Chapter 317: A New Direction for Entrepreneurship

"That's right. The second child of the Wang family suddenly realized, patted Feng Xuejun's shoulder, and said, "Old Feng, you have a heart." You can rest assured that our brothers are not the ones who cross the river and tear down the bridge, as long as you are dedicated to the brother media, your benefits will definitely be indispensable. Great benefit hey. ”

The second child of the Wang family really thinks that Lao Feng is good, so he will reveal some news to him a little.

"Xiao Wang always sees the outside, and it doesn't matter if the benefits are good or not. I just want to thank you both for taking care of me over the years. Feng Xuejun's tone sighed, this low profile greatly satisfied the vanity of the second child of the Wang family.

Thinking that this old boy was very good-tempered, he looked at his elder brother and urged: "Big brother, what Director Feng just said makes sense." There is no need to be afraid of an adversary who is not destined to be friends. And raising tigers is a problem.

If you want me to tell them a full set, how ruthless they are. Just according to the standard of Liu Fei's small stuffed skin a few years ago, how about it?"

"Get the. The boss of the Wang family didn't raise his head, and scolded directly.

"I, you, "

The second child of the Wang family was a little annoyed, but he didn't dare to disobey the boss, slapped the table fiercely, and said angrily: "Then what do you say? You can't be a grandson who doesn't do anything? You can bear this breath, I can't bear it." ”

Feng Xuejun on the side was proud in his heart, he really liked a reckless man like the second child of the Wang family too much;

Just like now, with just a little bit of appropriation, this product is playing itself very well. He didn't have to go out on his own, he took everything down.

On the contrary, the boss of the Wang family is completely different, he is very cunning and cunning, and he is very difficult to fool.

The boss of the Wang family actually felt that something was wrong, but after thinking about it carefully, what his second brother said also made some sense.

Touching his chin and muttering: "It's impossible to be a grandson, it's impossible in this life." But neither can Hu Lai, who has no scruples. We can't let them hold the handle. ”

"In this way, we will find a reliable media, big V, and we will have to go through a few more hands. Try to keep things within the normal range. After all, it is difficult to reconcile, and no matter how funny it is, many people will definitely be disgusted, especially those film critics who boast of literature and art. Give more money and let them scold hard. ”

"By the way, those unconventional methods that like the new and hate the old, double plugs, and transsexuality will be put aside for the time being, and wait to see the rumors. ”

As soon as the boss of the Wang family said this, he directly let the second child get up.

