After the State Quality Inspection Bureau announced the results of the industry-wide product testing, Jiagu Dairy took action as soon as possible. Look.Mao.Line.Chinese.Text.Net

Instead of advertising, we took the initiative to contact hospitals and institutions that focus on the treatment of children and their parents to provide a batch of Jiagu milk powder for the children free of charge.

This move can be said to solve the urgent needs of most parents of children. After all, most of the families most of the families hurt by the incident are in average condition, and at this moment when even big brands are mired in a quagmire and cannot be trusted, they who cannot afford to consume imported milk powder are really worried about their children's rations.

This is easy to understand, Yamaga milk powder is the main low-end market, it is a big brand, the price is relatively cheap, it is the first choice of many families with low incomes, and it has naturally become the largest victim group.

Because Jiagu milk powder did not find any problems in this incident, the key is to donate it for free, and most parents cannot refuse.

And then the media's excavation of Jiagu Dairy really reassured them, at least it seems that this brand is still trustworthy, isn't it?

Soon, Jiagu Dairy's bigger move came.

On April 15, Jiagu Dairy, which has attracted much attention, held a press conference.

Yang Ye, general manager of Jiagu Dairy, personally attended the press conference and announced to the public some decisions made by Jiagu Dairy in response to this incident.

A large number of media poured into the scene, and the local TV media in Minmin Province even sent a film crew to the scene.

There was not much red tape, and after the reporters entered the venue one after another, the staff announced the start of the press conference.

Yang Ye spoke: "First of all, here, on behalf of Jiagu Dairy, I would like to apologize to the people of the whole country. ”

"Although our products are not contaminated with melamine, as a member of the dairy industry, we have not been able to completely block the raw milk containing melamine from the factory gate, and we have not been a good safety guard for the child's mother, which is our biggest dereliction of duty!"

After speaking, Yang Ye sincerely bowed deeply to the media reporters.

The opening was an apology, and the reporters present immediately felt the meaning, and when Yang Yeshen bowed, the scene was full of flashing lights.

After apologizing, Yang Ye continued to speak, "In order to assume our responsibility, Jiagu Dairy has made the following decisions. ”

"Jiagu Dairy will donate 30 million yuan to the families of the victims in this incident for treatment subsidies, and all expenditure figures will be posted online for everyone to monitor, and at the same time, Jiagu Dairy will provide free Jiagu milk powder to all affected children until they are discharged from the hospital. ”

"We have also seen that many families with financial difficulties have been hurt the most in this case. Therefore, starting from this month, Jiagu Dairy will donate 200,000 cans of Jiagu milk powder to 20,000 poor families across the country......"

The scene was suddenly ablaze.

The reporters talked a lot, and their expressions were excited and gratified.

Everyone knows that Jiagu Dairy was not involved in this poisoned milk incident. The apology and responsibility mentioned before, everyone thought it was just a verbal expression, but they didn't expect Jiagu Dairy to really come up with real money.

After the poisoned milk incident, the China Dairy Association coordinated with the 22 responsible enterprises to raise funds to raise compensation, and it is said that each of the enterprises involved will contribute at least 10 million yuan to cover the cost of acute treatment of children and establish a medical compensation fund for children.

No one could have imagined that before all the companies involved responded, Jiagu Dairy, which was not implicated, took the lead in expressing it, and even donated 30 million as soon as it was made.

Although the cost of treatment is borne by the state, food and lodging for treatment are not free, which may be an expense for many families.

It is conceivable that this subsidy from Jiagu Dairy will reduce the burden on the families of many affected children.

According to the current selling price of Jiagu milk powder, the value of milk powder donated by Jiagu Dairy is at least 20 million yuan.

And that's not all.

Yang Ye continued to announce that "this incident is a heavy blow to the industry and a huge blow to consumers." In order to tide over the difficulties together, on behalf of Jiagu Dairy, I solemnly promise that the price of all products of Jiagu Dairy will not increase during this time, on the contrary, we will give consumers more discounts. ”

"In addition, I would like to apologize to some of our consumers. Because of the production capacity problem, we decided to give more raw milk production capacity to milk powder production, as much as possible to make up for the supply of domestic infant milk powder, so the market supply of Jiagu pure milk and yogurt during this period will be greatly reduced, and I hope that consumers will ......forgive me."

The audience applauded thunderously.

You must know that melamine has profoundly changed the pattern of China's infant milk powder market, and the leader of the milk powder industry, Yamaga Group, which is the most involved, has collapsed. There is no doubt that the good fortune of the few well-known domestic brand milk powder companies that have not been detected for melamine has come. The current situation is that there are no milk powder companies involved in the poisoned milk incident, and the products are not worried about selling at all.

Therefore, this commitment of Jiagu Dairy is actually equivalent to a price reduction in disguise. When the supply of products exceeds the demand, it is tantamount to heavy bleeding.

If an enterprise can do this, no one can doubt the sincerity of Jiagu Dairy.

Subsequently, the press conference entered the time for questions from the media, and Yang Ye patiently explained the various details and problems of several decisions of Jiagu Dairy.

The supervision of donations, the screening of poor families who received milk powder, and the preferential strength of Jiagu milk powder...... Yang Ye gave a detailed explanation unhurriedly, which fully showed that Jiagu Dairy was prepared.

Yang Ye even said that the output of Jiagu Dairy is limited, and the current milk powder donation project can only cover 20,000 families, which is actually a drop in the bucket for the domestic demand group of Nuoda. The company has also decided to continue to increase donations after the expansion of production capacity, hoping to help more poor families.

Yang Ye also appealed to media reporters to monitor and investigate the beneficiaries of the donation to ensure that the donated materials can reach those who need them more.

Finally, a reporter asked a sharp question: "Mr. Yang, I want to ask, how can Jiagu Dairy ensure that the quality of the product has not been problematic?"

The scene fell silent for a while.

Yang Ye thought for a moment and replied, "To tell you the truth, of course I can make a promise, but there is no point in empty words. ”

"I'll just give you an example, the person in charge of our Jiagu Dairy Quality Supervision Department gave birth to a child at the end of last year, and this child has been drinking Jiagu milk powder. In fact, not only the person in charge, but all of us in the company, including me, drink our own milk, and it's even a hard and fast rule. ”

Suddenly, applause rang out again.

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