"The new plant was put into operation in early April, and they still have a lot of things to deal with during this time, and if it is possible, we won't be able to go back to our hometown this year......," Duan Yun paused, and then said: "But don't worry, I will try to bring our parents over at the end of the year and let them spend the winter in Shenzhen." ”

"It's okay, it's much easier to communicate now, I just talked to my parents on the phone yesterday, and they can understand our current situation. Cheng Qingyan said.

The couple hasn't been back to Daxing for more than a year now, and this year's Chinese New Year was just a phone call, although they made a lot of money, but they also paid a lot, and occasionally felt homesick.

Compared with Duan Yun, Cheng Qingyan, as the only daughter in the family, will always have some discomfort after being away from her parents for so long, but fortunately, her character is more stoic, and she has gradually adapted to the life of starting a business in Shenzhen.

In addition, the couple has discussed not having children for the time being, because the two of them have no time to have children now, so they plan to call the parents of both sides to Shenzhen for the New Year if the business is good this year, if the parents of both sides are willing to stay in Shenzhen for a long time, the two are ready to have a child, so that at least the parents can help take care of it.

"During this time, you have to work hard, keep in touch with our dealers all over the country, let them do more market feedback, including sales and consumer feedback on the use of the product, all in all, next month when the product is put into the market in large quantities, as far as possible to ensure that the product will not have any problems, just like we sold a colorful tape recorder before, it is too late to find the problem, once the quality of the product is on the market in large quantities, the consequences will be very serious. Duan Yun Zhengse said to his wife.

"I see. Cheng Qingyan nodded, and then said, "Do we need a wave of advertising now?"

Now Cheng Qingyan. I have figured out some of my husband's business routines, that is, I carefully polished the product in the early stage, made precise positioning of the consumer group of the product, and relied on advertising in the middle of the year, and invested a lot of money in crazy publicity and promotion, so that the product could reach a fairly high sales volume in a short period of time.

As for the later stage, it is the continuous upgrading of the product, and at the same time, the use of flexible price reduction to carry out promotion, so that the product has always maintained a relatively high sales level.

These business models, which seemed to be more common in later generations, were actually very rare in the era of planned economy in the 80s, and Duan Yun also gave full play to the characteristics of electronic products and FMCG.

"Not for the time being, but during this time, we need to plan the advertising copy, if the copywriting is excellent, it will have a double effect on our advertising. Duan Yun said.

"Advertising copy?" Cheng Qingyan was stunned when she heard this, and then said to Duan Yun: "Isn't advertising just to promote your own products? Of course, you can also find a few celebrities to endorse it, isn't it very simple?"

In Cheng Qingyan's impression, today's domestic TV commercials are almost the same, nothing more than showing the appearance of the product on the screen, and then there is a background sound, which is generally a line to praise the good of her product, nothing special.

The only highlight of the domestic advertisement in this year is the famous advertisement of Yanwu Tape Recorder Factory, but this advertisement is not a good idea, and later Duan Yun also invited Cui Jian to do the same advertisement, that is, singing and saying advertising words, not to mention how technical it is.

"We need to add some marketing strategies to our advertisement this time, not simply ask a few celebrities to say their lines on it. Duan Yun pondered for a moment, and then said: "Speaking like this, let me ask you, if a family's monthly income is only seventy or eighty yuan, how many families do you think will spend hundreds of yuan to buy our Walkman?"

"This ......" Cheng Qingyan thought for a moment, and then said: "There shouldn't be a lot......

Obviously, in Cheng Qingyan's view, the current price of the Walkman produced in the factory is indeed not cheap, for ordinary families, more than 400 yuan is not a decimal number, most of the domestic family monthly income is about seventy or eighty yuan, and this is still a better condition of double income, in addition to a series of living expenses such as food, clothing, housing and transportation, can only save twenty or thirty yuan per month, which is already very good, so if they want to buy such a Walkman, they must at least save more than a year or even two years to afford it.

So at present, people who can afford to buy the Walkman produced by their factory, in the current society, can definitely be regarded as a rich person, of course, there must be family conditions in general, but people who especially like this product will buy it, but in general, the domestic Walkman who can afford to buy the Walkman is a small part after all.

"Then let me give you another analogy, if this family has a child who goes to school, and buying our Walkman can help them learn a foreign language well, then do you think there will be more families buying our products?" Duan Yun asked again.

"Of course, the parents of any family want their son to become a dragon...... Chang Qingyan was also a very smart woman, he immediately understood the meaning of Duan Yun's words, so he said to his husband with a smile: "You mean to focus on advertising that our Walkman can facilitate learning foreign languages, right?"

"That's what I meant. Duan Yun nodded and said, " This is the role of an excellent advertisement, he can make some of the goods that consumers think can be bought or not suddenly become necessary to buy, especially our country has now begun to implement family planning, in addition to the domestic learning of foreign languages is getting higher and higher, everyone hopes that their children will have the opportunity to go abroad in the future, and now parents like to use their children and other people's children to make comparisons, no matter how poor you can't be poor children, so as long as the copywriting emphasizes the foreign language learning function of Jackie Chan and our Walkman, you can attract more potential consumers to buy。 ”

"You have a point, your idea is so good. Cheng Qingyan praised her husband.

"And our Walkman is to be sold with it, when consumers buy Walkman, let's send him a set of English tape tutorials, these cassettes don't cost much, but they can make more consumers feel value for money, so this month you can transform this idea into advertising copy, this time I am ready to invest another 5 million in advertising, this year our sales profit must exceed 100 million!" Duan Yun said confidently.