"Not just weirdos, but also madmen. Li Xianzheng accosted. As an art critic, he only says that it is someone else's share, when is he suppressed by the momentum of others.

Qin Fan nodded, there is only one "domineering madman" in this era.

Qiao Ying, whose advertising slogan is "Where there is McDonald's, there is red sorghum", boasted that Haikou "will open 20,000 chain stores in the world by 2000, 70% in China and 30% abroad". It's just that in May 98, the capital chain was broken, branches around the country closed down, and the company's total debt amounted to more than 30 million yuan, and Qiao Ying "disappeared".

There is also Shanghai New Asia Group launched the "Ronghua Chicken" to compete with KFC, and its slogan is also "Wherever KFC opens, I will open it!"

In 2000, the last branch of Ronghua Chicken in Andingmen, Beijing, was closed......

In addition, there are those who want to kill Coca-Cola and Pepsi, Carrefour, Metro...... of those madmen.

"I talk to other advertising agencies, and it's not just me, but even they are confused about how domestic advertising can be done like that. Li Xianzheng said with a smile.

Lao Li is talking about the advertising strategy implemented by those health care product companies on the market. It doesn't pay attention to marketing skills and brand image at all, but blindly uses advertising bombardment as the only means.

If you don't vote for advertising, you can do it as soon as you vote for a whole page, and follow up TV and radio advertisements for several days in a row, which is unprecedentedly dense.

This kind of advertising bombardment, which has no advertising skills and no artistic effect to speak of, can create a suffocating hot atmosphere, but it is very effective in the emotional market.

This is perhaps a unique advertising situation in China.

Shenyang Feilong Health Products Co., Ltd. advertises Feilong Yansheng Bao Liquid, which is said to have a therapeutic effect on kidney deficiency in men and women.

When Jiang Wei did not build a factory, did not buy assets, and did not even rebuild an office building, he adhered to the marketing cycle strategy of "advertising-market-benefit".

Since 1991, Feilong has invested 1.2 million yuan in advertising and realized a profit of 4 million yuan; in the second year, it has invested 10 million yuan in advertising and expenses, and the profit has soared to 60 million yuan; by 1994, it has invested more than 100 million yuan in advertising, and the profit has exceeded 200 million yuan, becoming the leader of the national health care products industry, and the development speed ranks first in the national pharmaceutical industry.

Jiang Wei's success has attracted huge attention in the Chinese business community, and many foreign brands and Hong Kong and Taiwan marketing experts who have been in the Chinese market for many years are puzzled by it, while other private entrepreneurs who come from humble backgrounds are full of inspiration.

Those who followed the trend include Wu Bingxin and Wu Siwei father and son of "Three Strains", and Shi Yuzhu of "Giant Brain Gold......

The rapid rise of Feilong and Sanzhu has completely activated China's FMCG market, and their bombardment advertising and marketing concepts and arbitrary expansion of product functions have also had a long-term and corrosive impact on China's business community.

Since then, the advertising concept of unscrupulous and extreme contempt for consumer IQ has become popular, and for many businessmen, as long as it can drive sales, it is possible to try, and the most basic bottom line of integrity is easily abandoned.

"Hmph, these guys who collect IQ taxes!" Qin Fan snorted lightly.

It is not only these madmen who collect the IQ tax, but it has become a gray and speculative adventurer's paradise in the domestic capital market. The mechanisms of the listed SOEs have not been improved in any way as a result.

As a result, the scene of "excellent performance in one year, average performance in two years, and losses in three years" abounds, and quite a number of enterprises, especially the local state-owned enterprises in various provinces and municipalities that have obtained targets by relying on the policy of relieving difficulties, have quickly squandered all the tens of millions or even hundreds of millions of yuan of funds that they have easily raised, and then they have fallen into a situation of losing money.

It is at such a time that they have become one "shell resource" after another, and some capable capital players have taken the opportunity to enter, up and down, and make waves, and the domestic stock market has soon entered an era of wild dancing of bookmakers.

It was only two or three years later that the credit collapse and rapid contraction of the health supplement market affected all the radical companies in the industry.

In January '97, the Giant Group was exposed to a financial crisis, and the health care product war it launched consumed all the funds, and the Giant Building, which was under construction at the same time, stopped due to a shortage of funds after completing the underground works.

The ferocious negative report completely destroyed the Giant Group, the brand was seriously damaged, the seller defaulted on the payment, and the branches around the country collapsed. Only half a year later, the Giant Group was dissolved. Shi Yuzhu was penniless and left Zhuhai in a panic.

In May of '98, after achieving a staggering 8 billion yuan in sales last year, the company's management chaos was on the verge of getting out of control. The three plants were completely discontinued, and its sales system collapsed.

Jiang Wei, the president of Shenyang Feilong, who was dying, published a 10,000-word "My Mistake" to the media.

