He Changchuan planned to mortgage the fixed assets to the banks of the whole state while planning suitable acquisition targets in the two provinces, but still adopted the method of borrowing to enter the game.

After Qi Zheng listened to He Changchuan's plan, he didn't say anything, they were all old fritters, as long as there was enough support, he would be able to repay it enough.

Qi Zheng just reminded him that the company's financial system must be rigorous and stand up to scrutiny. Qingyuan Beer's short-term goal is to grow rapidly, but the medium-term goal is to become a listed company, and the long-term goal is to become a leading domestic FMCG company.

In addition, it is required to integrate the acquired brands, continue to deepen brand building, increase the connotation of brand culture, and make efforts to the middle and high-end.

Taking the brand promotion activities of snow beer in memory as a reference, Qi Zheng proposed a series of promotion activities of "Qingyuan Beer, brave the end of the world".

Himalayas, Long March Road, Hoh Xil ...... With the help of the spiritual quality of every challenger who is not afraid of hardships and dangers and bravely brave the world, we will cast the exclusive brand image of Qingyuan Beer and convey the spiritual connotation of enterprising, challenge and innovation.

This is one of the classic promotion cases of snow beer three years later, and "snow beer, brave the world" has become one of the more recognizable slogans of snow beer. Now it is unceremoniously borrowed by Qi Zheng.

He Changchuan, who is good at marketing, thought about it and drew inferences from others, and felt that at the same time, he could learn from the experience of holding concerts before, regularly fund some large-scale events such as music festivals, etc., and combine offline marketing to promote the brand of Qingyuan Beer to various places.

Heh, isn't this Budweiser's favorite means of promotion?

Qi Zheng felt that the future was more interesting.

......

Seeing that He Changchuan could pick up the burden of Qingyuan Beer, Qi Zheng returned to Pucheng County with confidence.

The head office has Wang Yuye presiding over the work, and Qi Zheng is not in a hurry to return to the company, but leisurely returns to his home in Linjiang Town.

Qi Zheng also went home from time to time during the past two months, so his family was accustomed to his return.

Dad is still busy, Mom is still chattering, and the younger brother Qi Lu is still living under the suppression of Mom.

It's already July, and the college entrance examination has long been over. I also applied for the volunteers, and the results came out.

is different from the memory, the younger brother took the first place in the county, not the third in the previous life.

What remains unchanged is that Qi Lu still applied for Nortel, but the major he chose was slightly different, not the drama, film and television literature of his previous life, but the major of cultural industry management.

Qi Zheng also knew that it turned out that not all majors of Nortel had to take the art test.

The cultural industry management major is admitted through the college entrance examination, but because of the small number of places, many provinces do not even have a quota, so it is not known to the public.

Qi Zheng was very curious about why the little brother made a different choice from his previous life, and after chatting, he realized that there was still his own influence in it.

Unlike his previous life, Qi Zheng laid his own career early. Under the influence of his ears and eyes, Qi Lu's vision has also improved a lot. Most obviously, I have learned to look at the big picture.

The purpose of the establishment of the cultural industry management major is to cultivate high-quality interdisciplinary film and television cultural project operation professionals with project development, production management, marketing and other capabilities. After systematic training, students in this major can be engaged in film and television cultural industry management and business management.

In Qi Lu's words, my brother's career has been so big, why can't I ignore him.

He is interested in the entertainment industry, so he wants to learn industry management and start from the big picture. As a project leader, he has to independently plan and operate film and television cultural projects, which is a sense of challenge.

Qi Zheng couldn't laugh or cry, but he was very happy that the little brother could have such a big picture.

Everyone is growing. His rebirth really led to the progress of the people around him, and this progress, in turn, urged Qi Zheng not to relax.

Fate is impermanent, and only by striving for the upper reaches can we overlook the world.

is also like this, although my mother is still very dissatisfied with Qi Lu's choice, in her opinion, this result is more than enough to apply for other key colleges and universities, not to mention Tsinghua University and Peking University, but she chose such an art college;

Probably in my mother's traditional eyes, acting and filming are not good careers, but if it is cultural industry management, it sounds like a career of another level, and the future is finally palpable.

Of course, the most important thing is that Qi Zheng has laid a big mess in Nuo, and Qi Lu, as his younger brother, is not worried that he will starve to death, so she will turn a blind eye.

However, the law of alignment is still the eye is not the eye, the nose is not the nose, it is.

As for Dad, he is very busy, as long as the younger brother doesn't plan to eat and wait for death for the rest of his life, he can do whatever he likes.

Qi Zheng: ......

After chatting with my younger brother about his future plans, he was thrown to Jiagu head office for an internship.

Since you have this kind of energy, let's give it a chance to exercise more.

......

While enjoying the warmth of the family, Qi Zheng also took the time to learn about the industry of Jiagu Agriculture in Linjiang Town.

