Chapter 151: Isn't Cooperation Fragrant (3/3)
For capitalists, fighting and killing is the most annoying. See. Wool, Chinese net
Monopoly is naturally the most comfortable to make money, but if you can't monopolize it, isn't it fragrant to work together to make money?
Fight and kill, even if there is no injury or pain, it is not good to hit flowers and plants.
For several major foreign-funded groups, Jiagu's "price hike" behavior is really disgusting.
It is true that Jiagu alone will definitely not be able to cover the thousands of loss-making crushing factories in China, as long as they wait patiently, Jiagu will naturally stop after consuming the capital.
But that's not how the accounts are counted.
The acquisition of a 3 million tonnes per annum crushing plant is not the same as the acquisition of 10 small mills with an annual capacity of 300,000 tonnes – the latter of which is a big deal with integration alone.
Therefore, foreign groups really can't sit back and watch Jiagu merge and acquire all the big factories - with the strength of Jiagu that they investigated, it is really hard to say if they are ruthless.
Of course, before starting the competition, it is definitely necessary to see if there is any possibility of cooperation.
Therefore, Qi Zheng was indeed quite shocked when facing the uninvited guest in front of him.
Kang Wenjie is the president of Yihai Group, and the controlling parties behind Yihai Group are Wilmar International and AD.
Kang Wenjie, who is in his forties, wears glasses and looks polite, but Qi Zheng does not dare to underestimate this man - it is not a good stubble to lead Yihai Group to become the largest grain and oil processing enterprise in China.
Kang Wenjie also looked at Qi Zheng, he didn't need him to come over in person to express his intention to cooperate with Jiagu, but after learning about Jiagu's starting history, he was very interested in Qi Zheng, so he ran this trip in person.
Qi Zheng in his eyes, although he is too young, but his eyes are sharp and he has his own aura, which is really not to be underestimated. Look at 1 gross 2 lines 3 Chinese net
The two met for the first time, but they felt a little sorry for each other.
Kang Wenjie opened his mouth and praised: "When I saw Mr. Qi, I really knew what it means to be a hero and a teenager." ”
Qi Zheng smiled slightly, not pleased, but even more vigilant in his heart, "It's really ridiculous! I just set up a small business, and I can eat with my mouth, where can I be worthy of the title of hero?"
Kang Wenjie shook his head and smiled, and then explained his intentions, "Mr. Qi's Jiagu has been making frequent moves in the soybean crushing industry recently, and our Yihai Group occupies a certain advantage in the edible oil market, and is also very interested in the midstream crushing industry, and I don't know if we have any opportunities for cooperation?"
Qi Zheng looked at him deeply, but it was quite direct.
As far as he knows, Yihai Group not only occupies a certain advantage in the edible oil market, but also has a market share of 30 under his brand "Arowana", ranking first in the small package edible oil list, and Yihai Group has become a pioneer and leading enterprise in the domestic oil trade industry.
It has gained a firm foothold in the downstream edible oil consumption terminal market, and it is normal to plan the soybean crushing market in the midstream.
But Qi Zheng would never think that it was because he was not strong enough and wanted to cooperate with Jiagu.
"Oh, how do you want to cooperate?" Qi Zheng asked quietly.
Kang Wenjie couldn't see Qi Zheng's thoughts, and he didn't care, and said calmly, "We can form a joint venture to form a company to seize the soybean crushing market through mergers and acquisitions." ”
"What about the share allocation?"
"Of course, according to the proportion of investment by both parties, the specific proportion can be discussed in detail, and Mr. Qi can also convert the investment of the crushing plant acquired by Jiagu into the company's ......"
Qi Zheng retracted his gaze and seemed to be lost in thought.
But he just remembered the cooperation between Yihai Group and Guoliang, did it also start from such a model?
At the beginning, Wilmar International established a joint venture with Guoliang to open the curtain of its official entry into the domestic grain and oil market.
At the beginning, it was still a two-party harmony and beauty, but the emergence of the "Arowana" brand has fundamentally changed this situation.
At that time, "Arowana" flowed to the tables of domestic consumers on a large scale through the measure of "enterprise procurement to distribute holiday benefits", and gradually sold well all over the country.
But in the face of the hot product, the two began to fall into disagreement due to equity disputes.
Due to Yihai's careful design of the shareholding structure in advance and the arrangement of the ownership of the "Arowana" trademark, Guoliang Group is at a disadvantage in the cooperation between the two parties, and Guoliang is the largest shareholder in the joint venture, but it has no control.
From the perspective of Guoliang Group, the cooperation was quite a failure and had to end in the sale of shares in the joint venture.
However, from the perspective of Yihai Group, it is undoubtedly a very delicate operation to lay the groundwork in the equity structure and brand ownership, and after gaining a firm foothold in the domestic market, forcing the national grain to "cut the meat" of the Arowana.
What is suffocating is that from cooperation to breakup, Guoliang actually acted as a "guide" for its biggest competitor to enter the domestic market in the future.
You see, even if it is a state-owned enterprise, it is not that it is pitted. From this cooperation, it is clear that none of these foreign groups are easy to get along with.
Although Kang Wenjie's cooperation plan seems to be very fair, there are really a lot of places where you can do things when it comes to real cooperation.
The most important thing is that Qi Zheng did not ignore the two controlling parties of Yihai Group.
AD and Wilmar Holdings can be partners to a large extent because they have their own advantages in the supply of raw materials.
AD is one of the world's largest producers and traders of soybeans, and Wilmar Holdings is the world's largest supplier of palm oil, backed by palm oil production bases in Southeast Asia, which largely controls the planting, crushing and marketing of palm oil.
Compared with them, Jiagu does not have any advantage in the supply of raw materials. From this point of view alone, even if they cooperate, the possibility of Kaya being kicked out of the game is infinite.
Cooperation with unequal strength is destined to not have good results!
Isn't Jiagu without capital, so it's not fun to play on his own? Why do you want to trouble yourself and entangle with these predators?
Thinking of this, Qi Zheng came back to his senses and looked at Kang Wenjie.
"Mr. Kang, I can only say I'm sorry. Jiagu itself has its own strategic plan, and the joint venture is not in line with our wishes, so we can only refuse your kindness. Qi Zheng refused quite simply.
Kang Wenjie didn't seem surprised at all when he heard this, he looked at Qi Zheng's firm eyes, and didn't do any more persuasion or anything like that, there was no need.
"That's really a pity, I've been looking forward to cooperating with such a good company as Jiagu......" he said lightly, and he really didn't see any sense of expectation.
Qi Zheng smiled back.
"So, it seems that in the M&A war of the crushing plant, we can only fight each other. Before leaving, Kang Wenjie gently left a word.
Qi Zheng raised his eyebrows and did not show weakness, "Yes, then each will show its ability." ”
Kang Wenjie smiled and turned to leave.
He frowned slightly after walking out the door.
Somehow, recalling Qi Zheng's firm eyes, he had a hunch that Jiagu was very likely to be the biggest opponent of Yihai Group in the future......