"We don't produce water, we're just nature's porters. ”

This advertising slogan looks ordinary, but when you read it again, everyone at the scene is in their hearts.

Especially for those on this side of Nongfu Spring.

Nongfu Spring is positioned as natural water.

What is Natural Water?

That's the water that naturally exists in the world.

It's not processed, it's not pure water, and it's not anything else.

This is a product that comes from nature, comes from nature, is healthier, has a variety of micro systems, and is more in line with the concept of Nongfu Spring.

Judging from the effect of comparison, the advertising slogan Nongfu Spring is a little sweet is also very good.

But he didn't particularly highlight the characteristics of Nongfu Spring.

There are even people who don't agree with the advertising slogan of Nongfu Spring.

Not long ago, there was a news report that a consumer bought a bottle of Nongfu Spring, but he didn't feel a little sweet after drinking it. So he sued the court and asked Nongfu Spring to compensate 1 yuan. While this may seem like a joke, consumers deserve credit for taking their rights seriously. At the same time, this also shows that Nongfu Spring may not be as advertised in his advertisement, he is really a little sweet?

But if you change it to the phrase "we don't produce water, we are just the porters of nature", it is completely different.

This is not only in line with Nongfu Spring's philosophy, but more powerful is that it hits the hearts of users and consumers.

In fact, many people now have a lot of worries about various products that have undergone a series of processing when consuming food.

They believe that what is natural is the best.

They like to eat green vegetables that are not pesticides.

They like to eat domesticated pork.

They like to eat eggs without feed.

The reason why pure water can't be sold now is that everyone thinks that pure water is too pure, and all the trace elements in it are filtered.

This is actually harmful to the body.

So, when it comes to water, what do people like more?

Apparently water from nature, people are more accepting in their hearts.

"We don't produce water, we're just nature's porters......"

Zhong Shanshan, chairman of Nongfu Spring, kept reading this advertising slogan, and then hugged Chen Yu fiercely.

"Mr. Chen, you are really amazing. ”

"Your advertising slogan is simply tailor-made for our Nongfu Spring. ”

"Xiao Li, go back and inform the finance, and send 1 million advertising fees to Mr. Chen. ”

"Yes. ”

At this moment, no one objected.

There were still a few people who laughed at Chen Yu's ugly handwriting before, but this time they were also full of shame.

At the same time, they are extremely depressed in their hearts.

It seems that the gap between them and Chen Yu is still 108,000 miles.

Even if they are not as good as business, they are completely incomparable to their talents.

Of course, this is for Zhong Shining.

He believes that with this advertising slogan, this is simply a tiger with wings for Nongfu Spring.

But that's not all.

Zhong Shanshan, who was excited in his heart, walked up to County Magistrate Lan at this time: "County Magistrate Lan, I have considered several counties near Gannan before. I believe you have also received the news that we have signed a letter of intent to invest with Anyuan. However, I now feel that Xinfeng is more suitable for Nongfu Spring. ”

"Thank you, thank you Zhong Dong, thank you for your recognition of our Xinfeng. ”

Magistrate Lan thanked and shook hands with Zhong Shanshan.

He didn't expect that this expedition would be facilitated in such a way.

"No thanks, if you want to thank you, you have to thank Mr. Chen. I believe? Where can Mr. Chen be cultivated? Definitely something extraordinary. ”

Of course.

There is no need for Zhong Shanshan, the county magistrate of Lan must be the first to thank Chen Yu.

However, Chen Yu said modestly: "Don't thank me? Like I'm pimping? Although I was supposed to be a lobbyist today. Besides, Zhong Dong came to Xinfeng? In the future, we will have to compete with our multi-source group, and I am asking for trouble for myself. ”

This is what to say? The crowd laughed.

But Zhong Dong is also an atmospheric person? But he said: "I believe that Mr. Chen welcomes our competition." ”

After some investigation, this is the pleasure of the guests and hosts.

For the competition of Nongfu Spring, Chen Yu naturally welcomes it.

Of course, it's not just Chen Yu who welcomes? In fact, they also welcome the Lan County Magistrate.

Are more companies involved in Xinfeng Investment? This has great benefits for the prosperity of Xinfeng's economy and the promotion of Xinfeng's residents' income.

At the same time, the investment of various enterprises can also enable the entire industry of Xinfeng to move to a new level.

