Chapter 467: New Commercial Real Estate Model
That's it, Sichuan-style barbecue, it tastes good. ”
With Chen Yu, Li Jing and Xiao Jun entered a barbecue restaurant called Sichuan Barbecue.
"Boss, old look. ”
It is estimated that the two are very familiar with the boss, and they just said hello to the boss when they entered the store, and the boss went quickly.
As soon as they sat down, the two of them also came.
"Fuyuko, so fast?"
"Heh, I'm right here, of course fast. ”
"Yes, this is your home, you will have a treat in a moment. ”
"Of course, it's okay to have a treat, but my family is only responsible for developing this area, and most of the shops have been sold. ”
"This is Mr. Chen of Huanyu Technology, and it really lives up to its name, Wang Dong, the winter of winter, get to know it. ”
As soon as Wang Dong looked at Chen Yu, he stretched out his right hand.
"Chen Yu, the universe of Yu, is not famous, I came to Mr. Wang here today for a barbecue. ”
Chen Yu shook hands with Wang Dong and introduced himself.
"The universe of Yu, Xiao Jun, Li Jing, have you heard it, Mr. Chen's introduction is more atmospheric than ours. I think Mr. Chen is going to catch the Internet all in one go. By the way, I'm a super hardcore in your legendary world, and I'm now at level 36, which is too difficult to upgrade, and I want to ask, is the billions of upgrade experience behind this from you. ”
Wang Dong is a cheerful person, although he met Chen Yu for the first time, he had a good and unpleasant chat.
"Or I'll move you to level 40. ”
Chen Yu said jokingly.
"That's a good dare, so it's decided, after eating this barbecue, you will transfer me to level 40, and I will also pretend to be forced in the game. ”
"No problem. ”
Chen Yu nodded in agreement very seriously.
Of course, yes, but no one will take it seriously.
Chen Yu will not adjust the level of Wang Dong, and it is impossible for Wang Dong to be idle and let Chen Yu adjust.
These are all polite words.
But although it was polite words, they came and went, but Wang Dong and Chen Yu were like old acquaintances.
This made Li Jing on the side unhappy, and said, "Hey, hey, the two, are you very familiar?"
"Cooked, of course cooked. Don't you know that Mr. Chen is not only engaged in online games, he is also engaged in real estate. ”
"No, Chen Yu, are you engaged in real estate?"
Li Jing was a little confused.
When did Chen Yu engage in real estate, why didn't he know.
"Well, no. ”
Chen Yu shook his head. However, he also heard what Wang Dong meant: "Mr. Wang may be saying that we recently launched a secondary channel in the real estate category." ”
"Understood. ”
Li Jing and Xiao Jun understood what was going on.
Recently, after the launch of the automobile section, Huanyu Portal has entered the real estate sector.
Wang Dong is engaged in real estate, so naturally he has a lot of topics with Chen Yu.
"Dongzi, it seems that you and Chen Yu can cooperate more. ”
"Of course. ”
Wang Dong nodded: "Actually, I was looking for Mr. Chen, you to advertise our Wanxing Real Estate." ”
"You're in commercial real estate, right? ”
"That is, commercial real estate, but also residential, but mainly commercial real estate. ”
"If it is a commercial real estate, our advertising is not very helpful, but the biggest help is our own layout, operation, and concept of the entire real estate. ”
"It seems that Mr. Chen also has research on commercial real estate?"
"I'm just talking nonsense. ”
"What nonsense, Mr. Chen is too modest. If you can build the real estate section so well, you must have a unique research on real estate. Mr. Chen, ask for advice. ”
"I dare to point out, but as an outsider, I have some suggestions. ”
"Mr. Chen, I'm listening. ”
Li Jing and Xiao Jun are also looking forward to it.
Chen Yu sorted out his thoughts for a while, and then said: "Although I am not familiar with this place, but just now Li Jing Xiaojun took me around here, and I can also see that the location here is very good." It's 10 p.m. now, and there are so many people here. ”
"The real estate area is the core, and the commercial real estate is even more. ”
"I agree. ”
Chen Yu nodded.
Li Chaoren once said.
What is the core of determining the value of a property?
Lot, lot, lot.
This shows how important the location is.
"However, I would like to ask, is the store owned or sold to the owner?"
"I own some of it, but most of it is sold to the owner. ”
"It's the supermarket on the second floor. ”
"Yes, commercial real estate is no better than anything else, and in order to attract popularity, we need to bring in large supermarkets. If you don't sustain yourself, it's hard to develop here. ”
"Of course, self-sustaining is good, and the amount of money required is very large. ”
"That's true. ”
Wang Dong nodded: "So it is much more difficult for us to do commercial real estate than residential real estate." ”
"Then why not change the mode?"
