Among the friends Duan Yun knew, Cui Jian was a special one.

Duan Yun was also very obsessed with rock music when he was young, and he also bought many rock music tape albums at home and abroad, among which Cui Jian is also his favorite one.

So being able to be friends with Cui Jian can be regarded as a kind of feeling, and he still has some respect for the father of Chinese rock.

But music is music, people are people, at least Cui Jian when he was young was a little mediocre, even a little boring, he was not interested in other things, but when it came to music, the whole person seemed very excited, and his eyes were a little bright.

The two talked for a long time in the hotel lobby before having dinner together before parting.

Early in the morning of the second day, Duan Yun contacted the company that filmed the TV commercial last time, and asked Cui Jian to shoot two commercials of 15 seconds and 30 seconds respectively, unlike last time, this time Duan Yun and his band appeared together, and recommended that I wear a somewhat faded blue tunic, the collar is upright, and there is a five-pointed star badge on the left chest, which looks full of personality, and the music chosen is the song "Flower House Girl".

Whether it is Duan Yun or Cui Jian, they like the song "Flower Girl" very much, when Duan Yun and Cui Jian met for the first time in a Moscow restaurant, he sang this song, and he gave a lot of recommendations at the time, but in fact, this song was originally his work.

Although it was only an advertisement of less than half a minute, Cui Jian was very professional and serious about the shooting of music MTV, and even a little more serious, rehearsing back and forth a total of forty or fifty times, and it took a whole day to complete the final shooting, the effect was very good, and after the edited finished product came out, Duan Yun also felt very satisfied.

A good TV advertisement will make the audience feel very "up", according to the later generations, it is a little "magical", and the art of Yan Dance advertising has been able to succeed at the beginning, or because he is different from the didactic hard advertising of that era, Yan Wu's advertising itself has a certain degree of entertainment, it feels more like the music MTV of later generations, and the rhythm is very strong, so that people can take the trouble to watch it over and over again, which is like a short video and Douyin in later generations, which is also the key to the success of Yan Dance advertising.

It is recommended that the perception and understanding of music is still very high, he can clearly understand Duan Yun's needs and intentions, compress the three-minute "Flower Girl" into 15 seconds and 30 seconds of version, take the most feeling and exciting melody and rhythm, compress and condense the performance, making the two commercials filmed very exquisite and stylish.

After the advertising was filmed, Duan Yun came to the door of CCTV again on the morning of the third day, and after Qin Changchun went to work, he directly led him to his office first.

"I talked to the leaders of CCTV last time, and they originally wanted to increase the advertising fee of your show from 600,000 to 1.5 million, but I want to say it, and they agreed to reduce the advertising fee to 1.2 million......" Qin Changchun said in a somewhat inviting tone.

"1.2 million ......" ninth

"Xiao Duan, let me tell you the truth, since the beginning of this year, the advertising fee of our TV station has begun to rise sharply, and many enterprises in all provinces across the country want to advertise on CCTV, but the advertising period is so long, and now even the leaders of some provinces and cities go directly to our station to take the back door......

"1.2 million is 1.2 million, hard work Director Qin. Duan Yun smiled, and then said: "I think this price is okay, thanks to Director Qin's help, just when I owe you a favor, I will definitely thank you well when I come to Beijing next time." ”

In fact, Duan Yun understands in his heart that CCTV's advertising is indeed getting higher and higher year by year, when Yanwu Electronics Factory did CCTV advertising for the first time in 1984, it spent 400,000 yuan, and by 1987, CCTV's advertising cost has reached more than 3 million, and Yanwu Electronics Factory is a state-owned enterprise, and the asking price of a private enterprise like Duan Yun will definitely be higher, so Duan Yun's price of 1.2 million this year is still completely affordable.

"No need to thank you......" Qin Changchun glanced at his watch and said to Duan Yun: "The people from the advertising department should have already gone to work, I will take you to talk to Director Wu about the contract now." ”

"Okay. Duan Yun nodded, and followed Qin Changchun to CCTV's advertising department.

After negotiating the details of the contract, in the afternoon of the same day, Duan Yun made a phone call to Daxing according to the account provided by the CCTV Advertising Department, and asked his wife and Yu Shulan, the head of the Finance Department, to transfer the 1.2 million arrears to the CCTV account through the Daxing Industrial and Commercial Bank.

The process of wire transfer usually takes a few days, but Daxing and Beijing are relatively close, so it only takes two days at most to complete the wire transfer, and taking advantage of this time, Duan Yun went to Zhongguancun again and bought some computer software and related books.

85 years of Zhongguancun has begun to appear a large number of Chinese software,With more and more computers into factories and institutions,The update speed of domestic Chinese software is getting faster and faster。

The sinicization system purchased by Duan Yun is Lenovo Hanka, which is composed of three circuit boards connected by flat cables and a set of software systems, because the software of this era is given to users with Hanka hardware, and the role of software and hardware is equally important.

However, the price of Lenovo Hanka is also very high, the price of each set is as high as 3200 yuan, Duan Yun bought two sets, a total of 6400 yuan, he is ready to install these two sets of Hanka in the Guangzhou office, and the other is installed at home in Shenzhen, so that Li Guosheng office and his wife Cheng Qingyan use the computer to do design and statistical work, can start quickly, without learning those complex DOS passwords and programs from scratch.

After staying in Beijing for another two days, after the 1.2 million yuan was transferred to the CCTV account, Duan Yun renewed the advertising contract for one year, and then returned to Daxing overnight by train with the two sets of Hanka and other software he had just bought.

In the nearly a week that Duan Yun went to Beijing, his wife Cheng Qingyan has completed the handover of the work of the Daxing Electronics Factory, Lei Zi has become the manager of the Daxing Electronics Factory, and Cui Lin is the deputy manager.

Towards late March, Duan Yun and his wife, Cheng Qingyan, boarded the southbound train again, and before returning to Shenzhen, the couple had to make a trip to the Shanghai office to inspect Cao Dong's work there......