I never thought that the conceited and arrogant Shi Yuzhu would find an advertising company, in Qin Fan's impression, the giant never dealt with the advertising company, and in the eyes of the giant, the advertising company was scum.

Qin Fan paced back and forth in confusion, thinking about what major things had happened to the giant during this time, and when he caught a glimpse of the giant advertising street sign on the side of the road, he suddenly realized.

"Fanzi, what's wrong? Are you in trouble?" Ai Jing asked.

"Well, there is something in the company that needs to rush back, please talk to Brother Su Jian. Qin Fan didn't look at what time it was, and explained to Ai Jing.

"You're stupid, it's so late, where can you go?" said Ai Jing scoffed.

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Shanghai Peace Hotel.

A thin, tall and long-faced man stood in front of the window, the cigarette in his hand had burned a long cigarette ash, and the entourage who came in from the door reported: "Mr. Qin of Jiamei Company will not be able to rush back to the company until tomorrow morning." ”

The long-faced man didn't look back, just let out a slight "um", and his mind was still thinking about how to solve the problem.

When I first used bombers, tanks, bombs, military shoes and other elements with strong visual impact to advertise in major newspapers, I had expected that there would be some controversy, and under the strong visual impact of these "battles" and "excitement", it caused an inexplicable commotion in the whole society and many versions of discussion and suspicion.

It's just that I didn't expect that just as the "Giant Advertisement" was in full swing in the country's well-known provincial newspapers at a lightning speed, the Giant series of advertisements were ordered to be suspended by the State Administration for Industry and Commerce.

According to the emergency notice issued by the State Administration for Industry and Commerce, "Zhuhai Giant High-tech Group recently launched the so-called 'Giant Health Campaign' series of advertisements, some of which have aroused a lot of suspicion and discussion across the country, causing adverse social effects and political impacts." To this end, it is urgent to notify all localities to immediately and temporarily suspend the publication of the Zhuhai Giant High-tech Group Company's 'Giant Health Action' series of advertisements. When it will be restored, until further notice. ”

Soon after, the advertisements were also identified as illegal. Pushing these advertisements to the gallows, it is impossible to complete the great mission of restoring the giants.

The giant who was late and had a head wind was also fined 20,000 yuan by the Dalian Municipal Administration for Industry and Commerce in accordance with the relevant provisions of the "Advertising Law".

Through three major product promotion activities, we want to establish the hegemony of Giant in the health care products industry - there are eight front armies in East China, Central China, South China, North China, Northeast China, Southwest China, Northwest China and overseas, of which more than 30 independent branches have been changed to armies and divisions, and general managers at all levels have been changed to "front army commanders" or "army commanders" and "division commanders".

In a sensational mobilization order: "Hundreds of millions of yuan will be invested in the three major campaigns, and hundreds of thousands of people will directly and indirectly participate, and the campaign will adopt the method of group army operations, and the direct purpose of the campaign will be to achieve a monthly profit of 100 million yuan."

The long-term goal of forming a marketing team of 10,000 people is to temper a cadre team with a campaign, so that young people can grow into army commanders and division commanders within two or three months, and can lead tens of thousands of people to fight. ”

......

The paranoid and authoritarian man muttered to himself, "Is it my fault?"

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Qin Fan, who returned to the company, couldn't help but be excited when he saw some employees who had already known the news, including Dong Min and Li Xianzheng, who couldn't control their excitement.

"What's wrong with one by one? Isn't it just a customer?" Qin Fan said angrily.

"Is that an ordinary customer? That's the giant Shi Yuzhu. "One of the staff accidentally spoke a little louder.

Qin Fan thought about it: In the past two years, Shi Yuzhu has been the darling of the media and the government.

In a media survey of 10,000 young people in Beijing, Shanghai and other ten cities, when asked "the young people you admire the most", the first place was Microsoft's Bill Gates, and the second place was Shi Yuzhu.

"When is he coming?" Qin Fan asked Li Xianzheng.

"Come on, that said, you will notify them as soon as you arrive in Shanghai. Li Xianzheng looked at his little brother with some admiration.

More than twenty minutes later, Shi Yuzhu came to Qin Fan's office with two of the four "musketeers".

After looking at each other, they stretched out their hands: "Shi Yuzhu." "Qin Fan. ”

"Qin Fan, who is a ghost and a fast hand. Shi Yuzhu obviously heard other people's rumors, and after briefly talking about the problems he was currently facing, he looked at Qin Fan silently.

"Doesn't Mr. Shi have his own advertising creative team, how can he find us......" Qin Fan looked at Shi Yuzhu, who was 1.80 meters tall and weighed only one hundred or thirty pounds, and asked strangely.

