"Glamorous night, shocking the whole state! As soon as the superstar comes out, who will compete!"

"Andy Lau, Eason Chan, Hacken Lee, Chen Xiaochun? Who can be called a lonely widow? Chen Huilin, Joey Yung, Gigi Leung, who is the most popular female singer? Who will lead the trend in the music world?"

In July, the "Jeonju Daily" immediately published the news that many Hong Kong superstars will be invited to Min Province to jointly hold a concert tour. Instantly ignited the entire Min Province.

The friendly sponsor Qingyuan Beer took the opportunity to frequently mention the concert in the temporary additional advertisement, which made people's hearts itch and unbearable, and the overwhelming publicity was also attacked from all sides in major cities in Minyuan Province under the cover of Qingyuan Beer advertising paintings, which caused a throbbing in this hot summer.

There were three concerts, and in the final provincial capital, the emotions of the citizens were in full swing, and the entertainment section of the newspaper introduced a famous Hong Kong singer and singer every day, which won considerable popularity.

In particular, the organizer Qingyuan Beer has raised a lot of suspense with great emotion, what heavyweight characters will the organizer invite to this performance, and what classic golden songs will it bring?

Rumors quickly spread in the entertainment market, which is not very developed in Min Province.

The vast majority of young people can only get close to their idols through TV or video, and now they suddenly have the opportunity to get in touch with them up close, how can they not arouse their fanaticism and dreams?

Almost all the young people on the street are discussing who will attend this concert and how expensive the tickets will be for the concert, and the scalpers are already gearing up, waiting for the day when tickets for the show will officially go on sale.

"High, really high!"

Qi Zheng looked at the giant advertising posters posted on the main road in Quanzhou City with his hands behind his back, and a pair of beautiful young men and women holding Qingyuan beer were looking up at a stage immersed in the light, with a huge question mark in the light and a few eye-catching bold characters below, "Which superstar are you most looking forward to?"

Qi Zheng still underestimated the influence of Hong Kong singers at this time.

He Changchuan spent a huge amount of money and invited to hold a tour in Min Province, which detonated the enthusiasm of the people of the province in one fell swoop.

As the organizer, Qingyuan Beer is undoubtedly the biggest beneficiary.

With the overwhelming concert publicity, the image of Qingyuan Beer is gradually gaining popularity.

He Changchuan didn't expect that the wind of Qingyuan blown by this concert would suddenly cause such a crazy trend in Minsheng Province, especially after all the superstars raised the unique packaging of Qingyuan beer at the concert, this wind blew even more fiercely.

But he quickly realized that taking advantage of this wave of enthusiasm to conquer the city and occupy the market was also a strategy determined by the previous company.

The ensuing street activities of drinking Qingyuan beer for free, beer knowledge prize quiz activities, shopping malls, supermarkets lottery activities, wave after wave of activities suddenly made the Min Province in July boiling.

Originally, the climate of Min Province this year was a little abnormal, and the weather became hot and dry just after May, and the refreshing Qingyuan beer made the people of Min Province feel a touch of coolness that penetrated their hearts, and it was easy for people to like this taste.

Several production lines of the brewery are already running at full capacity, and Qingyuan Beer has swept across the entire Min Province with a sweeping momentum, and has even spread to the neighboring Jiangnan Province and Yue Province.

The impact effect of exquisite and natural advertising and exciting concerts has also radiated to neighboring provinces and cities, and some channel providers in other provinces have also begun to take the initiative to contact Qingyuan Brewery, but the current production capacity of the enterprise is limited, and it is difficult to take more care of the market outside the province in addition to ensuring that the market in the province is gradually heating up with the weather.

This anxious status quo can only be improved until the installation of the larger production line, but fortunately, it has been prepared for the installation and commissioning of production.

Qi Zheng also instructed He Changchuan to establish one or two more stable channel providers in the provincial capitals of the surrounding provinces, and appropriately provide part of the supply, although the supply cannot be guaranteed in terms of quantity, but at least it can play a certain influence in these provincial capitals, perhaps it is this hunger that can make it more convenient for Qingyuan beer to enter these local markets in the later period.

......

Absorbing gold, He Changchuan's report to Qi Zheng feels like this.

In his words, the month was almost like wine rolling out and money rolling back.

Of course, this is just an exaggeration, there is no channel and distributor will be within a month will be back to the manufacturer's account, according to the convention, there is no two or three months, you don't want to settle the bill.

Coupled with a series of advertising and promotional discounts, strictly speaking, Qingyuan Brewery is losing money.

But through this rapid offensive, Qingyuan Beer occupied the top spot in the beer market in Minyuan Province in a short period of time.

Huiquan Beer has completely given up the head-to-head competition with Qingyuan Beer, and the local tyrants who don't take money as money can't afford to provoke them.

Under the aggressive pressure of Qingyuan Beer, it has entered a period of survival and development in adjustment.

Qi Zheng couldn't help but remind He Changchuan to keep a cool head and be cautious about rapidly increasing production.

