Chapter 308: 3 Fatal Flaws
And there is more than one fatal flaw.
Let's start with the first one, iPod doesn't support Windows systems.
Yes.
The average person may not believe it, how can there be electronic products that do not support Windows?
But that's how Apple hangs.
They have their Apple computers and they have their Apple operating systems.
Apple has always thought that their system is much better than Windows, and everyone in the world should use the Apple system, so why use Windows? Moreover, in Apple's view, many things in Windows are copied from Apple's system. For example, the Windows operating system, such as the task search bar...... Wait a minute.
Of course, each family has its own opinion on what is going on here.
But Apple Jobs and Microsoft Bill have always been bitter rivals.
As a sworn enemy, how could he allow his hardware to support Windows?
Of course, this may not be too much of a problem in the United States.
Apple's computer share in the United States has reached more than 20%, and many people are Apple fans.
Coupled with the fact that Apple was the first tech giant to launch a personal PC computer, Apple has a huge appeal in the United States.
But in China, although Apple is also well-known, sorry, its appeal is not particularly strong.
Except for some enthusiasts who may support it, iPods that do not support the Windows operating system will find no use. Just like at this time, many people buy Apple computers and find that Apple computers can only be used for typing, chatting, and repairing pictures...... I can't even play the game, that's really a pretending to be forced and vomiting blood.
As a result, Apple's market share in China is only 0.0000000000001...... Well, negligible.
If you can't support Windows, why buy an iPod?
This is one of them.
Second, the first-generation iPods didn't have an iTunes Store, which is a music video store.
In my previous life, many people studied iPods and always thought that the main reason for the success of iPods was because of this electronic music store.
With the help of electronic music stores, hundreds of millions of fans have been able to buy countless of their favorite songs through their iPods.
Well, this iTunes Store is actually similar to Chen Yu's YY music website.
Unfortunately, the iTunes Store was only launched in 2003.
On the contrary, Chen Yu's own side came up with an electronic music sales website in advance.
Third, there is the interface problem.
The interface of the iPod is 1394 interface, which is an interface standard invented by Apple itself.
This interface can provide charging and data transmission for iPod, which is equivalent to the charging data cable of later generations.
But it's a pity.
Although Apple is a technology maniac, their interface is very fast to transmit and charge.
But it's really unfortunate that there are basically not many computers in China that have such an interface.
Even if Apple is able to provide conversion devices, this will affect the user's operation to a considerable extent.
In addition to this, there are some other disadvantages of iPod.
Such as insufficient battery capacity and so on.
But the others can be left alone, any of these three fatal flaws, the iPod is unlikely to catch fire.
"It was really scared just now. ”
Apple isn't so invincible, why was he so nervous just now?
"Brother Jian, give, give it back to you. ”
Returning the iPod in his hand to Zhang Jianming, Chen Yu looked relaxed.
"Mr. Chen, who are you?"
Zhang Jianming was a little stunned.
"What, what do you want to say?"
"The iPod may be released in a week. ”
"I know. ”
Chen Yu nodded.
"Is there anything we can do about it?"
Although Huanyu Technology is responsible for the music website business, and the production of mp3 hardware is in BBK, Zhang Jianming, as the president of Huanyu Technology, is still very concerned about mp3. After all, this is the first hardware product of Huanyu Technology.
"Nope. ”
Chen Yu shook his head.
"Ah......h
Zhang Jianming was dumbfounded.
"What, Brother Jian, what are we going to do?"
"You have to blow the wind in the media about the shortcomings of the iPod. ”
"Isn't this helping them hype? ”
Chen Yu shook his head: "iPod is not an Apple computer, why are you so nervous." Besides, if an iPod is an Apple computer, do you see how many people in China have bought an Apple computer?"
"But iPods seem to be selling well in the United States. ”
"Oh, that's in America. ”
"But ......"
"It's nothing, why are you so nervous, is Apple really so awesome?"
Chen Yu was extremely calm: "Brother Jian, let me tell you, in fact, some companies look awesome, but in fact, they may not be so awesome." Really ......"
patting Zhang Jianming on the shoulder, Chen Yu returned to the office very leisurely.
This is, of course, pretending.
As for the thing that scared Chen Yu into a cold sweat before, it was impossible for Chen Yu to say it.
......
"Chen Yu, iPod is on sale today, should we go and see it?"
"What's there to see. ”
"You don't want to know how your iPod is selling?"
"You don't have to know, hit the streets. ”
A week later, the iPod was launched in China as promised.
The iPod, which bears the Apple trademark and is a big hit in the United States, ushers in a new era of MP3 has high hopes in China.
To be honest, Duan Yongping was a little nervous.
He has lived in the United States for many years and knows the horror of Apple.
Although Apple is no longer what it used to be, Apple's influence is not comparable to that of ordinary companies.
Even if it is Microsoft, in terms of influence, many people will say that Microsoft is far inferior to Apple.
As for why?
It can be summed up in one sentence.
Apple was the first company to produce a personal PC computer.
Without Apple, there would be no computers today.
Now he's back with a new iPod.
He has proven his success in the United States, and he must not be selling well at home.
"Hit the streets?"
Duan Yongping didn't expect Chen Yu to use the word "hit the street" to enlighten his iPod.
"Are you sure?"
"Sure. ”
Chen Yu said.
In fact, there is no need to analyze the 3 shortcomings of iPod, and the iPod was not popular in China in the previous life.
Not only did it not catch fire, but it also did not sell well.
If you want to say that the most popular mp3 in China, on the contrary, many well-known domestic brands in the previous life sold well.
For example, the Patriot, and Meizu.
Especially Meizu, Meizu was a well-deserved boss in the MP3 field in its previous life.
Later, Meizu entered the field of smart phones with MP3, which can be described as infinite.
"What are you writing about?"
"Write a sales plan for our pear mp3. ”
"Wait, what's going on here?"
The first product of Pear Technology is MP3, and the name is also directly named Pear MP3.
Looking at the several plans written by Chen Yu, Duan Yongping was dumbfounded.
Especially Chen Yuding's price of 1,000 yuan, Duan Yongping is a little unacceptable.
In fact, the pricing has been under negotiation for a long time, and it has not yet been established.
"Chen Yu, 1,000 yuan is too expensive, and ordinary MP3 only sells for more than 200 yuan. ”
"That's ordinary, we're brands. ”
"But the iPod is only priced at 999 yuan. ”
"I think our MP3 is better than the iPod. ”
"You're so confident?"
"Yes. ”
Chen Yu nodded with great confidence.
Apple can do it, why can't they?
Ipod has so many shortcomings that they dare to price 1000 yuan, why can't they?
Of course, to say that the price is more than 200 yuan, there is actually money to be made.
But that's just a small margin.
If you want to be a brand, the price of the brand must not be low.
There is no such thing as a good price in this world.
According to the law, things are beautiful...... The price must be expensive.