Who is this for? In fact, there are benefits.

......

"Come on, come on, let's toast Zhong Dong. ”

"Huh? Mr. Chen, how do you respect me? I should respect you first. ”

"Zhong Dong, wrong? Am I also a part of Xinfeng? Do you come to invest in Xinfeng? Naturally, I should respect you. ”

"Mr. Chen is really good at talking. ”

In the evening, the county magistrate Lan organized a dinner, and both sides were very happy to eat.

There is nothing polite or polite.

For Chen Yu, Mr. Nongfu Spring is very interested.

For Zhong Shanshan, Chen Yu is also very interested.

Of course, there is also the fresh fruit business that Nongfu Spring is about to promote in Xinfeng.

In fact, Chen Yu had thought about engaging in the fresh fruit business before.

But in this world, there is a specialization in the art industry, and Huanyu Technology is mainly focused on the Internet, not a fruit business.

Although there are multi-source groups, the multi-source group has not been developed for a few years, and the foundation is a little weak.

At the same time, the channel has not yet been fully arranged.

The brand is not as strong as the others.

Therefore, Nongfu Spring can do this piece of fresh fruit business, but Duoyuan Group can't do it at present.

"Mr. Chen, I really didn't expect to meet you today. ”

"I didn't expect Zhong Dong to come to Xinfeng in person. ”

"Mr. Chen, I don't know what you think of our 17.5 degrees?"

"Zhong Dong, what do you mean?"

Of course, the dinner is not about eating and drinking.

Whether it is Chen Yu, County Magistrate Lan, or Zhong Shanshan, there are too many things to eat and drink.

"I want to ask Mr. Chen for advice. ”

It's true.

Zhong Shanshan really wanted to point out to Chen Yu.

"Zhong Dong is polite again, no, I'm engaged in the Internet, although I have made navel oranges before, but I only made some cameos. As for our multi-source group, I also handed it over to Manager Shi. When you say ask for advice, I should ask you. ”

Chen Yu pointed to Shi Lanfang, who was sitting next to him.

For the sake of future development, this time, Chen Yu also called Shi Lanfang over.

"Mr. Chen is humble again, in fact, I am very optimistic about your e-commerce market. I think your e-commerce platform can not only sell major appliances, clothes, trinkets, department stores, but also fruits. ”

"Our e-commerce segment does have a fruit business. ”

Chen Yu also nodded.

"But our 17.5 degrees is different from traditional fruits, we want to build a high-end brand in the fruit world. So in terms of pricing, it may be higher than other fruits, or even higher than similar navel oranges. But I'm a little worried that consumers won't be able to accept it for a while, what do you think?"

"Actually, it's simple. ”

Although Chen Yu does not make fruits, Chen Yu has an incomparable understanding of e-commerce.

And e-commerce involves all aspects, in fact, there is an understanding of each business.

Especially in the general direction, Chen Yu can stand above everyone in the country. Coupled with decades of experience in later generations, Zhong Shanshan's problem is not a problem for Chen Yu at all.

"Actually, your high-end fruit business, I think this is one of the fresh food business. ”

"Fresh, Mr. Chen, what does this mean?"

"Fresh refers to products that have not undergone various artificial processing and retain the original form of the product. ”

"Fresh, interesting, interesting. ”

In 2005, of course, there was no fresh market.

It can't be said that there is not, in fact, there is still a fresh market, but there is no such statement for the time being.

But in later generations, the word fresh has been deeply rooted in the hearts of the people.

Many people prefer fresh products.

"Take the 17.5 degrees you said Zhong Dong, he looks the same as ordinary navel oranges, but if it surpasses ordinary navel oranges in terms of freshness, then your 17.5 degrees can play a high-end positioning, and the price can completely surpass them. In it, picking, sorting, logistics...... is the key. Now we can sell 1-2 yuan in the Xinfeng navel orange market, but if we can pick it on the same day and deliver the navel orange to consumers on the same day, then our price can be 4-8 yuan, or even more than 10 yuan. ”

It's not impossible.

In later generations, the 17.5 degrees of Nongfu Spring were the cheapest for 10 yuan a catty, and the best was 100 yuan a catty.

That's the beauty of fresh food.

At the same time, JD.com, Alibaba, Penguin, Yonghui Supermarket ...... and so on, and also invested heavily to enter the fresh market.

At this time, 17.5 degrees can be said to be the most basic fresh food business.