In his opinion, if you are too eager to expand production and distribution, it will damage the image of Qingyuan Beer, which has just been established, and only by keeping the market moderately hungry will it highlight the extraordinary of Qingyuan Beer to the greatest extent.

Moreover, with the end of the promotion stage, how to deepen the core market and improve profitability is the key work behind him.

During this time, He Changchuan showed Qi Zheng and others amazing abilities, both extraordinary strategic vision and delicate management methods, and he was a genius in sales, whether it was opening the market or distributing goods and collecting money.

This made the management of Jiagu very reassuring to him. Wang Yuye had already handed over all the work of the brewery to He Changchuan and returned to the headquarters, and Qi Zheng stayed until now because he wanted to arrange a spiritual array for the expanded new factory.

......

The soaring sales volume and the rapid improvement of the brand image have made Qingyuan Beer Company quickly become a star enterprise in the state, and the main leaders of the state have also inspected the Qingyuan Brewery twice, and made it clear that they will fully support Qingyuan Beer to become an image brand enterprise in the whole state and even in Minsheng Province.

The three months of summer have become the explosive growth period of Qingyuan beer, and when the second production line is completed and put into operation, the production capacity can be quickly expanded to more than 1,400 kiloliters per day, which is only enough to meet the needs of most cities in Minyuan Province.

August to October can be popular for three months, and after October, it will enter the off-season for beer consumption. At that time, the brewery's production line will also have to be appropriately reduced. Therefore, there is no need to expand the local production capacity of Min Province.

People have no immediate worries, but must have long-term concerns.

Entering the market outside the province has been the inevitable choice of Qingyuan Beer.

He Changchuan suggested that you can go on two feet at the same time, go north to Jiangnan Province and south to Yue Province, and copy it to the two places with the brand effect of Qingyuan Beer and the initial marketing network.

"These two provinces are not said to be Longtan Tiger's Den, but they are also a red sea. Are you confident that you can take care of both regions at the same time?" Qi Zheng asked in a deep voice with doubts about this.

Jiangnan Province and Vietnam Province are both major economic provinces and have always been a battleground for various beer brands. One can imagine how fierce the fighting between the two places will be.

He Changchuan nodded clearly: "Because of this, we have to plant the flag of Qingyuan Beer in these two places as soon as possible." As for management, the basic overall situation of the Min provincial market has been decided. I plan to divide the divisions according to geography and unify production, supply and marketing, marketing and administrative management, but each has its own focus. ”

"After the battle of Minsheng Province, we have cultivated an excellent marketing team and a market penetration method that leads other brewers, regional fine division, store franchise operation, advertising investment, terminal beer franchise and even store pile display support, coupled with our beer taste, I am confident that even if it enters the market of the two provinces, Qingyuan Beer can also lay its own ground. ”

Qi Zheng pondered for a moment and admitted that what He Changchuan said was not unreasonable.

Different from the development model of European and American countries - do a good job of accurate differentiation in terms of functions, and directly expand the brand to the national market.

The road that is more in line with China's reality is to first achieve high market coverage, so that consumers can buy it everywhere and see it often, and then improve the brand communication.

The channel is a hard bone, and Qingyuan Beer can gain a firm foothold in Min Province by playing fast and slow, first paving the channel, and then improving its popularity.

In the case of channel development and channel deep cultivation at the same time, Qingyuan Beer has also gained control over its own channels that other competitors do not have, thus forming its own industry "moat".

Compared with other beer manufacturers, the traditional distribution model of "manufacturer-wholesaler-secondary wholesaler-terminal" is adopted, and it is difficult for manufacturers to manage the terminal, and the market control ability is poor. Qingyuan Beer's distribution management is undoubtedly more efficient today.

Well, there is only one question left.

"Is there a lot of financial pressure?" Qi Zheng asked.

He Changchuan said lightly: "The problem of capital is not big, on the one hand, the company's cash reserves are relatively sufficient, and the funds will soon flow back continuously, on the other hand, we can solve the problem through loans." ”

"I talked to Mr. Wang, there is no business that does not take out loans, and it is impossible to grow rapidly by relying on its own funds, and it is also the most cost-effective way. We must have our own funds, but they can only be used as the last weight on leverage, which plays a key role, so we must take out loans!"

Qi Zheng nodded, and the Jiagu head office injected 800 million yuan into the brewery to order raw materials, expand production, and invest in marketing...... In just two months, nearly 200 million yuan has been scattered, the effect is very good, and the money is also distressing.

Relying on its own remaining hundreds of millions, it is undoubtedly overstretched for Qingyuan Beer to enter two major economic provinces at the same time.

Fortunately, in the past two months, the speed of payment collection has begun to accelerate, and the local financial pressure in Minzhou Province will be minimized.

Moreover, with the current momentum of Qingyuan Beer, it is easiest to get a bank loan.

As far as Changchuan said, the loan must be repaid, and the loan is not needed, which is undoubtedly too unwise.

"I agree, what are you going to do?" Qi Zheng asked.

......