual sales are expected to exceed 10 billion next year, truly ranking among the first echelon of domestic dairy enterprises, which is the pride of Hebei Province.

But at the same time, the pressure from the Yamaga Group is everywhere.

In the past few years, Yili and Mengniu, two companies that pride themselves on speed, have led the domestic dairy industry forward, and many companies, including Yamaga, have only been eliminated by the market if they do not keep up with the scale.

With its excellent quality, Jiagu Dairy has not only caught up in revenue, but also stepped into the milk powder industry of the Yamaga Group's own land.

With a strong enemy in front and pursuers behind, Yamaga's madness is inevitable.

In the face of aggressive peers, Tian Wenhua asked to improve the quality of products to enhance competitiveness, which is understandable. But after the following execution, it completely changed its taste.

Of course, the production manager can set new fresh milk procurement standards with a big swing, but the people below can't get enough high-quality fresh milk with a big wave.

In particular, Yamaga's marketing strategy is different from that of other dairy companies, instead of investing heavily in advertising and marketing, it adopts the method of price war to quickly seize the low-end consumer market in rural and poor areas.

As a result, it is necessary to drive down the cost of raw material acquisition at the front end, and it is only dairy farmers and milk sellers who are constantly squeezed into profits.

To be sure, the area where Yamaga is located is not an area suitable for large-scale dairy farming, and it lacks the vast pastures of grasslands.

When Yamaga first encouraged local cattle farming, Yamaga also made efforts to provide some equipment to help set up milk stations in various places, but because the property rights of the milk stations belonged to individuals, Yamaga could not bring them under their direct control. See. In this way Chinese, dairy farmers and milk stations have fallen into a primitive game.

Dairy farmers sell fresh milk to milk stations, which in turn supply it to the Yamaga Group.

Behind the scenery of Yamaga is the hardship of dairy farmers, who bear the risk of falling sick and dying of their cows, but the hard work is not reflected in the profit sharing that comes with rising prices.

If one or two cows are sick, they don't make money, and if they die, they lose money. But they don't dare to sell or kill cows, because some of the cows are bought with loans, and all the value of the dairy farmers is "trapped" on this group of cows.

Because Yamaga's purchase price is the lowest in the industry, the milk dealers have to exploit it. Feeding milk to the mountain deer barely maintains a state of food and clothing, and the dairy farmers are dissatisfied.

In the past, all parties in the industrial chain were able to maintain a delicate balance with low profits in this game. However, after Yamaga raised the purchase standard and did not increase the purchase price accordingly, the situation was shaken.

Under Yamaga's new standards, more dairy farmers are producing less fresh milk. Not to mention maintaining food and clothing, there is simply no way to survive now.

In order to maintain a basic balance of payments, adulteration has long been an open secret in the industry. However, dairy farmers are at most mixing water, whey powder, etc., and milk stations with certain technology and testing capabilities have much more room for "innovation".

When the Yamaga Group demanded an increase in the protein content of fresh milk, the milk dealers were inspired to find a new source of wealth, melamine, the culprit that ultimately brought the industry to shame.

After the addition of melamine, the nitrogen content of fresh milk was significantly increased.

It just so happens that the purchase price of fresh milk in Yamaga is lower than that of Yili and Mengniu, and in order to allow dairy farmers to sell "high-quality" fresh milk at low prices, it is tacit to relax the requirements for milk source quality testing.

In this way, the "added" fresh milk enters Yamaga's dairy processing plant, where it is processed into milk powder, and then flows into consumers.

Tian Wenhua was very happy. The quality of the product is "higher", but it does not increase the cost much, and the people below are still quite capable of doing things.

Yamaga's production manager was also pleased. Because the boss above is satisfied, although he also knows that there is a cat in it, but at such a low price, he can purchase fresh milk raw materials that meet high requirements, what else do you need a bicycle?

Dairy dealers and farmers are also happy. Low-quality fresh milk can be transformed into "high-quality" fresh milk after being "processed", and all of it is purchased by Yamaga, and the income naturally increases.

As for whether there is a problem with the addition of melamine? The milk dealers will not consider it at all, and since the Yamaga Group has not found out, it means that there is no problem. Besides, melamine is also added to the feed, and I haven't heard of any problems with livestock eating.

There are no impermeable walls.

Dairy traders or dairy farmers in other parts of the world are also learning about this practice.

No matter which dairy company it is, there are certain standards for the protein content of the purchased fresh milk. The addition of the so-called "protein essence" can make the fresh milk that does not meet the standards meet the acquisition standards of dairy companies.

The most important thing is that the cost is low and it is not easy to find out.

Cautious or responsible dairy farmers or milk dealers choose to wait and see, but more people choose to follow the same example in the face of interests!

A quiet collapse spread across the industry.

......

"Standing at a new historical starting point, Shanlu has formulated the 'Eleventh Five-Year Plan' development plan, namely: adhere to the 'three goals', consolidate 'one foundation', amplify 'one advantage', cultivate 'five new growth points', and improve 'five capabilities and three levels', referred to as the '311553' project. Ensure that the production and sales of formula milk powder, functional food and sour milk are the first in the country, liquid milk and milk beverages remain the top three, and comprehensively improve the production scale, economic benefits and comprehensive strength of the enterprise, make Shanlu bigger and stronger, go abroad, and integrate with the international market......"

Looking at the TV, when Tian Wenhua, chairman of the high-spirited Yamaga Group, faced the reporter's interview and issued a heroic declaration, Yang Ye, the general manager of Jiagu Dairy, pursed his lips, turned his head to Qi Zheng and said: "Look, there is really no room for relaxation for a moment! People are more long-term than we think, and they are already thinking about going abroad." ”

Qi Zheng, who was also watching the news, had a strange face.

Yang Ye, who was thinking about it, didn't notice this, and he said solemnly: "The Yamaga Group is a strong opponent. It integrates dairy cow breeding, dairy processing, scientific research and development, and is one of the top 100 food industry in China, a national key leading enterprise in agricultural industrialization, and has been selected as one of the top 500 Chinese enterprises for four consecutive years. ”

"According to incomplete statistics, Sagashi Group has won more than 200 honorary titles at or above the provincial level, such as the National May Day Labor Award, the National Top Ten Light Industry Enterprises, the National Advanced Quality Management Enterprise, and the Spark Leading Enterprise of Scientific and Technological Innovation......

"It looks like we're going to have to put a lot of effort into beating this opponent. ”

Qi Zheng's face became even more strange when he heard this.

Although he didn't know that Yamaga was already running wild on the road to death at this time, even according to the original trajectory, it would not be long before Yamaga would fall, and by the way, the entire industry would be dragged into the quagmire.

Qi Zheng looked at Yang Ye's serious expression, and wanted to say to him, brother, don't worry, soon Shanlu will kill himself, how much honor there is now, how much embarrassment there will be later.

For example, ironically, Yamaga is a national inspection-free product!

This honor, which makes the people of Yamaga proud, will eventually turn into silent torture. As an inspection-free product, a well-known national brand, the state protects it, and the people trust it, but it makes people pay the price of their lives.

Lamenting it?

Inexistent. Qi Zheng felt that it was not a pity for the mountain deer to die, but its fall was sacrificed to the entire industry. The domestic milk powder industry, in particular, was almost destroyed into ruins.

What Jiagu Dairy has to consider now is not which opponent to defeat, but how to shoulder the mission of winning back the trust of the people after the outbreak of the "poisoned milk incident".

And this mission has to fall on the 10,000-head pasture built by Jiagu Agriculture and Animal Husbandry......