"This Boss Kong, you really don't need to ask my opinion, you can make your own ideas about how you want to develop. ”

Li Zixuan said.

From a consumer point of view, he has a deep hatred for OEM.

However, in terms of enterprise development, brand licensing is one of the fastest forms of expansion.

Isn't it fragrant to hold tens of billions in your hand? What you want to do can't do?

For example, he is very opposed to cutouts, but if you give me 300 million, then you can deduct it casually.

Kong Fang was even more entangled, and wanted to ask Li Zixuan's opinion, but he didn't expect him to care at all, and threw it back to himself.

"I just can't decide to listen to your opinion, and you ...... the end."

Kong Fang smiled helplessly.

"Actually, you should have a lot of money in hand now, right? It's okay to expand production on your own. ”

Li Zixuan said that this is nothing more than the choice of money and brand, and sometimes it can be taken into account.

"I now want to take this opportunity to slowly roll out my own sales system, everything is constrained by agents, there are many problems, their service attitude, in the end, is not our brand to bear?"

Kong Fang said that this is already an old problem, and he has always wanted to solve it, so he seems a little impatient.

"But I can't do both, the gap is too big. ”

"On the contrary, I think it's okay to do both, every time you build a factory or a storefront, you can actually mortgage it to the bank for a loan.

After a few years of operation in this way, the plant is there, the store system is also done, and everything is in their own hands, and it will be much easier to go public when the time comes. ”

Li Zixuan said.

"In that case, it's really a lot of money and life......!

Of course, Kong Fang thought about this possibility, but he didn't have such confidence.

Any problem in any link may lead to the rupture of the capital chain, and many companies are finished in this way, and when the time comes, they will not be able to fill the hole, and they may face a complete collapse.

He's weak, so it's really hard to play.

Business management is about win-win cooperation, and it is never about playing a single machine.

There are other people who share the risk in OEM production, and if you play like this, you really have to carry everything alone.

"Shopping malls are like battlefields, you understand this truth, Boss Kong, in fact, with your current development state, many people must be willing to invest, right?

Also, if you take land to build factories and solve the employment of workers, you can actually seek the support of the government, and I believe that many places are willing.

I think the most important thing now is to build a good core brand, and there is no need to rush the rest, waiting for the sword above to be sharpened, is it not to be windy and rainy?"

"Isn't our brand a good one?"

Kong Fang was even more puzzled.

"No, sports have always been a trend, and genuine goods and cheap beauty do not mean walking on the opposite side.

You want to give the brand a trendy image, present a dynamic and healthy beauty, and add some new elements and concepts from time to time.

Instead of being honest and old-fashioned, and finally occupied by uncles and aunts, young people are the main battlefield of sports brands. ”

Now the situation of Anbu sneakers is to take the popular route of cheap and beautiful, with good quality and durability, and it has almost become synonymous with low-end brands, and the world is so funny!

However, Li Zixuan feels that not to mention high-end, it is fully capable of going to the mid-end market.

"What should I do?"

Kong Fang fell silent, feeling that the word was a little far away from him.

And after my career became bigger, I suddenly found that I felt powerless.

He often wonders if his ability is limited.

"For example, aren't you opening a store? You just make it fashionable and set up some flag stores in some big cities, which are dedicated to displaying some newly developed products, focusing on young people.

By the way, I'm not a brand ambassador now, and put up a few more posters of me in the store for everyone to enjoy and watch, so that they are reluctant to leave when they come in.

Also, a brand should be built around a core, and it is best to be embodied in a sentence, a loud advertising slogan, sometimes it can be deeply rooted in the hearts of the people, like what you are now 'moving forward', which is very bad!"

Li Zixuan shook his head:

"Boss Kong, I think you still have to focus on production, brand and sales, you have to find a good helper. ”

“......”

Kong Fang didn't expect that he would be directly criticized for being incomplete.

But Li Zixuan is right, he has always been responsible for production before, which is his strength.

"Core? What do you think is a good advertising slogan?"

Kong Fang asked shamelessly.

"That's a lot, depending on your understanding of the brand, or the group you're targeting. What 'never stop'!''Off-the-beaten-path'!'Unusual feeling'!'Anything is possible'! As long as you stick around a certain core, it is a kind of success.

Even different concepts, you can also create several sub-brands to implement this concept and form a series of products to surround the market!"

At the thought of making certain brand routes bigger and stronger, Li Zixuan felt a little excited.

Go someone else's way and leave others with no way out!

"Never stop, anything is possible?"

After pondering Li Zixuan's words repeatedly, Kong Fang's eyes gradually lit up, and he felt like he was empowered!

Think about what kind of changes will happen if you put these on your own products, and what kind of effect will it have?

Then soon, Boss Kong, who was a little stunned, fell into the difficulty of choosing again.

A few words that are ordinary and feel infinitely charming, which one should you choose is the most suitable for you?

Is it really to create a few sub-brands in order to implement various styles?

Now just one brand is enough for him to be busy, where is there so much energy and money?

"No wonder everyone says you're a genius, your words inspired me too much! Yes, we don't just make products, we also want to make brands!"

Kong Fang's eyes were excited, and his heart soon became firm.

No matter which route you take, this direction must be adhered to, and it will be much easier to go public when you build your own brand.

Listing is always the biggest dream of an enterprise.

And as Li Zixuan said, in the future, you can't grasp everything at once, you must ask some specialized talents to help manage.

A professional company can win everyone's trust.

"I'm just talking casually, saying that everyone understands, but the difficult thing is to implement it. ”

Li Zixuan spread his hands, and he was just using the ready-made ones as a comparison.

Anbu is still in the early stages of development, and there is still room for reversal.

"By the way, I've almost forgotten to tell you about my friend. ”

Kong Fang came back to his senses and said.

These things are not in a hurry, so they can only be laid out slowly and step by step.

There are many things he hasn't figured out, and he has to sort out the next path.