Shi Yuzhu smiled bitterly: when he was in Tui Brain Gold Advertising, a unique advertising creative team in China was born under his leadership.

It is also stipulated that each member of the group should come up with at least one creative plan every day, and then discuss each plan after 10 o'clock that night, and come up with a new plan the next day and then select it together with the plan selected yesterday, until the end, everyone is searching their stomachs and can't think of a better plan.

In the frenzied creative process, the creative team came up with more than 200 proposals, but they were always unsatisfactory.

So he closed the door himself, rolled up his sleeves, and thought about it himself.

Thinking alone has always been a habit for him, and inspiration usually comes from the loneliness of his solitude, from his smoke rings one after another.

What kind of advertising creative team, in the end, it is still fooled by itself!

For example, brain gold, "let 100 million people get smart first" is to apply the great man's "let one person get rich first" in one cigarette after another.

The words of the great man are correct, but his advertising slogan has made many people uncomfortable, and has also questioned this advertising slogan, which has been strongly dissatisfied and indignant by the public, and some people think that the subtext of "let 100 million people be smart first" is that Chinese have always been stupid, and only by taking "brain gold" can some Chinese become smart first.

Some people also said: This advertising slogan obviously paraphrases the famous saying of the great man, "let some people get rich first", but "let some people get rich first" conforms to the public psychology, while "let 100 million people get smart first" goes against the public psychology.

This is because the opposite of being rich is being poor, and before reform and opening up, people were poor for their historical reasons and policy reasons, and the main responsibility did not lie with the individual, nor did it damage the dignity of the individual; while the opposite of being smart was stupidity, and there were many reasons for it, and people were willing to admit that they were poor but unwilling to admit that they were stupid. The underlying premise of "making 100 million people smart first" is that more than a billion Chinese are stupid.

The 100 million people who have become smart because of taking Brain Gold must admit that they were stupid in the first place, while those who have not taken Brain Gold must admit that they are still in a state of stupidity.

But the unique and bizarre advertising success of Giant Brain Gold is due to China's imperfect market and irrational consumer behavior.

For a brand, advertising plays a vital role. As the core content of the advertisement, the advertising slogan is a clear expression of brand positioning, which reaches the consumer group through various communication media, and all market-related activities should echo and complement each other.

It's just that this time the old history got off, and when Qin Fan saw the roadside billboard last night, he remembered the strange advertisement of the giant at this time: bombers, tanks, bombs, and military shoes on the screen......

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"What does Mr. Shi need me to do for you?" Qin Fan asked.

Shi Yuzhu grinned, and said with a smile: "Of course, looking for you is to advertise, and Chen Guo will tell you about the situation and requirements." "In Shanghai, various advertising companies have found out, and this humble advertising company has an eye for itself.

During the conversation with Chen Guo, Qin Fan wrote or drew a few strokes on the paper from time to time, and when Chen Guo said that he had nothing to say in the end, Qin Fan pushed over what he wrote and painted, which was also the remedy that the giant made for the transition during this time.

Qin Fan just implemented them literally, but the "giant" at this time, for the sake of the Giant Building, it was almost to the point of drawing blood and brain gold, and no matter how good the idea was, it couldn't save Shi Yuzhu, who had swelled to the extreme.

Chen Guo looked at the manuscript paper that he pushed over, roughly scanned the content of the paper, and then handed it to Lao Shi, who kept smoking on the side.

On the paper are the approximate outlines of more than ten "brain platinum" advertorials written by the old history himself in later generations. It is extremely touted to praise the function of brain gold......

Arbitrarily exaggerating and exaggerating product functions to impress consumers in the form of emotional promotions is the secret of Shi's marketing.

In addition to advertising wildly, he took the so-called "advertorial" weapon to the extreme. "Advertorials" are the kind of advertising texts that look like news reports, but are actually published at the expense of enterprises, and because they appear in the form of "non-advertisements", they can cleverly circumvent the restrictions of the "Advertising Law", which is a freak in the domestic newspaper industry.

Funnily enough, he also claimed that Brain Platinum was the last secret of human "immortality", and that Americans were frantically snapping up Brain Platinum, and that it was the "two great events of life science" in the 20th century, along with cloning technology. When the American spacecraft lifted off, he fabricated that the astronauts had improved their sleep because they had eaten brain platinum......

And so there are still Tamar people who believe in his words!

"That's all?" asked Lao Shi after reading it.

"Enough. Qin Fan said with a smile.

didn't say yes or bad, just left Chen Guo to negotiate the cost, and left in a hurry with others.

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"What a weirdo. Dong Min pouted.

Qin Fan nodded, the "giant" at this time was not only a strange person, but also a crazy person, not only a madman, but also a lucky "Xiaoqiang".

I asked myself if I really can't be like him, I can give up everything for the sake of doing things!