969: We don't produce water, we're just nature's porters (4000 words plus more, ask for subscription)
"Zhong Dong, the last stop is Xinfeng Station, do you still want to go?"
"Of course I want to go. ”
"But Anyuan's side has already given us the highest policy, and Xinfeng's side probably doesn't have this possibility. ”
"After all, Xinfeng is the hometown of navel oranges, so I still have to go and see it. ”
"Zhong Dong, we have investigated before this, although the reputation of Anyuan navel oranges is not as good as Xinfeng, but they belong to the same vein of Gannan navel oranges, and the taste of their navel oranges is not much different from Xinfeng. Moreover, Duoyuan Group is in Xinfeng, and if we go, we may have to compete with them in the future. ”
"I actually just want to go and see Duoyuan Group, by the way, is there any information about this company?"
"Zhong Dong, this is the information of Duoyuan Group, Duoyuan Group is a subsidiary of Huanyu Technology, which was first made of bottled soda, and later went bankrupt and closed down, and was taken over by Huanyu Technology and launched multi-orange and multi-orange juice drinks. And use Huanyu Technology to make online games, and strongly promote their multi-orange. At present, Duo Orange Duoduo has occupied 32% of the market share of orange juice drinks in the country, ranking first. ”
"Strange. ”
Zhong Shanshan touched his chin and took a few steps in the room: "Huanyu Technology is an Internet company, how could it acquire a beverage company?"
"Zhong Dong, that's right, Huanyu Technology was a local enterprise of Xinfeng before. But later, Huanyu Technology's business expanded, and the company moved to Shencheng. ”
This makes sense. ”
Zhong Shinshuang nodded.
Many people think that Huanyu Technology is a top Internet company in Shenzhen.
But not many people know that Huanyu Technology was originally established in Xinfeng.
"In other words, Chen Yu, chairman of Huanyu Technology, is a Xinfeng person?"
"We don't have any information on this for the time being, but it should be. ”
"Hehe, I'm getting more and more interested in Xinfeng now. ”
Although Zhong Shanshan started as a mineral water, he is also very low-key.
But it's his business to keep a low profile, and he still knows a little about Huanyu Technology.
Especially in the recent war between Huanyu Technology and Microsoft, whenever I think of Zhong Shanshan, I am excited in my heart.
He can't be like Huanyu Technology, with foreign giants.
However, Nongfu Spring's main business is mineral water and beverages, even if it wants to PK with some giants such as Microsoft, it will not play any role.
......
"Chen Yu, Zhong Shanshan, the boss of Nongfu Spring, may come over in the afternoon. ”
"He went out himself?"
"Hmm. However, there is bad news that Zhong Shanshan may have reached an agreement with An Yuan on investment intentions. ”
"What kind of agreement is the intention to invest, since it is an intention, it proves that there is no decision yet. ”
"That's right, but it shouldn't be a big variable. ”
I don't know if I received the news, but the county magistrate Lan, who was originally looking forward to Nongfu Spring, was a little depressed at this time.
It depends on the situation, even if Zhong Shanshan will still come to Xinfeng, but at most it will be a formality, and there will be no change.
"Actually, that's fine. If Nongfu Spring comes to Xinfeng, no matter what you say, it will compete with your multi-source group, so don't come well. ”
"Hahaha, County Magistrate Lan, you are the spirit of Ah Q. It's good to have competition, so why not?"
"Chen Yu, are you so confident that you can deal with Nongfu Spring?"
Although Huanyu Technology is very strong in the Internet electronics business, it can only be regarded as a rookie in the food and beverage sector.
Nongfu Spring was established as early as 1996, and until nearly ten years now, they have gone from nothing to an existence that can compete with Wahaha. Moreover, with the improvement of everyone's living standards, in the field of mineral water, Nongfu Spring has surpassed Wahaha.
"The market is huge, and no company can fully absorb it. Even if we have more oranges, although it seems to be the first in the market share, it is actually only about 30 points of market share. There are opportunities for all kinds of other brands to enter. ”
"You're thinking very openly. ”
"I've been a business for so long, and I've seen it lightly. I have always welcomed this kind of healthy competition, and if it is done well, it will be beneficial to our industry and the whole country. On the contrary, if the market is monopolized, the industry may not make much progress. ”
"Chen Yu, although we only ordered 5,000 computers, we at Xinfeng will always support you in terms of operating systems. ”
"Thank you, County Magistrate, with you, even if I fight, I will fight with Microsoft. ”
......
In the afternoon, Nongfu Spring Zhong Shanshan led a group of expeditions to Xinfeng.
Although he knew the news in advance, the county magistrate of Lan still took a cadre of county leaders to receive him.
Of course, this also includes Chen Yu.
