Transnational capital can conquer cities around the world, and it is difficult to say anything else, but their public relations capabilities are absolutely first-class.

Especially for the four major international grain merchants, their business scope is global, and the public relations difficulties they face are also global.

South America's farmers need to be appeased, Africa's best regimes need to be bought, and the EU's tightly controlled import quotas need to be lobbied......

The world is as black as a crow. No matter in which country, business cannot be separated from the government after all, after all, the latter holds the right to allocate social resources, and while being able to decide the fate of enterprises, they are actually willing to listen to the opinions of enterprises.

It's just that when enterprises put forward opinions, they need to use "ingenious" ways and "reasonable" channels to satisfy their appetites, to satisfy their appetites, to lobby to send lobbying groups, and to kneel down - island people are very strong in this regard, as long as you can give large orders, there is no problem at all to kneel down and beg.

In China, in the face of the refusal to cooperate with powerful factions such as Jiagu, the first thing foreign groups did was not to suppress strongly, but to seek to reverse the public impression first.

Amid the wave of domestic condemnation, the United States sent a delegation composed of relevant organizations representing U.S. soybean interests, their presidents, presidents and other heavyweights to China for a "visit".

After arriving in China, the US delegation took the initiative to meet with several major domestic mainstream media. They prepared detailed information on the production, quality and trade of U.S. soybeans, stating that "U.S. soybean farmers are committed to ensuring the success of Chinese users through high-quality and competitively priced U.S. soybeans." ”

At first glance, the initial press conference seemed more like a "pitch meeting" for the United States to promote its soybeans. See. Wool, Chinese net

However, for the domestic media, it is obviously not satisfied with passively accepting the "recommendation" of the other party.

What's more, this is a rare opportunity not to be missed to explore the real reasons behind the Sino-US soybean trade friction, to unravel the mystery of why China buys US soybeans at a high price, and whether the US Department of Agriculture is suspected of artificial "manipulation".

"In the past two years, China has been a victim of the soybean trade between China and the United States, and many people say that we are even a victim of human factors in the United States. Does the US side understand our emotions as a result of this?" asked a domestic reporter at the media briefing, mercilessly.

The other party was not surprised.

Bernie, president of the U.S. Bean Association, replied, "During my visit to China last year, I had an exchange with the Guild Chamber of Commerce for Import and Export of Livestock on this topic. At that time, I introduced the price formation mechanism of soybeans and the risk management and hedging methods to the other party in detail, and talked about how to let users understand the market and teach users how to use the market. No matter what kind of mood or feeling, the main reason is the problem of propaganda and education. ”

The publicity and education he talked about is the investor education that Chinese people often talk about.

Specifically, it is to tell domestic users how to participate in the international trade of soybeans, but whether you master it or not depends on your ability.

Obviously, as a result, the Chinese side does not have a grasp of the relevant market operating rules.

He further responded that last year's high price was a typical case of market supply and demand, the rise was due to the increase in Chinese demand, and then the decline was due to a sudden change in supply.

He then went on to introduce in detail the forecasting and publishing process of the USDA's data, which is an absolute guarantee of fairness, objectivity and transparency.

But he also admits that "data forecasts are often incorrect, and forecasts are never perfect." ”

"For Chinese companies and importers, the U.S. Soybean Association is just a bridge. If you want the most comprehensive information, the best way is to go directly to U.S. markets, including the spot market and the Chicago Board of Trade, as is the case with companies in the islands, South Korea and many other places. ”

"And once you have direct access to the U.S. market, Chinese importers will have a deeper understanding of the U.S. market, U.S. systems, the reliability of U.S. information, and so on," he concluded. If these aspects are done, then many doubts about the accuracy of the USDA data will naturally disappear. ”

This is the big truth, but it's also big nonsense.

However, judging from the public relations effect, the US soybean trade delegation's domestic media conference can be called a big victory.

What was originally a crisis public relations in a passive position was pushed by the Americans and turned into a vivid "anatomy lesson" of the rules of the international game.

It has lifted a fog that has long lingered in the hearts of many Chinese people -- why we have become the "wronged leader" in the international soybean market, and at the same time, to a certain extent, it has also eliminated the resentment that the Chinese people have been angry with the United States for "manipulating the market."

At this point, the Chinese people seem to have finally understood that as the world's largest soybean demander, the reason why we cannot participate in or share the international pricing power is that we have not played the "demand card" and "data card" in our hands.

For the Chinese people who are currently in a state of excitement and even have the courage to "compete" for international pricing power, it is tantamount to pouring cold water on their heads.

Many media have shifted their attention to the topic of "why don't we play our own data cards" and pointed the finger at the relevant departments, and many media have accused the domestic soybean purchasing group of ignorance and ignorance in the huge collective procurement last year, because in fact they made all the "trade secrets" such as the time, place, and quantity of procurement public......

The goal of the foreign conglomerate has been achieved, and China's domestic public opinion has been directed to other places, and although there are still some media clinging to "conspiracy theories", at least it will not arouse national condemnation.

No matter where you are, if you have a pure image, it will be easy to do business, and if your image is bad, it will be difficult to do business.

International grain businessmen who are well versed in this truth can calmly start after reversing their image - Cargill, which was the first to enter China, even started trading with China in the eighties of the last century, and its government public relations ability in China is quite extraordinary;

In the current environment of still paying great attention to attracting investment, foreign investment is still very attractive.

As a result, some of the soybean crushing mills that Jiagu has offered to buy have received some hints from the local government that it is better to accept foreign investment, which is much louder than domestic investment.

This time it was Jiagu's turn to feel the real pressure.

......