As soon as he slapped the table, he put down the sentence 'Oh, I'll arrange it' and ran out.

~~~~

Zhao Punctual and their guess was right, the Wang brothers of Brother Media finally decided to make a move, and they predicted that Brother Media's methods would not be too dirty.

The Wang brothers also guessed well, and Zhao Punctual was ready to deal with it.

Just like Fan Yang said, this matter will inevitably develop in a bad direction, but it will not develop to the point of being too bad.

Of course, a warning from Jiang Chonghai can't make the Wang brothers jealous, but with the addition of Fan Weiguo, this weight is completely different.

In China, wealth is in the service of power.

Under the unique socialist system, no matter how awesome you are as a businessman, you have to keep to yourself, otherwise you will be crushed to death every minute, and you will not even have the qualifications to resist.

A few cents of a piece of paper, plus dozens or hundreds of words, plus a red seal, can crush an industry worth trillions.

Like Wang Jianlin, who has nothing, will return to China next week and stop fake medicine, and repent of Ali Jackma, who has not learned the iron fist of socialism.

Let's not talk about the first two, one survives with a broken arm, and the other doesn't even dare to return to China.

Let's just say that some time ago, there was a jackal horse that made a moth. He couldn't describe it with awesome and scenery before, and he was almost a sideways character in China.

At the moment before he was about to ascend, the divine beast Ant Financial Service under his command was directly pressed to death by a piece of paper, and Ant Financial Service became Ma Jinfu.

Another important part of the 14th Five-Year Plan is to curb the disorderly expansion of capital and anti-monopoly. The anti-monopoly conference was held in Hangzhou, and it is already self-evident who is being beaten.

Even when the official media just named and criticized the group buying for meddling in people's livelihood, Ahri, who has been served by Ma, was the first to announce his retirement to save his life.

Jack's 2020 was difficult, but it will be even harder for him in the future.

Someone has made a prediction: Ma has already served and said that if he does not accept, he will either flee or go to prison.

Fan Weiguo is a vice-president, even if he gets the original time and space, he will definitely not be able to fight against a character like Jack Ma, but Brother Media is not a horse, and the Wang brothers are not Jack, the most important thing is that there is too much gold under the ass of Brother Media.

So much so that you can smell the stench every three miles of road. As long as you want to clean them up, it really shouldn't be too simple.

Of course, as long as the brother media doesn't make too much trouble, Zhao Punctual doesn't want to invite Fan Weiguo, the great god.

Just like nuclear ##æ­Šć™š, the most powerful time is always in the deterrence phase. When it really erupts, there is no one to fear, because fear is useless.

Now the two sides have reached a tacit understanding invisibly, and commercial competition within the normal scope is allowed, but it cannot be too much, that is, crazy temptation on the verge of death.

The investors of [Xinhua Road] are Qingyu Media, Oriental Media, and Forbidden City Pictures. Qingyu Media is still a rookie, with a very shallow foundation, and has not accumulated any foundation in the circle.

But Oriental Media is a veteran media company that has accumulated over the years, and the media, big V self-media, and film critics who have made good friends under its command are not much worse than Brother Media.

Although the volume of Forbidden City Pictures is much smaller than the two, as a part of the sequence of public institutions, it has many brother units, and if they are united, it will be a force far beyond Oriental Media.

Even if you can't command it like your arm, it's not difficult to do it together.

Everyone was still discussing, and Suning went to the study next door, as the general manager of Qingyu Media, she knew that she was about to usher in a challenge, so she naturally did not have the leisure to be leisurely here.

She wants to contact the publicity directors of Oriental Media and Forbidden City Pictures to let them know the current situation and discuss the next step by the way.

The publicity and distribution work of [Heart Flower Road] is entrusted to these two companies, and things like guarding against and countering the opponent's smear are within the scope of work.

If you meet your expectations now, you can act directly tomorrow morning and try not to waste any time.

Unlike the tense atmosphere of the study, the living room is quite harmonious.

After all, the soldiers will block the water and cover the earth, and no matter how much you worry, there is nothing to make up.

Of course, the main thing is that things are not out of control yet, and there is no need for this group of people in front of them to come out.

Just like Fan Yang and Zhao Punctuality, if needed, they can find Tian Fang of Imperial Capital Satellite TV, or even a higher-level director.

Like Zhang Xun, if needed, he can ask Zhang Mou to come forward. Zhang Mou is a well-deserved NO.1, and he is no longer dominating the box office in recent years, but it does not mean that he has accumulated a rich network of favors and relationships in the circle before.

Seeing that the atmosphere was relaxed, Han Jun looked at Fan Yang and Zhao Punctual and asked, "Our [Jiang Xiaobai] naming period in [If You Are Honest, Do Not Disturb] (variety show) is about to arrive. Do you think we need to fight for the naming rights next year?"

[Jiang Xiaobai] has made money, and he has made a lot of money, Pei Ju and Han Jun both know that in addition to the credit of copywriting, a larger part of this comes from the promotion of [If You Are Honest, Do Not Disturb].

They are also hesitant to continue to fight for naming rights before the title expires. Like Han Jun, he heard Zhao Punctual mention it to Fan Yang last time, and it seems that a makeup brand plans to spend 8000W to win the naming rights next year.

8000W, it's really a lot, but [Jiang Xiaobai] gritted his teeth and could take it out.

Fan Yang thought for a while and returned: "My suggestion is not to do it." Imperial Satellite TV is about to hold next year's advertising bidding meeting. As far as I know, Han Ji Beauty's exclusive title of [If You Are Honest, Do Not Disturb] is bound to win, and their budget is not less than 300 million!"

Burst~~~

Zhao Punchou, who was holding a teacup and drinking water, sprayed directly, but fortunately he reacted quickly and sprayed it on the floor, otherwise Fan Yang opposite him would have to wash his face.

was so surprised that he couldn't even bother to wipe the water stains on the corners of his mouth, looked at Fan Yang like a ghost, and asked in disbelief: "Are you sure it's 300 million? Not 3000W? It's twice as high as the title of [The Voice]?"

It's not that Zhao Punctual is rare and weird, he is really rare and weird. The naming rights of [If You Are Honest, Do Not Disturb] in the first year were won by [Jiang Xiaobai] and spent 1000W.

For Zhao Shoushi, who knows the potential of [Do Not Disturb], this is undoubtedly a very cost-effective investment.

But for [Do Not Disturb], which is still in the preparatory stage, no one dares to guarantee that this project will be successful, and even the current great success.

For an unknown project, the naming fee of 10 million is not low, you must know that most programs can't find a title sponsor.

The title of this 10 million can maintain the production cost of [Do Not Disturb], and other product placement advertisements are equivalent to pure profits.

But from 1000W in the first year, it has risen to 300 million now, which still makes Zhao Punctual unbelievable.

You must know that the average rating of the most popular [The Voice] in the past two years has exceeded 4%, and the exclusive title is only 150 million.

And the average rating of [Do Not Disturb] is around 2.5%. The score is almost doubled, but the naming fee is twice as high.

"Yes, three hundred million. Fan Yang corrected Zhao Punctuality's words, and then said: "Actually, it is normal for the exclusive title of [If You Are Honest, Do Not Disturb] to be higher than that of [The Voice]. [The Voice] is a quarterly broadcast, and there are only 14 episodes of one season a year.

And [If You Are Honest, Do Not Disturb] is broadcast on Saturdays and Sundays throughout the year. Fifty-two weeks a year, that's 104 episodes. It's almost 8 times the exposure of [The Voice]. The gap in ratings is only 50%. It's still a good deal.

Moreover, the basic people who look at [If You Are Honest, Do Not Disturb] are young girls, and these people's spending power is the strongest, and one woman's spending power is at least worth five men. ”

Zhao Punche thought of Pei Youqing and himself in daily life, and had a lot of opinions about Fan Yang's words.

It's not much to get to five? Ten to get it doesn't show much, isn't it?

I have to say that Zhao Punctual is still very envious, after all, it is 300 million.

The only thing that gives him comfort is that the naming fee of next year's [The Voice] will not be lower than this value, and he will be able to eat a full meal at that time.

It can also be regarded as making up for the deficit of giving away [Do Not Disturb] for nothing.

Speaking of 'free delivery', Zhao Shoushi's eyes narrowed slightly and looked at Fan Yang: "Bridge bean sack." As a person with vested interests, you have no problem with the position of deputy director, right?"

[If you are honest, do not disturb] is Zhao Punctuality's creativity, but at that time, he was already unable to be promoted because of his age, so he regarded this project as Fan Yang's merit.

[The Voice Season 1] let Fan Yang go from a deputy department to a regular department. [The Voice Season 2] + [If You Are Honest, Do Not Disturb] Let Fan Yang go further, isn't it too much?

Fan Yang's face remained unchanged, and he said in a calm tone: "Actually, the superior has already talked to me and him, and he is currently in the investigation stage. If nothing goes wrong, Deputy Director Zeng will leave and I will take over. ”

Zhao Shou breathed a sigh of relief, which was a reassuring pill. used to have a close relationship with Zeng Chen, but in addition to friendship, there is also a strong relationship of mutual use.

It's completely different from Fan Yang, the two people who met in Wei Mozhong are close friends, not to mention the relationship with someone, it's a family that doesn't talk to two families.

Even if he leaves the Imperial Capital Satellite TV sequence in the future, if this old brother is inside, it will be a kind of shelter.

Zhao Shoushi nodded and said, "Okay, when your new official takes office, I'll see if I can give you a meeting gift or something." ”

Fan Yang opened his mouth, but still didn't say anything. He could vaguely guess that Zhao Punctuality's meeting gift should be a potential [project].

And that's exactly what you need.

Of course, as a good brother, he will try his best to make up for Zhao Punctuality's loss, at least there will be no voluntary dedication like [If You Are Honest, Do Not Disturb].

