Chapter 969: Brand Strategy
Duan Yun has no connections in Beijing except Ruiyang, and Qin Changchun works at CCTV, Duan Yun needs to use his connections to advertise on CCTV, but Duan Yun himself does not come to Beijing often, so if he wants to develop a personal relationship, he can only do it through gifts.
"Swiss watches, this is too expensive, I really can't ask for it!" Qin Changchun shook his head again and again when he heard this.
"Our Tianyin Electronics Factory is a small factory, if you didn't help us win the advertising space, it would be impossible to sell so many speakers last year, it is precisely because of your help, hundreds of people in our factory have a bite ......to eat, so this time I will give you a little gift, but also the heart of all our people," Duan Yun said sincerely.
Gift-giving should also talk about a way and method, the other party is not willing to accept the gift sometimes just a little embarrassed, so just need to change the word, it will have a different effect.
"This ......" Sure enough, hearing Duan Yun say this, Qin Changchun hesitated a little.
Today's watch is still one of the three old pieces, in the era when mobile phones were not popular, Chinese people really used it to see the time, it was very practical, and it was also a symbol of status, especially Swiss watches, the cheapest ones were hundreds of yuan, so seeing that Duan Yun gave him a watch, Qin Changchun said that it was impossible not to be moved.
"Director Qin, don't be polite, I'm expressing my gratitude to you on behalf of hundreds of employees of our factory, young and old, there is no other meaning, you can't refuse the hearts of these hundreds of people, right?" Duan Yun said with a smile.
"I just helped you in front of my old classmates, I deserve it......" Qin Changchun said this, but he still glanced around, and then reached out and gently stuffed the box containing the watch into his pocket.
"Then our factory's advertising renewal this year will bother Director Qin......" Duan Yun said with a smile when he saw this.
"Where are you staying in Beijing this time? If you really can't do it, you can come to my house for two days. Qin Changchun asked.
"No need, I'm staying at the Xiyuan Hotel in Beijing now, and I'm going to deal with some things in Beijing in the past two days, so I don't need to trouble you. Duan Yun also knew that Qin Changchun was embarrassed to accept the gift, so he politely said a few words, so he continued: "Director Qin, how long do I have to wait?"
"I'll talk to the director of the advertising department in Taili this afternoon, you are also old customers, and there should be no problem in renewing the contract, but on the price issue, I will ask them to give you some discounts. Qin Changchun said.
"Thank you so much. Duan Yun hurriedly thanked him.
"It's okay, it's not easy for you private companies...... Okay, if you come to the station the next morning, I'll let the staff of the advertising department receive you. Qin Changchun thought for a moment and said.
"Okay, then I won't delay Director Qin's time, I'll come over again the morning after tomorrow." Seeing that the matter had been negotiated, Duan Yun planned to leave.
"Okay!" Qin Changchun stood up at this time, subconsciously touched the box containing the watch in his trouser pocket with his hand, smiled a little more on his face, and left with Duan Yun......
......
That night, in the lobby of the Beijing Dongyuan Hotel, where Duan Yun was located, Duan Yun and Cui Jian sat face to face.
At this time, Cui Jian had already begun to show his edge, and he has now left the Beijing Symphony Orchestra to set up his own band "Seven Plywood", playing Western pop music in small restaurants and hotels in Beijing, which can be said to be the first band of its kind in China.
In addition, at the beginning of the year, Cui Jian's album "Confession in Dreams", which appeared in the recommended first-hand original work "Difficult Walk", which is also Cui Jian's second work after "I Love My Guitar", and it is also the first officially released work, and the other 10 songs of the album are all covers, and are mainly divided into two parts: covers of Taiwanese and European and American works.
Compared with the first time the two met, Cui Jian at this time seemed to be a little rebellious, wearing a pair of brown sunglasses and a suit, but he didn't wear a tie, and the collar of the shirt was upright, his hair was very long, almost on his shoulders, and he also had a silver ring printed with a skull on his finger.
Cui Jian's dress made Duan Yun feel a little second-class, but he was indeed very young and talented at this time, but in terms of aesthetics, it seemed a little outdated and abrupt for Duan Yun, a person in later generations.
"Is there anything Boss Duan is doing when he comes to Beijing this time?" Cui Jian asked Duan Yun.
Cui Jian still has great respect for Duan Yun, on the one hand, Duan Yun is his sponsor boss, and the endorsement fee of 5,000 yuan a year is a huge amount of money even in the current capital, and it is precisely because of Duan Yun's sponsorship that he was able to form a band and release a set of his own albums, so that he can have no worries about food and clothing, and he is quite rich.
On the other hand, the song "The Girl in the Flower Room" sung by Duan Yun in the Moscow restaurant last time made Cui Jian feel a great shock, because this song was completely different from the pop music style in China and Hong Kong and Taiwan at that time, and it also gave Cui Jian a lot of inspiration, which made Cui Jian feel that Duan Yun and himself were the same kind of people, both like pop music, and they also have strong musical talents.
"I came to Beijing this time mainly to talk about the renewal of CCTV advertising, and I need you to shoot another commercial for me in the next two days, or mainly 15 seconds and 30 seconds. Duan Yun paused, and then said, "This time you can play freely, I believe that your strength will definitely surprise me." ”
In fact, Duan Yun cooperated with Cui Jian for the second time, and he didn't have too many requirements for them, because judging from the current situation of CCTV advertising, domestic advertisements are generally rough, and advertisements like Duan Yun singing and dancing are rare, as long as Cui Jian can show an average shooting level, it is enough to maintain the popularity and popularity of their products.
Duan Yun chose to cooperate with Cui Jian, in fact, it was more about long-term development, because a few years later, Cui Jian gradually became "a god" among domestic youth, he was the most influential figure in mainland rock in the eighties and nineties, and at that time, his commercial influence would reach its peak.
If Duan Yun can successfully develop a domestic walkman, then he will definitely choose to let Cui Jian become a spokesperson, just like Jianlibao relied on the Asian Games and sports stars to increase his popularity and open up the market, Duan Yun also wants to rely on influential figures in the entertainment industry to establish his electronic products step by step to become the most well-known national brand in China.
In fact, it is difficult to achieve Duan Yun's brand promotion goal by recommending a person's influence alone, if it is possible, the rock band Black Panther, which was a smash hit in the eighties and nineties, Tang Dynasty...... Duan Yun will find a way to make them his spokesperson......