"100 million...... I can't imagine it. Cheng Qingyan smiled and shook her head.

Although she said so, in fact, she still felt in her heart that her husband's goal was really spectrum.

In the 80s, having a capital of 100 million yuan is simply unimaginable, you know, in the current Chinese mainland, 10,000 yuan is already a title that everyone envies, 100 million yuan is simply astronomical, which is almost equivalent to the total financial revenue of the Shenzhen Municipal Government in a year.

In fact, Duan Yun said that he would make a profit of 100 million this year or it is a bit conservative, its real goal is to make a profit of 200 million, if the new production line is officially put into operation, and another wave of advertising will be announced, once the sales explode, the net profit is likely to exceed 20 million per month.

It's just that the world is unpredictable, and Duan Yun can't guarantee whether this goal can be achieved, but judging from the current situation, the future of Tianyin Electronics Factory is bright.

"I'm going to go to Beijing in the next two days to take care of some things. Duan Yun said.

"What are you doing in Beijing?" asked Cheng Qingyan.

"There are two main things, the first thing is the renewal of our CCTV advertisement, and the other thing is that I want to buy the copyright of their CCTV "Learn from Me" to make a gift for our colorful Walkman. Duan Yun said.

Duan Yun wants to link his Walkman products with learning foreign languages to form a marketing concept, and among the many English textbooks in China, "Learn from Me", which has been broadcast on CCTV since the beginning of 1982, is undoubtedly a very popular English column.

At the beginning of 1982, the "Follow Me" column adapted from "Followme" appeared at 6:30 every night, without any publicity, let alone today's premiere.

However, the influence of this program is immeasurable, at that time, almost every household TV set had the sound of "Learn from Me", accompanied by the sound of the audience reading aloud, in the era when TV programs were not abundant, "Learn from Me" even became an entertainment program, and there was a weekly TV newspaper that published the content of "Follow Me" textbooks, which increased by about 500,000 subscribers.

It can also be said that it is precisely because of this CCTV program that it has begun to set off a boom in learning foreign languages in China, and Duan Yun also wants to take advantage of this boom and the popularity of the "Learn from Me" program to increase the sales of his Walkman products.

In fact, Duan Yun's business practices are exactly the same as the business strategies adopted by many health care products companies in later generations.

In later generations, many manufacturers sold nutritional products and health products sold very poorly, and in order to increase sales, it is necessary to promote the medicinal value of their products in advertising as much as possible, as long as they can be linked to functions such as "aphrodisiac", "anti-cancer", "beauty" and "anti-aging", the product will immediately become very good, although the product itself is a health care product rather than a medicine.

The same is true of the way Duan Yun adopts the idea, if their Walkman product advertisements can be associated with words such as "learning foreign languages", "TOEFL", "going abroad" and "college entrance examination", they can virtually increase a lot of product added value, so that consumers feel that they are worth the money and are more willing to pay for it, which is actually a consumer psychological problem.

The reason why the tape of the "Learn from Me" column is used as a tutorial attached to the Walkman, mainly because CCTV's program is relatively popular, and CCTV is a very authoritative media in the Chinese topic, about the use of this set of teaching materials, it will make many consumers think that using Duan Yun's Walkman to learn a foreign language is a national authoritative recommendation, and it must be one of the best ways to learn a foreign language.

However, if Duan Yun wants to bundle the tapes of the "Learn from Me" program, he must go to CCTV to talk about copyright issues, although piracy is rampant in China at present, and few people have been there, but Duan Yun will never offend the largest official media in China in order to save a little money.

In addition, he went to Beijing this time, but also to renew the advertisement, CCTV's advertising costs are rising year by year, because more and more companies have found that the rate of return on CCTV advertising is very high, so more and more companies are willing to spend money on CCTV advertising, when Duan Yun advertised for the first time, there were only hundreds of thousands a year, and this year, the renewal cost of CCTV advertising has reached an astonishing 3.4 million.

But even so, Duan Yun still thinks that this price is very valuable, but it's a pity that CCTV's advertising can only be renewed once a year, otherwise Duan Yun wouldn't mind renewing the contract for 10 years at the current price.

In fact, in the early 90s, the annual advertising bidding meeting of the Media Center in Beijing would become an important hot news in the country, and at that time, CCTV's advertising expenses soared rapidly from millions in the past year to tens of millions or even hundreds of millions, so now it seems that the annual advertising cost of 3.4 million yuan is actually very "cheap".

"How much money do I need to prepare for you?" asked Cheng Qingyan.

"About 5 million, mainly because I don't know what the copyright of the "Follow Me" program is, if possible, I also want our Walkman to become the title sponsor of this program, so that the advertising effect will be better, and it can be more accurately placed to potential customers who need Walkman. Duan Yun said with a deep groan.

In the 80s, CCTV began to sponsor the title sponsorship of the program, and the main sponsors were the old three, bicycle watches and sewing machines, and in the 90s, the mainstream title sponsors became liquor and household appliances.

CCTV's most famous title sponsorship column is the Spring Festival Gala, the Spring Festival Gala was born in 1984, and the degree of commercialization was not very high at the beginning. By 1995, the competition for the "standard king" became a major event in the corporate world.

However, in Duan Yun's opinion, the ratings of the Spring Festival Gala are indeed high, but the time limit of the title Spring Festival Gala is very short, far less cost-effective than popular columns such as the title "Learn from Me", and the show itself is also very suitable for the marketing strategy of Duan Yun's Walkman products.

"Okay, I'll ask the finance to prepare the money when you go back, and when you arrive in Beijing, it will be transferred to your designated account. Cheng Qingyan said very simply.

Now Cheng Qingyan has adapted to Duan Yun's "spending money", but no matter what, the money her husband spends can always be doubled, so although she still can't fully understand Duan Yun's intention to spend so much money, she still very simply agrees to take out this money.

"Tomorrow morning I will go to the product technology research and development center for a meeting, in the afternoon I will attend the municipal government's entrepreneur meeting, tomorrow I will fly to Beijing, I will not be there during this time, the company's things will be hard for you. Duan Yun said to his wife with a smile.