~~~

There are other people like Zhao Punctuality, especially Han Jun, who is related to his vital interests, and the word 300 million is constantly impacting his three views.

He thought that it was a lot of courage for his family to be able to take out 8000W to fight for next year's naming rights, but who would have thought that someone would throw out 300 million lightly.

He was hit to the point of losing confidence, and sneered: "I decided to listen to Brother Fan, and I won't fight for the naming right." 300 million is really not something we can covet. To tell you the truth, [Jiang Xiaobai] has sold the first bottle of wine from March this year to December now, and in the past nine months, the sales volume is only 150 million. And that's already making us happy. ”

"Even if we can increase production capacity next year, it is estimated that it will be about 250 million. All of our income is not worth a year's naming fee, and we can't afford to play, we can't afford to play. ”

Zhao Punctual looked at Han Jun in surprise, he didn't know much about the specific development of [Jiang Xiaobai], but he also knew that [Jiang Xiaobai] was selling copywriting, and the profit was still very good. Almost 50%.

The sales of 150 million are equal to the profit of 75 million, which is still 9 months, if you add the remaining winter March with the best sales, the sales volume will properly break 200 million, and the profit will exceed 100 million.

No wonder they dare to pay attention to next year's naming rights, this is a taste of sweetness.

It's a pity that the momentum of [Jiang Xiaobai] is fierce, but the volume is still too small, and the handwriting is not comparable to that of large enterprises.

Zhao Shoushi nodded: "That's it, I'll see if there are other opportunities next year." As for [Do Not Disturb], there is really no need to play any more in this situation. After all, it is impossible for you to burn as much money as Internet companies in the industry. ”

Wait!

Zhao Punctual suddenly woke up, yes, he can also be an Internet company.

There are social software such as QQ in the previous world, and sharing software such as Weibo in the previous world, but at present, there is no online ticketing software.

Why don't you decide to work in the media industry? Just like the Maoyan movie in the previous life, it was claimed that for every three movie tickets, one came from Maoyan.

Then make a cat's eye.