In the midst of the rumors, Huai Hanxin, the founder of Guangzhou Sun God Company, also announced his resignation. The share price of Hong Kong-listed stocks fell to a miserable 9 cents.

On March 15, 97, Wang Suizhou, president of Central Asia, announced his decision to resign to his subordinates, and Asia Group had a debt of 615 million yuan and an asset-liability ratio of 168%.

97-year-old Qinchi wine ......

98 years of Yinghaiwei ......

......

"The Hurricane era is coming to an end!" Qin Fan shook his head.

---------------------------------------------------

"We don't lack that money, and we won't accept such advertisements in the future. After Dong Min saw the strong Shi Yuzhu, he felt uncomfortable, although Qin Fan only wrote a few manuscripts in more than 20 minutes.

"If you have money to make, why not make it? At least give our baby some money for milk powder. Qin Fan asked in surprise.

"I don't know what you think. ”

"He's just playing. Li Xianzheng on the side interjected.

Qin Fan smiled and refilled him and said, "It's still Brother Li who understands me." ”

Dong Min was about to speak, when the eldest brother on the table rang, picked up the phone and only said "hey", and walked out of the office with him on his back.

Qin Fan had a suspicion in his heart, was there anything he had to say behind his back?

It just didn't take long.

Dong Min, who was pale, walked in, and said in a trembling voice: "Fanzi, Wu Yu called and said that he would see you in Shunhe Town, his hometown... See... I met Wan... Wanqing!" "By the end of the sentence, he was already stammering.

"What, what are you talking about?" Qin Fan didn't react for a while, he stood up and asked repeatedly, although he didn't hear clearly, his body involuntarily trembled like Dong Min.

Wu Yu said that he had met Wanqing, and he had seen Wanqing...... Woo woo...... "Dong Min really couldn't control himself, hugged him and cried.

Li Xianzheng looked at the excited two at a loss, Qin Fan waved his hand at him, and Li Xianzheng withdrew from the door in a knowing interest.

"What the hell is going on?" Qin Fan asked steadily.

After Dong Min's mood calmed down, she repeated what Wu Yu told her just now, and without waiting for Qin Fan to speak, she said hurriedly: "No, I'll go back to her now." ”

Qin Fan, who came back to his senses, stopped her and said, "Wu Yu only said that the woman looked like Wanqing, and he wasn't sure that she was, and if it was really Wanqing, why didn't she go home in the past few years?"

"That's... Then maybe she has something to hide?" Dong Minning, who was distracted, said confidently.

"If there is a secret secret, then you should also tell your family. Qin Fan also wanted to convince himself that Wanqing was still alive, but reason told him that it was impossible.

"Could it be that Wu Yu is wrong?" Dong Min was also puzzled.

"You wait a while, I'll contact Wu Yu again. Qin Fan took Dong Min's eldest brother and called Wu Yu back.

Wu Yu, who answered the phone, heard his voice and was obviously stunned, Qin Fan didn't care about his surprise, and directly asked him why he saw Wanqing.

The thing is that yesterday Wu Yu went to the medical station and sales point in the township below to collect the bills, and when he was drinking with a few friends on the quicksand river in Shunhe Town, he saw a woman on the fishing boat passing by them who looked very similar to Ruan Wanqing.

"How can you be sure it's Wanqing?" Qin Fan asked, but his heart was uncomfortable.

"I could see it clearly and think she was. Wu Yu affirmed. When the fishing boat passed in front of him, the stunned fisherwoman on the boat startled him, it was simply Ruan Wanqing's reincarnation.

"Can we find her now when we go back?" Qin Fan asked.

"I'm right here, Shunhe Town!"

-------------------------------------------------

Qin Fan failed to persuade Dong Min to stay, so he went back first to take a closer look.

The two rushed back to their hometown of Gao'an overnight. After handing over the child to Dong Min's parents, Wu Yu drove straight to Shunhe Town.

Shunhe Town is located in the northwest of Gao'an City, bordering the Liusha River in the east and Xin'an Town in the south. Along the potholed stone road, I drove for nearly two hours, and finally arrived at the place where Wu Yu saw "Wanqing".

This is the bend of the quicksand river to the north, and there are boats digging sand on the river, but it is rare to see the kind of fishing boat in Wu Yu's mouth.

"That's what I saw here. Wu Yu stomped his feet on the river ridge, feeling strange that Qin Fan was with Dong Min.

"Is there a mistake?" Qin Fan asked again.

Wu Yu replied unhappily: "She is a person from our factory, and she is also my sister and Jinjun, do you think I can be wrong?"

I looked back and forth along the river a few times, but I didn't see the fishing boat Wu Yu said.

In the end, Dong Min also suspected that Wu Yu had seen something wrong: "Have you seen it clearly?"

Wu Yu was asked by the two and swore a gambling curse: "I didn't see it clearly, so I called you back, I was full." ”