"Mr. Chen, listening to your words is better than reading for ten years, I did this glass of wine. ”

Talking to Chen Yu, Zhong Shanshan really benefited a lot.

Although Chen Yu's experience in industry is indeed not very good, his vision and pattern are completely shining.

Just like this positioning problem.

It turned out that Zhong Shanshan only made 17.5 degrees into a high-end navel orange brand.

But high-end is not necessarily so easy to do.

can change the word, fresh, linking fresh food with high-end, then he can't think of high-end.

After a glass of wine, Zhong Shanshan suddenly had an idea: "Mr. Chen, I wonder if Huanyu Technology is interested in cooperating with us Nongfu Spring?"

"Zhong Dong, what are you talking about working together at 17.5 degrees?"

Chen Yu was a little surprised.

With Nongfu Spring's strength, they don't need financing, they can do it themselves.

Moreover, they have more advantages in doing it themselves, and it also avoids other companies from competing with them.

"Yes, I would like to cooperate with your company to operate 17.5 degrees in Xinfeng together. Of course, we also need the support of your company's e-commerce platform. ”

Chen Yu understood this.

Nongfu Spring is not bad for brand, not bad for experience, and not bad for cash.

What they're bad at is actually an e-commerce platform.

Although today's e-commerce platforms are far less terrifying than later generations, this is already a trend.

If Nongfu Spring leverages Huanyu Technology's e-commerce platform, they can quickly launch their 17.5 degrees.

At this time, it is still worthwhile to introduce Huanyu Technology to work together.

Of course, this cooperation also has a series of benefits for Huanyu Technology.

The first is to cooperate with Nongfu Spring, so that they can better lay out the fresh market in the future.

Of course, for the time being, this is a little far, but even for this one, it is okay.

However, it is more beneficial for multi-source groups.

At present, the products of Duoyuan Group are somewhat single, and they have only been established for a long time.

In channels, distributors, stalls, experience...... and so on, they are far inferior to Nongfu Spring.

Although Huanyu Technology has an e-commerce platform, the e-commerce platform is not omnipotent.

Just like navel oranges, you can sell fruit online, but it's the physical fruit that sells the bulk of the business.

Since it is an entity, then, channels, distributors, stalls, logistics, warehouse management...... and so on, you have to work hard.

In addition, in the future, e-commerce should become bigger and stronger, and logistics and warehouse management are also the top priorities of the development of Huanyu Technology.

At this time, although Huanyu Technology has also established its own logistics, it has not yet become bigger.

This cooperation with Nongfu Spring is also an opportunity for Huanyu Technology.

"Our e-commerce platform welcomes brands like Nongfu Spring to settle in, of course, Zhong Dong, in the future, we also hope that you Nongfu Spring will be in the physical channel, distributors...... and so on, it can also give us some support for Huanyu Technology. ”

Talking about business is not about human feelings, and when they talk about it on the surface, the cooperation between the two sides can last for a long time.

Chen Yu was not polite, and directly put forward the request on his side.

Zhong Shanshan was very appreciative of Chen Yu's response, and raised his glass again: "Happy cooperation." ”

"It was a pleasure to work with. ”

Chen Yu also said.

The county magistrate Lan on the side was very understanding, and also raised his glass and said, "Zhong Dong, Mr. Chen, do you have to add us here?"

"That's as it should be, County Magistrate Lan, Mr. Chen, we have a happy cooperation. ”

......

After dealing with the affairs on the side of Nongfu Spring, Chen Yu prepared to return to Shencheng.

As for the school's donation, Chen Yu has already notified the company's people to be responsible.

However, before returning to Shencheng, Chen Yu looked at his sister-in-law.

Snail Shih Tzu.

This was the snack bar of Chen Yu's family back then.

However, later Chen Yu's family went to Shencheng, and handed over Tianluo Xishi to his sister-in-law to be responsible.

But unfortunately, my sister-in-law was not here today, Chen Yu did not call my sister-in-law, and the people in the store did not recognize Chen Yu, so Chen Yu ordered a snail and a cup of soy milk by himself.

The taste is still the same taste, although it is a person, Chen Yu is not happy to eat.

"Xiaoyu, are you back?"

was about to settle the bill, when I saw that my sister-in-law had returned.