"Zhong Dong, the person on the left seems to be Chen Yu of Huanyu Technology. ”
"Chen Yu?"
The assistant on the side suddenly said in Zhong Shanshan's ear.
"It should be him. ”
The assistant said: "Although Chen Yu has rarely appeared, there are still some places where you can find Chen Yu's photos. ”
"Hmm. ”
Zhong Shanshan didn't show anything, and took the opportunity to shake hands with County Magistrate Lan, but said jokingly: "County Magistrate Lan, this young man is the leader of your county in charge of which business, can you introduce me?"
As he spoke, Zhong Shanshan looked at Chen Yu.
Chen Yu originally wanted to follow the army and not speak for the time being, but he didn't expect to be recognized by Zhong Shanshan as soon as he came.
"Zhong Dong, there's no need to embarrass County Magistrate Lan, since they all recognize me, there's no need to introduce me. ”
Although Chen Yu was a little strange, this guy recognized himself all of a sudden. But it's normal to think about it, for ordinary people, if he doesn't go through any special channels, it is impossible for him to recognize Chen Yu. However, for Huanyu Technology's competitors, as long as they work hard, it is not so difficult to recognize Chen Yulai.
Although Huanyu Technology Corporation does not have much business dealings with Nongfu Spring, Duoyuan Group, a subsidiary of Huanyu Technology, has a lot of dealings with Nongfu Spring. In particular, Nongfu Spring has also launched a number of juice-based beverages, which can be regarded as a major competitor of Duoyuan Group. They searched in the direction of Huanyu Technology through the Duoyuan Group, and it was normal for them to recognize themselves.
"Hahaha, I said that this young man is not an ordinary person at first glance, it turned out to be Mr. Chen of Huanyu Technology, the contemptible Zhong Shanshan, the first time we met, I am fortunate to meet. ”
"Zhong Dong is really modest, I grew up drinking your Nongfu spring water. In my opinion, Nongfu Spring is better than Wahaha. ”
"Hahaha, Mr. Chen, I like you as a person. ”
With Chen Yu coming, it was originally just some polite reception, but it became lively.
During the subsequent investigation, Zhong Shanshan talked and laughed with Chen Yu from time to time, and looked like an old acquaintance.
The county magistrate Lan was smart and didn't interject.
But he knew that letting these two entrepreneurs communicate to their heart's content may have unexpected gains.
"Mr. Chen, your Xinfeng is really a good place, the people are rich in tokens, and the navel oranges are well-known throughout the country. ”
"It's just a small inland county, and it's not as prosperous as Zhong Dong's hometown of Jiangsu and Zhejiang. ”
"Hey, where did Mr. Chen say, your Xinfeng also has the benefits of Xinfeng, and I am very interested in your Xinfeng's navel oranges. ”
Zhong Dong seems to be very interested in navel oranges in other counties and cities. ”
Chen Yu said half-jokingly: "After the county magistrate Lan heard about it, he always wanted to talk to Zhong Dong about the history of the origin of navel oranges in southern Gansu. ”
"The number of navel oranges in the country is in southern Gannan, the number of navel oranges in southern Gannan is Xinfeng, Mr. Chen, I know no less than you about Xinfeng navel oranges. ”
"Zhong Dong, it seems that you can be the spokesperson of our Xinfeng Navel Orange. ”
Although none of the business was discussed, Zhong Shanshan said that the county magistrate Lan and Xinfeng and the entourage were all happy in their hearts.
With this sentence, the business will be easy to talk about.
Really.
In the following time, Zhong Shanshan talked to Chen Yu about the specific business.
"Mr. Chen, I have considered investing in Xinfeng to set up a factory. ”
"Zhong Dong, do you want to compete with our Duocheng Duo in Xinfeng?"
"There is this idea. ”
Zhong Shanshan nodded: "The reason why you have more oranges occupy the first place in orange juice drinks has a certain relationship with Xinfeng navel oranges. Of course, Mr. Chen, don't worry, for the time being, we are only doing navel orange fresh fruit business, and we will not face the competition with your more oranges. I'm going to package Xinfeng navel oranges to create a high-end fruit brand. ”
"I think it's okay. ”
"I think it's good, too. I've already thought of the name, it's 17.5 degrees. ”
"17.5 degrees, Zhong Dong, this is your old business. ”
Chen Yu has made navel oranges, so he naturally knows what Zhong Shanshan means by 17.5 degrees.
Class A orange juice has a sugar-acid ratio between 12.5-20.5 degrees, and a sugar-acid ratio of 17.5 degrees is the best taste.
This trick comes from Nongfu Spring.
When Nongfu Spring first started its water business, it was completely unable to compete with beverage bigwigs such as Wahaha and Master Kong.
Later, Nongfu Spring came up with a clever trick, they stopped making pure water and started making natural water.