"What mode?"
"If all the shops are sold to the owners, the funds will be recovered much faster. ”
"It's even less feasible. ”
Wang Dong still had some expectations before Chen Yu could say anything.
Just as soon as he heard this, Wang Dong shook his head.
Doing a website is still different from doing real estate.
If all the shops are sold to the owner, then the supermarket on the second floor does not need to be opened.
As for why?
What else could be the reason?
The second floor is so big, tens of thousands of square meters, and there are hundreds of shops, it is definitely not a single one that can eat.
If you want to sell, there are hundreds or thousands of owners.
It is simply impossible to get hundreds or thousands of owners to agree to combine their stores to build a supermarket.
Every owner has a different idea.
Some want to rent a little higher, and some want to rent for other businesses, and they can't unify at all.
Therefore, in many commercial real estate projects, developers will choose to hold a part of themselves.
"I thought I could give it a try. ”
Chen Yu smiled and said: "Of course, it is okay to be self-sustaining, but no matter how powerful a developer is, it can only hold part of itself." What about the other stores, and let them run their own business?"
Speaking of which, Wanxing Plaza seems to be very large and popular, but this is only temporary.
The business center transfer is very fast.
Today it is lively here, and tomorrow the excitement will be transferred.
Just like the first floor of Wanxing Plaza.
Although the first floor is also very popular, it is because there are countless different owners that there are any shops on the first floor.
This not only affects the image of the entire commercial street, but also disrupts the positioning of the entire commercial square.
Chen Yu saw it on the first floor just now, and there were people selling stinky tofu.
All right.
In fact, it is okay to sell stinky tofu.
But the stinky tofu is sold on the side of the brand's men's clothing.
It's a bit embarrassing.
"We can't do it, we can't hold everything ourselves, otherwise we can't get the money back. As for what the landlord rents to the tenant, we can't control it. ”
"I think we can change the paradigm a little bit. ”
Chen Yu said: "For example, you have a unified management and unified operation model. ”
"It's unlikely that you have to talk about it one by one. ”
Wang Dong still shook his head.
In fact, he also has words of suffering.
But they can't force the owner to open a store.
For example, you must not sell stinky tofu.
People are going to rent it to others to sell stinky tofu, what can you do?
Something like this, let alone them, even the government can't force it.
"It's a bit difficult now, but what if you sign a unified management contract with the owner at the time of sale, and operate it in a unified manner?"
"The owner probably won't say yes. ”
"Why won't you agree, if you promise to give them rent every month, and promise that the rent is not less than a little, you only need the right to use the shop, and you don't need their property rights, I believe there are many owners who will agree. ”
"As long as you have the right to use, you don't need property rights?"
Wang Dong's eyes lit up, but he understood what Chen Yu meant.
The owner is the landlord.
What the landlord cares about most is rent.
But it's not that if you become a landlord, you can rent a rent that you are satisfied with.
The location is good.
If you have some bad locations, you're going to be blessed.
But in fact, there are only a few commercial properties with good locations, and most of them are average.
If you have the right to use all the stores, you can manage them in a unified manner.
It's like the second floor is able to attract Walyards.
It is precisely because of self-sustaining that it can fit such a volume as Walyard.
But now, you don't need to be self-sustaining, you just need to have the right to use it.
Once the right to use is in hand, then they can achieve unified management and unified operation.
Once unified management and operation, they will be able to attract stronger brands and more powerful tenants to move in.
As soon as more brands join, the rents of the entire commercial property will naturally rise.
In this, the developer can not only make this commercial center up, but also profit from the rental price difference. Unlike before, as long as the shop is sold, the shop has nothing to do with the developer.
This kind of one-shot deal is good, but it does not have long-term sustainable profitability.
"Awesome, Mr. Chen, you are really amazing. ”
Before, Wang Dong thought that Chen Yu was a layman.
But I don't want to, this layman in his eyes is just talking, but it has awakened this problem that has plagued him for many years.
However, Wang Dong still has a question: "Mr. Chen, although the unified management and unified operation you mentioned are good, and they can indeed attract some owners, but not all owners recognize it, what if they feel that there is no sense of security and will think that we will run away once we run away?"
"It's not a model that all owners can agree with, but your company can boost their confidence. For example, your company can sign contracts with a range of brands before selling. Just like Wal-Mart, as soon as your business center opens, Walmart will be there immediately. Walmart is OK, and so are other brands...... There doesn't seem to be KFC here, so why not cooperate with KFC? There is no Watsons here, why not cooperate with Watson?"
"As long as all these brands follow the market, the owners will naturally believe in your strength, and they will not be afraid of you running away. ”
This answer completely dispelled Wang Dong's doubts.
(End of chapter)