The town's deer park has now expanded to nearly 3,000 heads, of which more than 1,000 have been laid this year alone, and the number of deer parks has increased to nearly 100 in order to take care of the newborn deer.

When Wang Lao heard the news, he came and teased Qi Zheng with a smile: "The big boss came, was it a surprise inspection, or did he suddenly remember that there was such a deer park that he hadn't paid attention to?"

Qi Zheng laughed: "Elder Wang, you are not kind to this." Usually, you complained that I didn't pay enough attention to the deer park, but now that I'm here, you say that I'm a surprise inspection, and it's hard for me, the boss, to do it. ”

Wang Lao didn't blink: "The boss is already difficult to do, do you know it now......"

Qi Zheng shook his head and smiled bitterly.

Under the leadership of Wang Lao, Qi Zheng toured together in the deer park activity area, looking at the orderly scene of "Yo Yo Deer Song, Eating Wild Apples", and only felt a peace in his heart.

"The company's beer industry has started smoothly?" asked Mr. Wang about the results of Qi Zheng's trip.

At the beginning of each month, the company will give a development briefing to the core management, which will briefly describe the development status of the company's various businesses, so that the management can have a comprehensive understanding of the company.

Therefore, Wang Lao knew about the whereabouts of Qi Zheng and others.

Qi Zheng stretched his waist, "Sort of, there is a good start, and there is a good leader, it depends on whether we can meet our expectations in the future." ”

Elder Wang looked ahead, "That's good." You are still young, don't worry, the world will be yours sooner or later. ”

Qi Zheng smiled and punned: "It should be said that the world is ours sooner or later." ”

Wang Lao laughed heartily.

"I read the briefing, and the deer park is already producing now?"

Speaking of the deer park, Wang Lao immediately became interested.

"Last month, we sold the first batch of virgin velvet, about 4,000 kilograms, good quality, the price per kilogram can reach 1,800 yuan, and the income has reached 7.2 million. ”

"Zhong Huazhi's kid did a good job, if it wasn't for his channels, it would not have been sold to Southeast Asia through Hong Kong and Macao, and it would not have reached this price. Of course, this is also why our deer antler velvet is really good and worth the price. ”

Wang Lao said proudly.

Deer antler refers to the young horns of male sika deer that are not ossified and hairy, and when the young horns of the male deer have not grown into hard bones, they are hairy and contain blood, which is called deer antler.

Deer antler velvet is a good thing, men know it. As a valuable traditional Chinese medicine, it has the effects of tonifying kidney yang, nourishing essence and blood, and strengthening muscles and bones.

When a stag reaches the age of three, it can produce antler velvet. The bucks in the deer park are all excellent breeds, and they can produce antler velvet twice a year, and generally can produce about 2 to 3 catties at a time.

In addition to this, venison and deer blood are also good things.

The nutritional value of venison is higher than that of cattle, sheep and pork, and it is a game with strong palatability. Venison is light in taste, nutritious, delicious, and has a good flavor, making it a tender and easy-to-digest nourishment.

The whole body of the deer is a treasure, and it's not just talking.

A total of more than 15 million yuan has been invested before and after the deer park, including the construction of the deer park, the introduction of deer herds and the construction of deer by-product processing bases...... Now it has been less than a year, and nearly half of the investment has been recovered by selling deer antler velvet alone, which is not without huge profits.

But this is based on the escort of the Spirit Array.

Without the effect of "Jiukun Liuhe Array" to consolidate soil and fertilize the land, there will be no good growth of trees and shrubs that sika deer like to eat, and the cost of feed will be greatly increased;

Without the moisturizing growth effect of "Green Bamboo Lark Array", there would be no rapid growth and quality improvement of trees and other plants and sika deer, and deer antler velvet would not be sold at a high price;

Without the turbidity effect of the "Three-Star Spirit Gathering Array", there would be no deer herd that would not be invaded by disease and grow up healthily......

The more he analyzed it, the more Qi Zheng could appreciate the key role of the Spirit Array in agriculture and animal husbandry.

Sometimes he couldn't help but wonder what kind of magical changes he could bring to the world when he could arrange a spirit array covering a range of thousands of kilometers.

But outsiders can't understand the subtlety.

"Everyone saw that raising deer could make a lot of money, and many individual farmers were moved. The town has also discussed with us and plans to introduce a series of support policies to facilitate the purchase of deer loans, land for deer pens and taxes, and support the development of individual deer farming. Of course, all this is based on the Jiagu Deer Park. Wang Lao talked about the dynamics of the town.

Qi Zheng naturally won't tear down his father's platform, "Get rich together." As long as we grasp the management well, it is not a good thing to guide the development of individual deer farming. ”

Wang Lao nodded, then remembered one thing, and said with a happy face: "Speaking of which, there was a happy event in the deer park before, maybe you don't know it yet......"

"Oh?"

......