Melamine has done too much harm to the domestic dairy industry.

It is true that in fact, many dairy companies did not find problems in the inspection, but most of them are local small brands, and the big brands are almost wiped out.

So much so that the General Administration of Quality Supervision, Inspection and Quarantine issued an announcement to abolish the "Product Exemption Management Measures", and at the same time revoke the title of "China Famous Brand Product" of Mengniu and other enterprises.

Public opinion is simply bitter about this.

"The poisoned milk incident has caused the trust and credibility of China's dairy industry to plummet, especially more than a dozen well-known national brand-name dairy companies in China. Not only has China's dairy industry fallen into the trough of trust, but it has also hit consumers who have just recovered consumer confidence. Many consumers are looking for an alternative to dairy products – soy milk. "Is there anything more serious than giving up the long-formed concept of consumption?"

"Southern Weekly" reported that "dairy safety is the link between people's health and life safety, ignoring safety or even passing off inferior as good is not only a joke with the lives of consumers, but also a child's play with the lives of enterprises......

"No matter what kind of company it is, if it doesn't take the interests of consumers into account, then it will be a failed business and it will inevitably lead to a crisis of trust. ”

The comment of "People Weekly" is particularly thought-provoking: "If well-known dairy companies such as Yili and Mengniu are not aware of all kinds of problems in milk production, it is simply an insult to everyone's intelligence." But for a simple truth that everyone knows - no poison can be put in food, but no one stands up to remind it. In the end, it was everyone who bore the cost of the fall of the entire industry. ”

Of course, in addition to denunciation, it is more of a reflection.

In addition to the responsibility of enterprise managers, dairy farmers also have an unshirkable responsibility to trace the tainted milk powder up the production chain.

Now everyone knows that the loose supply of raw milk in China is also the main reason for this.

"Light upstream milk source construction, heavy terminal market sales" is the bane, for example, the top two dairy Yili and Mengniu, both focus on downstream marketing, the two companies 90 milk source still rely on dairy farmers.

An industry veteran said: "The plight of China's dairy industry is a problem of farming mode in the long run. The best and most effective way to solve the problems of the industrial chain is to scientific, intensive and large-scale breeding, and strengthen the investment in the milk source environment. ”

"In the past, there was too much war of words in the domestic dairy industry. All kinds of concepts are rampant, advertisements are overwhelming, and it is not so much drinking milk as drinking advertisements. Almost all dairy enterprises with a considerable scale are masters of show, bragging and speculation, and there are almost no companies that are really willing to build pastures first and then build markets......"

No, there's another one!

Jiagu Dairy, which was once ridiculed by the dairy industry as a thankless worker, made a big splash in this incident.

As the condemnation of dairy companies caught in melamine pollution grew, people suddenly found that among the top ten brands in the dairy industry, Jiagu Dairy is the only player standing tall.

Jiagu Dairy, which has become a national brand through "Super Girl", is already the third in the industry in terms of revenue.

Jiagu Dairy has launched a small number of categories, which are pure milk, yogurt and infant milk powder, but in the country's sampling, all batches have no problem at all.

A lot of things are laid out separately, and you can't see anything, but once there is a comparison, the good and bad are clear at a glance.

The media in Min Province took the lead in opening the report on Jiagu Dairy, "Who can have a clear conscience?" The same glass of milk, some of which are added with chemical raw materials, and after drinking, stones are formed, and the nutrition products for strengthening the body become "poison"; If anyone can have a clear conscience in the "poisoned milk incident", only Jiagu Dairy.

The whole industry has entered a period of being spurned by consumers and ordered by the government to seriously rectify, discredited, sales frustrated, and mournful.

With the digging deeper and deeper into Jiagu Dairy, the surprise brought by Jiagu Dairy to the Chinese people is also getting bigger and bigger.

The originator of the "10,000-head pasture" in China and the pioneer of the animal husbandry planting and breeding model, there are currently more than 200,000 dairy cows and 50,000 pastures in the country......

In particular, the recently updated test report on the official website of Jiagu Dairy, and the inspection reports of authoritative institutions such as the European Union, the United States and Hong Kong Island show that the products of Jiagu Dairy, whether in terms of health indicators or nutritional indicators, do not say that they far exceed the national standards, and even exceed the standards of Europe and the United States.

Previously, the report that Jiagu Dairy insisted on building its own milk source under the doubts of the industry was also revealed, which was praised as very prescient.

There are also netizens who turned out the report that Jiagu Dairy was the first to invite consumers to visit the entire production line from the source to the product.

In the report, many people really understand how outstanding Jiagu Dairy is.

The endless pasture base, the herd of dairy cows pacing leisurely, and the internationally advanced automatic milking equipment, if not said, everyone thinks that it is a scene in Europe and the United States.

What's more, even though it is a self-built milk source, Jiagu Dairy's special testing equipment is still unsurpassed in China. It has purchased a large number of advanced testing equipment from Europe, America and island countries, and is the only dairy company in China with gas chromatography mass spectrometer.

In the testing process, Jiagu Dairy has tested hundreds of raw milk, raw and auxiliary materials, packaging materials, and various products, which greatly exceeds the national standard, and at the same time greatly improves the standard of nutritional content and health indicators.

It can be found that Jiagu Dairy's fully open, panoramic and transparent consumer visit plan is not a whim, but a long-term and continuous planning.

From cow feeding to mechanical milking, from product filling to outbound circulation, consumers can watch a glass of milk hit the table in full detail. This real-time, zero-distance, all-round visit is the first of its kind not only in the dairy industry, but also in the domestic food industry.

In this regard, some netizens commented, "This can be called a precedent for transparent supervision of China's dairy industry, which is not only to meet the needs of consumers to visit, but also to show the mature mentality of Jiagu Dairy." What dairy companies really need to be open is not just the factory, but the mentality. ”

The contrast is too great!

Jiagu Dairy first became popular on the Internet.

People who knew Jiagu Dairy before sighed in their hearts that this time Jiagu Dairy can be regarded as really coming out.

People who didn't know about Jiagu Dairy before also left a deep impression on it this time, and many netizens searched for Jiagu Dairy's products after seeing the information of Jiagu Dairy compiled by the media, claiming that they must support conscientious enterprises.

And the conscience of Jiagu Dairy is far beyond people's imagination.

......