Then it is said that pure water is not healthy, why, because the water is too pure and lacks a series of trace elements.
Water from nature is the best.
Among them, through a series of combinations, for example, hype the PH value of natural water. The PH value of Nongfu Spring is 7.3 and is regarded as the best alkaline water for people to drink. Since then, Nongfu Shaner has been riding the dust and squeezing into the top three in the national mining water market share.
Nowadays, 17.5 degrees is used on navel oranges, which comes from Nongfu Spring back then.
Chen Yu gave Zhong Dong a thumbs up.
County Magistrate Lan was also excited in his heart.
Judging from this, they may not be able to win Zhong Shanshan to Xinfeng.
Of course, Chen Yu was not idle, but he went further: "Since this is the case, then I will give Zhong Dong two big gifts." ”
"Oh, Mr. Chen, do you have any gifts for me. ”
"This first gift, I'm going to give you a fresh classification of 17.5 degrees. ”
"What do you mean by a fresher assortment?"
"It's simple, too. ”
"We can call the smaller navel orange the golden fruit, the larger one the platinum fruit, the larger one the diamond fruit, the fine one called the extraordinary master fruit, and the most exquisite one without any flaws is called the strongest king fruit. Zhong Dong, what do you think?"
"Mr. Chen, your creativity is amazing. ”
Zhong Dong admired it in his heart.
It's not just a name.
But he knows that many games of Huanyu Technology have ranks.
Among them, there are gold, platinum, diamonds, transcendent masters, and the ultimate strongest king.
These ranks can be said to have been deeply rooted in the hearts of the people.
Even Zhong Shining, who doesn't play games much, knows it.
As for how Zhong Shanshan doesn't play games much, this is also normal, because Zhong Shanshan doesn't play games, but he plays chess and cards.
The chess and cards in the Huanyu YY game also use such a rank.
"What about Mr. Chen, what about your second gift?"
"Well, I'm going to send an advertising message to Zhong Dong's Nongfu Spring. ”
"Nongfu Spring's advertising words?"
Zhong Shanshan didn't speak, but Zhong Shanshan's assistant and the technicians who came to inspect Nongfu Spring laughed.
If you want to talk about the advertising slogan of Nongfu Spring, I don't know how classic it is.
Nongfu Spring is a bit sweet.
This advertising slogan can be said to have spread all over the country, as long as people who drink water know it.
Compared to Wahaha, Master Kong...... I don't know how many times better a class of advertising words.
Countless experts, scholars, and advertising masters will take the advertising slogan Nongfu Spring a little sweet as a specimen from time to time, and analyze and analyze it.
Internally, Zhong Shanshan once said that Nongfu Spring is a little sweet is an advertising slogan, and they have to use it for at least 20 years.
Although Chen Yu's first gift is indeed very creative and memorable, it is too much to say that he sent an advertising slogan to Nongfu Spring. Even if you are a genius, can you ever think of an advertising slogan that goes beyond this classic advertising slogan? Not to mention Chen Yu, countless talents across the country have never thought of a slogan that exceeds this advertising slogan in this regard.
"Zhong Dong, it seems that a series of your employees are not optimistic about my advertising slogan. ”
Chen Yu naturally knew what these people were thinking, and then said jokingly: "I regret it now, I don't think I can give it to you for nothing." In this way, Zhong Dong, if you think my advertising slogan can be adopted, or you have to pay me 1 million advertising fees, what do you think?"
"1 million, yes. ”
Zhong Shanshan agreed directly.
One is that he is not a stingy person.
On the other hand, he didn't think Chen Yu could come up with a classic ad that went beyond the advertising words they were using now.
Another one, of course.
If Chen Yuzhen came up with an amazing advertising slogan, the 1 million would be completely worth it.
"Mr. Chen, I'm looking forward to the advertising words you gave us. ”
"Okay, bring a pen and paper. ”
Immediately, someone from the side of Nongfu Spring sent brushes and paper.
Obviously, this is to embarrass Chen Yu.
Chen Yu was a little embarrassed.
He didn't know much about brushes.
However, who is he, he has been in the business for so long, even if he is not very good at brushes, but his skin is thicker than anyone else.
Dipping in ink, Chen Yu began to write the first advertising phrase on the white paper: "We don't produce water." ”
All right.
Chen Yu has been accustomed to using computers over the years, not only writing with a brush is ugly, but also with a ballpoint pen.
As soon as these six words came out, some people already laughed out loud.
"I'll go, it's too ugly. ”
"This is the CEO of Huanyu Technology?"
"Hahaha, the first time I looked at Chen Yu's age, I was deeply defeated, but after reading his writing, I regained my confidence. ”
However, Chen Yu was not affected by these guys, and then wrote a second sentence: "We are just nature's porters......"
(End of chapter)