"Sister-in-law, I came back two days ago, so I came to see you, but I didn't expect you to be here. ”

"I went with your uncle to the snails. ”

Seeing Chen Yu coming back, sister-in-law Chen Meihua was extremely excited: "Xiaoyu, let my aunt take a look at you, I haven't seen you for a long time." ”

"Haha, sister-in-law, see clearly, there is no change. ”

"I've become handsome and attractive. ”

"Sister-in-law, you tease me again. ”

"What are you teasing, if I shout here at this time, I promise that a bunch of girls will ask for your contact information. ”

"How could it be. ”

"Why don't you try it...... sister-in-law?"

Chen Meihua was about to shout, but Chen Yu was so frightened that she hurriedly stopped her sister-in-law: "Sister-in-law, don't don't." ”

"Now believe it. ”

"Believe it, sister-in-law, it's okay. ”

"That's pretty much it. ”

Chen Meihua took Chen Yu's hand: "Come, enter the store." ”

"Xiaoyu, where are you staying these days?"

"Stay at home. ”

"You haven't been home for a long time, and you can't cover the quilt at home. ”

"Fortunately, it barely took two days. ”

"That's not going to work, go to my house tonight. ”

"Sister-in-law, I'm going to go back to Deep City in a while. ”

"Ah, how many more days?"

"The business in Shencheng is busy. ”

"Well, I've heard, it seems that you are going to fight a multinational company, what is it called?"

"Microsoft. ”

"Yes, Microsoft, your cousin told me that you must be under a lot of pressure right now. ”

"It's fine. ”

If it was before, Chen Yu was really under some pressure.

But now, since the two ministers came, Chen Yu has great confidence.

"Yes, the spirit is still there, Xiaoyu, I support you. ”

"Thank you, sister-in-law. By the way, how is the family's business?"

"It's fine. ”

"What about brand agency?"

"The brand agency business has declined, and only 10 companies have come to talk about agents this year. The main thing is that there are quite a few people who have imitated our model. However, Xiaoyu, don't worry, the people take food as the sky, no matter what, everyone will still eat snails. ”

"Then I guess I'm more tired than before, sister-in-law, look at your hands, you work like a 50-year-old person. Sister-in-law, why don't you come to Shencheng too, my parents still lack a few helpers. ”

"Forget it, I'm not going. ”

Chen Meihua shook her head: "I know your parents' hot pot, it has been opened all over the country, I haven't graduated from junior high school, I don't have much education, even if I go to your parents, I guess it won't help much." It's better to continue to make snails, it's tiring here, but I can take care of it. And your uncle is also happy, and I am also happy, so you don't have to worry. ”

"Okay, sister-in-law, you just do what you want. ”

Looking at the sister-in-law's appearance, Chen Yu did not persuade again.

Everyone has their own way, although the sister-in-law is not highly educated, but Tianluo Xishi has become a career for her.

Even if Chen Yu arranges a better and more leisurely one for her, it may not really be suitable for her.

Next, Chen Yu spent an afternoon at the headquarters of Tianluo Xishi.

Just like back then, when a customer came, Chen Yu excitedly ran to serve the plate.

After being so busy for several hours, Chen Yu was ready to return to the deep city.

"Sister-in-law, I'm back in the deep city. ”

"Xiaoyu, be careful on the road. ”

"Okay, sister-in-law, you and your uncle should also take care of your health. ”

"Don't worry, we're in good health, when I'm free, I'll take your cousin to Shencheng to see your father and your mother. ”

"Great, sister-in-law, come and call me. ”

Waving his hand to his sister-in-law, Chen Yu sat on the public sent to Shencheng arranged by Shi Lanfang.

"Xiao Liu, I'll sleep in the back first, and call me when it's time. ”

After giving an order to Xiao Liu, the driver in the front row, he closed his eyes, and Chen Yu was ready to sleep for a while.

On this trip back to Shencheng, Chen Yu knew that it was the moment to fight with Microsoft again.

Microsoft, we're ready for Universal Technology, what about you?

===

PS: Brothers, in the past few days, Dabai has been 4,000 words per chapter, or even 5,000 words, and the two more add up to 10,000 words. I also saw the power of the brothers from the background subscription, and I know that as long as Dabai is ruthless, the brothers will definitely give Dabai support. Thank you, Dabai will continue to explode. Ask for a monthly pass, ask for a subscription, ask for a reward, ask for a fit, everything is ......